June 2013 - Small Business Coach, Women Business Coaching - Client Attraction

How to Use Pay-Per-Click Advertising to Build Your List and Attract More ClientsAs you know, one of the best ways to attract more clients and make more money is to have a large email list of highly qualified prospects who need your services. In this video we’re going to talk about using paid advertising (or more specifically, pay per click advertising) to build your email subscriber list.

Pay-per click-advertising is when a potential lead or client clicks on your ad on websites like Google or Facebook and you pay for that exposure based on the number of clicks on your ad. Ultimately the click will drive the visitor from your ad to your website so you can build your list or sell your product.

PPC advertising when done with authenticity is one of the best ways to attract many more ideal clients. (Click here to tweet this.)

You might be saying, “Oh no – paid advertising? Is that really Client Attractive, Derek? I mean the idea of ‘paying real money’ for that type of exposure to get my message out there and attract more clients seems kind of yucky.”

Well, I’m here to tell you the opposite. Watch this week’s video so I can show you how and why pay per click advertising, when done properly and with authenticity, is one of THE best techniques to attract many (and I mean many, many) more ideal and highly qualified leads and clients to you – consistently. I’ll also share with you my three biggest reasons to consider it for your own business.

Your Client Attraction Assignment
Ask yourself, “Is it time to consider a pay-per-click advertising campaign as part of my Client Attraction marketing and list building strategy?” If you’ve had some success in building your list using more traditional methods and looking to ramp up even more of your leads into your funnel, consider including PPC as a way to take it to the next level.

If you have the revenue stream set up and in place to monetize the expense of a simple ad campaign, it can very quickly and efficiently build your list with more ideal and highly qualified leads and clients.

Play Big Master Class with Kate NorthrupJoin Fabienne with her guest Kate Northrup for a great conversation on how to play big – in your business and your life. Enjoy!

Kate Northrup is a professional freedom seeker and creative entrepreneur. She created financial freedom for herself at the age of 28 through building a team of more than 3,000 wellness entrepreneurs in the network marketing industry.

Her philosophy is that if you free yourself financially you can be fully present to your purpose on the planet.She’s committed to empowering as many people as possible to have the ultimate luxury in life: choice.

Kate has spoken to audiences of thousands with Hay House, Wanderlust, USANA Health Sciences, and more. She’s writing her first book, Money: A Love Story, Untangling Your Financial Woes, Creating the Life You Really Want, and Living Your Purpose (Hay House, September 2013). She also continues to mentor entrepreneurs through her network marketing team, The Freedom Family.

Find out more and take her free quiz to find out what your relationship with money says about you at katenorthrup.com.

Listen to this Master Class today!

Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here:

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home-study-courseA common question that clients ask me is “How should I produce my home study kit? Should I print it and then do the fulfillment myself or use a fulfillment house?”

I have to admit that I don’t always answer this question directly. Instead, I take a step back and look at the bigger picture to help make sure this is the next best step for your practice.

How Big Is Your List?
The first question I’d want to ask if you are getting ready to sell your home study course is how big is your list? The reason why is because if you don’t have at least a list of 1,000 people, you might not be quite ready for this step. From my experience, when your list reaches a thousand, that’s the tipping point for sales and when you start to see results. Prior to this, focusing your business on the one-on-one clients is the fastest path to cash.

For example, let’s say you sign up a client for $1,200. Now, compare that sale to what it could take to sell one home study course at $150. What it takes to get that one client costs a lot less money. It could take $1,200 just to sell one home study course or more with the shopping cart, website work, printing, etc.

The Fastest Path to Cash
In the early stages of building your practice, it’s more profitable to focus on the one-on-one clients while you are building your list. A lot of people see us as information marketers and advice givers with home study courses and they want to do that too. However, you need a list as well as income from some other source in order to do this effectively.

