June 2010 - Page 2 of 2 - Small Business Coach, Women Business Coaching - Client Attraction

[Another “all content” video. Let me know how you like it, OK?]

Sometimes, it’s not so cool to just come out and say “work with me.” People get turned off by it, and that means you don’t sign on as many new paying clients.

There IS a way to plant the seed with people you’re talking to, especially in a seminar, and even in an ‘everyday’ conversation, that has them think it’s THEIR idea to work with you. And it’s so subtle and so simple, you’ll wonder why you didn’t do it before. I describe this “suggestology” technique in this 3-minute video.

Let me know what you think of the concept and how you think you could start using it to sign on new clients in your own business right away. Oh, and I’m open to answering any questions you ask. I’m reviewing all your comments personally, so just ask and I’ll respond here.

OK, let me know what you think. Big hugs.

Do you dream of picking up the phone and hearing the person on the other end of the line say, “Hi, you don’t know me but I’d like to work with you. Here’s my credit card number. When can we start?”

You might laugh, but isn’t that what we all really want, deep down?

Well, the good news is, it’s totally POSSIBLE. I’ve found a way to make this happen and can honestly say that a third of the private coaching clients I sign on, I’ve never met before and don’t know who they are until I get that phone call that says they’re ready to get started. Here’s how I do it and how you can too.

You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you’ll need some marketing materials that REALLY SPEAK to them.

You’re looking for something that PULLS them in and gets them to, at all costs, want to talk to you:

Here’s how you get ready for the next assignment:

  • Put yourself in their shoes first.
  • Stop focusing on yourself and talk about them and their struggles.
  • Then, only then, can you position yourself as their problem solver.


A good example of something that will PULL ideal clients in is a set of compelling questions
to which your ideal client would answer YES for each and every question.

Examples of this are on the back of my business card and on my website www.ClientAttraction.com:

  • Not attracting enough clients to your existing small business?
  • Do you love what you do but haven’t mastered that “marketing thing” yet?
  • Are your current clients not sending you enough referrals?
  • Do you wish you could turn more prospects into paying clients?
  • Do you sometimes feel like you’re just pushing too hard?

The questions above were formulated based on what brand new clients were coming to me for. Many of them used the above topics as things they wanted to work on and resolve immediately with my help. So, seeing that this was what was drawing clients to me without much effort on my part (and they were very good clients), I decided to put together a set of standard questions that would begin to develop trust and credibility among other prospects and suspects. What would yours be?

The key here is to focus on your Ideal Client’s struggles and hot buttons first. To get them into the pain just slightly, so they realize their situation isn’t as great as they’d like it to be.

But mostly, the questions above will get your prospective clients to feel like you REALLY understand their situation and you’ve been helping people like them for a long, long time.

Once they feel that trust and see you can provide them with the results they need, they’ll be closer to picking up the phone to call YOU.

Your Assignment:

What questions can you use to PULL prospects in, based on the struggles, challenges and hot buttons they have?

Be sure the people reading the questions will answer “yes” to all of them (instead of yes, no, yes, no) and you keep it to no more than 6 or 7 of them, so you don’t overwhelm them in the process. Once you’ve written them all out, put them on the back of your business card, on your home page, etc.

You’ll get their attention with the questions, and they’ll be much more likely to read the rest of what you’ve got to say, and if you continue to talk to them in terms of the results they can expect from working with you, you’re golden! Just be ready for new clients…

That’s just ONE of the many tools you can easily implement to PULL clients in (and stop pushing so hard to fill your practice). Wanna know all the tools I use myself and thousands of my clients have used for the same purpose? Then you’ll probably want to either call me to investigate private coaching, or look into the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get a copy: www.TheClientAttractionSystem.com.

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Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .

[This is a no pitch, all content video.]

Everyone’s always asking me how to get clients to come out of the woodwork and finally want to work with you (high paying clients, that is, not ‘sinking ship client’) no matter what’s going on in the economy.

Well, I have a technique for this that I use almost every day, that’s no-cost, and super easy for you to do too (I teach my high-level private clients to do this).

It’s all based on an interesting phenomenon that I’ve seen happening and that I now call “The After Glow” added to a subtle “perception technique” that I found totally by accident.

