October 2011 - Small Business Coach, Women Business Coaching - Client Attraction

Last week I released my first video for my  brand-new 4-part “How to Play a Bigger Game” training program for entrepreneurs and small business owners. In it, I  addressed a statement made by the Dalai Lama at the Vancouver Peace Summit in 2009. He said, “The world will be saved by the Western woman.” (You can view the official press release here.)

I do agree but I feel that the Dalai Lama was off just a little bit in his statement about the future, as I explain in the first video of the series, entitled Dream a Bigger Dream. My announcement was met with some controversy however my intent was not to offend but rather to challenge women entrepreneurs to start playing a much bigger game in their businesses.

I know from personal experience that self-imposed limits and internal struggles hold people back from achieving their full potential. But several years ago I made the decision to step up and step out and committed herself to reaching as many as I could in order to share my unique talents and abilities with other entrepreneurs who needed these solutions. I ended up crossing the million dollar mark in my own business at the age of 38 and has subsequently doubled my business nearly every year to the multi-million dollar level and more importantly works with thousands of clients, helping to change their businesses and lives—and the lives of those around them.

Now I am sharing my proven step-by-step women business coaching system in my brand new, never-before-seen high content, high value free training program, teaching entrepreneurs and small business owners around the globe my insider secrets to playing a bigger game in business, serving many more clients and making more money.

This training program will culminate on my one-time-only free training call where I’ll reveal additional content and tie each training video together for a step-by-step process guaranteed to result in more clients, more income and a bigger purpose for each viewer’s business and life.

My first video training, where I teach my Abundance Formula (the very same one that I use with  clients and students) was just released to hundreds of rave reviews from participants.(See comments on the video page.)

So, what does Playing a Bigger Game have to do with the Dalai Lama’s statement? We entrepreneurs have the ability to change people’s lives through the work we do. It’s our divine duty to get out there and reach as many people as possible. With each client we help, we create a ripple effect that contributes to everlasting change in the world.

Register for my mportant, in-depth training program, at absolutely no charge at http://www.HowToPlayABiggerGame.com. Video #1 is live and you can access it immediately—and yes, you’ll also get my full explanation on why I think the Dalai Lama was off just a little bit in his statement. Hear me out, ok? Watch the video here.

I’m often asked, “Fabienne, how are you able to produce so much?” Well, there’s no “secret sauce” or “ninja formula”. It’s really quite simple and can be summed up in three little words: Do The Work. However, here is one little known secret that most entrepreneurs tend to overlook: it’s that you must avoid distractions and limit interruptions. My video strategy and assignment for this week will show you just how to do that, so you can be way more productive, and see better results.

You can’t let others get in the way of you implementing whatever it is that you’re working on. For each interruption, it takes 10 – 15 minutes to get back to where you were before you were interrupted. That’s a lot of wasted time. Add to that all of the daily distractions we’re faced with – texting, chat, Facebook, Twitter, phones. It’s a wonder we have time to get anything done at all!

So here’s what you must do. Educate those around you – your friends, your staff, and virtual assistants. Let it be known that for certain hours during the workday (you choose), you cannot be interrupted. Then turn off all the other distractions. That’s right – TURN THEM OFF. Lastly, work on one thing and one thing only until completion.


Your Video Assignment

List five ways that you will manage the constant communication influx you experience on any given day. Who will you tell about your No-Interruption time? What will you turn off? Then commit to sticking to it.

My guess is you’ll be amazed at the massive productivity you can achieve by doing this and your ability to get it all done. It works for me – and it will for you too!

I know that what I’m about to say may initially offend some people – and yet I feel compelled to share a powerful distinction that really moved me and may change the course of how you run your business, for good.

Not too long ago at the Vancouver Peace Summit, the Dalai Lama was quoted as saying, “The world will be saved by the western woman.” Just for the record… when the Dalai Lama speaks, I listen with both ears… It’s just that this time I feel he was off just a little bit in his statement about the future.

I’ll give you a chance to hear my full explanation in a minute but I want you to know I said what I said (controversial or not…) because I wanted to make a point: it’s time for you to play a MUCH bigger game in your business.

No more playing small and resisting what you’re truly meant to do here on Earth. Now, it’s time to share your brownies with the world.

