May 2013 - Small Business Coach, Women Business Coaching - Client Attraction

Why You Should Get Paid What You’re WorthSome people wrongly think that you shouldn’t be rewarded financially for living your purpose and being of service to others, especially those who do spiritual or healing work. But this is simply not true. Let me explain.

As you may know, there is a spiritual revolution happening right now in business. It’s an exciting time. The collective consciousness is shifting…AWAY from greed, competition, dishonesty, taking and accumulating for accumulation’s sake…and instead shifting TOWARD authenticity, integrity, love, compassion and being of service.

Earning money for your services is a necessary exchange of energy. (Click here to tweet this)

You are part of this shift. Breathe that in for a minute. YOU are part of this shift. And you will be rewarded for it financially. This is the time to be an entrepreneur, to affect change in our world by living out your life purpose. And you must be rewarded for it.

Watch this week’s video to see what is possible for you financially once you say yes to your calling and focus on getting your message out in a big way. It’s time to put a stop to the belief that you cannot charge more for your services. It’s time to charge what you’re worth!

Your Client Attraction Assignment

If you struggle with accepting money for the work you do or if you’re not charging enough for your services, I ask that you reframe how you look at this and think of it as a necessary exchange of energy. Disrupting that flow of energy doesn’t really help anyone. It’s time to charge what you’re worth!

steps-in-proprietary-systemOccasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this describes how you do business, you could be not only short changing your clients by not providing enough access to you, but you could also be limiting your income.

Even though fast action might seem like a strength, a more thorough approach could serve you and your clients better for several reasons.

1. It takes time to implement your recommendations. When there are several changes to be made, it can be best to do them one at a time, rather than jumping in with both feet and doing everything all at once. That can be very disruptive to the client’s life or business.

2. People need time to adjust to changes. Once implemented, it takes people time to adjust to a new system. Getting used to a new way of doing things doesn’t happen overnight – it takes time to learn how things work and get comfortable.

3. New issues can crop up that were unforeseen. As clients begin to implement your proprietary system and work toward their goals, there can be a few bumps in the road. You want to be there for them as they continue the transition and handle issues.

4. Allow your clients time to do things right the first time. Another reason it makes sense to implement a new system one step at a time is to keep from making mistakes that stem from rushing. Making changes after the process has started, takes more time and can be more costly than doing things right from the first time around.

5. More access to you creates more income. I’m not suggesting you drag out the process within your proprietary system just so you can make more money. But, the outcome is more support for your clients, better results and more income for you all at the same time.

Your Client Attraction Assignment
Take a look at your proprietary system. Do you have enough steps to logically take a client through your process? Do they get enough time to work through everything and still have access to you while implementing the changes? If not, then consider adding a couple of steps to ensure clients get the support they need from you for success.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Let’s be honest… Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computers hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.

If you’re familiar with my teachings, you know that I often talk about the importance of your Marketing Pie, a term I coined. Imagine a pie with 8 slices. Each slice of the pie is something you do to either find clients already gathered for you, or pull them toward you in large numbers and inexpensively. This is something I share with my students of The Client Attraction Business School.

One of the best marketing strategies is to get out and meet potential clients through in-person networking. (Click here to tweet this.)

When you create your own marketing pie for your business, you craft a real PLAN for your marketing that allows you to get your message out. One big, delicious slice of that pie is for NETWORKING!

In the coming months, I’d like you to take a no excuses approach and become a permanent fixture at all events where your ideal prospects and referral sources hang out. Identify where you can spend time with them in large numbers and inexpensively. I’m challenging you to stretch outside of your comfort zone, get out from behind your computer and get out there!

Watch this week’s video for my three strategies to get you started.

