Awesome once again, Fabienne! This one is actually fairly easy for me, because as an Independent Beauty Consultant with Mary Kay, one of the first things I learned about the company is that it was founded on the principles of the Golden Rule and “Faith first, Family second, and Career third.”
I DO love my customers, & tell them so. We hug, & they ALWAYS get chocolate in their reorder bags! I sign my messages “hugs,” & they know I mean it. So thanks for reinforcing what I know. “Pretend everyone you meet has a sign around his neck that says ‘Make me feel important.'” You can’t go wrong!
Thanks, Donna

Using the word ‘love’ as a marketing tool is becoming something of a trend, and you can find examples in some very odd places. McDonald’s billboards offer bigger than big sandwiches that promise “Twice the Love”. But does anyone believe the hype? And how many question what it might possibly mean? More uncomfortably, the practice of offering ‘love’ in exchange for dollars has much in common with what used to be called ‘gold digging’ and certain other dubious professions. In any case, convincing people that you love them in order to part them from their money is not love, but only manipulation. Business is business, for good or ill, fair or unfair. And even the carney huckster is a businessman – one you easily recognize as a con artist – but he doesn’t pretend to love you.

Love takes many forms, as anyone who has experienced it knows. But if you think that you can sit in a chair and send out ‘love beams’ to your millions of potential customers in hopes of attracting their money into your bank account you are only dreaming. And you have also forgotten what it is to love.