May 2011 - Small Business Coach, Women Business Coaching - Client Attraction

(here I am last night opening up a "just because" gift from Derek)

I’m really looking forward to the holiday weekend… We’re throwing a Memorial Day barbeque on Sunday afternoon for our friends and their children. I’ve got the whole menu planned (think Cuban! – Mojitos and spicy chicken) and we’ll have some lawn games like croquet and badminton and fun Cuban music piping through the house and the backyard. Remember, I’m always telling you to live life like you mean it! What’s the point of being self-employed if you don’t enjoy yourself. I can’t wait…

Hey, before you head off to enjoy your own weekend, I want to remind you about my brand new Get More Clients Blueprint,the program that will teach you exactly how to get several new clients in the next few days and Join the Top 5% of income-earning business owners this year. Here’s where you can get more details and order TODAY before it’s too late: www.JoinTheTop5Now.com.

I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results.

But sometimes, there’s a different breed of person. The person who takes on too much, too fast, and seems to always be RACING towards the next level. (I know firsthand about this, I used to be one.) The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. (I know, because again, I used to think like that.)

A few years ago, a coaching colleague asked me, “Hey, I notice that you move at a very fast pace. What’s the deal? Why do you feel the need to accomplish so much in such a short period of time?” I was stunned actually. Didn’t quite know how to answer. So I said, “It’s a game for me. Seeing how much I can accomplish is fun.” But it took me a while to “get” what he was trying to say.

I think that I was focused on accumulation rather than service. It was about amassing clients and in-come, probably having to do with proving something to someone from a bazillion years ago. Yes, it was a game, a competition against self, but was there a point to it all? Probably mo-ney, but even that is just a number sometimes. It began to feel like a hamster wheel, an empty process. There seemed to be no meaning to accomplishment at a fast pace.

It’s when I stepped back and looked into the REASON for why I started this business that it stopped being a race. I got focused on SERVICE again, on my purpose and skills, and why I got into this in the first place. I think I’d lost that along the way. The minute I realized this, Client Attraction became less about filling a void, and more about being of service. Less about accumulation, and more about really making a serious difference in people’s lives and businesses.

Being focused on service, I started being happier, clients got even better results, our friendship was deeper and even more satisfying, and the best part was, it stopped feeling like WORK. I started getting a feeling that I couldn’t believe I was being paid (well) for doing something so gratifying. And then I noticed something…

Ironically, when I tapped back into SERVICE, that’s when my in-come began growing much more rapidly. That’s when the referrals started pouring in again. That’s when my numbers started really increasing dramatically. That’s when bigger and bigger opportunities began coming my way.
He who wishes to secure the good of others, has already secured his own.” –Confucius

YOUR ASSIGNMENT:

Notice how you approach your business. Does it feel like a race for the mo-ney, rather than being of service to others in a BIG way? Has the MEANING of what you’re doing gotten lost along the way? Is it more about accumulation now? If so, take a step back and reconnect to the reason you got into this in the first place: service and the DIFFERENCE you can make in people’s lives. That’s what’s going to make you happy.

Now, don’t get me wrong. I’m not even close to suggesting that you should stop marketing and setting up systems for everything in your business. What I am saying is, couple this with consistently working on implementing your marketing and Client Attraction strategies, and attracting clients will become big time easy (then the in-come will naturally follow).

Want to know more about attracting all the clients you’ll ever need? As you know, I just launched my BRAND NEW Get More Clients Blueprint DVD/CD Homestudy System (based on the SOLD-OUT live event). You’ll discover all of my best Client Attraction strategies while I take you by the hand and walk you step-by-step through the process of earning way more in your small business. Take a moment to watch this high content video that explains it all at www.JoinTheTop5Now.com. But keep in mind the Early Bird discount expires TODAY, Friday May 27th. (You’ll save $500.) Don’t miss out!

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the
Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

 

With Sapphire clients Ciara and Simon Daykin, at the beginning of our in-person high-level strategy meeting in our home yesterday.

