If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen.
“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby
To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed.
“Competition within one’s industry can sometimes be fierce. Start adding value to your clients and create a relationship they’ll be crazy not to continue (and tell others about!) Outside of your regular time together, create ways of making your client feel special. Then sit back and enjoy the results!”
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
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Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE (they get great results from working with you, they pay you on time and never negotiated, you like them, they send referrals, etc.). Now, look at where all of these clients have come from.
Perhaps it’s a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center of Influence, or a referral from a client. It’s important to see where your clients have come from so that you can do more of the same.
“Never give up on something that you can’t go a day without thinking about.” -Unknown
Have you ever given your all to something, experienced some delays, encountered disappointments, and then given up? What about when it comes to marketing your business? Do you sometimes get frustrated because the results you want aren’t coming to you as quickly as you’d like, despite the fact that you bust your butt to see results? Do you then start to doubt yourself, your skills and talent, your ability to succeed?
You’re not the only one. I know I’ve been there more than once since being self-employed. I have been tempted to quit on projects or promotions that weren’t going strong on more than one occasion. And I’ve even contemplated giving up on self-employment when the chips were down and times were tough.
Something interesting has been happening in the last few months…
Since my husband Derek quit his corporate job just 6 months ago to run my entire business and bring it to the next big level, people are asking:
“Fabienne, HOW did you get Derek on board AND how’d you get him to quit his job to do this with you? I can barely get my spouse to believe that my own business is more than just a hobby!” (more…)
Find out how to use my step-by-step Client Attraction methods so you can be a success.