The next step: what to do with clients who finish your program Archives - Small Business Coach, Women Business Coaching - Client Attraction

The next step: what to do with clients that finish your programsIf you have packages and programs, you will ultimately have clients who finish or complete their initial program. You may wonder, “What can I do with these clients next?” They are a valuable group of prospects since they have already invested in working with you.

Of course you could create a whole new program or a more advanced level of your work. But, another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in.

I was part of a coaching program with somebody for four years. This year, I renewed for the second year of the coaching program I was in last year. Why did I do this? I got great value! The first year was more foundational, but the second year was where I really started to soar.

As a big believer in sticking with what works, I think it’s just smart to keep going. Otherwise, your clients who stop are likely to stagnate and their results will slow too. On the other hand, if they keep working with you, they will create compound results based on the success they achieved in the first stage of your program.

In reality, you are actually doing your clients a disservice if you don’t invite them to continue working with you.

To get more clients, you may also want to create a maintenance program. Let’s say you had three or four sessions a month in the original program… the maintenance series could be once a month. You can say, “You know, I also have a maintenance program to keep your toes in the water. It’s a six month (or whatever time frame you offer) program and it includes…”

During this conversation, follow up your suggestion of continuing the work by reviewing their accomplishments. Look at their progress in your program and the great impact it had on their business – this can be very motivating. Have them share their goals for the next 12 months so they can start to see how your support would continue to be invaluable.

One thing to avoid is creating a group program, like a Q&A monthly call. This is particularly true if you don’t have a big enough list of clients who completed a program. What often happens is that even if they sign up, most choose not to attend. They may call in to listen to the recording, rather than participate in the live call. What happens if you could get only two people showing up for the actual call with questions? That can be a very tough hour-long call.

The best solution to get repeat clients is to invite them to continue the program they’ve been in or try the maintenance idea. That’s what I’ve discovered with my own programs.

Your Client Attraction Assignment
To get clients to sign up again, make sure to suggest advancement as a standard part of your series wrap-up. Plan to review what they learned and achieved and how it’s smart to keep going while business is growing.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here

The next step: what to do with clients that finish your programsIf you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you.

Of course, you could create a whole new program or a more advanced level of your work. But another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in.

I was part of a coaching program with somebody for four years. This year, I renewed for the second year of the coaching program I was in last year. Why did I do this? I got great value! The first year was more foundational, but the second year is where you can really start to soar.

As a big believer in sticking with what works, I say it’s just smart to keep going. Otherwise, your clients who stop are likely to stagnate and their results will slow too. If they keep working with you, they will create compound results based on the success they achieved in the first series.

In reality, you are actually doing your clients a disservice if you don’t invite them to continue working with you for a second year or series.

To get more clients, you may also want to create a maintenance program. Let’s say you had three or four sessions a month in the original program; the maintenance series could be once a month. You can say, “You know, I also have a maintenance program to keep your toes in the water. It’s a six month (or whatever time frame you offer) and it includes…” then provide some details.

During this conversation, follow up your suggestion of continuing the work by reviewing their accomplishments. Looking at the first round and the great impact it had on their business can be very motivating. Have them share their goals for the next 12 months so they can start to see how your support would continue to be invaluable.

The best solution to get repeat clients is to invite them to continue the program they’ve been in or try the maintenance idea. This is what I’ve discovered with my own programs.

Your Client Attraction Assignment
To get clients to sign up again, make sure to suggest it as a standard part of your series wrap up. Plan to review what they learned and achieved and how it’s smart to keep going while business is growing.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

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