January 2012 - Small Business Coach, Women Business Coaching - Client Attraction

http://thetruthaboutclientattraction.com Don’t miss this one-time LIVE video event on Tuesday January 31st at 1pm EST.

It’s going to be live, unscripted and 100% business-altering content (plus I answer YOUR questions live for a 3 hour video event…)

In this unprecedented livestream event, I’m going to spell out for you some of the mistakes you’re probably making in your marketing and how to quickly turn them around so you always have lots of ideal, high-paying clients.

I’ll answer your questions live, from my home, for a full 3 hours – via an online chat we’ll have setup for the duration of the livestream. How cool is that?! You don’t want to miss being there for the full livestream event.

Lastly, I’ll be interviewing some of my clients and students – right here from my dining room table…

This LIVE event will help you so much to really transform your Client Attraction and get a ton more clients – fast!

Spread the word… your friends and colleagues will thank you for it!

Words to live by and share with others. On these posts, I will share motivational and inspirational images that can help you in any part of your business or your life.

Like what you see? Be share to pay it forward and share this post with other Pinterest users and share the love…

We can also connect together on Pinterest here.

Let’s be honest. You can’t change something you’re not willing to acknowledge.

I’ve heard so many entrepreneurs tell me, “I’m really good at what I do but I’m just not getting enough clients. I just don’t know why.” Then they’ll add: “It’s easy for them. But not for me. Something must be wrong with me.”

Your self-doubt starts to creep in. I know. I’ve been there, too.

I’ve even heard some entrepreneurs wonder,  “I don’t know…maybe I should go back to corporate.”

Before you throw in the towel, let’s take a look at some of the things you might be doing wrong with it comes to marketing and running your business. When we identify these things, then we have the opportunity to change them.

Looking to ramp up your Client Attraction to get more ideal, high-paying clients – quickly and consistently? My Get More Clients Workshop is THE event where I teach you EVERYTHING you need to know to get more clients and make more money in your small business so you too can live the freedom-based lifestyle you deserve!

In this 3 day LIVE event I will personally reveal and show you exactly how to use my step-by-step Client Attraction methods – and actually create the marketing materials you need – so you always have a consistent stream of ideal, high-paying clients, a waiting list of prospects and can systematically and authentically close the sale virtually every time, so you never EVER worry about how to get ideal clients again. When you apply these strategies, you can bring in clients within a few days or weeks and generate an EXTRA $5,000 – $15,000+ a month to take your existing business to multiple five-figures, six figures, multiple six-figures and beyond, in record time. (It’s actually a really simple, and fun process when you’re shown exactly how.) The Get More Clients Workshop will show you how. Guaranteed.

Click here now to find out more and register TODAY for the Get More Clients Workshop.

Client attraction is based upon the Know-Like-Trust Factor. For people to want to hire you or refer you they’ve got to know you, like you, and trust you! The sooner they get to know, like and trust you, the sooner they become paying clients. When you first started your business you did a lot of your marketing one-to-one. You were networking and speaking and talking one-to-one with referral partners. Once your practice gets full, the only way you can make more money is to leverage yourself. One of the ways to leverage yourself is by leveraging your marketing.

I want you to always be thinking about that—leverage your marketing. One of the ways to do this, it to use technology. This is what we teach our Platinum level and above clients –just how can you leverage your business.

I recently spoke with a woman who was so excited to finally meet me live and in person. “Oh my gosh. It’s you!” she said. “You’re in the flesh in person. I feel like I know you so well because I watch all your videos.”

You see,  she felt she knew me in a very short period of time. I think she first heard about me two months ago and she is now in one of my higher level programs—in just two months! She’s perfect; she’s so yummy. We adore her. What used to take several years of building—that Know, Like and Trust factor got condensed into a period of weeks.

This is what I want for you too. I want you to think about how you might already be using video in your marketing and if you are, that’s fantastic. If you’re not yet using video, it’s time to leverage what you’re doing in terms of your marketing. It’s not just written words on paper. They can see you. They see your expressions. You can be emotional, funny, tender, cheeky, laughing—all aspects of your personality can come out on video. Again, it speeds up that Know-Like- Trust process.

Your Video Assignment

If you’re not already using video in your marketing, I want you to start looking around at what I’m doing, what other people are doing, and see what you can implement into your own business.

