“Let’s say you have several clients you absolutely LOVE (they get great results from working with you, they pay you on time and never negotiated, you like them, they send referrals, etc.). Avoid focusing too much on what hasn’t helped you attract many clients in the past, but rather, what HAS worked. That’s what you want to focus on. Just do more of the same!”
I’m going to get on my soapbox for a minute. I hope you don’t mind…
I’ve been watching this Tiger Woods thing unfold over the last couple of weeks, right on the heels of the David Letterman thing, and I always find it interesting to watch how often celebrities and politicians do things out of integrity, and then seem shocked that they got caught.
Obviously, absolute power does seem to corrupt absolutely. It seems to corrupt their logical mind, mostly. The thing that sometimes makes me shake my head in wonder is, “Don’t these people think that, one day, after so many indiscretions, they’d be found out? ESPECIALLY since they’re famous, in a country that both craves fame and at the same time wants to take someone down from their pedestal at the first misstep?”
Whether it’s an affair or multiple affairs, an intimate video, anything, it would seem logical to me that, one day, someone would tell on them, especially because there could be lots of money or even 15-minutes-of-fame involved for them. You may be wondering how this relates to your business and to Client Attraction… It relates because it’s about your reputation in the marketplace. If you don’t have that, other than your list, you don’t have much. The bottom line is, you’ve got to keep your nose clean in doing business, do the right thing, because you create your reputation in every decision you make.
One of the best things I ever read, and unfortunately, I don’t remember if it came from a book, a seminar or a fortune cookie, was about Integrity. I think it read something like: “Integrity is doing the right thing, even when no one’s watching.” Reading that truly changed my life, in one instant, and I actually think about this each and every day, in everything I do. Perhaps like you, I didn’t always act with integrity. I had some indiscretions myself, in different areas of my life. Nothing major, and I’m not saying that anyone is 100% in integrity, but I sure try. Why? Because if you don’t have integrity, what do you have? Having integrity in your business relates very much to authenticity and transparency.
One of the things that I hear most from my Platinum Mastermind clients is that they really admire how transparent I am with them. I pull the curtain to the side and let them see that it’s not all smoke and mirrors. Sometimes I make mistakes, sometimes I have doubts and fears about moving to the next level in my business, the way everyone does, but I am vulnerable and transparent enough to admit it and therefore set an example for them (so they tell me) that you CAN be really authentic, vulnerable, and transparent, while being highly successful.
The bottom line is, there are a lot of people in business showing a nice exterior, while inside there’s a lot of stuff they’re not upfront about. At the same time, integrity in business is giving your clients high-value, high-content, as often as possible. When you hold a teleclass, even if you’re pitching something at the end, give really good content, stuff they can walk away with even if they don’t buy.
If you’re writing a book, don’t make it all fluff. People are going to be investing HOURS in reading your book. Make it high content, actionable content. That’s the way to get word-of-mouth viral marketing. When you’re hosting a seminar or workshop, give them SO much value in the first day that they feel like they’ve already gotten their money’s worth. Then the rest of the two days, keep giving them great content, and at that point, they’ll rave and rave about you to everyone they know. Why? Because people are really cynical these days.
You can tell folks you’re hosting a life-changing workshop, that their business and income will be transformed once they attend and implement the information, and yet they won’t necessarily believe you because EVERYONE says that! They only way to combat that is to be in integrity and to GIVE great content. Teach, but then give specific examples, give lots of examples, those from your own experience and from those of your clients. Let them model those examples. If they’ve paid good money to attend, if they’ve flown themselves out and put themselves up in a hotel, show them not just the HOW, but the EXACTLY HOW. That’s what they pay for and that’s what they should get. It’s called integrity.
That’s what I’m proud of doing at my MMBW (Marketing and Mindset Breakthroughs Workshop.) Every year and without fail, as I walk off the stage after 3 full days of high-content, high-value, to give hugs to some of the attendees, I’m always swarmed with folks who, with tears in their eyes, say to me, “Fabienne, I got SO much more value in the first day, the first HOUR, than I thought I would get the entire 3 days. Thank you for changing my life. Thanks for being so authentic, so vulnerable and showing me how it can be done. This is the best thing I’ve ever gone to.” And you know what? That always brings tears to my eyes, every time, because I’ve been placed on this earth to make a lasting difference, to be a catalyst in people’s lives and to help people become successful in business and in life. And nothing fills my heart more than hearing the phenomenal success stories from MMBW attendees, weeks and months after attending the event. I can never describe to you how much it fills my heart and brings me to my knees with gratitude.
