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The Client Attraction Blog

Perfection Paralysis? Here’s what to do…

Fabienne Fredrickson
July 27, 2016

Do you know what actually turns great ideas into results?

It’s not the ideas themselves. No matter how brilliant, they aren’t going to do one thing for us or our business…

Until we implement them.

So why don’t we always implement what we know we need to do? What’s the culprit most often to blame for our inaction?

Watch this week’s 4-minute video to find out what’s getting in the way (and what to do about it):

Business owners have been telling me for years, “Sure, Fabienne, I’ll implement that idea when I’ve got everything PERFECT!”

Here are my thoughts about that…

I am 16 years into my own business and I still don’t have it perfect. I still change my mind. In fact one of the BIGGEST changes I’ve ever taken on in my business is coming this fall. It’s big and I’m doing it, even if not everything is completely worked out yet.

I know that you may want to have it all figured out before you go for it, whatever “it” is.

The problem is, the product of your quest for perfection is PARALYSIS.

Like our Shero in this week’s video, strap on your cape and do “it.” Do it messily. Do it imperfectly. Do it on shaky legs and with a knot in your tummy. And then learn from your mistakes and make it better.

You’re not going to have it be perfect. Ever. So get over it and just do the thing. Write the book. Make the call. Send the letter. Hire the support. Work with the mentor. Raise your rates.

This is how successful businesses are made.

I hope this week’s video inspires you to take action on something you’ve been procrastinating this week. Pick one thing. And do it. Today.


So much love,

P.S. If you’re a rockstar at photoshop (which I’m not) feel free to create a pic of you (or ME!) in that shero cape and email it to me. I think we all need a picture of ourselves in that get up. 😉

P.P.S. By the way, you’re awesome. Just want to make sure you know that you’re doing a great job. Keep going. I’m proud of you. xo

Are you still working for someone else? (It’s ok. I did too.)

Fabienne Fredrickson
July 25, 2016

Today, I want you to meet Lissa.

If you’re like Lissa and you’re working to build your business while you are still employed by someone else, I’d love you to watch today’s video to be inspired…

It can be challenging to make the leap into full-time entrepreneurship, especially when you are receiving a significant income from your job. Listen to what Lissa has to say about her process to get from here to there:

The thing I really want you to hear is that growing a business is a PROCESS.

Without support, overnight 
success is typically years in the making and requires taking the consistent actions that allow you to achieve your desired outcomes.

Left to their devices, new business owners often chase the latest and greatest “get-results-quick” tactics being pitched in the marketplace, without a real plan that’s proven to work, and they don’t go about taking the tried-and-true steps that will move them toward their goal.

They think they’re saving a buck by trying to figure it out on their own.

However noble that is, there is a massive problem with that.

When a business owner attempts to do this “marketing thing” on their own (without working with a proven formula, the mindset required and community-based accountability we offer), the result is often resignation. (And sometimes depression.) 

Resigning to keeping the job with the steady, guaranteed paycheck and creating a belief that making enough money in your business isn’t going to happen for you…

Surrendering to the belief that you’ll never make more money in your own business than you’re making now at your job with the steady, “guaranteed” paycheck…

…means you don’t get to have the life you really want, the impact you want to make, or the freedom you deeply desire.

This is why we do what we do at The Client Attraction Business School. There IS a systematic, proven approach to building the cash flow and momentum that create a bridge from your full-time job to full-time self-employment.

It’s not a magic pill with instant magical results, no. As Lissa shared in the video, it’s about having a support system of peers and coaches who have “been there, done that,” curriculum that shows you exactly what to do, how to do it and when to do it, coaching that supports you to break through your own internal resistance and a PLAN.

A real. Solid. Plan.

All you have to do is follow the recipe.

This is what gives you the confidence to eventually leave that job, knowing that you and your family are going to be well supported and that you are financially secure.

If you’re ready to stop going it alone, to stopping guessing what your next step should be and constantly reinventing the wheel to figure out this business ownership thing, even if you’re still in your corporate job, I invite you to explore what it would look like for you to have the step-by-step guidance and support we provide here at CABS… (click on this link to fill out an application to talk).