Start with a Downloadable Product
That being said, if you do have an information product you are ready to start selling, I recommend that you create it as a pdf downloadable product. This way there is no production cost for you and no shipping costs for your clients. That’s how I sold my home study course for the first year. Then when your income and your list build, you can invest in making a physical product, raise the price and sell it that way as well.

Your Client Attraction Assignment
What are you doing to build your list to 1,000? You can collect names at your speaking gigs, create a free irresistible offer for your website, or provide a free teleclass. Come up with your plan to build your list and then implement those items to gain the traction you need to sell a home study course.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

How to Align Your Business with Your Life PurposeOne of the things I’ve noticed over the last 10 years is that the people who are the most successful in business are those whose businesses are aligned with their life’s purpose, their mission or their calling. Why? Because when you align your business with why you’re here on earth, you are more passionate about your work. People feel that and are attracted to your business as a result. You also have more stamina and perseverance and are willing to do whatever it takes.

I’d like to share a passage from Ralph Marston’s Daily Motivators on this subject that really resonates with me:

“Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment.”

I couldn’t agree more.

When you weave your life purpose into your business, you attract more ideal clients. (Click here to tweet this.)

In fact, in my live events and workshops, as well as in the Client Attraction Business School, our students gain even greater clarity on what their purpose is. This is one of the reasons they become so much more successful so quickly, in addition to all the marketing best practices, systems and business models we teach them in the curriculum and coaching within the business school.

Watch this week’s video to discover how you can start aligning your business with your mission. I’ll share with you exactly how I did this…and how you can too.

Your Client Attraction Assignment

If you’re not already, get clear on your purpose and mission behind your business.  Once you know what it is, plan out what you will do to align your business with your mission and passion. How will you begin to weave it in? How soon can you get started?

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Paul HoffmanJoin Fabienne with her guest Paul Hoffman for a great conversation on how to play big – in your business and your life. Enjoy!

Paul Hoffman is an internationally known Speaker, Author, Trainer, Coach and Transformational Songwriter. He is the CEO, Visionary and Chief Inspirational Officer of The Success Creation INstitute, Success Songs and Paul Hoffman Music Inc.

Paul has coached and trained thousands of people worldwide on how to take their life to the next level through innovative mindset techniques. He is an expert on creating daily Success Habits and Success Rituals that produce powerful results. His principles and strategies help you create a “Mindsets Of Success”.

His programs have empowered his clients to create more wealth, better health, more clarity and focus and meaningful and powerful personal and business relationships. Through an optimistic positive viewpoint for what’s possible for their lives, he then encourages them to step into it.

Paul’s trainings and programs include The Day Sculpting Coaching and Training, Sculptations and OmHarmonics Meditations, Success Songs, and his Good Morning Great Day daily life lesson. His work has inspired and helped shift hundreds of thousands of people worldwide.

Paul has shared the stage with T. Harv Eker, Jack Canfield, The Dalai Lama, Brendon Burchard, Stephen R. Covey, Lynn Twist, Joe Polish, Ray Kurzweil Loral Langemeier, Cynthia Kersey, Marci Shimoff, Peter Diamandis and many other thought leaders and business icons.

In the corporate world some of the top companies he has worked with are, Coca-Cola, McDonalds, GE, General Motors, Sprint, Nestles, Kellogg’s, and AT&T. Paul also wrote a famous little ditty you might have heard…Have You Driven A Ford …Lately? Which is in the advertising music hall of fame.

He is committed to helping people go from the impossible to the possible inspiring them to realize LIFE Is What YOU Make It as they Sculpt The Life They Dream About.

Listen to this Master Class today!

Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here:

Download Play Big Master Class  Download

Are you holding yourself back from stepping things up and thinking bigger?

Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, and even encounter rejection. When you avoid these hurdles, you simply inhibit your ability to grow.

At times your next step has been in the back of your mind for years, but the very thought of it stops you cold. Or you just got an inspired idea and were surprised when you froze thinking about going for it. Either way, you are not the only one. I’ve been there too, and at each new level o f my business, I find this coming up again.

