February 2012 - Small Business Coach, Women Business Coaching - Client Attraction

Whether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start up or relatively new business.

So how can you fill your calendar with enough consultations to convert a good percentage to clients? Here are eight ways to attract plenty of initial consultations and keep them flowing.

1. Grow your contact list and send out a weekly ezine. Your ezine sets you up as an expert and helps you to establish relationships and build trust over time. Of course you will offer your consultation in the ezine with a specific call to action.

2. During your weekly speaking gig, send around a signup sheet for your initial consultation. This list also adds to your database simultaneously.

3. Create a special report for your Irresistible Free Offer and then offer your initial consultation at the end.

4. Develop, promote and conduct a free teleclass and offer your free consultation at the end to the participants.

5. Write and send out your warm introduction letter and offer the consultation as part of this marketing tool.

6. Find joint venture partners and conduct a free teleclass together. At the close, offer your free consultation, which is directed at this new audience.

7. Put your free consultation offer on the back of your business card, so new contacts will see this opportunity when they flip over your card.

8. Have a live, once a month program where you can meet new prospects and offer your initial consultation.

Your Client Attraction Assignment

If you need more initial consultations, review the list above and choose the two or three methods that will work best for you. Then begin to set things up and implement these choices to fill your calendar with new prospects who will learn about your services and sign on.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

VIP GirfThere are many ways to set up your packages, but I recommend building levels that entice clients to go for the high end. This not only serves you, but it truly serves your clients as well.

First of all, when clients stay with you for extended periods, they get that much more value, content and support to help them achieve their goals.

Second, you can be there to support them as new situations crop up, which always do in business.

Third, the longer clients stay with you, the fewer overall clients you’ll need to reach your monetary goals. This frees up your time to work on leveraged and passive income projects.

For example, when I offered private coaching in the beginning, I had three programs. One was the basic program that included three 30-minute calls per month for six months. Then I had two VIP versions. The smaller one included three hour-long calls per month for five months.

However, I made the top VIP program really juicy. It started with the same three hour-long calls per month, but I also included the two home-study systems free of charge. Next I added in a three-hour in-person session at my office free of charge, which had a very high perceived value. But that wasn’t all – it also included access to all the recordings and the Q&A calls too. The value was tremendous.

Given the way these programs lay out, you can see why the top VIP level was extremely appealing to potential clients. They knew they would not only have access to me and the one-on-one coaching, but they could meet with me in person, plus have all the incredible information from my home study courses and listen to all the recordings which added so much value. It was really hard to resist.

This is a great way to also break free from trading hours for dollars. Your top package offers so much value there is really no way to separate the content from the coaching regarding your price. All the add-ons cost you nothing to provide to VIPs because you are already delivering them to work with different levels of clients.

Your Client Attraction Assignment

Have you created your packages yet? If you have done so, great! You might want to take time this week to review your offerings to see if you can make your top level even more enticing.

If you haven’t established your packages yet, now is the time to get started. Think about everything you have to offer and see how you can build a VIP package that seems so valuable it becomes practically irresistible to your prospects.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Clients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don’t have the time to create a brand new article each week!”

I don’t blame them. I used to think the exact same thing. When I first started with my ezine (“enewsletter” was the common term when I started doing one 7 or 8 years ago). I wrote it monthly, at best! Sometimes, MONTHS would go by without me working on one. And when I had my first child, I took an entire year of hiatus from my ezine.

To tell you the real honest truth, it wasn’t because I had a new baby that I didn’t want to write an ezine more often. The real story was that I knew writing one worked so well in attracting clients to me that I was afraid I would attract MORE clients than I could handle. I already had the clients I could handle, and I just didn’t want to be overwhelmed and feel I didn’t know if I couldn’t handle what new ones came my way. (Ever feel that?)

But since I rarely admitted that to others, I used the excuse that coming up with content each week was too hard; I just didn’t have the time that I needed to work on it. I imagined it taking hours and hours to work on one issue and I thought once a month would satisfy my subscribers. But I noticed one thing.

I was utterly FORGETTABLE when I wrote to my subscribers only once a month or every two months. My list wasn’t growing fast and I certainly wasn’t turning more prospects into paying clients with it. I realized that if I wanted to make this ezine thing WORK, then I had to commit to providing high-value, high-content credible ezines on a regular basis and more often.

Today, my ezine is responsible for bringing me the largest majority of my private clients, group clients and purchasers of my home study manuals. I believe it’s a combination of a lot of little things. 1) Creating the Know-Like-Trust factor; 2) being authentic about the struggles I have or have experienced and 3) hands-down, it’s deciding to send it bi-weekly at first, and then after a few months, taking the plunge and going weekly.