Our coaches, our community, me and the entire team. Behind you.

We are here for YOU,

P.S. This is what happened to me.. I started my first business BEFORE leaving my corporate job. And I busted my tush to get clients and make money on evenings and weekends until I felt comfortable enough leaving my full-time salary. It definitely wasn’t easy and I had lots of 3 a.m. sweats, especially because I did all this before there was anything like what we teach at The Client Attraction Business School. I had to make it up as I went, trying lots of (expensive) things that didn’t work, until I created the formula that DOES. But you don’t have to. It doesn’t have to be as difficult for you as it was for me in the beginning. And look at where we are now. 😉  Let’s talk and see if we can help, OK?

Just click here to fill out a short application and we’ll set up a time to chat, no pressure. It’s free, and if we can’t help, which sometimes happens, we’ll be happy to point you in a different direction.

Imperfectionately you (I like you that way)

Fabienne Fredrickson
July 18, 2016

And so we continue…

The second mindset shift I’m revealing to you this week may leave you feeling a bit “prickly,” as I typically say, and yet your life will get so much easier when you accept this truth and shift your mindset around it.

You see, when you embrace it and LIVE by it, your business will grow like you’ve never experienced before. People around you will say, “WHAT HAPPENED TO YOU?!?” and will want to know your secret…

I reveal it in this week’s 5-minute video. Watch it now:

I know you want to help people and take incredible care of your clients. But if you don’t put marketing first, you don’t get to do that.

It’s really that simple. It means that you have to get yourself out there, do the things that scare you a little and be willing to get uncomfortable.

Click here to watch the pledge we all took in the video. (And take it with us.)

You are a marketer first, before anything else. Accept this truth. Breathe it in. And then start doing things differently in your business so that you get the results you want.

This, contrary to popular belief about all things marketing, is about LOVE. It’s about loving those you serve through your business SO MUCH that you will gladly do the things that others won’t do. That you will walk through your fear and be willing to stumble and fall, and then get back up and try again.

This is how we learn. And grow. And ultimately…thrive.

Even when you do it “imperfectionately.” 😉

I’m here, as always, rooting you on,


P.S. It’s ok if today’s video challenges your beliefs. I get it. And I can take it. But sometimes, a little kick in the tush is just what we need to get to that next big level. 😉

P.P.S. I haven’t said it in a while, but I’m really proud of you. You’re doing a great job. Keep going. xoxo

I’m still laughing….. (hysterical video testimonial)

Fabienne Fredrickson
July 18, 2016

First off… A language disclaimer for today’s video. Yes, there is an F-bomb, but it is SO FUNNY, I can’t stop laughing every time I watch it. So don’t play this on speaker with your kids around, ok?

Secondly. I looooove this couple. They are absolutely hilarious, wonderful New Yorkers through and through, and they’re doing amazing things in their business, that they (now) work in together.

Chris was a clown (for real). Amanda runs an advertising agency for Broadway shows. He came to the Mindset Retreat (my transformational 3-day experience happening in November that helps you get out of your own way) feeling that there wasn’t much left for him in his career as a clown.

And she came to Mindset, pager in tow, taking the first three days off she’d ever taken away from her 24/7 business since their wedding.

Completely inspired and transformed, they joined the Leverage Track of The Client Attraction Business School and well, you’ll have to see this week’s video to see what happened, including multiplying their revenues (a final number they asked me to edit out for industry privacy reasons, but take my word for it, it was a lot more than they had ever made before).

Watch the video now. It’s about 7 minutes, and if you’re anything like me, you’ll giggle (and feel inspired) the whole way through:

I don’t know about you, but I do not WANT to take pride in working 24/7 like Amanda did before CABS, not being able to leave my business. Ever.

I take pride in the fact that you can absolutely retool your business (any business) to be able to grow significantly, while the owners take more downtime to do what they love, like my family and I are doing now. We showed Amanda and Chris just how to do that in Leverage.

Sometimes it is as simple as hearing that one simple shift can change everything, as Amanda shares in this week’s (hysterical) video.

