9 simple tips for creating videos that sell - Small Business Coach, Women Business Coaching - Client Attraction

9 simple tips for creating videos that sell

Fabienne Fredrickson
April 3, 2012

It’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message.  It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust factor.

To make the most of it, here are nine suggestions to create videos that sell:

  1. Keep it short. Most video should be only a couple of minutes, which is enough to connect and get your message across.
  2. Be strategic with what you have to say. Write a script that clearly conveys only one main message. Simplicity helps ensure your message will be heard.
  3. When writing your script, briefly set up the problem you’ll be solving and use some of the emotional language that taps into your prospects’ struggles. Then share the benefits of whatever program you are selling as the solution for them.
  4. Practice your script many times so you seem natural in your delivery and add some emotion to make your point, create rapport and make it more enjoyable to watch.
  5. Use good lighting – this is a place where more is better. Also, consciously choose the background to set up the image you want.
  6. Solid color clothing looks best rather than busy patterns, which can create a distraction. Try different colors in front of the camera so you know what looks good on you.
  7. Insert text to reinforce your point. Use as few words as possible to make it quick and easy to read and remember.
  8. Wrap up with a “call to action” suggesting viewers take a specific action. This might be to download your Irresistible Free  Offer, subscribe to your newsletter or click the ”like button” for your video.
  9. Overlay your website and company name at the end for those who find your video on YouTube vs. your own website.

Want to see some video examples you can model? Head on over to my YouTube channel to see hundreds of my videos…

Your Client Attraction Assignment

Do some research on YouTube to see what other people in your industry have created. This will stimulate your own ideas and also give you examples of what to avoid. Then start thinking about how you can use video to connect with prospects and market your offerings.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Get Started Today


Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

Join me for a LIVE Video Presentation where I will be teaching you my proven process to master your Inner Game.

Sign Up!

Next Live Event

Mindset Retreat™

November 14-16, 2016 • Ft. Lauderdale, FL

Next Webinar

How to Master Your Mindset

Live from your home or office


Sign me up for my audio CD!

Find out how to use my step-by-step Client Attraction methods so you can be a success.


Get in touch with us by filling out the information below and one of our caring Enrollment Coaches will be happy to contact you to set up a time to chat and see if we can help…