Small Business Coaching Blog - Client Attraction

The Client Attraction Blog

How to write a good tagline (or not)

Fabienne Fredrickson
October 19, 2016

I get asked this question a lot… “How do I create a great tagline for my business?”

In this week’s training video, I share some important things to think about, and some unimportant things, too…

You see, a tagline isn’t necessarily what you think. This 3-minute video will explain what I mean. Watch it now:

I’ve had a lot of taglines, huh!?!?

(I hope this gives you some ease and a little chuckle, especially if you’re someone like me who’s often reinventing yourself!)

The video addresses what’s most important, but for now I want you to remember to focus on what matters most. If your biggest goal is to get more clients, then that is networking, working your relationships (stay-in-touch marketing), and speaking.

If you’re ready to leverage, it’s creating your systems and building your team.

Your tagline serves a purpose, for sure. But it is the combination of your actions, consistency, decisions and service that make your business soar.

To your success,

P.S. Did you catch the hint that we’re about to announce our new brand? It’s so exciting, I can hardly stand it. Stay tuned… 😉


Meet Cris

Fabienne Fredrickson
October 18, 2016

I believe deep in my core that (most) people settle for far less than what they can actually accomplish or who they are capable of being. I mean, think about this:

Is it possible to double your already-successful business every year?

Yes, just ask Cris Sgrott-Wheedleton.

She is the founder of Organizing Maniacs Professional Organizers in Virginia and has been a member of our Client Attraction Business School (CABS) for 3 years now, going strong.

Can you break out of a rut and create awesome results you never thought possible? I share Cris’s story with you today as an inspiration of what is possible for you too.

cris“I had a great business before CABS. I was doing multiple six figures and had several people on my team. By any standard, I was running a good business. But I thought, “There’s got to be a better way to do this.” I knew that I’d used all of my organic learning tools and that I needed something that was more comprehensive.

I needed structure. I had told my husband I wanted to go back to graduate school to get a masters in business to learn how to take my business to the next level. It would have cost between $80,000 and $100,000.

When I came into CABS, I was the person with the Shelf of Shame. I’m sure we all have that. You go to all of these trainings and seminars and come home with a book and great notes, and then you put it next to your desk. And then for weeks, you think, “I’m going to implement that one thing” but then you get really busy doing other things and you don’t…and you get angry with yourself because you didn’t implement anything and you feel like, “Oh, I totally wasted my money.”

I was tired of doing that. So, when I came into CABS I said, “This is not going to happen to me anymore.” The CABS step-by-step direction and meetings provide that sort of structure. So does the daily accountability. I talk with my CABS Accountability Buddy every day about what I’m working on now and how I’m going to get my business to the next level. At the meetings, you get Strategy on what to focus on for the next 90 days.

In my first year in CABS I doubled my business. (Remember it was a multiple six-figure business to begin with.) After 6 months of my second year in CABS, I had already done as much business as the first year and was on track to double my business again.

Why? I’ve met so many amazing people that I could literally just pick up the phone at any time and say, “This is what’s going on. This is what’s happening. Help me out.” Where do you find that? I have owned a business for almost eight years and I had never seen that before.

I absolutely recommend CABS. If you’re thinking about enrolling and also thinking, “Oh, I’ll wait until next year,” I’ll ask you one question: how much money are you making today and how much money could you be making next year?”

So, why does CABS work so well for so many business owners? It’s because we have turned predictable business growth into a science, a formula using 1) Strategy, 2) Mindset and 3) Community-based Accountability that makes it easy for a business owner to multiply their results and gain their life back.

It’s like we set out the breadcrumbs along the path, and all you have to do is pick them up…one at a time.

I want you to have a success story just like this one too. Just like so many others who’ve entrusted us with their learning and growth as a business owner.

Do you want this too? Then let’s talk. Here’s where you fill out a short form to get some coaching as your first step.

Time to break through, 

P.S. Don’t be shy. Let’s connect and set up a time to chat about what your next twelve months and “moving forward with confidence” could look like. No pressure, no icky sales pitch. Let’s just figure out a plan together, for timing and maybe even on how to afford it, if that’s a concern, OK?



A super strategy for fast paydays

Fabienne Fredrickson
October 12, 2016

This week’s (super simple do-it-today) strategy will increase your revenues…without fail…IF you work it.

When I was focused on filling my practice (back in my early days) this is the strategy I used consistently.

(And if you know anything about me, you know that being innately disciplined is not necessarily a natural strength!) So, you can do this too. 😉

Here it is, in just 3 minutes:

I used that one simple tactic consistently, thanks to my friend Ruth. And I will be forever grateful to her.