So, writing so often meant I had to figure out SYSTEMS for coming up with content and doing it every single week, because NOTHING is worse than sitting there, in front of your computer screen, being on deadline and not knowing what to write about.

With my many clients who are first-timers to writing articles more often, I ask them to make a list of topics for the ENTIRE year. So, if they’re writing bi-weekly, that means coming up with 26 topics by our next session, all in one fell swoop. Then, each time they sit down to write the article, all they have to do is pull out the list and write it, not have to futz around wondering what to write about. Much easier.

This gets them in the habit of writing regularly and we all know that once a habit is formed, it’s hard to break. (I actually look forward to writing my ezine each week. It feels like I’m talking directly to you and that feels like I’m creating that relationship even further each week.)

To be honest, I actually don’t write out a formal list for the year any more. That worked in the beginning for me. Instead, I keep a running list of possible ezine topics on my desk. Some months it’s an actual list on a piece of paper. Right now, I’m into these colorful sticky notes and I have a series of them posted to the right of my computer, each with a topic idea. When I use one idea, like today’s; I simply take the sticky note and throw it in the trash. One down!

The ideas come from a few different places, mostly from my work with private clients. For example, today’s topic came to me because I talked to several clients last week about finding content for their own ezines. If it’s something that they ask me about in private sessions, and it’s coming up often, then it’s probably something my readers who aren’t clients yet are interested in too.

Another source for content is more personal. I find that if I’m learning something new, working on a particular project, or encountering a specific obstacle in marketing, then you probably are too. So I write about that. I talk about the struggle or challenge, and then I share what my process was for solving it. Readers really seem to enjoy that and can relate more to me, even if we haven’t met in person yet.

The idea is to get over the fact that coming up with content is a struggle. Whether you write the list ahead of time for the entire year or you keep a running list of ideas that you add to each time you get inspired in the moment, it doesn’t matter. The key is to write it down and then create the article later.

Your Client Attraction Assignment:

Commit to reaching out to your subscribers more often. And once you do, start writing down some topics ahead of time, so that you don’t ever have to stare at a blank page, wondering what to write about, as the deadline looms. Create systems for this each week, using my ideas above or your own. Whatever’s going to work for you, as long as you systematize it. When you do, you’ll attract just the clients you need, without much effort at all. That’s what happened to me. 🙂

If you’re ready to write your ezine more regularly but don’t know where you’ll fit it in your schedule,then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

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I believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it—whether that means getting more clients and making more money or leveraging it and multiplying it by leaps and bounds. I’ve got some very specific strategies to clear the decks and create focus time in your life.

Try to create at least four hours per day for marketing or growth and development. When I recommend this, I often hear lots of shrieks, “Ah, how can I do that? I’m so busy.”

Not only are we busy in our work lives, but also in our personal lives, especially when we’re starting out and oftentimes working from home. One of my favorite mantras that I’ve used for many years is, “A strong focus now creates a different future later.” So, how do you create focus time in YOUR life?

As you know, in your business it’s about delegating and getting other people to do things for you that you’re not that good at doing or that, at this point, should be done by somebody else. But what about all that extra time that is taken up in your life? What about all the non-work related busy-ness that actually eats into your work-related focus time. I’m talking about the time it takes to run your life.

I’m a busy mom of three and I find there’s so much that I need to do outside of work to keep things going. With a house and a husband and three kids and lots going on it would be easy for me to use my work time to do these extra-curricular things. So many personal time wasters are the things that you have to do, but don’t necessarily need to be done by you. For example, buying groceries. A lot of people go to the grocery store two or three times a week but they don’t really have to if they were to use grocery delivery.

Then there are the online drug stores. Why run off to CVS, when you can save time ordering online? Thinking about dry cleaning. So many drycleaners will do pick up and drop off. Consider doing that so you save the time that it takes to schlep over there. Then there’s housecleaning. You shouldn’t be doing your house cleaning yourself, if you can afford it. Sometimes people will charge as little as $50 to $100 to clean your house once a week or maybe once every two weeks. For many years I dropped off the laundry because I thought, “Well, for about $10 or $12 I can have my laundry done—match my socks and fold everything so that I it’s all done for me.

Then there’s online banking. Instead of spending the time to go to the bank you can now do everything online, including paying your bills. Consider using your business and personal credit cards to streamline your purchases. This way at the end of the month, you only have those two credit cards to pay off.

So, I know some of you might be thinking, “Yeah, that’s fine when you’re established in your business.” I started off where most people start off, without a lot of money and on a shoestring budget. But, I thought of it this way, “What if I could just have somebody for $12 once a week do all of my laundry and fold it and it I would only have to put it into the drawers. How much time would I have saved for myself?” That’s about three hours!