What I love most about working with the Private Coaching clients of the Winners Academy is that I get to work with already super successful folks who just want guidance in multiplying their existing successes and live an even yummier life. This is exactly why I’m so grateful for yummy superstar clients like Ciara Daykin of Firefly Occasions and Rockstar Wedding Planner. She’s a busy woman, running several businesses, works with her amazing husband and a full staff (did I mention she has a newborn too?) She’s got it all, and yet, for her to multiply her current empire into the multi 7-figures, we needed to focus on shifting the infrastructure of the organization and her role in her businesses. Ciara and I have been working for several months together over the phone in the Sapphire program, today is a treat to meet her in person and work with the both of them uninterrupted, focused on the next BIG version of their empire. Watch for big things coming from her!

Speaking of, the June meetings in both the Gold and Platinum levels of the Winners Academy are right around the corner, in June. We’re ready for you when you’re ready to take decision action and get high-level guidance and sacred support in your business. Take a look, download the application and send it in so I can personally review it and invite you to join us.

Before you go on to read this week’s Client Attraction article, I wanted to make sure you knew that we JUST launched the highly anticipated Get More Clients Blueprint. If you missed my sold-out LIVE Get More Clients Workshop that just took place in April, now is your chance to get all of the same powerful information in this brand new Get More Clients Blueprint DVD/CD Homestudy System. Check it out here: www.JoinTheTop5Now.com.


Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do.

As you may know, my compelling story is my before-and-after scenario: how I went from not enough clients and struggling to pay the bills, to learning everything I could about marketing, networking and business management. As a result of creating my own Client Attraction System™, I turned my practice from a mediocre one to one bursting at the seams just 8 months later, thereby eliminating my “3-A.M.-I-don’t-have-enough-clients-sweats.”

My own ‘compelling story’ is something I tell to establish instant credibility with new prospects, in front of an audience or at the beginning of my Client Attraction Home Study System™. Clients and people in my seminars have repeatedly told me that hearing it was one of the first reasons they then hired me. It spoke to them because I’d been in their shoes too, at one point, and now I’m on the other side of the Client Attraction challenge. They tell me they too have tossed and turned at night with the “3 A.M. sweats,” and that to see someone having survived it and now thriving, they feel they can too.

You may also have a compelling story that no one else has. Your compelling story may be that you overcame a serious challenge in business, in your health or in life that caused you to change your course and do what you do now to help others with the same struggles.

You can use your compelling story several ways to attract clients:

  1. First and foremost, it helps the prospect bond with you. If you’re in a business like mine, it’s the know-like-and-trust factor that you need to really establish with your target audience. People aren’t buying a “business.” They’re buying a solution first and a relationship second.
  2. It can be the beginning of your signature talk or your teleclasses, helping you to “earn the right” to be up there speaking to an audience that doesn’t know you yet.
  3. If you don’t have a lot of credentials, it can give you instant credibility. You’ve been through what they’ve been through too, you’ve experienced success, and now you’re back to tell them how to solve their problems.

Client example: A travel agent who once attended one of my Full Day Client Attraction events had a breakthrough in figuring out what makes his seemingly non-descript travel business different from the competition and it was his compelling story.

To paraphrase it, his travel business focused on cruises. During a group coaching moment in the workshop, I asked him what brought him to focus on cruises, and he painted a scenario for us that no one in the room will forget. You see, a few years ago, he was diagnosed with a very serious health concern and he intuitively knew that his current corporate job was literally making him sick.

One day, because he couldn’t take the toxic environment, this unhappy employee signed himself up for a cruise. He came back having experienced what felt like heaven to him and he continued to vacation on cruises regularly and was shocked to see his health condition was getting rapidly better. According to him, he has now healed himself of his health concern, and it all started by taking care of himself and his soul by going on a cruise regularly.

He decided to quit his job and dedicate the rest of his professional life to helping people break free of toxic lifestyles by experiencing the wonders of the cruise lifestyle.

I tell you, there was not a dry eye in the room. THIS was a compelling story and everyone there was truly compelled to take a cruise after hearing him, even if they’d never considered taking a cruise before. Best of all, they wanted to work with HIM to book the details of the cruise, not their regular travel agent. Had we not gone through this exercise in person, he says he would never have considered this story something that would attract clients and give him an advantage over other travel agents. But it does.

