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If you’re independently wealthy, don’t go networking

Fabienne Fredrickson
April 14, 2016

I know, it can be hard.

I remember back in the day when I used to get that knot in my stomach before I walked into a networking event where I didn’t know people.

Over the years though, I’ve learned that some of the best long-term relationships with potential clients and strategic partners can be created from meeting them at networking events.

Even though I can still sometimes get shy in a roomful of people I don’t know, I’ve learned to get over it. 😉

In this week’s short training, I share with you the exact words that I’ve used (for years now) to take the pressure off…

It’s only 3 minutes, but so many of my students have said these words changed everything for them. Watch it here:

Doesn’t it feel better when you think about networking in a way that doesn’t have anything to do with you?

Think about the last time that you were at an event and someone pulled the “pitch and shove” on you… (Meaning they launched into their elevator speech and then shoved their business card in your hand.)

Ick right?!?! Don’t do that. Do THIS instead, and learn that you too can fall in love with networking.

Here’s my challenge to you:

Find THREE events to attend (locally or otherwise) in the next 30 days. Get yourself there, use my mini-script to take the pressure off and learn about THREE people at each event.

You in? Let me know with an “I’m on it, Fabienne!” in the comments!

Now go meet some awesome people!
Fabienne

P.S. Isn’t “client attracting” way better than “client pushing”???

This video got me so many great clients (try it!)

Fabienne Fredrickson
March 30, 2016

I have a bold challenge for you today.

And, depending on the stories you’ve heard about what your marketing is supposed to look like, this may be difficult, but I’d like to invite you to share more of YOU in your marketing.

You see, perfect is boring.

The more of your life and your unique personality you’re willing to show potential clients, customers and your community, the more you’ll create lasting relationships and repeat buyers.

To show you a completely crazy example of what it can look like (and how it can make you big money), here is a clip from a while back that definitely gives a taste of what life is like here at Chez Fredrickson (this video got me soooo many awesome clients).

Watch it now:

Notice the response of the audience to my sharing this… Are they offended or annoyed? Do they feel more connected to me because of it, or less?

People are still talking about this video. As I shared, there are clients that we’ve had the opportunity to serve here at The Client Attraction Business School directly because of my willingness to be seen in my real life.

Unruly children don’t make perfect marketing, by any stretch of the imagination. No, they make real marketing.

And in a world of fake, slick and lots of sheen, people crave authenticity.

In fact, I was in London last week doing a presentation for hundreds of entrepreneurs and the hugs that I got at the end of the day were all accompanied by, “Fabienne, you are so real, so authentic. THAT is what attracts me to you and why I work with you year after year.”

So, the question I have for you this week is:

How can you be more real in your communications? How can you show all of us what it is that makes you unique? How can you have more fun in your marketing?

I know it can feel uncomfortable at first. We’ve been conditioned to believe that we have to present ourselves in an excruciatingly professional manner (and like we’ve always got it all together) to attract clients and grow. But you know what?

Nobody has got it all together all the time.

When you become willing to let more of your realness show through your marketing, you become relatable and likable to your audience.

And that adds to the “know, like and trust” factor that is vital to creating long-term client relationships.

Now, go make a video or a post that shows me who YOU really are!

I’d love for you to post it in the comments!

Let go of perfection paralysis and have fun, OK? It pays.

xo,
Fabienne

P.S. I miss my kids being this little, but phew, does this clip remind me how challenging it could be. If you are an entrepreneurial mom or dad, like me, kudos to you, my friend. And… Congrats. I wholeheartedly believe that being an entrepreneur is an amazing opportunity for our children to learn how to embrace their own magnificence.

What you can do now to increase your cash flow

Fabienne Fredrickson
November 12, 2015

I recently spoke with a new student about his business. Prior to joining our Business School, John experienced a tremendous decrease in revenue.

Despite putting his best face forward, he was stressed and not taking a salary.

He was worried – as anyone would be – about how to rebuild and get his cash flow back to where it used to be.