If you are already using video in your marketing, then I want you to see what you would need to do to multiply that; multiply your video usage, multiply your effectiveness with video and multiply the number of clients you can attract using video.

Good luck!

 

If you want to pull clients in with your marketing, first you’ll need to get their attention by providing real solutions. And, I mean not the fluff you see out there – but real solutions your clients can use and get results from.

Second, and this is just as big as the first, your materials need to focus on your prospects, not on your methods. Too many marketers get this wrong… It’s not about you or your process or methods – it’s about the solutions and results you provide! Truth is, potential clients don’t care how you get the job done, they just want to know they’ll get the needed results. This combination has a tremendous impact on prospects, making it easy for them to connect with you.

Why is that? Because everyone is tuned into the same channel on the dial: “WIIFM.” WIIFM stands for “What’s in it for me?” That is exactly what your target is thinking and what they want to know first and foremost.

So, how can you position your marketing in a way to focus on the solutions and results your clients most want? To make pull marketing work for you, you need to position yourself as your target’s problem-solver. Your marketing messages must address their problems in their language and offer a solid solution (risk-free works best). In other words, you must market and talk about your business, based on your results. This is the tried and true formula for pull marketing.

Let’s back up a bit to understand how you can execute this. Think about the results people get from working with you. Then, consider what remarkable advantages you have over others – including your competition. And, also think about what makes you a credible resource. Get prepared to answer the dreaded questions, “Why should I work with you as opposed to her?”

When you can address the conversation already going on in a person’s head, you will make them feel like you know them better than anyone else. That makes people feel understood and comfortable with you. And in turn, this establishes a foundation of trust which is the essential quality needed to land new clients.

Your Client Attraction Assignment:

Take some time to determine answers to the following four questions:

  1. What results do your clients get from working with you?
  2. What advantages do you have vs. your competitors?
  3. What makes you a credible resource?
  4. Why should clients choose you?

Next, think about the conversation already going on in your target audience’s head. What are their biggest problems, challenges and worries?

After gathering all this information, come up with some provocative questions to ask prospects that allow you to talk with them, as if you already know them. Now that you have familiarized yourself with their needs, you do know something about them. Let that show and you will “pull” them in a lot more easily than any sales pitch could ever do.

In this 3 day LIVE event I will personally reveal and show you exactly how to use my step-by-step Client Attraction methods – and actually create the marketing materials you need – so you always have a consistent stream of ideal, high-paying clients, a waiting list of prospects and can systematically and authentically close the sale virtually every time, so you never EVER worry about how to get ideal clients again. When you apply these strategies, you can bring in clients within a few days or weeks and generate an EXTRA $5,000 – $15,000+ a month to take your existing business to multiple five-figures, six figures, multiple six-figures and beyond, in record time. (It’s actually a really simple, and fun process when you’re shown exactly how.) The Get More Clients Workshop will show you how. Guaranteed.

Click here now to find out more and register TODAY for the Get More Clients Workshop.

Here’s the formula for getting more clients and making more money:

Create a compelling message about your brownies and doing whatever it takes to get that message out there in a much bigger way. No more keeping yourself small and keeping that message away from others.

Now, imagine that this is your business…

You have 3 new prospects that have pre-qualified to work with you and are truly “yummy” clients. Because of the right marketing message and systems to support it – you close the sale 97% of the time. You have a waiting list of yummy people to work with you and you never worry about having clients – ever again.

Imagine what this does for your life… who can you spend more time with and enjoy it? What would you do with the extra time? You can actually enjoy being self-employed once again.

Looking to ramp up your Client Attraction to get more ideal, high-paying clients – quickly and consistently? My Get More Clients Workshop is THE event where I teach you EVERYTHING you need to know to get more clients and make more money in your small business so you too can live the freedom-based lifestyle you deserve!

In this 3 day LIVE event I will personally reveal and show you exactly how to use my step-by-step Client Attraction methods – and actually create the marketing materials you need – so you always have a consistent stream of ideal, high-paying clients, a waiting list of prospects and can systematically and authentically close the sale virtually every time, so you never EVER worry about how to get ideal clients again. When you apply these strategies, you can bring in clients within a few days or weeks and generate an EXTRA $5,000 – $15,000+ a month to take your existing business to multiple five-figures, six figures, multiple six-figures and beyond, in record time. (It’s actually a really simple, and fun process when you’re shown exactly how.) The Get More Clients Workshop will show you how. Guaranteed.

