“When you give small amounts of good content at no charge, prospects automatically realize that this is just the tip of your iceberg and that your “paid stuff” will be even more valuable. Don’t be stingy and you’ll attract all the clients you need.”
“Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. Who you and I “are” as people literally affects our businesses, every day, every minute, every second, with every breath. Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business. If there’s purpose, acceptance, and alignment, things come to you without struggle.”
Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.
It struck a cord with me because I remember being stumped a few years ago, when a photographer I met at a networking function asked me, “So, if you’re such a marketing expert and you help people attract all the clients they need, what are you doing here at a networking group each week?” I didn’t know what to say at first. Never had it been posed to me that way.
“There are some solo-entrepreneurs that market ’til they’re blue in the face, and STILL don’t attract ideal, high-paying clients. They’re seemingly doing all the right things: they’ve got marketing materials, marketing plans, they’re speaking, networking, etc. and yet producing no real results. Yes, they have some clients. Yes, they’re making their bills. But they’re not seeing the kind of success they so desperately want. On the outside, everyone probably thinks you have a great business, but YOU know what’s really going on, especially financially. It’s what’s going on INTERNALLY that’s botching your results: THE MINDSET. And I’ve come to realize that if the INSIDE is not matched to the OUTSIDE, then you won’t get the results you want. Period.”
QUOTE: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure… Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”
– Marianne Williamson, A Return To Love
After sharing my personal “Video Vision Board” with my 10,000+ readers this week, I received a lot of comments and questions. One of the ones that stood out the most for me was this one:
“What I’ve learned over the years is, doing something new doesn’t always create results as quickly. The systems aren’t as easy to put in place and there’s always a learning curve for new stuff. Instead of creating BRAND new strategies, sometimes we it’s easier to go back to doing the tried-and-true, proven things that worked very well for us in the past. We go back to the basics: Marketing Pie 101.”
Find out how to use my step-by-step Client Attraction methods so you can be a success.