You can then use that time to get more clients and make more money by applying more of these client-attraction strategies. So, imagine the more time you create in your day by delegating some of your personal stuff or systematizing it or doing it online instead of going to an actual store, the more time you create for marketing in your day. Between the hours of let’s say 8:30 and 5:30, you’re dedicating that time only to work-related activities.

Now, I’m not assuming that you can run out and have people clean your house and do your food shopping and everything else for you right away. Instead I’m saying to just start with one very little thing. Use the time that you saved to focus on growing your business. It will transform how you live your everyday life.

Your Video Assignment

Identify the time wasters in your day, in your personal life, that are eating up your business time. Write these down and start thinking about how you could do some of these things online or have them done by somebody else—somebody that you could hire at $10 an hour to run a few errands for you so you don’t have to.

Then reapply and reinvest that time back into your business so you get more clients, make more money and multiply your business.

“Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.” —Dr. Seuss

Some solopreneurs go for their goals and Client Attraction assignments with amazing zest and enthusiasm. They’re the I-know-what-I-want-just-give-me-the-tools-and-let-me-at-‘em-Fabienne type of folks. Nothing gets in the way and they just get things done. The majority of folks, however, at one point or another, get stopped in their own marketing tracks.

It’s usually NOT a lack of how-to, but something else that invisibly stops them. You may have asked yourself, “If I know what I want, and I know how to do it, and it’s all spelled out for me here, then WHY am I not getting it done?” It’s frustrating and sometimes demoralizing, because we often end up beating ourselves up as a result. I know I have.

I call it the case of the missing obstacle. When you know something’s stopping you, when you’re sabotaging your own behavior, but you don’t know WHY, it’s time to delve deeper to see what the gunk is that’s underneath the surface. If you don’t figure this out, you’ll stay in the exact same ‘stuck’ marketing place and not grow your business.

Here’s a client example. “Susan” and I had been talking about sending out a specific letter to her network, for MONTHS. As I do with every client, I’ve given her 8 or 9 different examples of what the letter can look like. Heck, she probably even has it written already, but for some reason, it hasn’t been sent out yet. And every time I ask what’s going on, the answer is mumbled and unclear. I took a compassionately ruthless stand for her and asked if I could figure out with her what was going on. We dove in.

You hear people talk about ‘Fear of Failure’ all the time, but in my experience, ‘Fear of Success’ is just as prevalent. You see, Susan knows deep down inside that when she sends that letter of introduction about her services to her entire network (friends, family, clients, prospects, colleagues, former co-workers, etc.), she would essentially be ‘outing’ herself, she wouldn’t be able to hide and play small anymore. She would eventually get lots of clients as a result (it’s inevitable; I’ve seen it hundreds of times over).

This ‘Fear of Success’ was stopping her because it was combined with a nasty case of ‘Fear of What Others Will Think.’ What really kept her from sending the letter talking about her new business was imagining her former colleagues, those she did extensive training with, receiving the letter and thinking:

    • “She is so presumptuous to think that I would want to help her.”
    • “What has she DONE with her training?! This isn’t serious.”
    • “What she’s doing now is flaky, shallow, and unprofessional.”
    • “She had such potential as a blank-blank-blank; I can’t take her seriously anymore.”

But that wasn’t all! On top of all that, my client was also worried that if/when she fills her practice and becomes financially successful, people will envy her, will think she’s too good for them, and won’t like her (old gunk passed down from her mother).

No wonder she didn’t want to send the letter! The deep-seated fear of having colleagues disapprove of her, added to the fear that people won’t like her when she becomes successful, was almost unbearable. The thing is, none of these was valid; they were all self-created (we deflated each of these balloons down to nothing). So essentially, all of these fears were made-up, and null and void. She committed to doing the letter this week. It was a major breakthrough for her.

Now, don’t get me wrong here. I’m no stranger to the fear of what others will think. In fact, I was a pro at it, until recently. For 36 years, and until a few months ago, I would stop myself in my own tracks and not know why. Now, I’m a self-described high-achieving-go-getter and all that, but underneath, I played it safe for fear of what others will think, just because I wanted people to like me.

The thing I realized recently is that you can NEVER control what people think about you. Yes, you can do smoke and mirrors, fancy manipulation, and damage control, but in the end, people will think about you what they will, good or bad. And even if it’s GOOD, you can’t control it, because everyone’s thinking about others through their own filter. Each impression of you is filtered through their own experiences, their own fears, their own projections, and all that stuff you can’t control, even if you tried tirelessly.

