How to attract clients by not being perfect

How to attract clients by not being perfect

Fabienne Fredrickson
July 28, 2014

Being perfect is not required to start sharing your knowledge in businessHave you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients.

While it’s very important to be congruent with what you say and do and be the kind of person who “walks your talk,” let me share a little secret. You do not have to be perfect. Nor do you need to have every single thing figured out.

For example, when I ran the Millionaire Entrepreneur Mindset Secrets Tour last year, I added a section where I admitted I was still working on my own mindset. I thought about how I know all the material and steps I share in the program because of my own mindset training. In fact, I’m still working on my mindset and will continue to do so (it’s really an ongoing process).

The reason people want to work with me is because I’m not teaching stuff out of some book I read. I’m sharing the process I’m going through and continuing to develop. I’m in the trenches with my students. I’m still working on my client attraction as I help you with yours. The minute I find something that works, I pass it along.

See, there is a way to let people know that you are not standing on some pedestal. You are continually working on your craft and pushing your personal mastery to the next level.

Your clients will appreciate that you are still learning for a few reasons:

  1. You are being honest and vulnerable with them
  2. You haven’t figured it all out yet and are just a few steps ahead of them
  3. You are sharing what you learn to move to the next level so your clients can follow in your footsteps

Students say to me, “You’re the real deal. You’re in it with us. You’re showing us how.” People want to relate to you because you are learning too. But when you are up on a pedestal, clients think, “Gosh, I’ll never get to that level.” When you are relatable, they think, “Well if she’s still working on it, maybe I can do it too.”

You don’t need the pressure of being perfect. One thing I know for sure is that it won’t help you attract clients. So, take a load off your shoulders and drop it. No one is perfect, and perfection is not a requirement to own a successful small business or to attract clients.

Your Client Attraction Assignment
Are you holding back anywhere in your business or with clients because you worry about being perfect? If you do this, you are not sharing what you do know that could help so many. Let go of perfection and share the knowledge and solutions you do have. Be kind to yourself and know that if you do things well, you will always be learning.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

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