Consider this: How do the most successful entrepreneurs and business owners consistently attract all the ideal high-paying clients they need and make more than they’ve ever made before while creating true meaning and financial success, impacting thousands with their own unique gifts, and live a freedom based life on their terms… while most others can never break through that internal struggle to live the life they’ve always wanted?

It’s an “internal struggle” that’s holding you back – keeping you playing small instead of stepping UP and stepping OUT to play a much BIGGER game in your life and in your business. You see, it’s your duty to play a bigger game because, without even knowing it, with each client you help, you essentially change the world.

It comes down to this: Your willingness to play big is 90% of your success or failure in business. In my brand-new free video training program, I’ll personally teach you everything you need to play a much bigger game, so you can be of service to the world in a much bigger way (and multiply your income doing it.)

Video #1 is live and you can access it immediately—and yes, you’ll also get my full explanation on why I think the Dalai Lama was off just a little bit in his statement. Hear me out, ok? Watch the video here.

I know this title sounds painfully obvious…but if you’re looking to fill a program or service more clients or sell more products, you’ve got to stop modeling what others are doing and instead take a close look at the offerings you’re creating and whether they are a true reflection of what your ideal clients want and need.

Let’s use my Client Attraction Winners Academy as an example – once I started changing my focus from trying to cram people into my existing programs and instead started considering what they actually needed most – the right curriculum, the right support, daily accountability at an affordable investments – I no longer had to sell the program. Instead clients naturally started showing up.

Your Video Assignment

This is exactly what I teach my clients and students. You’ve got to start delivering just what your ideal client needs. Your assignment today involves looking at what needs to change. Ask yourself:

    1. If you were to focus on who your ideal clients are, what their issues tend to be, and what they need most right now – how would you change your existing programs so that they would bring better results and a better return on investment?

 

  1. How could you change what you offer? How could you change how your price or deliver your programs?

The goal is to get your prospects to self- select, and to know your program is exactly what they need. This has been monumental in my own business and in my students’ businesses as well. If it works for all of us, I think it may work for you too!

Here’s what happens when you don’t keep track and take action:

A few years ago I had a year of retooling and re-gearing. I knew that I was on the cusp of making it REALLY big in my business, but I knew something had to change or be tweaked in order for it to happen. I had a deep ‘knowing’ that my calling wasn’t about just helping people MARKET their small businesses, but also helping them get out of their own way, giving them permission to succeed, and then all the tools to do so.

Yet, knowing this, I kept asking the Universe for a sign, for guidance, for a hint as to how my business would need to be tweaked.

It seemed that ‘they’ weren’t answering my multiple requests, they weren’t giving me any guidance, no direction whatsoever. I couldn’t figure out why they would withhold this information from me! And I was frustrated as hell.

Until the answer nearly slapped me across the face.

It’s NOT that they weren’t giving me guidance, they WERE! I was just so busy running around, being distracted, working too hard and too fast to actually NOTICE all the signs, opportunities and signals that were coming my way from many different directions. Because what you pay attention to, what you focus on, what you’re grateful for, you get more of.

OK, now that you’ve kept track of the signs, it’s time to take action

They were answering my every request and yet I was moving too fast to pay attention.

When I finally figured out what was going on, I put a pause button on everything I was doing, everything I was reading, every project I had my hands in. I took the entire contents of my two office bookcases and put everything in the garage. I took a sabbatical from it all (except my clients, of course) for one whole month.

No books, no magazines, no home study systems, no teleclasses, no CD courses, no nothing. For a whole month.

(Well, actually I cheated a little. I did read People magazine each week, but I thought that was OK. Not too thought provoking.)

What I got from my 3-4 week hiatus was 3 things:

1) Clarity

2) Focus

3) Signs!

It became so clear, once all the mental clutter was gone, that they WERE indeed trying to talk to me, but I was simply discounting the little opportunities that came my way, thinking I was supposed to get BIGGER signals.

Here’s what I learned from that. Instead of the skies parting, and the heavens opening up with the answer to my requests, the Universe actually sends you little opportunities, little whispers, little coincidences. It’s all much more subtle than you’d think, and if you’re too busy or too numbed out, then you can’t hear it.

