Today I want to share with you a defining moment in my career.

It’s not a story I’m particularly proud of, but one that taught me a valuable lesson I still pull from today.

And it has positively affected my writing ever since. So, here goes:

A few years ago, right before a new 3-day event I was hosting for several hundred people, my assistant reminded me that the printer deadline for the attendee binder was in a matter of days.

My face went white. My throat went dry.

Days???

The final presentation and written materials? Now??

Are you joking??

Sadly, she was not joking.

Apparently, through a series of miscommunications, I hadn’t realized that I was supposed to have prepared the binder – several hundred pages’ worth of life-transforming content – by the agreed-upon date.

And the printer needed said materials in just a few short days.

Or else, no binder.

I panicked.

Then I cried.

Then I panicked some more.

But after a few moments of a serious meltdown, and pointing the finger at others, and then at myself, I realized that this reaction wasn’t going to solve my problem.

I realized that to get everything done, I needed to create a new, miraculous content-writing plan.

And I’m happy to report that did it. I wrote it all in less time than some people write a 3-page article.

How?

This week’s 5-minute video shows you how I successfully managed to write a huge amount of content, even under the most pressing of deadlines.

(If I can do it using this formula, so can you.)

What’s so great is that the process I came up with that day (to write in a ridiculously short time what would have normally taken me weeks) is a process that I still use today.

After you’ve watched this video, I’d like for you to tell me in the comments below:

When you write content (or when you do any other important business activity), what is that 80 percent of wastefulness? And going forward, what can you do to streamline, reduce or reuse in order to make wasting time a thing of the past?

I can’t wait to read your response in the comment section below… I’ll see you there!

Sending love,
Fabienne

P.S. Speaking of, maybe you wanted to join me at my 3-day Mindset Retreat next week, but you weren’t able to make it happen. Well, I have good news for you. I have managed for you to be able to eavesdrop on it. Next week, I’m broadcasting a session live from stage and I’d like to give you a free “backstage pass” to the Mindset Retreat to join us from the comfort of your own home or office (all you need is a computer and internet connection). Sound good? You can register for your free backstage pass here. Enjoy!

There is a certain degree of skill and nuance when it comes to writing sales copy that will attract clients. Finding out what makes great sales copy can dramatically change the number of people who convert from lookers to buyers. That’s why this is something worth learning about in a big way.

To make our lives easier at Client Attraction.com, we have followed a checklist of questions over the years that has been of tremendous help. The method gives you a model to work from and you can use it whether you are writing online copy, a sales letter or an email. In other words, it will help you no matter what the sales copy is for. This a great resource for understanding some of the key points to touch on when presenting your offer to prospects who are considering buying from you.

Go through this checklist of questions when you are writing great sales copy:
1. Who is your ideal client is and what matters to them?
2. What is the problem that keeps them up at 2am?
3. What are the different pain points regarding that problem they struggle with?
4. What solution would your ideal clients pay anything to get their hands on?

Lastly, keep in mind the end benefit of what you are selling. This is what people crave and what will help you attract clients. Don’t fall into the trap of talking about your method. Most people don’t care how you get them there nearly as much as that you can help solve their problem.

Your Client Attraction Assignment
Ready to write some sales copy? Do your homework of gathering all the information you need first before you get started. Using this checklist of questions will make the writing go so much more smoothly.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.