Both will help you get prospects to come out of the woodwork and work with you. I describe it all in the video.

Let me know what you think of the video and how you think you’ll use it in your own business. Oh, and feel free to ask any questions. I’ll be answering your questions and reviewing comments personally. You can submit your comment or question below.

I’m here in beautiful San Francisco, at a seminar on marketing yourself as an expert. And someone said to me, “Why are YOU here? You’re already an expert, Fabienne!” Well, here’s one important thing you must know about people who continually succeed in business: They’re always “sharpening the saw”, meaning they keep getting better and better at their skill. And I’m one of those people. I’m always learning, signing up for new programs, going to seminars, working with the highest level mentors available and adding more learning, not just for myself and my own success, but also because it makes me infinitely more valuable to my private clients. And I believe you should too.

You see, clients want a different perspective than their own, they’re searching for big-time guidance and answers to their biggest problems. And the more value you provide in the marketplace, the more you become a client magnet, and most importantly, the more you produce results for them (which means they’ll tell more people about you). Because that’s what people want, results and solutions to their problems. And if you can provide that consistently, you too will become the pied piper in your industry and multiply your business-income over and over again.

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.

Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop. (more…)

How to Create Breakthroughs In Your Solo-Business And Make MORE In 2010 Than You’ve Made in The Last 10 Years COMBINED

I’ll reveal my entire step-by-step process that you can implement in a ‘one-foot-in-front-of-the-other’ way to play WAY bigger in your business and create dramatic results (from the comfort of your own home), no matter if you’ve been in business for several years or are just starting out with your own business.

Visit http://www.clientattractionbreakthroughs.com/ to find out more…

Professionals don’t discount. Period. Your lawyer doesn’t. Neither does your doctor. A set rate is a set rate. At least for them.

But what about you? Having a sale on products you sell to generate interest or say ‘thanks’ is fine, once in a while. It even makes people excited to test out your stuff. But have you ever felt the temptation to discount your services to sign on more clients? Come on, be honest.

Worse, you may be someone who has a “sliding scale,” meaning you determine what to charge once you get that prospective client in front of you. You’ve got to stop doing that! It’s about the worse thing you can do for your reputation, Client Attraction, and practice building.

Now, many people feel the pull to offer discounts to friends and people who can’t seem to afford their services. Here’s my thought about that: it devalues your services dramatically and shows others you’ve given them permission (as well as yourself) to think your services are not worth what you charge for them.

While you’re at it, you’re also giving them a signal to keep taking advantage of you over and over again. I remember when I was doing nutrition counseling, back many years ago, I was “pressured” by a client to give a discount. I was in a place where I “needed” clients, so I gave in, thinking that this person would not have signed up if I hadn’t knocked off those last $200 or $300.

I found I resented that client the entire time we worked together. Somehow, I was a little angry that I was forced into this and I found myself giving less of myself in our sessions. I didn’t like what I was doing. I just felt used. (Has that ever happened to you?)

It became clear that when someone takes an inch (asking for a discount and getting it), they’ll then try to take a mile (not believing the policies and procedures apply to them). I had to set up a whole bunch of boundaries in the relationship. Needless to say, the whole thing was a disaster and if I’d stuck to my original rate the first time (my boundaries around my rates) I wouldn’t have had this problem throughout.

Discounting is not necessarily good news for you and your reputation. Here’s what you can do instead. Offer different options, and different programs to fit all different budget levels. Let there be something for everyone’s budget, that way, you don’t HAVE to discount.

Your assignment:

Make a pact with yourself now that you will never discount. Yes, right now. Trust me on this one.

If the person still cannot afford your services, that’s OK. Avoid the temptation to reduce your rates, even “just this one time, because I like you.” (This is especially important for those who don’t have a full practice and really NEED the money.)

Let them know you’ll be here to help them whenever they’re able to. Most times, people come back to sign up for one of your programs when they can afford it a few weeks later. It’s worth the wait.

Instead, create different offerings at different price points to have something there for different types of clients and different budget levels. Wanna see how I set up different packages and programs with different price points, so there’s something for everyone? It’s easy and it’s all in the Client Attraction Home Study System™, the “bible” for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get a copy: TheClientAttractionSystem.com.

© 2010 Client Attraction LLC. All Rights Reserved.

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Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com .

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