So, I decided to keep track of it all and to actually CELEBRATE and record each sign, each new client, each opportunity, each hint or bit of intuition.

Because if I didn’t, it would be fleeting and then I’d wonder why I wasn’t getting the answers.

For example, if I ignore the joint venture opportunity that my VA wrote me about and don’t follow up on it, what happens to it?

It would fizzle away. So I follow up on it.

If a customer inquires about paying for my home study system via Paypal rather than using a credit card and I ignore it?

It would go away. So we make sure she can pay with Paypal.

If a reporter from Entrepreneur magazine calls and says they want to do a story on my approach to helping women become more successful in their businesses, and I don’t call her back?

It wouldn’t get me closer to my goal. So, I call her back and we set up the interview.

See, you have to make sure you take action on the things that come to you.

They’re all there, coming to you for a reason.

So, NOTICE the opportunities you’ve listed in your spiral notebook and TAKE ACTION. That’s the Universe at work to give you what you want.

Get your marketing plan in place, set it up on autopilot and get moving (The Client Attraction Home Study System™ will help you figure out how to do just that.)

Use your own version of this “Acknowledge your successes” notebook and keep it on your desk each day. Fill it out so that you have at least 5 successes that you can write down. It’ll force you to 1) look for opportunities where you weren’t seeing them before, and 2) it’ll get you into an Attitude of Gratitude.

This is something that takes just a minute here and there throughout the day, but it’s so powerful for helping you attract what you want, that you’ll find yourself WANTING to do it everyday.

If you do this consistently, like I do, you too will see new ways of getting clients, new ways of marketing authentically, new ways of making money that you’ve never experienced before.

And it’s SO much easier than working HARD for it.

And I hope you do.

Enjoy your new clients, you new income and knowing that you don’t have to work yourself to the bone to make it all happen.

I have many, many tools that I implement regularly to put the Universe to work in helping me attract what I want into my business. I share ALL of them during my FREE Quick Start Guide to Attracting 3 New Clients This Month Special Report at http://www.3newclientsin30days.com.

Go here now to download your own copy and start manifesting anything you want in your business – TODAY!

You can’t just sit on the sofa and think positively and then have things come your way. I mean, you’ve got to take SOME action to make things happen.

But sometimes, focusing on what to DO next means that you have to keep track of what’s going on.

I’ve noticed in the past couple of years that when I use the tool I’m about to share with you, I make a LOT more money and get a LOT more opportunities coming my way because I actually keep track of things and NOTICE what’s coming in.

Here’s what I mean.

When you remember what we said earlier about how the Universe is the one orchestrating people, circumstances and events, essentially rearranging itself to answer your intentions, sending you these happy coincidences, these opportunities and other ‘signs’, then it’s important for you to keep track of them.

So, I decided to keep track of it all and to actually CELEBRATE and record each sign, each new client, each opportunity, each hint or bit of intuition.

Because if I didn’t, it would be fleeting and then I’d wonder why I wasn’t getting the answers.

So, each morning, I take the special spiral notebook that I keep on my desk next to my printer, and I write down all the successes I’m having that day, as they happen.

I start it in the morning, first thing, as I sip my coffee, and I continue it into the day until it’s time to shut down my office.

The page heading is:

Acknowledge Your Successes

Here’s what I wrote in the last day:

1) Thank you, Universe! Last night, as I was sleeping, a woman purchased my Home Study System in full as well as a copy of my book! Woohoo! I am so grateful that the word continues to spread. Thank you!

2) We got an email this morning from [investment company] saying they

were sending the quarterly earning checks this week. Thank you, Universe!

3) I just signed up a brand new client to start tomorrow! Hurray! Thank you, Universe!

4) I just got an email from my staff telling me someone has just contacted me for a HUGE joint venture! Thank you!

5) I just had a great meeting with my mastermind group and they gave me the answer to what I should write about in my special report! I’m so grateful for this insight. Thank you!

6) I sold 5 home study systems today! YAY!

7) I am almost finished with the new special report I’m writing! I’m so grateful for the opportunity to share this with people! Thank you for allowing me to do just what I love to do.

You can include anything. Opportunities, new money coming in, the fact that you finished writing this week’s newsletter, anything. It can be about progress, insights, hints, whatever, as long as you keep track of it. I try to write at least 10 items per day (it makes you look for even more little opportunities and pay attention to them) but do at least 5.