What can you do to get past this limiting fear?

Write down your big goal
I recommend writing down what the big goal is. Then write down all the related obstacles that come up about getting out there and making your goal come to life.

Do some research
Maybe you don’t know enough about your next steps and that is stopping you in your tracks. For this, you can do some research to learn what you need to do. For example, making up a speaker sheet to get more gigs. Getting more information can help you get unstuck at times.

Examine your fears
Or, you may have fears like:

  • Being criticized
  • Being too visible
  • Speaking in public
  • Feeling exposed
  • Failure

All of these fears bring up a reluctance to getting out there. It probably feels safer to fit in, not stand out and keep the status quo then to get out there and let your brilliance shine for all to see.

Let them say what they will
You want to say to yourself, “Let them say what they will. I’ve got big brownies to get out there in a big way. I have a message to share and I don’t care if anyone ridicules me.” Tell yourself that you are not supposed to work with those who criticize you. Instead, focus on the person who sees your bravery or foolery, feels inspired by it and will be changed by what you do. That person might say, “You know what? I resonate with that woman!”

Don’t squander your divine gifts
The trick is to look beyond yourself and think about your ideal clients, those people who are up at night with 3am sweats. You have to get out there to help them and share your brownies. If you don’t do this, you are actually being stingy with the gifts you were given–stingy with the divine gifts that can change people’s lives.

Your Client Attraction Assignment
What fears are holding you back? Be honest with yourself – it’s the only way to work through these limitations. Boil it down to the one thing that is really getting in your way. Then remember your divine gifts and move past the reluctance. Countless people will thank you once you do.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

How to Attract Clients with Social ProofIf you want to attract more clients and customers, and make more money in your business (and who wouldn’t?), you’ve got to make sure that prospects trust you and that they feel comfortable signing up with you.

You see, the biggest obstacle to working with you (although you might think it’s that they don’t have money) is actually that they don’t yet trust that working with you will actually work. If they did, and they knew that the value of working with you would far exceed the monetary value they invest in working with you, they would have hired you already.

Testimonials reassure your prospects that working with you is a good investment. (Click here to tweet this.)

So, it’s your job to impress them with what’s called “social proof”. It’s natural for people to be skeptical. They want to make sure that you’re the real deal. Admit it, you are skeptical too sometimes, as I am. Your prospects want reassurance that they’re not making a mistake if they work with you—that it will work.

Watch this week’s video to learn how attracting clients is much more effortless when you use the power of social proof.

Your Client Attraction Assignment

Collect testimonials, case studies, video success stories and anything else where other people are sharing what it’s like to work with you and what results they’ve gotten. Because this proves that (if they do the work) your prospect will get these proven results too.

Put results and testimonials everywhere in your messaging. These will address your prospects objections and valid skepticism, so that, by the time you have a closing of the sale conversation, you too can experiencing as high as a 97% closing rate, as my students do.

Remember, as trust in you and confidence in the value of what you offer rises, fear of buying disappears.

time-to-say-yesOn occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success.

What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. You might think you should already be where you want to be. Or you already know everything the experts say. Maybe you feel you can’t afford to hire a coach or mentor.

Here’s what my clients have said to me about this type of resistance to change. This is an age old quote, but holds great truth. “When the student is ready, the teacher appears.” That means, when you are ready, things fall into place for your growth. You become open to receiving the information, the knowledge and the new skills needed to move forward and advance your business.

For me, I used to get annoyed when people would say that and thought this was such a cliché – until I started living it. That’s what made all the difference for me.

I had a client who joined Client Attraction Business School Growth Track, who had watched my work for years. She was angry because she was still where she was and my career had advanced. She pointed out the difference for her – she saw me saying “Yes” while she kept saying “No”. She felt she didn’t need my help or programs and had a kind of arrogance or “Lone Ranger” mentality. Those were her words for it.