After listening to him and learning more about his business, I realized that his cash flow situation is actually really common among entrepreneurs at all levels, one that most business owners and entrepreneurs have dealt with at one time or another.

How do you increase your cash flow now?? Today I’d like to share with you John’s story and the solution I gave him to inject a business with cash, now. Here it is:

There are many reasons for a reduction in cash. John’s revenue decreased because he, for lack of a better term, had put all of his eggs in one basket by putting his major focus on just one big client. And when that happens, when one of your clients provides you with the bulk of your business’ income, losing them, or having them greatly reduce their contract, means trouble.

For some, it can even mean crisis.

Unless, you have a plan!

In today’s short five-minute video, I show you how to quickly recoup your cash flow, no matter if you’re making $8,000, $80,000 or $800,000 a year.

Once you’ve watched the video, my question for you today is: what will you do more of that worked to initially land your best clients and what will you stop doing right now to make room for increasing your cash flow?

I can’t wait to read your comments below.

Sending you lots of love,
Fabienne

P.S. Didn’t want to say goodbye for today without thanking you for all the well wishes on my TEDx Talk last week! I was overwhelmed with your love and support. The video of my 18-minute session on Activating Your Potential for Greatness isn’t up on TED.com yet, but I promise to let you know the minute it is! Enjoy and have a great weekend! In the meantime, you can watch this video to help you get ahead in reaching your business potential.You rock. xoxo

How to identify your most powerful networking connections

Fabienne Fredrickson
November 3, 2015

shutterstock_160629524It goes without saying that networking is an amazing marketing method for building your business, which is why I encourage my students to join networking groups that meet regularly. Different groups meet weekly, monthly or even quarterly, which means there is a group out there that can work with every schedule. Through women’s groups, trade associations and local Chambers of Commerce, it is actually quite easy to find a networking group.

Another great way to make sure you are taking full advantage of networking is to seek out those individuals I personally like to refer to as “Centers of Influence” or COI. These Centers of Influence are the people who seem to know anyone and everyone – and they are great people to have as contacts.

Identifying your Centers of Influence will help you make connections to people who can power up your networking in ways you never imagined.

1. Identifying your COI

Whenever I speak of COIs, the number one question I get is: where can one find these amazing Centers of Influence?! The funny thing is that you likely have a COI in your life but you just don’t know it. So think of that friend you have who just knows everyone – and that person is your Center of Influence! If you don’t already have a COI in your life, the networking events and groups will help you identify one.

These COIs are master networkers who know droves of folks and can regularly refer you to the right people. Most COIs absolutely love to make connections and introductions. They like to provide referrals for when you need service or help. I call them natural “bridgers” because they get a thrill from bridging one person to another.

2. Meet with your COIs regularly

When you meet regularly with your Centers of Influence it will have a direct impact on growing your business, which is why it is important to meet with your COIs often. Making a point to stay in touch keeps you top-of-mind when they are out networking. Personally, I like to meet my COIs for lunch or a cup of coffee about once a month.

3. Getting referrals

Centers of Influence are one of the fastest paths to referrals. Even if you feel weird asking for referrals, just remember that your COIs really enjoy it. They feel awesome, valued, proud, confident and influential whenever they help their friends out. It’s a mutually beneficial relationship!

4. Reaching out to your COI

Because reaching out to others about networking is uncomfortable for some people, here is a sample email you could send: “Hi Jane. It’s been a long time since we’ve caught up. I’d love to hear what you are up to and also let you know what‘s new with me. How about meeting for coffee? My treat. When are you free?” I recommend coffee because that’s a lot cheaper than lunch or dinner.

You can reach out to COIs by phone, email, text or social media. If you want to connect with people outside your area, go virtual! You can Skype, FaceTime or try a Google Hangout. Be creative and find a way.