Click here now to find out more and register TODAY for the Get More Clients Workshop.

Everyone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too.

What is a Compelling Story?

Many entrepreneurs can actually point to a specific, defining moment or a series of determining events that brought them to where they are today. This is the foundation supporting your achievements which can provide you with instant credibility among your prospects.

For me, my compelling story is the tale of how I went from struggling financially because I didn’t have enough clients to a full practice, bursting at the seams in just eight months. The remarkable turnaround happened as I began learning everything I could about marketing, networking and managing my business. The end result was creating my own Client Attraction System™ which helped me to completely vanquish the intense worry that kept me up at 3am.

How Does the Story Work?

Both clients and seminar attendees have repeatedly told me how hearing the story was one of the first reasons they decided to work with me. Why? The story had great appeal because they could see I had been in their shoes and not only survived, but found a way to thrive.

This not only gave me instant credibility, but also elicited a strong emotional connection. People related to my story personally, telling me how they also were up worrying at 3am. And they started to feel hopeful that I could help them make this same transition to success.

In other words, using your story sets up the “know-like-and-trust” factor which I often talk about. People make purchasing decision based on the solution you offer AND the relationship you build with them.

Your Client Attraction Assignment:

Figure out what your compelling story is. First write it out with plenty of details.  Read it over and see where you need juicier words and more emotion to grab listeners. Then edit the story down so you have a quick version and a longer version depending on the marketing application. Then start telling your compelling story to see how it works.

Looking to ramp up your Client Attraction to get more ideal, high-paying clients – quickly and consistently? My Get More Clients Workshop is THE event where I teach you EVERYTHING you need to know to get more clients and make more money in your small business so you too can live the freedom-based lifestyle you deserve!

In this 3 day LIVE event I will personally reveal and show you exactly how to use my step-by-step Client Attraction methods – and actually create the marketing materials you need – so you always have a consistent stream of ideal, high-paying clients, a waiting list of prospects and can systematically and authentically close the sale virtually every time, so you never EVER worry about how to get ideal clients again. When you apply these strategies, you can bring in clients within a few days or weeks and generate an EXTRA $5,000 – $15,000+ a month to take your existing business to multiple five-figures, six figures, multiple six-figures and beyond, in record time. (It’s actually a really simple, and fun process when you’re shown exactly how.) The Get More Clients Workshop will show you how. Guaranteed.

Click here now to find out more and register TODAY for the Get More Clients Workshop.

I’m asked all the time how I manage to create all this new content each and every week for my weekly ezine.   I have a process I’ve been using for years that allows me to come up with lots of new content so that I don’t have to recycle it very often.

I start by thinking about “who” it is that I most want to attract. When you’re being haphazard with your content, it’s too easy to attract all sorts of prospects. But, if you’re in a place in your business where you’re very clear on who your ideal client is and who it is exactly that you want to attract, you start to pay more attention. It becomes a matter of identifying what it is that your ideal client needs most, right now.

When I’m on the phone with a client and he or she expresses a concern or tells me about a particular issue they are having, I jot it down on a post-it note, stick it to my wall and then continue on with my teaching. Before long, I start collecting these great topics for future articles that will solve my prospects’ problems and attract more ideal clients to my business.

I also identify issues that I’m going through because very often our ideal clients are a lot like us. Think about the challenges you personally go through and how your experiences can benefit others like you. Make a list. When you have 12 or 13 then you’ve got an entire three months’ worth of editorial content. Put it together in an editorial schedule and you’ve got a specific list of topics you can plug right into your calendar.

Your Video Assignment

Take the following 4 easy steps to create editorial content that will attract your ideal clients every time:

  1. Think about what type of clients you want to attract, right now. If you’re not attracting the type of clients you want, consider changing your content.
  2. Make a list of the topics that would appeal to them. What are they having a hard time with right now?
  3. How can you position yourself as the problem solver? You want to provide solutions. Believe it or not, people don’t buy processes, they buy solutions!
  4. Map it out on your calendar.

There you have it—your process for creating content that solves your ideal client’s problems, while attracting those same people to your business. Now, get writing…and good luck!

We choose to express this message through our business and we all have a “light” inside. I like to call this “sharing your brownies.” You need to get your message out there because your clients cannot sleep without the solution your providing and they are looking for the solution for their problem. Remember, with each client you help – you change their life – and the people around them. And, when you do that for more people – you’re changing the planet.