When she stopped having resistance to change, in fact, the minute she said “Yes”, that’s when the opening appeared for her.

Another one of my clients told me the turning point for her was when she had several clients whose businesses took off like crazy. Her clients who had no resistance to change, went on to do amazing things based on the work they did together. They surpassed her in terms of business success and this motivated her to give up her own resistance. Now she’s in a much different place where she is open and growing.

You can diminish your resistance to change just by starting to say “Yes” to opportunities for growth that cross your path.

Your Client Attraction Assignment
If you have noticed your own resistance to change, be willing to take a look at where you are holding back. Your ability to be self-aware can make all the difference in your development. See if you have any arrogance about where you should be vs. where you are. Then make a conscious decision to start saying “Yes” when opportunities present themselves.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

full-open-houseIf you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like.

The question is how do you spread the word and get people to attend? You want the room to be full for this event to be most effective. My favorite strategies are below to help you pack the house.

1. Create a powerful reason to attend. Put yourself in your ideal clients’ shoes and ask “What would compel me to attend this event?” Everyone is kind of skeptical, so you need a big draw to get people interested. You could hand out prizes, but make them connected to your business. Or run a networking event. There’s got to be a “What’s in it for me?” reason to get people to attend in big numbers.

2. Choose a day mid-week for the best response. Most people would rather not spend a night they usually go out to attend an open house. That’s why earlier in the week, Tuesday and Wednesday night, work better. Thursday and Friday nights, people rather spend with their partners, friends, or family.

3. Create a flyer. Communicating all your event details in a flyer makes sharing the event easy. Keep it simple, but do include all the details.

4. Hand out your flyer everywhere you network. Having a flyer makes your life easier because all the details are in one place. You can pass them out at your BNI meeting and any where you plan to network.

5. Email the flyer or announcement to your list. Email marketing is still a powerful way to communicate details. Use a catchy subject line to improve the open rate so more people learn about the event.

6. Post your event on Social Media. Let your fans know about the event so they can attend. Ask fans to share the event with their friends to spread the word beyond your reach.

7. Send a press release to the local paper. If your event is free, newspapers will often publish your event in the calendar section. You can also post to your town’s Patch.com which is your local news source online.

8. Ask your clients to bring friends to the event. Enlist your friends, family and colleagues for help to fill the room.

Your Client Attraction Assignment
If you haven’t tried an open house event, try one soon. Spend time brainstorming a strong program title. Come up with the compelling reason to attend – the prizes, networking or what will draw people to the event. Then implement the program to meet lots of new prospects interested in what you do.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

How to Attract Clients and Build Your List from Live EventsThere is only so much marketing you can do behind your computer. Oftentimes, the best way to connect with your ideal prospects and quickly attract them to you as a paying client is by meeting them face-to-face. One of the best strategies that Fabienne and I teach our clients and students is the importance of “getting out there” and networking at live events—conferences, workshops and seminars.

Networking is one critical way of doing that, as is attending these live events where perhaps dozens, if not hundreds of your ideal clients are there, gathered for you by someone else—either an individual or an organization, and the opportunities for signing on new clients and building your list are endless.

By attending live events you can build your list, create joint ventures and sign on new clients. (Click here to tweet this.)

This is why it’s a “must” that you attend as many live events as possible, not only for your own learning and sharpening the saw, but because you are then surrounded by potential clients and possible strategic alliances.

Watch this week’s video for my three simple strategies on how to use live events to achieve maximum success and results in building your business and attracting more clients.

Your Client Attraction Assignment:

How are you showing up at live events? Are you using it as a way to spam other attendees with business cards to drum up business or randomly build your list? Or, are you being strategic and thinking about the three goals I outlined about being client attractive when attending live events, workshops, conferences and more.

I suggest you revisit these three strategies when attending a live event – and I think you’ll agree that you will come across as more client attractive, which will lead to a bigger and more qualified list and some new clients.

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