When you are networking, you meet lots of new people and collect business cards. A lot of people immediately add these new contacts directly to their ezine list. But, that is actually against the SPAM laws to do this without permission. So how can you get the new contacts on your list?

The key is your Irresistible Free Offer (IFO). Going back to what your ideal clients really need help with – the issue they would do anything or pay anything to get their hands on, this is what you want to focus on with your IFO. The offer can be a free CD like I offer on my website, an important checklist, or special report, an ebook or even an audio download.

The next step is to print that Irresistible Free Offer right on your business card. The back of your card is often not used but this is great advertising space and it’s free! On my card it says, “To receive your free CD on how to attract all the clients you need, please visit ClientAttraction.com.”

Now you can go to networking events and hand out this card with your free offer. And even better, as you start talking with people and making connections, you can find the natural place in the conversation where it makes sense to mention your free offer.

This is what I used to say, “I don’t know if you know, but I have a free offer on this topic. I’d be happy to send it to you and you can also receive a free article every week about this. Would you like me to send that to you?”

Once they agreed and handed me a business card, I’d write a big letter “E” on the back for “ezine” so I could remember to send them the free offer and add them to my list. It’s so simple and makes it easy to get permission to comply with the SPAM law.

Your Client Attraction Assignment
To get comfortable finding those natural spots to bring up your IFO, set an intention to listen closely for these opportunities. Commit yourself to talking about your offer when you can. You may want to ask your friends if you can practice in a conversation with them. The more you talk about your IFO, the more comfortable you’ll feel, and the more quickly you will build your e-mail list through networking!

Remember, you are actually being of service when you share your yummy brownies with people.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system of entrepreneur marketing strategies that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Today I want to talk to you about taking time off, for the sake of your business.

When I first started ClientAttraction.com, I planned out my schedule the way I wanted to live my life. I made it a point to set up my business so that I’d take a full day off per week, a week off per month and at least one month off per year—approximately 18 weeks of vacation per year. (Everybody needs down time to succeed.)

And for a while, that was my life and it was wonderful. I was incredibly productive when I was working and the rejuvenating time off gave me more creativity, until I got busier and busier and started multiplying my business. That’s when I hired full-time employees who counted on me to be there and to drive this train. So I stopped taking as much time off, feeling like I had a job again and I became resentful about it. But not anymore.

Every entrepreneur needs time off in their business to experience success. (Click here to tweet this.)

Let’s be honest. When it’s your business, it’s hard to shut off, right? There is no such thing as a completed to-do list and entrepreneurs often blur the lines between business and personal time. But if you want to be client attractive and you want to multiply your income, whether you’ve been in business for many years or are just ramping up, you must have down time.

Watch this week’s video for my 5 strategies to ensure you take time off every year. It’s critical for your success.

Your Client Attraction Assignment

Take the time now to commit to your time off over the next twelve months. Map it out for yourself and enter it onto your calendar. Follow my five strategies to set yourself up for success. Then, give yourself this precious gift of time and watch your business—and your life—flourish.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Usually, most business cards serve only two specific functions:
1) Provide your contact information
2) Inform the holder of what you do

However, your business card is an advertising tool that can do so much more! If you make your card memorable and use a “call to action”, then you can engage prospects and land new clients.

Since you have the cards printed any way, use all the available “real state” fully and make it work for you. You can even print on the back side. If you have the Client Attraction System you’ll find a section on making your business card a client attraction tool.

Leverage your card to engage prospects
Rather than people throwing your card away because it only has contact details, make it engaging and valuable so they want to hold onto it.

1. Put a tagline on the card that states the result people gain from working with you. This is important so people don’t have to struggle to figure out what you do and why it might serve them.

2. Put your Irresistible Free Offer (IFO) on the card with a call to action. This gives prospects the opportunity to get something for free and learn more about the solutions you provide.

3. The offer takes them to your website, so they can browse other areas too like your blog, videos, testimonials, etc.

Your Client Attraction Assignment
Take out your business card and look at it with fresh eyes.

• Have you made the most of this client attraction tool?
• How can you make it more memorable?
• Did you put your IFO on there?
• Did you use a call-to-action to engage with the card holder?

Make sure your card does everything it can to engage prospects and attract new clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.