Your Client Attraction Assignment

Right now, make a list of 10 influential people who could be your Centers of Influence. Don’t get hung up on how well you know them. Remember, they enjoy networking and connecting people. You can even list 10 people you’d like to meet because of their influence and connections. Then contact them this week and watch your business grow.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

How to find your ideal clients online

Fabienne Fredrickson
September 17, 2015

I’ve seen a defining moment happen in virtually every business I’ve mentored, which is thousands at this point.

It’s the (almost predictable) moment at which the successful business owner becomes so busy with their full client load that they virtually stop marketing.

They know they should continue to network, have coffee dates with centers of influence and speak to get clients, but frankly, they’re tapped out. In fact, they hit a wall.

They no longer have the time or capacity to market the way they used to, making connections and doing what got them to where they are now.

Problem is, if they (and you) stop marketing, even because you’re at full capacity, there won’t be clients in 6 months.

Soooo, something has to change to continually bring in ideal prospects, and for most, this means turning almost exclusively to getting clients online, as I outline in today’s new video:

Let’s face it; even though your business is established and you might be at full capacity, you still have to market yourself and your business, consistently.

What’s the simplest way to get clients when you’re at full capacity (and even before)?

Move your marketing online!

I recorded this new four-minute video to show you just how to move your marketing online – and how it can absolutely help you grow your business without taking too much of your time.

After you watch the video, would you please write to me your answer to the following questions in the comments below?

How can you start leveraging your lead generation online? What incentive might you offer for someone in exchange for opting-in to your email newsletter? What would you call it?

Can’t wait to see what you come up with.
See you online! 😉

Fabienne

p.s. Hey, just a heads up! Want to make sure that you know that tomorrow (Friday) is the last day of our Back To School Celebration where you get to receive a free ticket to my 3-day Mindset Retreat this October. You get this $2,000 gift (as well as other valuable $2,000 gifts) when you decide to schedule a strategic planning coaching call with one of our caring Strategy Coaches and then enroll in The Client Attraction Business School. The deadline for scheduling that call and getting the bonuses is tomorrow, Friday September 18th. Curious? Watch the “Why CABS works” video here and then schedule your complimentary Strategy Session here.

Five ways to pack the house at your next event

Fabienne Fredrickson
September 8, 2015

EventIf you are a small business owner who runs live events, you’re probably wondering how to get more people to attend. Obviously, the more seats that are filled, the more people you can help and the more sales you can make.

At The Client Attraction School of Business, we use a number of methods to spread the word about an upcoming program. Below are five tried and true methods for boosting your event attendance. I encourage you to try one – or be bold and try them all!

1. Email your list
We rely heavily on email marketing, as this is one of the best ways to stay in touch with both current and potential students. In order to make sure you are targeting the right people for local or regional events, you need to have your email list geographically segmented so that you’re reaching out to the people who live in or near the city where the event is being held. We typically send out a few messages for each event.

2. Post cards
People send and receive an average of 121 emails per day, meaning that many messages unfortunately go overlooked. When you send a post card by good old-fashioned snail mail, however, it’s more likely to get noticed and actually read. Showing up in this unexpected place helps you stand out from the pile of bills and coupons. Post cards have been an effective marketing tool for years and continue to deliver good results. To use them, your list needs to include physical addresses, not just email addresses. That’s why it’s a smart practice to collect both from new contacts.

3. Referral marketing
We ask our clients to share details about our events with friends and family who might be interested. Clients are encouraged to spread the word via social media, by forwarding emails, or even by picking up the phone and inviting a friend to attend. Obviously, the goal is for each existing client to bring along a potential new client. You can even add an incentive for those who bring a guest, such as extra time with you or a complimentary product.

4. Social media
Naturally, we announce our upcoming events via social media. We have friends, fans and followers on all of our social media pages (Facebook, Twitter, LinkedIn, etc.) and like to share a unique message for each individual page. We’ll post multiple updates leading up to the event to reach more people. Remember, people live in different time zones and are active at various times of day, so don’t limit posts to your business day.