Your Client Attraction Assignment

Your assignment for this week is to accept my challenge and start scheduling your spring and summer networking events. Get excited about it. When done right and on a consistent basis, networking will get you clients quickly. Years ago, I filled both of my private practices in less than a year each, and one of the slices of the marketing pie I focused on heavily was networking.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

proprietary-system-evolvesYour proprietary system is the foundation of your practice. And once created, many of my clients have this idea that they cannot change it. But, this is absolutely not true! Your system is not some rigid, static thing, but an evolving system that can change as your practices grows.

Let me tell you about my proprietary system. When I first created the Client Attraction System, it had only five steps. As I started to work with it and take clients through the program, it grew to seven steps. Later, it became ten steps. But that’s not all.

As I got to the leverage level of my business, I added more steps which made me realize I needed to create another system. The next thing I created was the mindset program!

Your proprietary system will likely continue to evolve and grow as you do. My Client Attraction Business School Growth Track has 20 curriculum calls, including so much more than my original Client Attraction System – and that’s just the Growth Track.

Keep in mind that you don’t have to put everything in your system either. Your proprietary system is like a road map for working with clients. There will be plenty of material that you share with clients that doesn’t go into your system. It could be more subtle things or variations you discover with time and more experience. Or even new methods that develop as technology changes.

In addition, not all clients will need to start at step one. This is a fluid way to work with people. You can start them where they need to start or go straight from step one. The proprietary system can be flexible once you have all the steps figured out. You don’t have to follow the exact process when you are doing live coaching. It’s great when you can, but you don’t always have that luxury. Coaching can be messy in a good way where you just do what absolutely needs to happen now to meet your client’s needs.

Your Client Attraction Assignment
Take a look at your proprietary system. Has it changed or does it need to be updated to include new items? Or, maybe it’s time to add a new system? This is an expected part of the growth process and your evolution as a coach, so don’t worry.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

build-your-business-get-clientsIf you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you:

Get out from behind your computer and meet people!

Many new business owners struggle with many marketing concerns such as naming their business, constructing a website or picking the best niche. But in truth, the most effective steps you can take for building your business is to network like crazy
and speak to groups.

I’m talking about getting out to network at least three to four times per week. You also want to speak before groups as frequently as possible. Both of these marketing tools give the people you meet a personal experience of you.

When I started my nutrition practice way back when, I didn’t only attend my own BNI meeting, I went to several others. I went everywhere I thought I could find business professionals since that was my target.

When I was shaking hands and someone said, “Oh wow, that sounds interesting. Can I have your card?” I would say, “Yes and better yet, let me give you my workshop flyer as well. I’m having a workshop next week. You should come and join me.”

It’s really about getting out there in a big way and staying positive when you are building your business. Many times people are hesitant to get out from behind the computer and talk to people. It somehow feels safer to work at your desk. But, you’ve got to shake hands and pass out flyers to generate the number of “get acquainted” calls you need to get new clients and grow your practice.

Today people are inundated with emails and Facebook and tweets, so the best connection is to look into a person’s eyes and make a direct connection in order to ramp up quickly. If you hide behind your computer, emailing your list and hoping your new website generates enough leads, that is going to slow down your progress for building your business.

Of course, I’m not suggesting that you give up those other marketing tools, because they are very effective too. But, they become much more impactful as your list grows and you’re business is established. During the initial start up phase, you cannot beat personal contact for attracting the clients you need and building your business.

Your Client Attraction Assignment
How is your networking plan shaping up? What do you have scheduled? Where can you go to find new groups and unexplored networks for even more exposure? When you can attend 3-4 networking opportunities a week, on a regular basis, you know you are on your way to filling your practice and achieving the success you deserve.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

One of the marketing strategies that Fabienne and I teach many of our clients and students is the concept of using a product launch to help sell more of their products and services. It’s an essential strategy for getting your product out to the masses.

More specifically – we teach them exactly how to use the technology and tools that are available to achieve maximum sales when it comes time to get their product out there for sale. By product I’m referring to any program, service, event, etc. Really, anything that you want to sell to your network.

Use a compelling and authentic teleseminar to launch your product out to the masses. (Click here to tweet this).