You can absolutely loosen your grip on the way “it has to be” so that you can create it the way you want it to be. All you need is direction, the right community, support, guidance and accountability to do so.

This is what we do at The Client Attraction Business School. And I believe we do it better than any other online or offline training program for business owners.

Perhaps you too can make more and have more downtime like our students do…

Let’s find out by having you talk with a Coach.

Click here to fill out an application to map out your next year with one of our expert Coaches (it’s free).

Much Love,

P.S. I’m still giggling at this video. Don’t you want to go to dinner at Amanda and Chris’ house? Seriously. It would be so fun. I would laugh all night long!

How I got a roomful of 150 students to pinky swear

Fabienne Fredrickson
July 14, 2016

I’m with my Leverage Track students today, teaching this particular group of 50+ six and seven figure business owners how to turn everything in their business into a SYSTEM, so they can gain their life back and dramatically multiply their revenues.

And you know what? I’ve yet to tell them HOW to do it.

The “how to,” I’ve realized, always needs to come AFTER a few mindset shifts, otherwise, things don’t get implemented as quickly.

That said, today’s training video is the first of three on the mindset shifts required for you to take bigger action. It’s something I taught at our Growth Track meeting recently, and I think you would really benefit from it too.  

Because the truth is that I can teach you all the most effective marketing skills in the world, or show you the best way to create systems for doing anything, or the easiest way to create passive income, but if you don’t shift your mindset to embrace this new way of doing this, nothing will happen. Which leads to more of the same.  

So, in this week’s short, 2-minute video, here’s the first of those three mindset shifts that I believe will really be helpful for you. Watch it now:

You see, trust is one of the most valuable assets a business owner can have, and trust comes from being consistent.

Consistency is better than rare moments of greatness.

And at some point, you get to decide to be in it for the long-haul for those you serve…

Which is, btw…

How you play to win.

You in?

P.S. Going it alone is way too hard. We all need some help from our peers who get us. If you don’t have a room full of people to pinky swear with like our students did in today’s training video, find an accountability partner to pinky swear with.

P.P.S. This is the last email I’ll be sending you from the United States for quite some time. Our year-long adventure of living in Paris starts this Saturday. I am pinching myself and at the same time, a bit overwhelmed when I think of what needs to happen between now and our plane taking off on Saturday, to be honest. Send me some good juju! xoxo

From overwhelmed to more time with her kids

Fabienne Fredrickson
July 11, 2016

Sometimes success isn’t all it’s cracked up to be…especially when you’re already making 6 figures.

When Andrea joined us in The Client Attraction Business School she was killing it in her fitness business, but she was making sacrifices at home. (As a wife and a mama too, I get it!)

Must we really sacrifice the people we cherish in the name of growing our business?

If overworked and overwhelmed feels like a daily reality for you, even if you’re crushing it in your business, just watch this super short video message from Andrea about how things quickly changed for the better when she plugged into CABS:

We have created an awesome framework over the last 16 years that gives business owners a solid plan for growth, without having to make personal sacrifices.

For our Leverage Track students (those at 6 figures and 7 figures when they first join us, but who are also overworked and overwhelmed), we show them exactly how to create systems, get more support, shift their business model so they work less and set important boundaries so they gain their sanity back and have more time with their families…all while making a lot more.

And for our Growth Track students (those not quite yet at $100,000), we show them the proven process to systematically attract ideal high-paying clients, so there are no long dry spells that would affect their work/life balance, or periods of being overworked and overwhelmed…all while making a lot more.

All you have to do is follow the recipe, step by step. That’s it.

It’s a formula we’ve been proving over many years with thousands of our students. It works when you don’t overthink it and just do it.

So what about you?

If you’re ready to stop sacrificing time with those who matter most in your life and you want to avoid reinventing the wheel on your own…

…it’s time you explore joining us here at The Client Attraction Business School.

The first step is to fill out a short application. (You’ll get good insights from your answers.)

A friendly member of my awesome Team will then reach out to set up a Strategy Call for you with one of our coaches (it’s totally free), who will listen to your situation and help you craft a plan to create success without compromise or sacrifice.