Notice how I threw in a healthy dose of gratitude with each line. I’m liberal with exclamation points, with the word “woohoo” and “hurray”, because it feels good when I write it and when I read it back at the end of the day, before I leave my office. It’s authentic to who I am and how I speak. But it’s also a way to be grateful for all the things I DO have, all the signs that come my way.

Because what you pay attention to, what you focus on, what you’re grateful for, you get more of.

So while you’re keeping track, be grateful at the same time.

I have many, many tools that I implement regularly to put the Universe to work in helping me attract what I want into my business. I share ALL of them during my FREE Quick Start Guide to Attracting 3 New Clients This Month Special Report at http://www.3newclientsin30days.com.

Go here now to download your own copy and start manifesting anything you want in your business – TODAY!

I have a ritual that I use that really hones my focus into ONE place and helps me put energy into the ONE element I want to manifest so that it quickly becomes a reality in my life.

I have been using Send Out Cards (www.ClientAttractionCards.com) recently to connect with my clients, prospects, and referral sources on a deeper, more meaningful level. It’s been very successful for me, and really ties into my Authentic Marketing approach.

But I recently got an idea for another use for these cards, one that would give more oomph to my intentions.

If we understand that one of the major reasons why certain folks don’t attract what they want in their lives is a lack of consistent FOCUS, then my own intention is to have a laser-like focus on what I DO want, so that it incorporates the thought, the feeling AND a visual to keep me centered on just that one element.

So, I’ve created a series of cards, which I use to attract what I want.

Here’s the process I use.

The Visual

This card system allows you to personalize the inside of a card, not only with text, but with a picture from your own computer files. So here’s what I did. I went into Microsoft Word, opened up a blank document, clicked on INSERT, CLIP ART, and went browsing for images.

For me, images are just as important as words for summoning what I want in my life. Both words and images need to FEEL right for me.

So I went looking for what would represent a series of new clients. I looked for a group of business people that looked friendly and open to me. And I also looked at clip art and stock photos that represented the additional income I wanted to make.

When you do this yourself, one tip I want to share is that the only “clip art” that worked for me using this method was the actual photography, not the “clip art” drawings themselves. So, I would specify “photography” or just look for stock photos in Microsoft Word.

You can also try www.istockphoto.com which is something else I recommend to clients when creating materials. You can get amazing quality photos for as little as $1 each and you can use them as often as you like (for this or your marketing materials.)

That said, once you find the photo that represents the object, intention, or feeling of what you’re ready to attract, you can move on to selecting the text.

The Text

To me, HOW you write something is as important as WHAT you write. I feel very strongly about using your authentic ‘voice’ when you write, especially your marketing materials, so that it reflects who you truly are as a person.

And it’s the same for this exercise. If you write your intention and goal in your own authentic voice, it’ll resonate so much more with you (and the Universe) when it comes time to attracting it into your business.

I happen to have a pretty enthusiastic voice when I’m celebrating a win with my husband, encouraging my children on a job well done, or celebrating a big win with one of my private clients.

Notice all the different elements.

1. The Visual – I used piles of money, but I could just as well have used a stock photo of a smiling ideal client, happy to work with me.

2. A short “mantra” to summarize what I intend to attract, in a different color, right underneath the picture (for quick reference.)

3. An enthusiastic expression of what it FEELS like to have received it, to have the intention come true. This includes all the gusto and zing that I typically use when celebrating something. So, that’s authentic to me.

4. An expression of gratitude. As you know, gratitude goes a LONG way in helping you attract what you want, so I include it here too

Once this is all set and looks good to me, once I’ve proofread it for mistakes or for something that doesn’t feel quite right, then I click SEND and it gets shipped to me in the mail by the wonders of technology, with a real stamp and everything. So cool.

Just the ANTICIPATION of seeing the finished product, the excitement knowing this is on its way to me (not just by mail, but in “real life”) gets me manifesting it.

Once I receive it, I open the envelope, and read it as if I had gotten a letter from a friend. Then I tape it onto the window ledge just above my computer screen.