Looking to ramp up your Client Attraction to get more ideal, high-paying clients – quickly and consistently? My Get More Clients Workshop is THE event where I teach you EVERYTHING you need to know to get more clients and make more money in your small business so you too can live the freedom-based lifestyle you deserve!

In this 3 day LIVE event I will personally reveal and show you exactly how to use my step-by-step Client Attraction methods – and actually create the marketing materials you need – so you always have a consistent stream of ideal, high-paying clients, a waiting list of prospects and can systematically and authentically close the sale virtually every time, so you never EVER worry about how to get ideal clients again. When you apply these strategies, you can bring in clients within a few days or weeks and generate an EXTRA $5,000 – $15,000+ a month to take your existing business to multiple five-figures, six figures, multiple six-figures and beyond, in record time. (It’s actually a really simple, and fun process when you’re shown exactly how.) The Get More Clients Workshop will show you how. Guaranteed.

Click here now to find out more and register TODAY for the Get More Clients Workshop.

Wouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you?  That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible!

There are two basic ways to find your ideal clients and both methods work really well.

1. Find ways to pull your ideal clients toward you, inexpensively and in large numbers.

There is something you could offer, whether it’s a special report, a class or workshop you could create that your ideal clients would literally jump for. One important feature, is that whatever you decide on, it should be available free to prospects. This eliminates any monetary barriers that might prevent your ideal prospects from connecting with you. Consider options from this valuable list of freebies:

  • CD/audio program
  • Special report
  • Consultation
  • MP3 audio
  • Live workshop
  • Introductory evening
  • “Bonus Day” event
  • Sample of your work

Many of these ideas cost very little to produce, but have a tremendous value to your prospects. Free products or programs have amazing appeal, give prospects a taste of your work with no risk, and allow people to get to know you. It’s a great way to build trust which helps you attract the clients you want most.

2. Determine who has already gathered your ideal clients for you.

Think about it this way – your ideal clients have quite a few similarities. They might:

  • Earn the same amount of money
  • Have the same hobby
  • Be in the same age bracket
  • Enjoy the same leisure activities
  • Do the same job
  • Have the same problem
  • Have young children or college students

Keeping these parallels in mind, it stands to reason that your target audience congregates in certain places. To make it easier to find them, ask yourself, “Who has already done the work of gathering these folks for me?” What other types of businesses market to the same group of people?

Once you discover businesses that target the same ideal clients, you now have a strong marketing opportunity at your disposal.  You can partner with other non-competing professionals in your marketing efforts. See if they’ll promote you to their list for a referral fee, or request referrals from them.

For example, you might coach people going through divorce. Other non-competing professionals who market to this same group include divorce attorneys, financial planners, realtors, life insurance salespeople, and child-care providers, among others. You can start to see the opportunities of getting to know people in these related fields, since you all serve clients going through divorce.

In other words, these professionals have already gathered a group of clients going through divorce that you might be able to leverage once you get to know and trust each other.

Your Client Attraction Assignment:

1. Think about what you already have in your marketing arsenal that could be turned into a freebie. Do you have a report or audio that can be repackaged and offered to prospects? If not, what do your ideal clients want that you can easily prepare and offer them?

2. Make a list of professionals who serve the same client pool as you do. Then, go through your contact list to see who you already know and can ask about co-marketing options.
Looking to ramp up your Client Attraction to get more ideal, high-paying clients – quickly and consistently? My Get More Clients Workshop is THE event where I teach you EVERYTHING you need to know to get more clients and make more money in your small business so you too can live the freedom-based lifestyle you deserve!

In this 3 day LIVE event I will personally reveal and show you exactly how to use my step-by-step Client Attraction methods – and actually create the marketing materials you need – so you always have a consistent stream of ideal, high-paying clients, a waiting list of prospects and can systematically and authentically close the sale virtually every time, so you never EVER worry about how to get ideal clients again. When you apply these strategies, you can bring in clients within a few days or weeks and generate an EXTRA $5,000 – $15,000+ a month to take your existing business to multiple five-figures, six figures, multiple six-figures and beyond, in record time. (It’s actually a really simple, and fun process when you’re shown exactly how.) The Get More Clients Workshop will show you how. Guaranteed.

Click here now to find out more and register TODAY for the Get More Clients Workshop.

 

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