And the best news is that, if you decide to work with us, the tuition pays for itself in the form of new clients.

No overwhelm required. 😉

Isn’t that what you started your gig for? To have more ease and joy in your life??

Yes, then. Let’s connect,

P.S. This doesn’t have to be hard. Changes happen really quickly when our students plug into our content, get support from our community and just follow the plan, like Andrea did. It starts when you fill out your application today. (Click here and do it now, OK?)


My trick for feeling safe during big changes (enjoy!)

Fabienne Fredrickson
July 6, 2016

I know it’s cushy in your comfort zone…

…but what I know from 16 years of leading boldly with my heart, and reaping all the benefits of this, is that ALL of the magic you seek actually happens outside of what is familiar to you.

(Let that sink in.)

Everything you want, and I mean everything, is right beyond what you consider “comfortable.”

In this week’s short 3-minute video, I share with you my secrets to playing boldly (like moving to Paris with my family next week or writing a book in 6 months) without losing my sanity.

Watch it now (and try not to laugh when I demonstrate my “trick,” in heels no less, OK?):

Whether you have a decision to make about hiring a new team member, investing in yourself or creating a new revenue stream in your business, to have it, you simply have to get a bit uncomfortable.

Successful people make these decisions strategically, intuitively and quickly. They ask the question: “Will this move me toward what I want?”

They don’t keep doing the same exact thing and expecting different results. They create new circumstances.

But this doesn’t need to be scary. It can be as simple as taking one small step in faith…

It’s the quote we all know and love: “A journey of 1000 miles begins with one step.”


Too many people believe that they have to leap, that the way to the results they want is to take a running jump, see if they can skip all the individual steps and make a perfect landing at the top of the staircase.

That, my friend, IS scary!

And totally unnecessary.

As I said in today’s training video, all it takes is ONE step, in the direction of your desire. Just outside of your comfort zone… And then do it again. And do it again.

And before you know it, there you are. Goal accomplished.

Be brave. You already have what it takes,
P.S. How did you like my dramatic acting skills in the video? 😉 If I can do THAT on stage in front of 400+ people, you can definitely get out of your comfort zone too.


Meet Terri…she doubled her biz (yet again)

Fabienne Fredrickson
July 1, 2016

I get incredible fulfillment in guiding already “successful” entrepreneurs to move out of 6-figure overwhelm and into 7-figure freedom.  

The reason I put “successful” in quotes is because too often, business owners at the 6-figure level are working way too hard for too little.  

They’re overwhelmed, can’t take vacations and often, can’t see the light at the end of the tunnel. Even though they’re doing good work with their clients, this certainly wasn’t what they imagined when they began their entrepreneurial journey. (Sure, the money is coming in, but at what cost?)

That is, until you learn to leverage your business using our 8 Leverage Activators to transform your results, like Terri did. (Hint: She doubled her business…then doubled it again…and she’s on track to double it again, in just 2 years with us.)  

Watch this 3-minute video to be completely inspired by her: 


Terri continues to be an amazing client. She simply does what we tell her to do and I love how she loves changing her clients’ lives, as she said in today’s video.  

She is following the recipe we’ve given her.  

Building a team. Creating systems. Doubling her income year after year. I am so proud of her.  

This isn’t a one-off example. Here at The Client Attraction Business School, it happens all the time.  

This is just what we do with our Leverage students (those at 6 figures who are ready for 7 figures).

Our proven process allows this to happen.  

If you are someone who is ready to stop experiencing 6-figure overwhelm, and instead want to create the kind of success you dreamed of when you first started your business, I want you to click here to fill out a short application to have a chat with one of our awesome Strategy Coaches.  

Just one conversation made all the difference for Terri and many more like her. And this one Strategy Call can perhaps do the same for you. Let’s find out, shall we? 🙂   

Here’s to your own 7 figures,

P.S. I want YOU to be successfully running a business. And by successfully, I don’t just mean money… I mean having time for yourself and your family, taking unplugged vacations, having a real work/life balance and making more while working less, like Terri did. It’s not an accident, it’s a process, and if you’re curious about it, simply fill out an application and we would love to get to know you, your business, your challenges and aspirations and create a plan to move you forward more powerfully than you ever could alone. Go for it. 