So I have a new expression. It’s two words and it’s not appropriate for printing here (my clients know what it is), but when I start thinking about what OTHERS will think of me if I do something, I say it quietly to myself. Inevitably I smile, because it’s a little naughty, and then I go do the thing that’s going to move my business forward, no longer as worried about what others will think. It works for me and now a bunch of my private clients use the same unsophisticated, yet very effective technique. 🙂

Do you see how tricky this whole thing is? Getting stopped in marketing is not 100% lack of marketing knowledge. It’s also that OTHER invisible stuff, which is holding us back that we don’t see or can’t touch. And when you eliminate it, when you pop those balloons of fear and limiting beliefs, then there’s nothing left to hold you back.

You can then move forward easily, in marketing, in life, and into making what you REALLY want to make in your own business. Otherwise, you’re playing small and what’s the point in that? My friend Maria makes me laugh when she says, “Go BIG or go home.” It’s my new motto, and falls right in with the following quote. Although you’ve seen it a thousand times, it bears reading again, in light of what we’re talking about today:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves,Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?You are a child of God. Your playing small does not serve the world.

There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” —Marianne Williamson

Your Client Attraction Assignment:

You can NEVER be fully Client Attractive when you’re worried about what others will think, when you shrink and minimize yourself and your talents for fear of making it big and then having others envy you. To get you out of your own way when it comes to marketing, I want to change the Dr. Seuss quote slightly:

“Be who you are and [get marketing] because those who mind don’t matter and those who matter don’t mind.”

That said, if you want to fill your practice FAST, you still need to know how to market your services. If you want to set up a step-by-step marketing system that feels easy and authentic to you, The Client Attraction Home Study System™ will help. With it, you’ll prioritize what to work on first, clear the decks, and avoid all the unnecessary stuff. It gives you the most important things to do to set up simple, solid systems to consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter.

The lesson here is, it’s time to get over the hurdle and do what it takes to get to the next level.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Have you ever noticed how most businesses, especially independent professionals, promote their services? It’s often by doing just THAT, promoting their services (“Let me explain to you about our services, program A, service B, and how much they cost.”) But when you think about how YOU hire someone or purchase services, do you not look for someone who can solve your current problem? Who can take you out of the mess you’re in? Who can save you from whatever’s bothering you, and fast?

Self-employed professionals miss the mark when they “describe” the process of what they do, as opposed to talking about what problems they solve… Let me give you a personal example. When I have a computer virus keeping me from emailing my clients, I just want the problem SOLVED, fast, not really caring about anything that isn’t directly related. And if your message has what I need now, I’ll probably hire you, especially if I don’t have to think too much about it.

Here’s an example:

Promote services: I’m a business coach

Problem solver: I help independent professionals get more clients, in record time, without spending a lot of money.

Which sounds more compelling and more likely to get noticed by someone?

Here’s the thing: Chances are you’re in a market where there are plenty of others who offer similar services to just about what you offer. So, you need to differentiate what you offer by positioning yourself as more about solving someone’s problem – then focused on you and your process.

Your Client Attraction Assignment

Next time you look at your marketing materials, take a look at how you’re positioning yourself. Then, tailor it to your target audience.

* Are you describing what SPECIFIC problems you solve?
* When networking, are you seen as someone with answers?
* Do people often say “Wow! I need you! Can I have your card?”

If not, you’re probably losing potential new business.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

It’s always important to educate the people who know you about what you do. What I’ve noticed over the years of teaching people how to attract more clients is that they don’t use ALL the marketing real estate they have in a way that will get them clients. That might be the case with you too, but we’re going to change that today when we talk about using your e-mail signature as a Client Attraction tool.

Get your email recipients to take ACTION by enabling the “signature” feature in your e-mail program. This feature allows you to create a short message that goes out at the bottom of every e-mail you create or reply to. The message should be relatively short, but compelling enough to get them to take action.
It should contain the basics, like your name and the name of your company; however, I always recommend adding more. It can contain your tagline, Unique Selling Proposition or Competitive Advantage. It should contain your website address (if you have one). It does not have to contain your e-mail address since that will be in the header of your e-mail anyway, but it’s always safe to add it. Also, make sure to add your phone number, if that’s a way you like people to reach you. Here’s one of my email sig files:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Fabienne Fredrickson, The Client Attraction Expert
Creator of “The Client Attraction System(tm)”
More clients, in record time… Every time
info@ClientAttraction.com
If you need more clients, visit: http://www.ClientAttraction.com
for free articles, compelling client testimonials and info on private coaching.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Your Client Attraction assignment:

You can use your e-mail signature to get people to call YOU to work with you. It can become a valuable Client Attraction tool for people who are emailing you for the first time and don’t know much about you. Instead of signing your e-mails yourself, you can automatically invite people to sign up to your newsletter, to visit your website. You can put your guarantee there, or a special workshop that you are about to give. Anything that you would like somebody to hear about, you put in there in your e-mail signature.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Recently, one of my clients was expressing her concern over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups.

