Entrepreneurs are known to have LOTS of ideas, a constant flow of ideas, but not always the means of making them happen. Sadly, so many of those ideas just stop there. But what would happen if you could quickly transform your big idea into a bucket-loader of cash–directly into your bank account. On this unprecedented teaching call, my good friend and Internet Marketing genius Tellman Knudsen and I discuss a creative grass-roots movement for quickly bringing in the financial-resources you need right now, especially if you’re an Entrepreneur, Inventor, Creative, Writer, Author, Musician, or anyone with a ton of great ideas who wants to get paid what they deserve for all their “hair-brained schemes”, as he calls them. Need to bring in quick-cash right now? Then don’t miss this never-before-done call! It may just change your life!
This call is ONLY for Inner Circle members. Not a member yet? Join now to access this call with Fabienne’s FREE 2-month Membership trial (plus a small shipping/handling fee).
It’s been a really heart-warming week, starting with a FULL DAY in-person meeting with my new Diamond level client Heather Dominick. Last year, I had the pleasure of working with her twice at the Sapphire level where we took Heather just shy of the million-dollar mark…and she’s back for more, having just upgraded to the highest level of access and mentorship, the Diamond program. Our day of mentoring was outstanding and she received so much sophisticated marketing strategy and big vision from both Derek and me. Watch her continued success, it’s beautiful to witness her stepping into her next evolution (you can view an inspiring video of us discussing what she received during her full day meeting on my Facebook page.)
Next came the Bonus Day for some of my Winners Academy clients, a day we affectionately call “Fabienne Unplugged”. It was held at the Yacht Club, on a beautiful sunny day and we created many, many breakthroughs together…truly amazing.
And finally, yesterday, I had the pleasure of hosting my new Sapphire level client Tara Marino of Elegant Femme. Tara and her husband Dave flew in from France for our half-day strategy meeting and we mapped out a plan to easily triple her income— in the next six months, well exceeding her existing goals (and she’s already got a really good business and income, so it’s going to be fun.) Keep an eye on Tara…She’s going places quickly, and although she creates similar strategies with her own clients, she recognizes that we cannot always do it for ourselves, just as we can’t give ourselves a really good haircut. We ALL must get very high-level mentoring if we want to grow quickly and gracefully. We’ll post a video of us recapping our day on the Winners Academy siteshortly.
Oh, and just wanted to remind you…
I’m going on TOUR this July across four different US cities teaching my latest mindset secrets to help you create the life and business of your dreams. It’s a full afternoon and evening of ME teaching YOU the secrets to increasing your income, dramatically, by using proven internal mindset principles. And I’m doing this all for the no-brainer price of $45!
Have you registered yet? Make sure you take action today if you’re planning to join me because seats at this low price are going really fast (we’re already over 50% full so don’t say I didn’t warn you!) Register, book your flight, gather all your friends who have their own businesses and road trip to see me. I want to see you in person and teach you my best Mindset Strategies this July.
Getting clients online is becoming crucial for success as a small business owner – and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see “what’s next.”
Problem is, entrepreneurs often overlook the critical “Client Attraction” strategies when designing a website and wonder why it’s not attracting more clients. When you focus on the thoughts and actions you want the visitor to take when visiting your website, it will help you present a website that will actually help you attract more clients.
So, when designing your website, you want to be clear on how you can present who you are and what you offer in a way that will attract more clients. Here are some strategies for doing so:
- Make visitors feel like they have arrived. When someone lands on your website, you want them to say to themselves “This is what I’ve been looking for!” The feeling the visitor experiences in the first seconds of visiting a website is the most critical time when they land on your website – so make a strong first impression. The website should demonstrate to the visitor that you are the solution to their problems and you can provide the answer to their questions. It should not confuse them or lead to more questions about whether this is where they should to be. In that split moment of thinking, they will choose, “I like this, I’ll stick around and stay” or “This is not for me and I will click away.”
- Present an irresistible free offer to entice visitors to join your mailing list. A compelling “irresistible free-offer” is critical to not only engage with your website visitor, but show them you have something to offer (for free) that is of high-value and high-content that can help them with what they’re looking for. Ensure your IFO is prominently displayed in the top-third part of your website so visitors don’t have to scroll down to see it exists. Present a strong call to action to get them interested in your IFO (a compelling and interesting headline will work well) and ensure you have a simple and straight-forward lead capture system in place to allow the visitor to enter their name and email address to join your mailing list.
- Give away valuable, relevant and actionable content. Visitors are looking for information in the form of solutions and answers. To meet that demand, you should present your best content that is relevant and informative so your visitors can immediately read and consume this information, and will likely want even more from you. Present some of your best articles or tips in an easy to find and engaging manner that compels them to click and read. If they don’t read the content, they won’t get any results from what you offer and in return not see the potential value you could bring to them when they hire you.
- Demonstrate positive results from people who have worked with you. If you have testimonials (in either written or video form) then you want to prominently display these on your website so prospects can see how you have helped other people that were in a situation similar to theirs. Testimonials and success stories are one of the best ways to educate your prospects about the work you do and the types of results they can expect to receive if they choose to work with you. Show these on your website to further educate and build trust with your prospects.
- Show visitors how to connect with you in other ways. If you are connected on social media platforms like Facebook and Twitter, you want to display that you are active and connect with people on these platforms on your website. That way your visitors know they can engage with you in other ways and build even a stronger relationship through connecting with you.
- Present an opportunity for visitors to work with you. Give them a call to action. You can ask them to email you or call you directly if they’re interested in finding out more about you right away. Most often visitors won’t think about taking this step unless they are presented with the opportunity to do so. It’s your job to ask them to call you.
Remember this: Your website is a reflection of you and your message, online. Your website should be the best representation of who you are and what you do in order to compel visitors to find out more about you and reach out to you about working together. Focus on these Client Attraction website strategies and you’ll attract more clients.
Your Assignment:
The most important step in building a client attractive website is to identify your overall objective and then work backwards with the detailed plan. What is your desired end result? For example, if it’s to build your list – then you want to develop a step-by-step strategy that allows you to attract people to your site and present them a compelling offer to have them join your mailing list. If it’s to educate your prospects so they sign on as clients– then you want to present testimonials and success stories that demonstrate the results your clients can expect and how you work with them and then give them a call to action.
The key to having a website that pulls in new clients consistently is to set yourself up to receive the clients you want. Your website strategy has got to be strategic, not ad hoc. You can’t just put up a random website that doesn’t pull clients in. You’ve got to have a plan and it’s time to be highly strategic, if you want clients, and ideal, high paying clients at that!
If you’re really ready to attract your ideal clients online and quickly build your list and online presence, you’ll want to follow the “Authentic List Building Program”, a program we created to walk you through the same methods we use daily to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months (yes, that many!) It’s all step by step and laid out for you in a logical way, with video webinars on exactly what you need to be doing and how, examples, scripts, screenshots, as well as video and downloadable recordings and transcripts of each coaching class. So easy! To see a presentation on the authentic list building principles and get your copy, go to http://www.ClientAttractionListBuilding.com
© 2011 Client Attraction LLC. All Rights Reserved.
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Derek Fredrickson, The Authentic Internet Marketing Specialist, is CEO and head Online Marketing Coach for clients of Client Attraction. To get your F.R.E.E. Audio CD by mail and receive weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.attractclients.com.