There’s no shame in doing this (I did it too)

Fabienne Fredrickson
June 29, 2016

(In this week’s training video, you’re actually going to see a lot of the “real me” my students appreciate, meaning, I’m not sugar-coating anything. You’ll see me get on my soap box, I’ll gently swear, you’ll see my spiritual side and even witness my eyes well up in tears, all while I take a stand for you to stay out of fear as you build your business.)  

OK, here goes. You’ve heard me say it before and I’ll say it again:

Successful entrepreneurs do the things that others are simply not willing to do. And sometimes this means we do the thing that we might perceive means that we are “failing.”  

Watch this week’s 5-minute video to hear what I did when I first started my business, my own story of doing it and why you shouldn’t feel ANY shame around this topic: 

Fear is the killer of dreams. It is THE lowest vibration on the emotional spectrum, and it is beyond challenging to take the actions that we need to take to succeed when we are afraid about our ability to pay the bills, like I was.  

And so, if you are experiencing fear around your business, your first step is to do whatever it takes to raise yourself out of fear. It is vital to your success.

I’ve been there. And the reason that I am HERE today is because I assessed my resources, asked for help and made some cash-on-the-side.

I consider this week’s video required viewing for anyone who’s within the first couple years of their business or experiencing a little “dip” in revenues. I hope it inspires you to focus on the actions that move you toward your destination. And for 99% of us, that means focusing on where we can generate CASH.  

You can do it too! I believe in you, 
P.S. Do you make a wish on 11:11 too? I’m always so happy when I catch it on the clock or my phone. Go ahead and make a wish when you watch the video, as if it is that time on your clock too. (Maybe you can wish for some cash-on-the-side, just for the short term.) 😉

Meet Laurence… “I can’t find this anywhere else in the world”

Fabienne Fredrickson
June 27, 2016

With my little family and I moving to Paris in under 3 weeks, (wheeeee, it’s really happening)…  

…I thought you would enjoy getting inspired by one of our many international clients, who just happens to be French.  

Click on the short 2-minute video below to hear why Laurence hopped on a plane several times a year for more than 2 years to come learn from me and be in our tribe (HINT: she doubled her income TWICE and got her life back):


You may ask yourself why someone would travel all the way to the United States to participate in The Client Attraction Business School from overseas. (Isn’t there something similar there?)  

According to Laurence, there isn’t anything else like CABS in the world.  

You see, when you have the strategy and direction you need, the tools to get out of your own way and a tribe of people who will fiercely believe in you and lovingly hold you accountable to your goals, you scale quickly and get your life back.  

You go from being stuck, having no life, feeling stressed out and not knowing what to do next to having the amazing feeling that comes when it all….works. (You dramatically increase your income and finally experience freedom again.)  

I want you to really hear that it’s not that Laurence worked harder and put in more hours to double her business…twice. With the tools she got here, and her commitment to implement, she was able to serve way more clients, in less time. 

The process our business owners go through is now proven and it works time and time again.  

It’s why they come from all over the world and stay year after year.  


I kept hearing from business owners from Europe and the UK that they wished they could have me run a Leverage Track across the pond. For a long time, that wasn’t possible… 

…until now! 

In addition to the two Leverage Tracks I run in the U.S., I’m starting a Leverage Track of CABS in Paris this Fall to welcome business owners on that side of the world.  

Wherever you are, there is something incredible here for you.  

No matter where you are in the world, I assure you, this Strategy Call is incredibly valuable, and there’s no charge. I promise…just the Strategy Call alone will be worth it.

A bientot,

P.S. Why be lonely and lost when you can be among your peers with an aligned community at your back, with a step by step process so that you can know what to do next? The thing I want you to hear today is that you don’t get what you want…you get what you commit to. We are here to support you to hold that commitment – to yourself, your clients, your family. Join us.

Get Started Today


Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

Join me for a LIVE Video Presentation where I will be teaching you my proven process to master your Inner Game.

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