How to Create an Impression by Networking Locally

How to create an impression by networking locally

Fabienne Fredrickson
June 30, 2014

Create-An-Impression-By-Networking-LocallyIf you are just getting started and are looking for networking opportunities and speaking gigs, I have one very big piece of advice: Start locally.

Here’s why this is so important when you are ramping up:

1. When you network locally, it’s easier to attend groups or events more frequently. This will help you get to know people better.
2. Staying local means your network will build on itself as you meet more people who know the same people you do.
3. With local networking, you can get more visibility in a particular area to get known better by the community.
4. Local speaking gigs give you the opportunity to network with these same people repeatedly, creating a stronger impression.

When you go outside your area at the beginning, you risk spreading yourself too thin. You won’t be able to follow up and benefit from the lasting impression that comes with meeting the same people over and over again. This is how important connections and relationships form.

To get more clients and build business, you want to be seen frequently in your area. People will think you are everywhere, which is good for getting noticed. When people see you in several places, awareness for what you do starts to spread, which is exactly what you want.

In addition, I don’t need to tell you how quickly travel expenses can add up these days. Plus, traveling makes it difficult to manage your time and may prevent you from implementing your marketing plans. You’ll be at your desk even less.

When you focus on speaking and networking locally, you can manage your time far more effectively. This is especially important at the start of your practice.

Your Client Attraction Assignment
Have you done a thorough search for networking groups and associations in your area? If not, make it a top priority this week. Make a list everything you find. In addition, as you get out there, ask the people you meet if they can recommend other groups or associations. That’s a wonderful way to expand your circle of connections and discover opportunities you might not find any other way.


Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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