5. Facebook ads
Facebook advertising is great because you can adjust the targeting. You can choose age, income, gender and geography along with various other factors. We run a variety of ads on Facebook that appear in the area near the event location. This has worked really well in cities where our email list is not as strong. We’ve reached tons of new clients we ordinarily never would have met this way, so I highly encourage you to consider using targeted Facebook ads for your next event.

Your Client Attraction Assignment
If you are planning an event for your business, take time to map out all the ways you can announce it. Don’t forget about partners who might also help you promote your program. The more people who know about the program, the more seats you will fill. That’s a big part of running a fabulous event.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

How to advance those around you

Fabienne Fredrickson
June 25, 2015

I am bathing in LOVE here…

If you could only feel what it feels like to be in the company of the students of our Business School as I am all this week…

I have no words (but I do have an impromptu video of me being silly with them here on my Facebook page. Hee hee…) 😉

Our students loved one of the lessons I shared with them this week about increasing their business with authenticity, integrity and love.

I didn’t make it up… the concept comes straight out of my one of my favorite books of all time.

(Chapter 14, to be exact.)

I shot a new 5-minute content video this week to not only share this book with you, one of my favorite, most powerful books, but also this important concept.

You can apply it to your business and your life.

And, it will make you irresistible. 😉

Once you watch the video, I’d looooooove to hear from you in the comments about what you love about the book (if you’ve read it).

I’d also love to get to know you better by reading how you make a difference in other peoples’ lives, as it relates to the video topic.

I’m sending you a big squeeze-y virtual hug!

Fabienne

p.s. Oh, before I forget! Thank you sooooo much for forwarding my invitation to my 2015 Mindset Tour™ to your entrepreneurial friends! The RSVPs for these free tickets to come see me in person are coming in like crazy. Thank you, thank you! I feel your love and I’m so grateful to you for helping me spread the word. Do you know someone else who could use better results in their business and who would love to get out of their own way? They (and you) can get a free ticket here.

How to discuss long-term packages with prospects

Fabienne Fredrickson
April 28, 2015

Long-Term Packages Question - SmallSo, you have created your own proprietary system. Your clients work on one step, chapter or class at a time before progressing to the next. A system like this allows people to focus on and complete one segment, which is often needed before the next step can begin.

During your “get acquainted” calls with prospects, you might encounter questions about why someone needs to wait for weeks (or months depending on your program) to get all the steps. This is natural, because most people want to know everything as soon as possible. Yet, you know that’s not how your system works best.

My original proprietary program, The Client Attraction System, featured 10 steps. People were not be able to do step 10 until they had successfully implemented steps one, two, three, etc. all the way through nine. That’s how we now teach our curriculum of The Client Attraction Business School, So for example, you can’t put together marketing materials that pull the right people if you haven’t completed the section about identifying your ideal clients.

If I were to give students everything, all the steps upfront, they wouldn’t get the full benefit. They would get results, but not nearly as much as they would working through each section in chronological order. That’s why it’s important that I take students through this process in order.

If you have a system or long-term packages that work the same way, first describe your system and answer this objection before prospects even ask about it. Explain that you have created your step-by-step system for a reason. You found people need time to implement and see how each step builds on the one before it. Say something like, “The beauty of this program is that it provides a foundation to build on one step at a time.”

Learning one piece at a time helps people digest the material, act on it and get questions answered before moving forward. Getting ahead of yourself can make you feel confused and stressed.

People looking for a solution to a problem are in a rush to fix things. By including your description of how your system naturally builds step by step, you help prospects grasp how your program works and encourage them to get started right away. Following this formula will help you close more sales and get clients.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Five questions to ask yourself before your next sales promotion

Fabienne Fredrickson
April 21, 2015

SalesPromoDo you have a new marketing idea to promote your business? One of my students came to me with a great idea to promote her adventure company. She wanted to invite influential people from the area to experience her new local adventure for free. She figured these people would talk about the experience, which would create amazing word-of-mouth buzz and send her new customers.

