I’ve seen a defining moment happen in virtually every business I’ve mentored, which is thousands at this point.
It’s the (almost predictable) moment at which the successful business owner becomes so busy with their full client load that they virtually stop marketing.
They know they should continue to network, have coffee dates with centers of influence and speak to get clients, but frankly, they’re tapped out. In fact, they hit a wall.
They no longer have the time or capacity to market the way they used to, making connections and doing what got them to where they are now.
Problem is, if they (and you) stop marketing, even because you’re at full capacity, there won’t be clients in 6 months.
Soooo, something has to change to continually bring in ideal prospects, and for most, this means turning almost exclusively to getting clients online, as I outline in today’s new video:
Let’s face it; even though your business is established and you might be at full capacity, you still have to market yourself and your business, consistently.
What’s the simplest way to get clients when you’re at full capacity (and even before)?
Move your marketing online!
I recorded this new four-minute video to show you just how to move your marketing online – and how it can absolutely help you grow your business without taking too much of your time.
After you watch the video, would you please write to me your answer to the following questions in the comments below?
How can you start leveraging your lead generation online? What incentive might you offer for someone in exchange for opting-in to your email newsletter? What would you call it?
Can’t wait to see what you come up with.
See you online! 😉
Fabienne
p.s. Hey, just a heads up! Want to make sure that you know that tomorrow (Friday) is the last day of our Back To School Celebration where you get to receive a free ticket to my 3-day Mindset Retreat this October. You get this $2,000 gift (as well as other valuable $2,000 gifts) when you decide to schedule a strategic planning coaching call with one of our caring Strategy Coaches and then enroll in The Client Attraction Business School. The deadline for scheduling that call and getting the bonuses is tomorrow, Friday September 18th. Curious? Watch the “Why CABS works” video here and then schedule your complimentary Strategy Session here.
Something we are always teaching our students of The Client Attraction Business School is how to create an email newsletter, or “ezine,” to send out to an email subscriber list. Whenever I speak or teach on the topic of email list building or email marketing, people ask, “Derek, how do I put my ezine together? What should I include and where do I begin? How often should I send out my newsletter and which format is best?”
Sending a consistent email newsletter to your subscribers builds trust and value over time. You’re conditioning your readers to consume and appreciate the value of your content (and ultimately get to know, like and trust you).
Your email newsletter should be focused on building a connection between you and your readers. (Click here to tweet this.)
Your ezine is your go-to, stay-in-touch online marketing vehicle. It keeps you on your list’s radar screen. It helps build a connection and deepens the relationship between you and your readers.
There are three very important factors to consider when planning your ezine:
- Content
- Frequency and timing
- Format and layout
In today’s video strategy, I cover: Content. Find out the essential components of an effective and memorable ezine by tuning in below.
[youtube]http://youtu.be/cUDdqj9l3Q0[/youtube]
Your Client Attraction Assignment
Conduct an ezine audit, specifically around your content. Looking at your own ezine, what areas are missing or lacking in some way? How can you improve on your content? Share below… I’d love to hear about it! And remember—if you need guidance, don’t hesitate to look at our Client Attraction ezine.
Next time I will share key strategies on timing and frequency for email marketing. Until then, Happy Client Attraction!
Getting clients online is becoming crucial for success as a small business owner – and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see “what’s next.”
Problem is, entrepreneurs often overlook the critical “Client Attraction” strategies when designing a website and wonder why it’s not attracting more clients. When you focus on the thoughts and actions you want the visitor to take when visiting your website, it will help you present a website that will actually help you attract more clients.
So, when designing your website, you want to be clear on how you can present who you are and what you offer in a way that will attract more clients. Here are some strategies for doing so:
- Make visitors feel like they have arrived. When someone lands on your website, you want them to say to themselves “This is what I’ve been looking for!” The feeling the visitor experiences in the first seconds of visiting a website is the most critical time when they land on your website – so make a strong first impression. The website should demonstrate to the visitor that you are the solution to their problems and you can provide the answer to their questions. It should not confuse them or lead to more questions about whether this is where they should to be. In that split moment of thinking, they will choose, “I like this, I’ll stick around and stay” or “This is not for me and I will click away.”
- Present an irresistible free offer to entice visitors to join your mailing list. A compelling “irresistible free-offer” is critical to not only engage with your website visitor, but show them you have something to offer (for free) that is of high-value and high-content that can help them with what they’re looking for. Ensure your IFO is prominently displayed in the top-third part of your website so visitors don’t have to scroll down to see it exists. Present a strong call to action to get them interested in your IFO (a compelling and interesting headline will work well) and ensure you have a simple and straight-forward lead capture system in place to allow the visitor to enter their name and email address to join your mailing list.
- Give away valuable, relevant and actionable content. Visitors are looking for information in the form of solutions and answers. To meet that demand, you should present your best content that is relevant and informative so your visitors can immediately read and consume this information, and will likely want even more from you. Present some of your best articles or tips in an easy to find and engaging manner that compels them to click and read. If they don’t read the content, they won’t get any results from what you offer and in return not see the potential value you could bring to them when they hire you.
- Demonstrate positive results from people who have worked with you. If you have testimonials (in either written or video form) then you want to prominently display these on your website so prospects can see how you have helped other people that were in a situation similar to theirs. Testimonials and success stories are one of the best ways to educate your prospects about the work you do and the types of results they can expect to receive if they choose to work with you. Show these on your website to further educate and build trust with your prospects.
- Show visitors how to connect with you in other ways. If you are connected on social media platforms like Facebook and Twitter, you want to display that you are active and connect with people on these platforms on your website. That way your visitors know they can engage with you in other ways and build even a stronger relationship through connecting with you.
- Present an opportunity for visitors to work with you. Give them a call to action. You can ask them to email you or call you directly if they’re interested in finding out more about you right away. Most often visitors won’t think about taking this step unless they are presented with the opportunity to do so. It’s your job to ask them to call you.
Remember this: Your website is a reflection of you and your message, online. Your website should be the best representation of who you are and what you do in order to compel visitors to find out more about you and reach out to you about working together. Focus on these Client Attraction website strategies and you’ll attract more clients.
Your Assignment:
The most important step in building a client attractive website is to identify your overall objective and then work backwards with the detailed plan. What is your desired end result? For example, if it’s to build your list – then you want to develop a step-by-step strategy that allows you to attract people to your site and present them a compelling offer to have them join your mailing list. If it’s to educate your prospects so they sign on as clients– then you want to present testimonials and success stories that demonstrate the results your clients can expect and how you work with them and then give them a call to action.
The key to having a website that pulls in new clients consistently is to set yourself up to receive the clients you want. Your website strategy has got to be strategic, not ad hoc. You can’t just put up a random website that doesn’t pull clients in. You’ve got to have a plan and it’s time to be highly strategic, if you want clients, and ideal, high paying clients at that!
If you’re really ready to attract your ideal clients online and quickly build your list and online presence, you’ll want to follow the “Authentic List Building Program”, a program we created to walk you through the same methods we use daily to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months (yes, that many!) It’s all step by step and laid out for you in a logical way, with video webinars on exactly what you need to be doing and how, examples, scripts, screenshots, as well as video and downloadable recordings and transcripts of each coaching class. So easy! To see a presentation on the authentic list building principles and get your copy, go to http://www.ClientAttractionListBuilding.com
© 2011 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Derek Fredrickson, The Authentic Internet Marketing Specialist, is CEO and head Online Marketing Coach for clients of Client Attraction. To get your F.R.E.E. Audio CD by mail and receive weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.attractclients.com.
