Once you have filled your practice, and your business is growing, the next step is to find ways to leverage that. One smart method is to create a membership program.

The key to enticing people into your membership program is of course to make the proposition an amazing value. What creates that level of interest? The kind of value that is so good, people feel they absolutely must invest and they just can’t walk away from it.

So, for example, you’ll want to provide loads of content. A combination of ebooks, video, audio and even worksheets. Then give members access to you, which is always seen as highly desirable. This could include monthly question and answer calls as well as specific office hours for brief private check-ins. You may also offer quarterly live meetings with other members, which add tremendous value and excitement for all. They can see everyone in person, plus have exceptional networking opportunities.

To spark immediate interest that will get the membership started, you can also do what I did which is to have a charter membership. This is a limited time, lower price just to get a lot of people registered. Then you can move the price up as enrollment grows.

The feeling you want to create among your membership is, “Wow, I’m getting all that? All the content, program materials, live visits, calls and access, etc, and it’s this little compared to people charging three times as much for less access.” That’s what I’m talking about in terms of value that makes it a no-brainer for people to sign up. They just can’t walk away from all that value you are providing, making your membership program nearly irresistible.

Your Client Attraction Assignment
Have you thought about creating a membership program? If you already have some great content created, take time to review everything. Consider how you might combine materials and what you have to offer that can make your membership irresistible. Think about how you can give your subscribers access to you that would make them think, “Wow, I have to have that!” Then you know you are on your way to creating a program that leverages your business to generate more income and work smarter, not harder.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

If you are just starting out, it might feel daunting to come up with your first program. You could have questions like

• What should I talk about?
• What must be covered?
• How do I handle difference in people?
• What steps come first?

These questions swimming in your head can make you feel overwhelmed. But don’t worry, I can make this easy for you.

1. Make a list of every topic you can think of about the work you do now

Think about what your clients are suffering over. What keeps them up at night with the 3am sweats?

If you have had the problem you now solve in your business, what did you wish you had known way back at the beginning?

2. Do some research on the web.

What do other service providers offer? What do they talk about? This can be a great way to stimulate new ideas and also see what you might have missed on your own list of topics and ideas.

So for example, if you are a wellness consultant with a nutrition focus, you could start by thinking about

• Each meal individually
• Healthy snacks
• Food groups
• What to eliminate from their diet
• Dining out

When I was doing this work, I even had a session on take out. My clients would send me their take out menus and I would highlight the healthy choices for them that would help to achieve their goals.

Regardless of what business you are in, there are likely several aspects of it to work with.

3. Categorize topics and put them into logical order.

After you create the fullest list of topics you can come up with, put them into some kind of order that feels appropriate. Then, try the new program out with clients. The more you work with your program, the more you will discover what works, what areas may be lacking, and what helps your clients get the results they want.

Thinking about your program from all angles, then checking with other sources to see what they recommend, will give you confidence using the new program you have created.

Your Client Attraction Assignment
Set aside one hour this week to brainstorm a big list of topics you can cover. Don’t get up or switch to doing something else – dedicate the entire time to creating this list. Then leave the notebook open all that week, so you can jot down the new ideas that are likely to continue popping into mind. You will be amazed at how many ideas you can come up with this way and how easily your new program will form.

 

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Today’s video is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.

I’ll give you an example. Many years ago, one of my favorite clients of all time spent a lot of time working on her home study system and she thought, “I’m just going to put all my knowledge into this and then I’m going to sell it and I’m going to make a lot of passive income.” (Click here to tweet this.)

She spent months and months working on it and went to sell it and sadly, she only sold one the first time around. Well, when we looked at what was going on, it was a great product.  Everything was great about it except she had very few people on her email list. There will only be a certain percentage of people on your email list or your ezine list that will buy.  Unfortunately her numbers were too small so she only sold a couple the first time around.

However, when you have an email list of thousands of people who are eager to hear from you, you now have people who will buy your products and services over time.  So the question is how do you quickly build a responsive list?  We’re not looking for a dud list. We’re looking for a responsive list.

It used to be that you could just say on your website, “Join my mailing list,” and people would actually do that. But that doesn’t happen anymore. Now with all the noise and with the overwhelm of email, who wants to be on yet another person’s email list unless there is going to be great value and a really juicy incentive for your prospects to get on your list?

What you need is an irresistible free offer. My clients and students know that I’m always talking about the irresistible free offer, which we call the IFO. The IFO is something that will make someone really want to give you their email address or perhaps even their physical mailing address.

So how do you do that?  What you’re offering must be so irresistible that they’re happy to give you their contact information because they want that irresistible free offer so badly.

Let me give you some examples of IFOs.  The first one is the free CD. As you know, at Clientattraction.com, that’s what I offer.  If you go to the website, you’ll see right at the top that I offer this free CD—high content, high value, totally free.  I pay for the shipping, everything.  When I first started offering this many, many years ago, I was the only one that I knew offering this and it went like wildfire.  It helped me build my list very, very quickly. So that’s what I still offer.

You could also consider offering a free report. You can offer a free downloadable audio perhaps if you’re not yet ready to do a free CD. You can offer a free eBook, a free video or a free DVD, a free checklist which was actually my very first IFO from many, many years ago.  It was called 151 Ways to Attract All the Clients You Need.

The key is it doesn’t matter what you offer as long as it will be something that is super irresistible to the person that you want to get on your list so that they’re okay with giving you their contact information.

At the same time, let them know that they will also be receiving free content from you every week or every other week by email.  Let them know that it will also be high content, high value and to look out for it in their email inbox.  Again, the idea is that it’s going to be really good, not like a bait and switch.  No one likes to give their contact information and just get sold on the other end so continue to be in integrity and give high content, high value.

Your Client Attraction Assignment

So your assignment for this week is to figure out which irresistible free offer you’re going to use to build your ezine list — ezine stands for e-magazine — quickly and consistently.  Select from one of these options this week and next week I’m going to take you through Part 2 of your IFO which is about creating compelling content for it.  So you’ve figured out the format; now we’re going to talk next week about the content. See you then!