The business school for advancing entrepreneurs

Client Attraction Blog

The Client Attraction Blog

Four ways to handle a client who says, “I can’t afford it”

July 21, 2014

As business owners working to get new clients, we’ve all heard it. You’re in the closing part of the conversation and your client says those fateful words, “I can’t afford it.” For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason not to work with […]

0 comments Read more »

What to do when fear gets in the way of taking action

July 16, 2014
What to do when fear gets in the way of taking action

Recently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result […]

0 comments Read more »

Four keys to creating an evergreen boot camp

July 14, 2014
How to create an evergreen bootcamp to serve more people

If your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to […]

0 comments Read more »

It takes time: what to expect when marketing your new business

July 9, 2014
Your marketing efforts are like planting seeds; both take time to grow

When you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet. That’s why I tell people starting a new business is like planting […]

0 comments Read more »

Four questions you need to ask yourself when writing to attract clients

July 7, 2014
Writing great sales copy that gets clients

To get clients, there is a certain degree of skill when it comes to writing sales copy. Finding out what makes sales copy great can dramatically change the number of people who convert from lookers to buyers. At ClientAttraction.com, there are four key questions we keep in mind when writing copy to attract new clients. When I […]

1 comment Read more »

A love letter to you, on this special day

July 4, 2014
Thumbnail image for A love letter to you, on this special day

This (very) personal note was not something I expected to write you today, and at the risk of sounding overly emotional or sentimental, I will admit to you that my eyes are welled up in tears as I write this. Today, this special day, is one that means the world to me… free·dom ˈfrēdəm/ noun […]

59 comments Read more »

Five steps to raise your rates AND get new clients

July 2, 2014
Five steps to raise your rates AND get new clients

Have you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be concerned by the risk of losing clients due to higher rates. While this may be true, […]

2 comments Read more »

How to create an impression by networking locally

June 30, 2014
How to Create an Impression by Networking Locally

If you are just getting started and are looking for networking opportunities and speaking gigs, I have one very big piece of advice: Start locally. Here’s why this is so important when you are ramping up: 1. When you network locally, it’s easier to attend groups or events more frequently. This will help you get […]

0 comments Read more »

The best way to get client referrals

June 25, 2014
The best way to get client referrals

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t think you actually need to give […]

1 comment Read more »

How to network authentically with opinion leaders

June 23, 2014
How to network authentically with opinion leaders

Sometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most […]

0 comments Read more »