When you are creating your packages, start by thinking about the biggest package. Is your goal to work with clients for at least three months? Is your service the kind of thing that is best offered by season? For example, do you need to provide enough sessions to last through the fall, spring or summer? When clients stay with you for longer periods, they get so much more help and support to accomplish their goals.

Here’s another way to look at it – when you have clients who stay with you longer, you won’t need to get as many new clients right?

At that top level, you want to make the package juicy with lots of great value. That’s what will help motivate people to want to work with you at this level. What kind of perks can you add on? Maybe you could offer:

• Books or audios
• Worksheets or workbooks
• Q & A calls
• Access to program recordings
• Additional but complimentary services
• Free tickets to workshops

You could even make each session longer. Rack up the value to make it nearly irresistible for prospects.

Once you have that top level figured out, then you can easily come up with the smaller packages. They will be pared down versions of your big package with less services, fewer materials or less time with you. This stepped approach works great to entice potential clients to want the top package – it will just make sense because it’s the best value.

The last step is to come up with memorable names that communicate what you are offering. You don’t have to get too creative. Sometimes the direct approach is better because it is easy to understand.

Your Client Attraction Assignment
Is it time to create packages for your business? Whether you are a coach or run a martial arts studio, offering packages gets potential clients to commit to a longer time frame.

Review everything you have to offer so you can make the package irresistible. And if you are simply offering a series of sessions, then price the top level at the lowest cost per session to provide the best value.

 

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

[youtube width=”600″ height=”352″]http://youtu.be/NL2Ct4YJSL4[/youtube]

Today’s topic is about entry-level offers. See, in your business I believe that you should have more than one offer, whether it’s a product or a service that you sell. For many years I offered just one program and it was take it or leave it. That’s just what people did. They either took it or they left it. The problem was, not enough of them took it in the beginning for me to feel like I was really making the kind of money I wanted to make in my business. So, I decided to create a series of yeses.

Instead of having just one price point, I usually offer three programs. If you are my ideal client, you’ll fit in to one of the three. That’s a great way to do it, but there are also some people who say, “Okay, but what if my lowest program is so accessible that it cannibalizes, meaning it eats into the other two programs?” Well, there are couple of things you can do about that. (Click here to tweet this.)

First, make your biggest program the juiciest one. This means that it has the most bells and whistles and is the best value. I’m not saying the lowest price point, but the best value overall.

Next, have your entry-level program be a one-time thing that people feel they can afford. Once they take you up on it and have their session, you let them know that if they decide to go into one of your other programs, the fee they paid for your entry-level program will be applied to your higher-level program.

This allows them to experience you in your service, so they know that you are trustworthy. They know that they like working with you if they’ve gotten results and they want more. They feel good about you.

They’ll also experience what’s called ‘money burning a hole in their pocket.’ When you have a gift certificate or when you have this opportunity to take $200 or $400 or whatever amount and apply it to something else it really makes you want to do that.

Your Client Attraction Assignment

Look at how you could do this in your own business. Look to see how you can expand your current offerings so you have more than one product or service to offer. Then decide how you’ll charge clients for a taste of what you do and then allow them to apply their investment toward a higher-level program if they’d like to continue working with you. Good luck!

[youtube width=”600″ height=”352″]http://youtu.be/frEmzIWUq3c[/youtube]

Christine Kane, Founder of UpLevel You, shares her experience as a Diamond client in the Client Attraction Winners Academy.

Within my second year of the Diamond program, I was at the point where my business was pretty awesome. People said, “Why would you want more?” Then I heard Fabienne saying, “It’s time to step up. Play a bigger game.“

I had always worked with coaches and I knew I needed that support. With Fabienne and Derek, I knew I would get the marketing and tactical “know-how” that Derek offers and the visionary and mindset expertise that Fabienne delivers.

In our first year with Client Attraction, we broke the million dollar mark. I had been earning $300,000 or so, so this was a big step. I made back my return on investment within a month. We transformed the business to an in-house team instead of relying on duct-taped together systems. I was able to purchase the ideal office space near my home.

Having private strategy time with Fabienne and Derek is very wonderful and intense. In a day-long strategy meeting, we can plan full product launches and I save all my questions for that special time together. I also take that time away to get clear on my vision. They help open the doors and show me the blind spots in my thinking. It’s always tempting to think: “I’ve got it now” but I like the support a coach can give. I am committed to serving my clients and in order to give them the highest level of service, I need to have the support of a team like this.

Everything you’ve heard about Fabienne and Derek is true. Take that chance to work with them because its really phenomenal.

Do you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big presentation.

Whew, that’s a lot of stuff to accomplish and keep track of! How can you prioritize so many projects? How do you even decide which projects to focus on, what to let go of and what to do first?

These are good questions to have to find answers for, right?

Personally, I have experienced this pile up in my business from time to time. So, you know me, I created a system to help me when I’m faced with the potential of being overwhelmed.

You want to look at projects and opportunities keeping these four questions in mind:

1. What’s going to bring in the most money?
2. What’s going to make that money in the shortest amount of time?
3. What’s going to make that money with the least amount of effort?
4. What’s going to make that money and have the longest impact going forward for your business?

You can actually put all four together in one sentence:

What’s going to make you the most money, in the shortest amount of time, with the least effort and the longest impact going forward?

When you put each project to this test, and insist that every opportunity has to meet all four criteria in order, that clears things up pretty quickly.

There have been times when “nice-to-do” projects have come across my desk during a period that I felt swamped. Even though I’d love to do it, I need to decide if the project or idea is worth the risk to more important projects. I know I need to stay focused to continue building my business. Putting my opportunities to this test has been amazingly helpful. I know you’ll find this helpful in your own business so you can figure out what to reject, accept, and do first.

Your Client Attraction Assignment
Do you have a huge to-do list that weighs you down? Maybe you have ideas, but you aren’t sure which one to do first? Whatever the case, put each opportunity to this test. Then, be willing to let go of those projects that cannot meet this criteria. That way you know you are making smart choices and your efforts will pay off.

 

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.