Why? Well, imagine this. You’ve spent all this time and effort to create this amazing product with all the value and benefits you know your prospects need and want – including extra bonuses and goodies – and you post it to your website under the shopping cart – and then you expect the orders to flood in. But they don’t, do they?

Instead you hear crickets… So you decide to email your list about it and you just say, “Go buy my new product. It’s all great and here’s what it’ll do for you and more…” Maybe you get one sale? Or a few sales? And more crickets…

It’s because you don’t have a launch! A launch is an essential vehicle to get the word out about your offer. It creates excitement and buzz in the marketplace where people are excited and interested in what you have to offer. In addition, when done correctly, using the teleseminar approach – you can create heightened motivation to the point where many, many prospects are excited to purchase your product! Doesn’t that sound better than… crickets?

Watch this week’s video for my 3 simple strategies on how to use teleseminars to launch your product for maximum sales.  You’ll then be able to map out your launch, pick a date and start promoting!

Your Client Attraction Assignment

Ask yourself: how can I use a tele-seminar product launch for selling more products, programs or signing on more clients? Then, following the 3 steps I’ve shared with you, map it out, pick a date and start promoting it!

If you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time.

Three things worksheets do for your clients
You can create worksheets for each segment of your program. Worksheets are a simple, yet very powerful tool. They can help your clients:

  • Reinforce the learning you provide
  • Work through various topics
  • Discover something new about themselves

Quick tips for developing worksheets
Developing these worksheets doesn’t need to be a difficult process. Sometimes you might get stuck on something because you are over thinking it. But really, if you just think about how you have structured your material and pull out the main points, you have all you need to create thought-provoking worksheets.

When I originally prepared the worksheets for the Client Attraction System several years ago, I admit I didn’t always know what to put on them. Sometimes I just didn’t do a worksheet for a particular assignment. Other areas were more obvious to me about what to include. And then there were times when I just copied a bit of text from the teaching and simply pasted that text onto a worksheet. I added some blank lines for students to work out how the subject mattered to them. Simple but effective.

Worksheets are a space to figure things out
It doesn’t have to be this scientific thing. What I love about worksheets is how they give the reader the actual space to work out what the learning would look like for them, personally. How the information fits into their life. I have found sometimes you just need to give people a clean sheet of paper and say, “Okay, figure it out on this sheet. What would it look like for you?”

Make them convenient to use
One piece I wish I had done differently is to separate the actual reading material in the system from the worksheets. People have told me they wish they could just take the workbook with them. So convenience and portability are worth keeping in mind.

Your Client Attraction Assignment
Take a moment to review the information products you already have in your tool kit. Do you have one that clients would benefit from some deeper learning? I bet you do. I recommend coming up with a workbook that has places for clients to apply your teachings and figure out how to use the information to their best advantage. This is a great way to extend your current product line and increase revenue without having to start from scratch.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Are you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s block.

Begin with your compelling story. Whatever the case may be, I have a solution that will help. I want you to start by writing your compelling story. Start writing about what happened to you and why you want to share this with other people like you. What wisdom do you have to reveal that will help others who have the same experience as you?

Do not worry about how you will use this story. You don’t need to announce it to anyone at first if you don’t feel comfortable. Simply begin by focusing on getting your story on paper.

When finished, your compelling story should be a page or two in length. Then title it “My story of ______” (whatever happened to you that you recovered from or mastered).

Writing your blog. After that’s done, you can move on to start writing your blog. Each post can be about something different that helped to you on your path. A variety of experiences, methods, people you spoke to, etc. This will help you get comfortable talking about your situation and success with it. What you write will come from a very deep place within you which will tend to make your writing very compelling. People respond to deep emotion and those who relate to your story will feel a strong connection. This is ideal because readers will start to know, like and trust you, the foundation for building a relationship.

Let go of perfection. Take the pressure off yourself about coming up with the perfect story or quality writing like Hemmingway. None of that is necessary. Just getting comfortable with expressing yourself will take you down the right path to create great content your prospects will relate to and want to read.