If you can implement this strategy too, you’ll have new clients before you know it, whether you’ve been in business for 12 years or are just starting out.

Here’s the thing about simple actions applied consistently:

They may not be sexy, at first, but they work. And when something works consistently, it feels really compelling.

So, if you want clients all the time, make this week’s strategy a part of your weekly marketing activities and watch your cash flow grow.


P.S. Know how you find people to put on your own Love Em Up list? Get out there and start talking to people in the flesh! It can actually get you faster results in the beginning, rather than just lurking online. (High-tech stuff, right?)  xo

P.P.S. By the way, I think you’re awesome. Just want you to know that. 🙂

“We waited for Fabienne”

Fabienne Fredrickson
October 7, 2016

After working together in their business for 16 years, and doing consistently well, you might wonder why a couple like Lucy and Mike would join the Leverage Track here at Client Attraction.

Watch them chat about it in this week’s 2-minute video:

The truth is that whether you are brand new to your business or you’ve been at it for 16 years like Mike and Lucy, going it alone in business often results to stagnation and frustration.

Your needs may be different as a newbie than as a seasoned business owner (which is why there are multiple “tracks” within our program) and yet the need for 1) a different perspective, 2) accountability, and 3) a community of peers cheering you on is absolutely vital, no matter what stage of business you’re in.

To succeed in business and get past whatever hurdles you may currently be experiencing, there needs to be a specific framework to help you create a solid plan, and then one to help you reverse-engineer how you’ll get there. Then, it’s about having access to the valuable resources that will get you there more rapidly than you would on your own, the resources you don’t have access to currently because you’re operating solo.

And if you’re like most business owners, having daily accountability and one-on-one coaching to give you clarity and get you from unstuck to moving forward is always an awesome bonus.

These elements are what help you take that newly-formed plan and put it into action, which leads to results…without fail.

As Lucy and Mike shared in this week’s video, this new energy lit up their business and increased their revenues, and it had only been 90 days.

What about you? It may be time to get you some serious level of support, so you can gain traction, shift your results and bring in the business you’ve been dreaming of. 

Yes? Maybe? The only way to find out is for us to talk about your situation and see if we can help. You don’t have to figure it out on your own.

The easy way is simply to fill out a short survey here to get a free session with one of our caring Strategy Coaches. They’ll set up a call with you to help you map out your next 12 months, see what’s getting in the way of you reaching your goals, and then suggest some paths to creating new results you’ll love.

Again, you don’t have to do it alone, OK? We’re here for you. Just ask.

I believe in you and your bigger future,

P.S.  I’m glad to see it’s been a moving experience for Mike. He and Lucy are wonderful people, doing good things in the world, and I admire them for saying yes to themselves. I hope you’ll cheer them on with me. xo

Four steps to getting anything you want

Fabienne Fredrickson
October 5, 2016

I am trusting that this is the message you need to hear today, because this is a message from my higher self to your higher self.

I know it can be hard to be patient…and I know that sometimes you wonder when all of your hard work is going to pay off, and maybe, whether it will ever pay off. I want to share this message with you as a gift and inspiration to, well, keep on keepin’ on. 

This video is a bit longer than usual, but if you give me the next five minutes I will give you one of the most powerful messages I have to share about how this all really works:

Here’s the deal…

You are never alone.

You were never in it alone, and you never will be in it alone. I know that sometimes it can feel this way, but we are all connected to a source and wisdom that defies explanation, even in business, yes.

I’ve simply experienced and witnessed too many miracles to know that it is so.

So if you’re struggling…if you feel like you’re failing…if it feels like it’s happening too slowly…

…take a really deep breath.

Follow these four steps:

  1. Dream even bigger
  2. Believe that what you want is on its way
  3. Take decisive action
  4. Stay in faith (crucial)

This is it how it happens. And just know that everything you are experiencing right now is a vital step in the process.

Be bold in your faith that all will be well. Stay connected to your heart.

It’s always hardest in the middle.  

Right here with you,

P.S. I share how I understand what is being communicated to me from source in the video. Yes…tingles, images, all of it. Take a moment and think about it. What have been the signs for you? 

P.P.S. “Dust yourself off and try again…” Still one of my favorites.

Do you need marketing help like Kiki did?

Fabienne Fredrickson
October 3, 2016

I’m happy to introduce you to Kiki today. She’s been a CABS student for close to a year now, and she spoke on the panel at my last Half-Day Solution in New York City.

Sometimes you may serve a niche or industry that feels harder to reach. (Perhaps it’s a group who is certainly NOT hanging out on Facebook!)