That said, I could tell you how life-changing the MMBW 2010 will be for you, but you might be cynical. And yet I want you to be there, because I know, deep in my heart, that if you have a big purpose in this world, and you want to help many, many people on this earth through your business, like I do, and want to be handsomely rewarded for it financially, then you’ve got to be at MMBW. It’s everything you need (the compelling marketing, the systems, the business models, the passive and leveraged income, and most especially, the mindset for success.)
Until tonight, you can watch a few videos on the workshop info-page, and then take advantage of my pre-registration tuition ($2,000 off), but only until tonight (Sunday December 20th.) After that, we go retail: http://www.ClientAttractionWorkshop.com (Don’t say I didn’t warn you.) See you in Los Angeles this April. It’s going to be life-changing, I promise.
QUOTE: “Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact…” – Anonymous
Even though I’m totally unplugged from what’s going on in the world, by choice, stuff is still trickling in. You see, I’ve made a conscious choice for years not to listen to the news, read the papers or listen to talk radio. It’s not just that I’m a very sensitive person and I react to negative stuff more deeply than others seem to, it’s that I don’t like what it does to my mindset. Somehow, I seem to focus on the bad news and then it affects everything else in my life. Some people have told me in the past years that my “unplugging” is foolish, that I’m missing out on what’s going on in the world, or that I’m naïve, thinking that if I don’t hear it, it doesn’t exist.
Well, in a way, that’s true for me. If I don’t know about it, then it can’t affect me. And so, while the rest of the world seems to be spiraling in a big mess of fear, worry and doubt, I’m oblivious to it, in a good way. Because my mind isn’t tainted with this “stuff”, I’m continuing to prosper, we continue to grow, and more abundance is flowing into my life in every area. And I wish more people would do what I do. Here’s why.
Have you seen my new video yet? I want you to watch it because, after the tour, I sit down at my desk to give you an important message with a ‘ridiculous offer’ to attend my fourth and possibly last-ever MMBW 2010 Workshop at way-below-market-cost.
The reason I want you to ideally watch it today is that there are only *50* spaces to be grabbed up – actually less than that, since many have already jumped on it yesterday.
“Not many marketing professionals out there will talk to you about ‘walking your talk’. But if your own image doesn’t portray what you teach, you’re not going to attract a lot of clients fast. To have your image fit what you do, you must live your message fully. This is just as important as your marketing message.”
To find out how you can learn all the steps to “walk your talk” in your business (and get a sneak of my new office) – visit www.clientattraction.com/officetour
Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, every day, every minute, every second, with every breath.
Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business. If there’s purpose, acceptance, and alignment, things come to you without struggle.
Your capability of achieving really big things is WAY beyond your capacity to imagine them. That being said, you need to do a series of things to set yourself up for something BIG in your life:
1. Prepare – set yourself up, do what it takes to prepare for a miracle
2. Make your wishes known – be super clear about what you want and know that things are being rearranged for you behind the scenes, without you even knowing it
3. Believe – realize that Spirit, the Universe, God (whatever you call it) will always dream a bigger dream for you than you can dream for yourself
4. Surrender – release control. When an opportunity that is so out of the ordinary falls in your lap, surrender the control and say YES
5. Follow the next right thing – Just take action on the next opportunity that feels right when it shows up. Put the fear aside and just do it, with courage.
QUOTE: “Most people confuse wishing and wanting with pursuing. You must place your trust in ACTION.” – Price Pritchett
I’ve been hearing this one question a lot recently: “Fabienne, what did you actually DO to multiply your 1ncome so quickly? How did you get to a million and can I do it too?” Well, the answer is “Yes, you can do it too” and it’s important to realize that it comes down to several different things: Authentic and compelling marketing, systems for everything, a team, different sources of 1ncome, leverage, etc.
But, believe it or not, those are actually the easy part, because you can be shown exactly how to do this (I show you how in my Workshop-in-a-box). The difficult part is actually a two step process, two steps that seem very simple on the outside, but that few people actually DO anything about. In fact, this process is so deceptively simple that most people ignore its importance and look for something way more complex. But it comes down to:
“Discounting your services is not good news for you and your reputation. A sliding scale is even worse. It shows prospects you don’t value your services and it creates a reputation that says you’re not a true professional and not worth what you DO charge. Instead of discounting, create different offerings at different price points to have something there for different types of clients and different budget levels. It works like magic.”
Find out how to use my step-by-step Client Attraction methods so you can be a success.