Why there? Because it’s strategically positioned in a place that I can review it all day long, whether I’m typing something (like now) or when I’m on a phone call. My eye automatically lands right on that card.

So, the assignment around this is simple:

1. Figure out what you want RIGHT NOW (how much and by when) and be specific (although you don’t need to be specific about WHERE you will find these clients or this money). Now, the question I have for you is, what are YOU going to ask for?

2. Create a sentence that reflects that.

3. Get into the FEELING place of what it would feel like to achieve the goal

and incorporate it into your card text.

4. Include Gratitude.

5. What kind of photographs would represent your intention visually? Create a visual using www.ClientAttractionCards.com.

6. Send it to yourself and notice how you are anxiously awaiting its arrival

(both in the mail and in “real life”).

7. Tape the card on a wall or in a spot where you’ll refer to it all day long

(maybe make two and keep the second one on your bed stand to refer to

first thing in the morning or last thing at night, before you fall asleep).

8. Trust that it’s on its way to you, because it is.

Hope that illustrates for you just how easy and effective this method of attracting clients can be.

I have many, many tools that I implement regularly to put the Universe to work in helping me attract what I want into my business. I share ALL of them during my FREE Quick Start Guide to Attracting 3 New Clients This Month Special Report at http://www.3newclientsin30days.com.

Go here now to download your own copy and start manifesting anything you want in your business – TODAY!

Have you ever heard that story about how Jim Carrey wrote himself a check for $10,000,000.00 when he was a struggling actor? He carried it around in his wallet every single day. Each time he opened his wallet, he couldn’t help but look at it, and when he did, he would envision what it would feel like to make that much money on one movie.

Needless to say, Jim Carrey has gone on to make $10,000,000 per movie, and much, much more. He’s one of the highest paid actors in Hollywood. I’ve been using this same principle for a while, as it relates to my business. I used to say to myself, “I am a happy, healthy multimillionaire helping others” but I found that sometimes I couldn’t connect to that feeling place right away. Sometimes, ‘multimillions’ seems a little out of reach for me.
So, I decided to make it more tangible for me, more realistic and less of a stretch.

As Napoleon Hill said, what you can conceive and believe you can achieve. My goal this year (and practically every year) is to make twice as much, working half the time. Trust me, I know I’m successful now, by most people’s standards, and I’m super grateful for that.

I know that I add value to people’s lives, that I give them not only the TOOLS to succeed, but help them give themselves PERMISSION to succeed. I know that it’s a good thing to make money, because you then enrich others by hiring them, by using people’s products and services, and you can support the charities you really care about (for me, it’s Self Esteem for Women.)

Whenever I make more, I enrich others more, and that feels good.

But I also know that I’ve worked my butt off to make that happen. Long hours, lots of back-to-back coaching clients, almost too many for any sane person.

This year for me is about helping many, many more people than I’ve been able to when all I did was private coaching. It’s about having lots of leveraged income (groups and events vs. one-on-one coaching) so I can add more value to more people, while being more successful and having more down time to create more content.

NOTICE your own limiting beliefs around the “work ethic”, notice your money gremlins, and understand that the very same thing OR MORE is available to you too, right now. You just have to believe that it can happen, one way or another.

Write your own check. Here are the elements to make sure you include:

1) Be specific with the NUMBER you have in mind
2) Make it clear that you are willing to receive it NOW or SOON (not 10 years down the line)
3) Make sure you state that it wasn’t about working your fingers to the bone, but rather, working less.

Another way to use this check to attract a perfect client is to include it in your “Empty Client Folder” exercise we talked about earlier.

1) Figure out how many clients you’d like to attract this month. (We’ll use 3 for this example.)
2) Then, get clear on how much you’d like to make for each new client you’re trying to attract this month. (For this, we’ll use $5,000.00.)
3) Then, write out 3 checks for $5,000.00 each.
4) Once you’re done, put one $5,000.00 check in each Empty Client Folder.

This exercise tells the universe you’re essentially being VERY specific with about what you’d like to attract and you are making your intention very strong. Do that today, OK? It only takes a minute and it is SO powerful…

I have many, many tools that I implement regularly to put the Universe to work in helping me attract what I want into my business. I share ALL of them during my FREE Quick Start Guide to Attracting 3 New Clients This Month Special Report at http://www.3newclientsin30days.com.