That being said, you know intuitively that they aren’t going to hire you if they don’t know you…which begs the obvious question:

How do I get them to know me if they’re difficult to reach?

In this 3-minute video, Kiki explains what she did to transform her results: 

This is what I hear from our new Client Attraction Business School students, time and time again: “I was ready.”

Kiki was craving the kind of support with her marketing and implementation that she happily found here. She dove into the plan and started experiencing results quickly. She wrote the book (her “calling card on fire!” Love that!) and was finally getting booked to speak.

It doesn’t have to be difficult.

In fact, it is as simple as following the plan (or “following the CABS recipe,” as our students call it). Problem is, many people struggle with clarity and following through on any plan. This is why our beloved accountability system and regular meetings are so vital to your success. It makes you implement things so much faster than you would ever do on your own, which then creates results faster.

We’ve got the plan for you. It’s been proven across virtually all industries, niches and business models. We have the community to lovingly (and boldly) hold you accountable.

The only missing piece is you. 😉

If you are ready too, like they all said they were, and now is the time for your income breakthrough and not having to “do it all alone,” then fill out the application here to speak to one of our caring Strategy Coaches so they can help you map out your next twelve months. Then, if it feels right, you can ask them about what it’s like at CABS and why it works so well.  

There’s not a better time than now.

Much love,

P.S. Hey, I just want to make sure you know how awesome you are. You really do have what it takes. I mean it. You’ve made it this far, so you can totally go the distance. It’s not hard, when you dig deep, remember what matters most and apply yourself, with faith. I promise. xo

The formula to be well paid

Fabienne Fredrickson
September 28, 2016

In case you’ve ever wondered when “it” will all click into place, the day you finally experience what it feels like to make the money that matches the effort you’re putting into your business, I want to let you know that there is indeed a proven formula you can follow…

…a formula that allows you to be more highly paid in your business.

Now, just a heads up – it requires a level of self-inquiry that I promise will serve you. But first, we have to be honest with ourselves. 🙂

It’s about scoring yourself on a scale of 1-10 and getting REAL. Want to know more and see how you can use it to make a lot more this year? The two-minute video below will show you how:

Go easy on yourself, and wherever you fell on the scale of 1-10 that we talked about in the video – it’s ok!

(It’s just a number!)

But, it does show you where there might be room for improvement.

Honest self-reflection is the key to creating shifts that allow you to grow and evolve as a business owner. So is being prolific.

The bottom line is that the most prolific people are the most highly paid. They are constantly generating new marketing ideas, products and services to scale and grow their business, and that produces higher revenues.

To be highly prolific, you must be highly disciplined. And so:

Highly disciplined = Highly paid

But if you’re anything like most business owners I know, maybe you’re not naturally disciplined??

The question then becomes: how do you create more structure, accountability and discipline in your business?

Can you enroll your team in supporting you? An accountability partner who is also a business owner? Are you honoring yourself by sticking to the time blocking in your calendar? Getting direction, clarity, next steps and accountability by working with us?

It all works. You just have to commit to being more disciplined, productive and prolific.

This is a choice, followed by action.

You in?

Take a deep breath. Create your plan. Go forth and be more disciplined.

(I’m here to cheer you on.)

You’ve got this,

P.S. One of the things that I teach my kids to help them cultivate self-worth and self-esteem is to always do the right thing, even when no one’s watching, because their inner self is always watching. Same thing goes for how you “show up” in your business. Confidence comes when you consistently take personal responsibility and do the “right thing.”

How to stop procrastinating

Fabienne Fredrickson
September 21, 2016

I’ve got some truth telling for you today… And I believe it has the power to forever shift how you feel about marketing.

It also has the ability to get you out of procrastination, FOR GOOD. 😉

Especially if you’re someone who struggles with implementation in your business, whether it’s getting your weekly newsletters out, well…weekly, actually getting to that networking group even though you’re tired and busy, or making yourself visible to your ideal prospects by accepting that scary speaking gig…

This is a short video. It’s just under two minutes and I believe it will give you just what you need to get out of your own way and start letting people find you. Watch it now please:

Here’s what I’ve noticed over the years of coaching thousands of business owners. When we focus solely on the money, we get stuck. Yes, things may work, but they feel really hard and effort-y. You know?

But when your focus shifts to being of service to all the people who need you, magic happens.

It was never about the money. It’s about your brownies.

The message I want you to hear clearly from today’s video is that the best way I’ve discovered to get things done, and to stick to my marketing commitments, is by taking the focus off my needs and putting my focus on those I am here to serve.