 

Your Assignment:

What is YOUR compelling story around your business? What brought you to do what you’re doing today with such passion? What is your before-and-after story and how did you overcome your situation?

Sprinkle this in your marketing materials or in conversation. Creating your compelling story to share with others can be a catalyst and one of the most powerful ways for you to attract clients through the know-like-and-trust factor.

Want to know more about attracting all the clients you’ll ever need? Well you’re in luck because I just launched my BRAND NEW Get More Clients Blueprint DVD/CD Homestudy System (based on the SOLD-OUT live event). You’ll discover all of my best Client Attraction strategies while I take you by the hand and walk you step-by-step through the process of earning way more in your small business. Take a moment to watch this high content video that explains it all at www.JoinTheTop5Now.com.

© 2011 Client Attraction LLC. All Rights Reserved.

Thursday was an AMAZING in-person day in our home with our yummy private coaching clients (and friends) Diane Conklin and Gail Saseen of Complete Marketing Systems. This is their second round as part of the Sapphire level of the Winners Academy and when I asked them why they’d signed up again, they shared with me how much they’d made and grown last year and how much they’d accomplished (it was an emotional recap for all.) Yes, they practically doubled their already very successful income, by 172% to be exact, after completely rebranding their company, massively increasing their visibility and bringing on new team members to handle all the new clients and growth. It’s been so fun to be part of the transformation process with them.

So, on their second half-day private consult in my home, we tripled their income-goal for the next 12 months, are doubling their staff to handle all the new business, all so they can offer even more done-for-you marketing services and expand their bandwidth for coaching, consulting and offering mastermind programs. They’re now creating new programs and offerings, they have new strategies for increasing conversion rates on existing programs, and are planning a BIG program launch later this year using the specific marketing sequences and timing we mapped out together. Whew!

But it wasn’t ALL work! (You know me!) Before a fabulous lunch of lobster and citrus salad, filet mignon and creme brulee (their favorite foods) we also scheduled their 3 weeks of vacation (plus one additional month off), solidified their plans for moving to a fabulous new house and getting additional personal assistance. All in all, it was a very productive session and now they have another year of private calls with me and Derek to make sure they reach their goals. (As I like to say, “Today was a good day!”) You can find out more about the Winners Academy here.

I just want to THANK YOU for of the overwhelming number of outstanding comments you posted about my no-charge Video Training Course on exactly how to join the top 5% of solo-business income-earners (all content, no pitch). I poured my heart into these and I can’t wait to see what comments you post (and yes, feel free to invite others to sign up too. That’s OK with me.) You can get instant access to the first three high-content videos using this link. Or go to www.jointhetop5.com to view them now.

 

I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. Right now, you may be handling everything yourself, or perhaps delegating a little bit of it. The problem with that is your business is probably running YOU, as opposed to you running your business. And that probably means lots of stuff is falling through the cracks, which then means lost opportunities and fewer clients and less mo-ney coming in. 

In your business, Consistency is crucial; Chaos is costly (both financially and time-wise). When things run like a well-oiled machine, when everything’s organized and proven, there is much less room for chaos. The goal is to have things run on their own, or by someone else, so you can focus on growing your business even more, while having more time off to enjoy yourself.

Even if you don’t have a full staff of people helping you, you can make your business run smoothly, with SYSTEMS. The key to systems is to not re-invent the wheel each time you do something in your business. Instead, when something works, document it, and then do it again and again. Then, it becomes a system, and if the system is good, it will create results over and over again too.

You may be asking yourself, “OK, I get it. But HOW exactly do I create a system for something? I’m not sure where to start.” It’s actually really simple.

  1. Notice what’s falling through the cracks, takes up a lot of your time unnecessarily each week or creates a lot of stress for you.
  2. Find a way to cluster, group, delegate or put these on autopilot.
  3. Then set it up so it works on its own, or can be handled easily, efficiently, and without fail.
  4. Create checks and balances so you’re not abdicating, but know that instead, you can breathe more easily, knowing it’s all handled.