Your Client Attraction Assignment
Creating great content is easier than you think. Often getting started is the hardest part. After you complete your compelling story, you can make a list of all the things you found helpful on your journey. This can include:

  • New ways of thinking about the situation
  • Books you read that helped
  • Any processes you developed for yourself
  • Systems that kept your organized
  • Motivating factors that pulled you through
  • Rituals that kept your future vision strong
  • Techniques to stay positive, etc.

Many times, like the old cliché says, “one thing leads to another” and you’ll be on your way to great content before you know it.


Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

How to Get the Most Out of a Live Event

After just coming back from our big 3-day live event and also having recently returned from an event where I was an attendee, I thought it might be helpful to cover the topic of How to Get the Most out of a Live Event. Now, these strategies aren’t rocket science but sometimes a solid reminder is all we need to make a good event a great one!

1. Attend all sessions. You made the investment of time, travel, and resources to go to the event, so make being in the room at all times an absolute priority. Don’t skip sessions. Reschedule client calls. Be present at all times, open to the material and learning everything being presented to you. I recommend turning off your cell phone (no texts) and not surfing the web on your laptop. Get rid of all those distractions. This is your learning time, honor it with your full attention.

Make sure to always keep learning and attending events. That’s how you grow. (Click here to tweet this.)

2. Make amazing connections. Attending a live event gives you the opportunity to meet other attendees, sometimes from all over the world. Take advantage of meeting new people by networking and creating strategic alliances. Now is not the time to be shy and introverted. Introduce yourself during breaks and schedule lunch dates with other attendees. (Don’t forget your business cards!) Remember, the person sitting next to you at lunch may just be the one who has the answer or the resource you need. That’s how the Universe works!

Watch this week’s video strategy for all 6 of my strategies to ensure you take time off every year. It’s critical for your success.

Your Client Attraction Assignment

What events have you wanted to attend to further your business growth and personal growth. Find out when they’re happening and invest in yourself by registering. Then, use today’s strategies for getting the most of the event and you’ll start really getting a return on your investment.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

raise-your-ratesAre you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise the value you offer at the same time. Give clients so much that it starts to seem incredibly affordable for everything they get over the duration of the program.

When you make it all about the value and the access to you, you can outshine your competition and stay ahead of them. For example, with our Gold Mastermind program, we’ve added so much more value and access than our competition offers for their group programs.

Raise Your Rate Without Slowing Registration
Our Goldies (that’s what our Gold Mastermind members call themselves) have gotten such amazing results at an affordable price. It’s not me saying that. They tell us that for such a low price point, it’s a no-brainer for them to choose us and keep referring clients to us. They sign up again and again and often move up to the next level. This is a way to raise your rate and not feel a change in the number of clients who register.

Now if your prospects balk at a year-long program, you could offer a six month package. I did a six month program for a long time and people at first would complain about the length. I would say, “Listen, the reason it’s a six month program is it simply takes that long for me to teach you all the elements. You’re going to get results right away, but it’s at the six month mark that things really happen.” Believe me, they get it.

If you have a solid rationale as to why you are teaching over a period of six months to a year, clients will understand. I explain to new members of our coaching program that because I have so much to share, it takes time for them to get it all. Honestly, it’s a two or three year curriculum and I give all I can in the first year. But that’s why most people stay for a second year and then often up-level to the next program in the third year.

Make the value of your program so strong that it becomes almost crazy to miss out on it. That’s how you easily raise your rates by adding more value and the best way to continue filling your programs.

Your Client Attraction Assignment
One great way to raise your rate is to create a super premium package. If you don’t have one, now is the time to create one. This is a smart way to withstand bumps in the economy – because it really becomes all about the incredible value clients can get as well as more access to you – which is often what they want most. Create your super premium package and start to attract higher end clients at the fee level you deserve.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System®  gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

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