How to approach affiliates when just starting out - Small Business Coach, Women Business Coaching - Client Attraction

How to approach affiliates when just starting out

Fabienne Fredrickson
May 16, 2012

When you have a new product you are ready to launch, one of the fastest ways to get the word out about it is through affiliates. Affiliates are colleagues who you partner with to promote your product and then compensate in some way for their help.

1. What Size List Should You Seek

Your first instinct may be to approach someone with a large list of 20,000 and give them a big cut. But, it doesn’t really work that way. Successful people with large lists have put their blood, sweat, tears and money into building their list and might not want to give you access for a few hundred dollars of affiliate commissions.

In the beginning, if you don’t have a large list, you’ll want to make the affiliate compensation more attractive to solicit partners. In addition, you will probably need to start this type of marketing with partners who are your peers with a similar list size or slightly larger. These are the people who will most likely be interested in your offer.

2. Compensation Options

Standard commissions run between 25% – 35%, but can go as high as 50% – 75% if you need the partners more than they need you. You want to make the offer much more attractive in this case.

You can also ask possible partners if they have something they would like in return. Sometimes there is something else besides commission that might be helpful for your partner in return for access to his or her list.

3. How to Find Potential Partners

If you don’t have experience with affiliates, the best place to find partners is to start with the people you already know. Think about your own networking and contact list. Who do you already know and have a relationship with that might make a good partner? Whose business has good synergy with yours? Who serves the same type of clients? Who are the people you know that are the most willing to work with you in a partnership capacity.

4. The Best Way to Approach Potential Partners

When you are just starting to launch a product with affiliates, the best thing you can do is simply pick up the phone and start talking with people. This individual approach will produce much better results than any mass email would.

Get people on the phone and say something like, “I want to launch a new product and I just keep getting this feeling that you would be a great partner in launching it. If this is something you believe in, I want to talk to you about what would be something of value to you for compensation. Is it a percentage of product sales? Or is it something else? Let’s talk about what would work for you.”

Your Client Attraction Assignment

If you are getting ready to launch a new product, look through your contact list to see who would make good affiliate partners. Give some thought to what you are prepared to offer so you have a plan. Write a brief script for yourself to help you through the first few calls and then hit the phones!
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

Get Started Today


Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

Join me for a LIVE Video Presentation where I will be teaching you my proven process to master your Inner Game.

Sign Up!

Next Live Event

Mindset Retreat™

November 14-16, 2016 • Ft. Lauderdale, FL

Next Webinar

How to Master Your Mindset

Live from your home or office


Sign me up for my audio CD!

Find out how to use my step-by-step Client Attraction methods so you can be a success.


Get in touch with us by filling out the information below and one of our caring Enrollment Coaches will be happy to contact you to set up a time to chat and see if we can help…