How to Create an Offer to Build Your List

Fabienne Fredrickson
November 2, 2012

Today’s video is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.

I’ll give you an example. Many years ago, one of my favorite clients of all time spent a lot of time working on her home study system and she thought, “I’m just going to put all my knowledge into this and then I’m going to sell it and I’m going to make a lot of passive income.” (Click here to tweet this.)

She spent months and months working on it and went to sell it and sadly, she only sold one the first time around. Well, when we looked at what was going on, it was a great product.  Everything was great about it except she had very few people on her email list. There will only be a certain percentage of people on your email list or your ezine list that will buy.  Unfortunately her numbers were too small so she only sold a couple the first time around.

However, when you have an email list of thousands of people who are eager to hear from you, you now have people who will buy your products and services over time.  So the question is how do you quickly build a responsive list?  We’re not looking for a dud list. We’re looking for a responsive list.

It used to be that you could just say on your website, “Join my mailing list,” and people would actually do that. But that doesn’t happen anymore. Now with all the noise and with the overwhelm of email, who wants to be on yet another person’s email list unless there is going to be great value and a really juicy incentive for your prospects to get on your list?

What you need is an irresistible free offer. My clients and students know that I’m always talking about the irresistible free offer, which we call the IFO. The IFO is something that will make someone really want to give you their email address or perhaps even their physical mailing address.

So how do you do that?  What you’re offering must be so irresistible that they’re happy to give you their contact information because they want that irresistible free offer so badly.

Let me give you some examples of IFOs.  The first one is the free CD. As you know, at Clientattraction.com, that’s what I offer.  If you go to the website, you’ll see right at the top that I offer this free CD—high content, high value, totally free.  I pay for the shipping, everything.  When I first started offering this many, many years ago, I was the only one that I knew offering this and it went like wildfire.  It helped me build my list very, very quickly. So that’s what I still offer.

You could also consider offering a free report. You can offer a free downloadable audio perhaps if you’re not yet ready to do a free CD. You can offer a free eBook, a free video or a free DVD, a free checklist which was actually my very first IFO from many, many years ago.  It was called 151 Ways to Attract All the Clients You Need.

The key is it doesn’t matter what you offer as long as it will be something that is super irresistible to the person that you want to get on your list so that they’re okay with giving you their contact information.

At the same time, let them know that they will also be receiving free content from you every week or every other week by email.  Let them know that it will also be high content, high value and to look out for it in their email inbox.  Again, the idea is that it’s going to be really good, not like a bait and switch.  No one likes to give their contact information and just get sold on the other end so continue to be in integrity and give high content, high value.

Your Client Attraction Assignment

So your assignment for this week is to figure out which irresistible free offer you’re going to use to build your ezine list — ezine stands for e-magazine — quickly and consistently.  Select from one of these options this week and next week I’m going to take you through Part 2 of your IFO which is about creating compelling content for it.  So you’ve figured out the format; now we’re going to talk next week about the content. See you then!

  • Paola

    I developed a free 3 weeks mini coaching course to be delivered by email but have no people signing up to get it! Should i consider changing format to a report/workbook with instant access to all content? Os should i work on getting more visitors to my website?

              • Kimberly Friddle

                Great article. I develop websites, and I’ve had a tough time helping my clients come up with ideas to help with lead generation. I build the forms, but… I need their content! I’ve forwarded your article to a couple of clients. Thank you for writing it!

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