We have the opportunity to use our life to be of service and make things better for our clients through our work.

We GET to help others. That is an incredible privilege.

And that is the most powerful invitation that I can think of to do whatever needs to be done to get your work in front of the people who need you most.

(The ones who were up tossing and turning, worrying at 3:00 am…not the ones who were dancing.)

Now go share your brownies!

P.S. If you haven’t heard me talk about sharing your brownies before, I mean sharing your gifts.

Your gifts + talents + unique abilities + life experiences + expertise = your brownies.

And just like having a houseful of guests, and baking up a delicious batch, and letting all your guests smell the wonderful smell…and then NOT giving them any of the warm brownies would be totally selfish… not sharing your gifts as abundantly as you can is selfish too. Now, get out there and be seen! <3

P.P.S. See you on tomorrow’s free live-stream, right? 🙂

That time I spent 100k (before telling Derek)

Fabienne Fredrickson
September 14, 2016

If you’re married or in a long-term partnership, I’m guessing you are going to be very interested in this week’s video. (And even if you aren’t, there are important lessons in it for you about making big decisions…)

One of things I know to be difficult is when you feel like you don’t have the support of your spouse or partner (or anyone that matters to you in your life) to make the big decisions that you know will move your business forward.

In this clip, Derek and I reenact the time I made a huuuuuuuge investment in myself before telling him. This is us very authentically sharing how he responded.

In this week’s video, you get a sneak peek into a moment that changed everything for us… Just a heads up, there is a touch of profanity, so if there are kids around, distract them for 5 minutes, OK? 😉

Watch the video now:

Here’s the deal.

An uncertainty you feel inside will get reflected back to you on the outside.

Whether it’s from your spouse or in your results, the level of CERTAINTY that you embody within yourself will be directly reflected back to you externally.

It’s the “kinda sortas” that will get you every time. If you make a decision and you “kinda sorta” think you’ll get results, then I can already tell you what the outcome of that decision will be…

…probably not the outcome you want.

It is the CONVICTION and COMMITMENT to follow through on your decision with purpose that yields the results.

My conviction is why Derek supported the big decision I’d made in the video (well, also that he’s an amazing husband), and my conviction is also why that decision yielded the 10x return that it did.

Making fast decisions quickly is often touted as a criteria for being successful in business and in life. But whether it’s gaining the support of a resistant spouse or creating a return on an investment you are making in yourself…it’s actually embracing your decision fully and with conviction that makes the difference.

Go be decisive. It will change everything.


P.S. Oh, and DO THE WORK. Whether it’s a $500 investment that you’re making to grow your business or a $100,000 investment, the money isn’t the magic pill. The confidence that you get as you follow through with your commitment is the actual magic.

How to find your ideal clients…

Fabienne Fredrickson
September 7, 2016

If you’ve ever felt challenged with figuring out who your ideal client is, please watch this week’s video

You’ll see me coach one of our Growth Track students, Donna, who (perhaps like you) has lots of talents and passions and enjoys working with different clients in different ways.

She’s also in a situation (perhaps also like you) where she’s been doing business one way and wants to shift things.

So as a multi-faceted, multi-interested business owner who has learned that identifying your ideal client is a very important marketing strategy…what do you do?

Well, watch this week’s 5-minute video to find out:

I know, I may have been a little snarky about the guy at my networking group who told me all those years ago I was “doing it all wrong…” (hee hee)

But it illustrates an important point. This is about finding the people YOU love to serve and that you have the greatest success with. And yes, it is important that they are also people who can pay you, who will give you referrals and see the value in your work.

It is about following your heart and boldly deciding who you want to be a hero to.

Sometimes we think we know who it is we are here to serve, but then we learn that it’s someone else. I’ve worked with 7-figure business owners who change their minds about this even at their level. This is why it’s vital, especially if you are new to business ownership and aren’t sure who your ideal clients are (and even if you’re rocking it at 6-figures plus), that you experiment working with different types of people in the beginning so you can experience who you “mesh with” most. 

Don’t take my word for who you should work with. Be open to all possibilities.

(Notice in the video that even though I didn’t agree with Mark, I still listened and took action on his recommendation so that I was coming to a conclusion on my own instead of making an assumption based on someone else’s limited reasoning.)

And then you’ll know who you love working with, who also pays you well for your work, and you’ll be crystal clear on your ideal client. No guessing required.

Now go find those 100 clients!

Much love,

P.S. The decisions we make in our business from actual experiences, feedback and results are so much better than the ones we decide in our heads. Be in the work. It’s where the answers live.

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Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

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