You can systematize many things in your business and in your personal life. In your business, you can systematize each slice of your marketing pie (every slice of the pie represents a way you PULL clients in—we go in depth into this in the home study system), also your schedule, your client management, your calendar, and your email. In your personal life, you can systematize your food shopping, your doctors’ appointments, your personal email, your dry-cleaning, your errands, your banking. You name it, it can probably be systematized.

The beauty of everything being on autopilot or handled smoothly is that you set up the infrastructure for a FULL practice, even before you fill your practice. What happens is, when you DO hit full practice status, you will avoid all the breakdowns that cause most businesses to fail. At the same time, you make more time for marketing (the stuff that brings in clients) and for more clients as well.

Your Assignment:

Give it a try.

  1. Make a long list of everything that’s falling through the cracks, takes up a lot of your time unnecessarily each week, or creates a lot of stress for you.
  2. Find a way to cluster, group, delegate, or put these on autopilot.
  3. Set it up so it works on its own or can be handled easily, efficiently, and without fail.
  4. Create checks and balances so you’re not abdicating, but you can keep tabs on it regularly.

You’ll be amazed to see how much of a “problem-free zone” your business becomes. That will give you a lot more time to focus on building the business, a lot more room for new clients, and more time to simply enjoy yourself. You’ll have more time for vacation, for self-care, and for spending yummy quality time with the people you love being with. And that’s what being self-employed is really about.

Now, you may have specific questions you want answered about how to systematize your marketing. If so, I recommend getting a copy of the Client Attraction Home Study Systemâ„¢. It gives you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients.It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts,

Want to know more about finding your ideal client? You’re in luck because I just launched my f.r.e.e. video training course where I’m teaching my best Client Attraction strategies and lessons to help you earn more in your small business – and Finding Your Ideal Target Audience is the first video in the series. You can get access to all the videos here. It’s super high content and value and it’s getting rave reviews from viewers. You can sign up to view it at www.jointhetop5.com. Enjoy!

© 2011 Client Attraction LLC. All Rights Reserved.

*********************************************

Want to use this article on your website or your own ezine? 

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

 

I’m in sunny (hot) Phoenix this week attending one of my high-level mastermind groups with some of the most brilliant Internet marketers, thought leaders and authors/speakers there are, some people whose names you would probably recognize. We’re all here to learn from each other’s “best practices” to multiply our current successes, by 10x or more. I know this may sound contradictory to what most people think about already highly successful people (especially marketers) but I continue to be completely blown away by the generosity of their spirits and how much they’re all collectively here to make a difference in the world. Just as I do, they understand the value of marketing as a vehicle for helping people take different actions in their lives, and therefore create change for the better. And for everyone here, without exception, it’s about giving back in a BIG way. Really inspiring.

While I’m here, I also managed to fit in some media stops. Yesterday, I was up early in the TV studio for Good Morning Arizona, with tips for viewers on how to get more clients. Then it was straight over to another TV studio to The McMahon Group to share in-depth tips about how to balance having your own business and a growing family. The general manager of the TV station made a point to stop by to tell me how much he enjoyed the segment and to invite me back. You can watch both segments on my website media page.

Speaking of important tips on getting more clients, I’m floored by the response to my new no-charge video training course — something I’ve never done before. It’s a series of all-content videos that will show you exactly how to join the top 5% of solo-business income earners and it’s getting comments like crazy, even from my own colleagues. The first video training in this no-charge course is about your ideal client. Here’s the link to view it now: www.jointhetop5.com. Make sure to post a comment on the page after watching the high-content video. (Yes, you can send the link to this no-charge training course to your friends. The more, the merrier on this one.)

And finally, before you read this week’s article, if you’re a mom, I want to wish you a very happy Mother’s Day. From one mom to another, I honor you and send you a big virtual hug. (You know you have the most important job in the world, right?) I’ll be spending my special day with the three little lights of my life and my wonderful husband, Derek, who gave me the best three gifts a woman could receive. I’m so blessed and grateful to have them in my life. I hope you get to spend this special day with your loved ones, too. Enjoy it!