Go here now to download your own copy and start manifesting anything you want in your business – TODAY!

This week’s video strategy focuses on getting you to be more productive in your marketing so that you make a lot more money. You create some of your very best results, in terms of more clients and more money in your business, from just a few, but very specific things that you’re uniquely qualified to do. So, what would happen if you do more of those specific things?

Pareto’s Principle of Productivity (also known as the 80/20 rule) states that you get 80% of your results from only 20% of your efforts. If you can identify where you’re spending that 20% of your time in order to produce 80% of your results, you’re on your way to BIGGER results in your business!

Your Video Assignment: Two questions to ask yourself

  1. What are the specific actions that take 20% of the time to produce 80% of your results and your income? Get really clear here. List them out. The key is to identify them.
  2. How can you do even more of those specific actions? Start right now and see the impact it has on your business.

Answer these questions and you will get more clients, make more money, have more fun and create even bigger results!

You may have heard that “Nature abhors a vacuum”. This saying is used to express the idea that empty or unfilled spaces are unnatural as they go against the laws of nature and physics.

Here’s the definition of “vacuum” from www.Wikipedia.com:
“A vacuum is a volume of space that is essentially empty of matter, so that gaseous pressure is much less than standard atmospheric pressure. The root of the word vacuum is the Latin adjective vacuus which means “empty,” but space can never be perfectly empty. A perfect vacuum with a gaseous pressure of absolute zero is a philosophical concept that is never observed in practice, not least because quantum theory predicts that no volume of space is perfectly empty in this way.”

Now, I’ll be honest with you. I don’t quite understand the scientific part of it (that’s not my strong suit; marketing, manifesting and mindset are), but I can tell you how I use this law of nature and physics for my own business purposes.

I’m a big believer in Feng Shui and how clearing clutter can leave room for new things in your life (in large part because of Karen Kingston’s outstanding book called Clear Your Clutter with Feng Shui.) I’ve recommended it to hundreds of people by now, because it has helped me in so many ways.

By the way, in my experience, clearing clutter and emptying out spaces to attract new things applies to many things in life. One example is that if you clear MENTAL clutter, you end up focusing on one thing and attracting that one thing.

If nature seeks to fill any empty space, and if that is a scientific law in the Universe, then why couldn’t we use it for getting clients too?

So, I tested this out a few years ago, and then, whenever I really wanted to attract a new client quickly, for whatever reason, I would set the intention with setting up a system of folders.

So back then, in my hanging file drawer, I had all my existing client folders hanging and sorted in alphabetical folder. But sometimes, I’ve forgotten to get rid of the folders for clients who had already completed their coaching with me, the Graduates.

If a whole bunch of “graduate” client folders were cluttering up my file drawers, the Universe didn’t have as much room for sending me new clients. So, it was time to clear out the old and make room for the new.

Take out all old client folders and put them in another space.

Next, I grabbed as many brand new client folders as I intended to attract (let’s say 3 for this example) and I put them in the hanging file drawer.

I then added colorful stickies (Post It notes), one on each folder, that said:

  • New April Client 1
  • New April Client 2
  • New April Client 3

As I opened my client folder drawer several times each day, I saw the folders with their bright pink neon sticky notes attached to it.

These folders were quietly, confidently waiting for new clients to fill them.

I was able to “FEEL” what it feels like to see them being filled. And they do. It’s worked every time for me.

And as I signed on one new client, I took the “New April Client 1” sticky off and filled in the person’s name on the folder.

Then, as I signed on another new client, I took the “New April Client 2” sticky off and filled in that person’s name on the second folder, and so on.

I got a sense of accomplishment as I do this.

The best thing about this technique is that it takes almost no time to set up and it’s worked for me every time.

I guess nature really does abhor a vacuum, after all. 🙂

That said, this one’s a no-brainer because it only takes about 30 seconds to implement, so there’s no reason not to do it.
I have many, many tools that I implement regularly to put the Universe to work in helping me attract what I want into my business. I share ALL of them during my FREE Quick Start Guide to Attracting 3 New Clients This Month Special Report at http://www.3newclientsin30days.com.

Go here now to download your own copy and start manifesting anything you want in your business – TODAY!

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