Until now, she has preferred to work with one person at a time or even small groups to keep the activity hands on with lots of personal attention. That does limit her income because there are only so many hours in a day where she trades hours for dollars. To earn more, she’ll need to reach more people at the same time.

This requires a bit of a mindset shift to think about how she can better leverage her offerings. Opening up to ideas that produce more income in the same amount of time will be the key to reaching the next level of earning.

Here are two simple options that I suggested to help her step up to the next level. One method produces leveraged income and the other generates passive income.

1. Leverage Income

Let go of only offering the hands-on approach and get comfortable with the idea of larger workshops, reaching 10 -20 or more people. At the time, I charged something like $1,000 for a 10 week program and had 20 members enrolled. That added $20,000 of income to my earnings every time I ran the program and I often did this several times a year. This way my fee per hour was $2,000 versus $150 or $200, so you can see how the income grows exponentially.

Another leveraged income idea is to offer a monthly Q&A call, so clients can ask her questions directly. This program has given me the ability to help people that would not necessarily become one-on-one clients. This also gives potential clients a way to get a taste of working with you and help them make the decision to work with you privately later.

2. Passive Income

Another way to raise your earnings is to sell passive income products. Offer a monthly, low-cost program so many people can have access to tips and suggestions. Deliver a monthly podcast interview on CD or as a downloadable MP3. Even if you only sell a few CD’s a month, it’s still passive income and you’re helping a broad audience.

In addition, you can develop a home study program which will work for you like one of those infomercials for the Bullet food processor – you set it up and forget it, but it keeps selling. I wrote my home study program several years ago, but it is still helping people today and I sell several every week.

Your Client Attraction Assignment

After reading about these two ways to increase your income, what ideas come to mind? Which would be the easiest way to go for you? Leveraged or passive income? Choose the option that will work best for you right now and get it ready to market and don’t miss my recent video tip about creating passive income. The sooner you start selling this new offering, the faster you will build your income and get past the limitation of trading hours for dollars.


Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

What do you really do? This is a common problem amongst entrepreneurs but it is especially problematic among those who do more than one thing in their business. For today’s video strategy, I want to ask you a few questions that will help define your business. These strategies will help you get more clients by making it easy for prospects to understand what you offer, which will eventually make you more money in your business. Let’s get started!

I suggest to all my clients: Be known for one thing and one thing only. Most people, though, are good at several things – like a nutritionist who also does Reiki, offers Bach flower remedies and teaches jujitsu! Or a coach who offers a combination of life, business and spiritual coaching. These entrepreneurs have a problem defining what they do and as a result, it’s not always easy for prospects to connect the dots and see the value there. What the customers needs most is a tight definition of exactly what you do, so they can feel comfortable saying: “Oh! I know exactly what you do and I want to work with you!”

Sometimes, entrepreneurs will take these different things they’re interested in and create two or three different businesses that they market at the same time. This is a difficult predicament to be in because, as it is impossible for one person to successfully drive two cars or ride two horses at the same time – it’s nearly as difficult to successfully market two or more different businesses at the same time. I don’t know if any one that can truly do that without sacrificing one or the other, so I recommend not doing that! The solution has to do with the answer to this question: Do all roads lead to Rome?

Do the many different services, methodologies, modalities and products you offer in your business take clients to the same result? Said otherwise, is everything that you teach or offer leading your clients to the same ultimate end result? Let me give you myself as an example: Yes, I am an expert at marketing, and also at mindset, systems, client management, the spiritual element of Client Attraction, closing the sale, and even Internet marketing and information marketing. Each of those roads leads to attracting more clients. Client Attraction is the “umbrella” or the catch up for everything that I offer. No matter what I am teaching, it helps you get more clients. All my roads lead to client attraction. What about you?

Think about all that you offer your clients. Ask yourself: How does it all make sense and fit into one neat little package? You can do lots of things and teach different things, but what is the umbrella that captures it all? If something doesn’t fit under the umbrella, then perhaps you shouldn’t offer it. Or, find a way to switch up your business to make all your offerings fit into one cohesive package. The key is to have one unified way. This is what I help my clients define.

Your Video Assignment
Ask yourself some tough questions: Do all my “roads” lead to Rome?  What is my “Rome” or “umbrella”? What do I offer my clients and where do all of these things lead?

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