 



If you want to start attracting your ideal clients in droves,
it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems.Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client Attractive. The good news is, it’s relatively easy to find out everything you need to know about them.
Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:

  • What is it that keeps them up at night worrying (as it relates to what you do)?
  • If they were to “pull their hair out” about something, what would it be?
  • What is the biggest struggle they encounter on a daily basis?
  • What is the biggest obstacle they deal with?
  • What is their biggest money/time leak?
  • What is the one goal that seems unattainable to them?
  • If they wished they could learn how to do ONE thing and one thing only, what would that be?
  • What is the biggest improvement they could make in their lives/business (as it relates to what you do)?
  • And finally, what would they do ANYTHING and pay (relatively) ANYTHING to solve/get rid of/achieve?

Let me give you a personal example of why this works in helping you become more Client Attractive. When I was simply a dime-a-dozen business coach helping everyone: “corporate types, entrepreneurs, sales professionals, and solo practitioners “get better in business (I felt I had to do this in the beginning), I had a difficult time getting a hold on a marketing message that would fit ALL of them.

My message was weak and diluted. Some clients wanted to work on time management, some on achieving sales goals, some on staffing issues, some on selling their music CDs, some on marketing and getting clients.

Although I was pretty good at coaching in these different capacities, what I truly enjoyed the most and got the BEST results with was coaching the sole practitioner who needed more clients. It came naturally, I could do it in my sleep and I had a ton of personal experience with it myself, having done it twice successfully, in less than eight months each time.

It’s not until I answered the above questions that I really got clear on who my best client was and how to help them. This changed EVERYTHING for me. I was then able to steer all my marketing to that type of person and their problems. Client Attraction became a lot EASIER for me at that point because clients starting coming to me!

Your Assignment:

Answer every one of the following questions as if your business life depended on it. (Hint: it does.)

  • What is it that keeps them up at night worrying (as it relates to what you do)?
  • If they were to “pull their hair out” about something, what would it be?
  • What is the biggest struggle they encounter on a daily basis?
  • What is their biggest money/time leak?
  • What is the biggest obstacle they deal with?
  • What is the one goal that seems unattainable to them?
  • If they wished they could learn how to do ONE thing and one thing only, what would that be?
  • And finally, what would they do ANYTHING and pay (relatively) ANYTHING to solve/get rid of/achieve?

Once you answer these questions in depth, you’ll have a very clear direction of how to position yourself in the marketplace and a way of speaking to your prospects that will have them saying, “WOW, that’s EXACTLY what I need, I want to work with you!”

Want to know more about finding your ideal client? You’re in luck because I just launched my f.r.e.e. video training course where I’m teaching my best Client Attraction strategies and lessons to help you earn more in your small business – and Finding Your Ideal Target Audience is the first video in the series. You can get access to all the videos here. It’s super high content and value and it’s getting rave reviews from viewers. You can sign up to view it at www.jointhetop5.com. Enjoy!

© 2011 Client Attraction LLC. All Rights Reserved.

*******************************************************************

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

 

Are you in the top 5% of business owners earning more than $100,000?

Of the 6 million people who open up their own business each year, only 5% of them actually make more than $100k in their own business.

Watch my brief video message below about how you can BREAK THROUGH that glass ceiling…

Join me in this FREE Video Training Program at www.JoinTheTop5.com

Whether you’re new to business or you’re selling in an increasingly over-crowded marketplace, there are more and more options competing for the same eyes, ears and wallets that you are. How do you get heard above the noise?

Simple: Get Found, Get Fans and Get Famous. On this month’s call, my special guest and I will teach you how to create your own celebrity status in your own niche using specific strategies similar to those used by Charlie Sheen, Barack Obama and even the Bronx Zoo Cobra.

Your market needs to see you as a star, whether you’re a speaker, author, coach, or selling clothing. On this month’s Special Topic call, we’ll cover the points of every S.T.A.R. and talk about specific ways to launch yours in a bigger way, starting now. If you’ve wanted a simple and easy way to be seen as the celebrity star in your industry, do whatever you can to be on this call live.

This call is ONLY for Inner Circle members. Not a member yet? Join now to access this call with Fabienne’s FREE 2-month Client Attraction Inner CircleMembership trial (plus a small shipping/handling fee).

When you join, you get access to monthly Q&A calls with Fabienne AND well over 3 years worth of special topic audio, transcripts, forum posts and bonus calls with Fabienne each and every month.

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