The most important step in developing a promotional event like this one is to be very clear about your intentions right from the beginning. I recommend you take time to set a strategy by asking yourself these five questions:

1. What is my main objective for this promotional event?
You need to know what you want to get out of running the promotion. Maybe you want new customers or to bring in revenue. Perhaps your goal is to set up a referral system. Or you might want to create buzz and get influential people to talk about your promo across social media for strong social proof.

Get very clear on the reason why you are doing this promotion and spending money on it. Once you know why you are planning the promotion, then you can move forward with greater confidence that you are doing the right thing.

2. How much will the promotion cost?
Check out all the costs of creating a spectacular promotion and add them up. Think of everything including graphic design, printing, postage, hotel or room fees, virtual assistant time, food and beverage, flowers and decor, signage, tips, travel expense, etc. Don’t forget to add in something to cover your time so you get an accurate reflection of the true costs involved.

3. How many new customers would I need to cover the cost?
Getting clear on the numbers and what you need to break even is very important to your promotion’s success. This can be the difference between making and losing money. Figure out how many new clients you need to cover costs and then make that your goal.

4. If I charged a fee to cover my costs, what would that be?
Sometimes you can’t do a promotional event for free. Another option is to charge a nominal fee and tell people you are just covering costs, but not making money. Most people understand and will likely still want to attend, especially if this is a limited or “by invitation only” event. The more exclusive it sounds, the more people will want to attend.

5. What is the likelihood you’ll get the results you want?
Often business owners have a good idea if a promotion will deliver the results they want. Be extremely honest with yourself and think about the likelihood of success and the risks of the event. Taking calculated risks are frequently a big part of achieving new levels of income.

Your Client Attraction Assignment
Planning a marketing event can be a lot of fun, but don’t get lost in the creativity and excitement. First, make sure your idea is strategically sound. Answer the five questions above and check in with your accountability partner, mastermind group or a trusted colleague to be sure you’ve covered all the bases and thought of everything to create a successful sales promotion.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

How to reach out to joint venture partners

Fabienne Fredrickson
April 14, 2015

JointVenture-SmallWorking with joint venture (JV) partners is a powerful way to grow your business. You can recommend and promote each other to extend your exposure and the number of people who learn about what you do. This is a great addition to other traditional means of list building, like collecting names at speaking engagements and offering a free gift on your website.

A recommendation from another professional adds credibility when you are being introduced to a new group of potential clients. This helps prospects open up to what you have to say and makes them more willing to consider your offer.

A good JV partner has alignment with your business
For a successful partnership, you need to have several things aligned in your two businesses:

1. You share the same target audience
2. Your businesses are not competitive
3. You are both trying to grow your business
4. You have similarly sized businesses

Reach out to potential partners
After you have identified some potential joint venture partners, the question is how do you connect with them? Below I’ve shared three different methods and each one can work very well.

1. Introductions. The best way to connect with a potential new partner is to be introduced by someone you know in common. This helps break through any possible barriers and starts to build trust early. Check LinkedIn to find connections if none immediately come to mind.

2. Leverage your intuition. Email a person you feel would be a good partner and say something like, “I keep getting these intuitive hints that we should be talking. Not sure if you believe in that sort of thing, but if you are open to it, I’d like to jump on the phone for a few minutes to see what we’re supposed to do together.”

3. Offer to contribute. If you know someone running a program with a bunch of JV partners and you’d like to be included, email and simply ask, “I see that you are having a great telesummit and I’m open to being a contributor. If you’re open to that, I would love to talk with you. There may be a way I can reciprocate and we’ll see where it goes.”

At first this kind of contact may seem awkward to you. Don’t worry, because after a little practice, you’ll feel more comfortable. Your skills will improve as you reach out to people and start getting a good response. Not everyone will be open to your offer to work together, but you don’t need them all. A few good, committed partners will help you grow your business faster than you can on your own.

Your Client Attraction Assignment
What kind of partners would you like to work with? Take time this week to look at business owners who serve the same target audience. Investigate how they work and present themselves. Make a list of the best potential partners you’ve discovered and then start reaching out.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

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