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I’m thrilled to introduce you to one of our standout students of The Client Attraction Business School™, Donna Cravotta of Social Sage PR.  Please welcome Donna as a guest contributor to the Client Attraction blog. As always, we’d love to hear your feedback. Please post your comments and questions below. ~ Fabienne. Connect with Donna on Facebook here.

Public Relations (PR) is one of the best ways to get in front of scores of your ideal clients and other media outlets for FREE. It’s a win-win! Media outlets get your valuable content to share with their audience and you get the benefit of exposure to an audience they’ve already gathered for you – on a solid online platform. And in some cases, Google values the content on these media outlets higher than traditional sites, so any related social media posts or links back to your site are fantastic for increasing your search engine rankings.

10063716_sEntrepreneurs can easily incorporate PR as part of their Client Attraction marketing pie. (Click here to tweet this.)

Get started right away with my four simple steps to ensure you don’t miss out on valuable media opportunities, to increase your visibility and attract more ideal clients.

1. Sign-up for HARO, Radio Guest List and Pitch Rate. These are all free services that will send you daily emails with listings of media opportunities posted by journalists. I have landed valuable media using these resources not only for myself, but also for my clients – and as a result have had success in getting media exposure and free publicity…you can too!

2. Create your media kit.  This is a compilation of everything the media might want to know about you – in one central place. Your media kit can be posted directly on your website – or in a document uploaded to your website. I suggest not sending the media kit as an attachment in an email – but instead direct them online to view all the different components. Here’s what you should include:

  • Biography
  • Company Bio
  • Description of products, services or book
  • Prior media
  • Images, headshots (downloadable)
  • Links to videos
  • List of 5-10 sample Q&A for media
  • Testimonials
  • Press releases
  • Speaking topics
  • Speaker One Sheet
  • Book excerpt and Book Fact Sheet (for author media kits)

If you don’t have everything on this list, it’s OK. Just include what you have for now and add on as you go. Keep materials brief, easy to read, and not overly busy so they can be printed easily. Content is more important than design.

3. Write a brief email pitch. If you are responding to a media request through one of the sites listed above, the subject line should reference the request. Focus on how you can help their audience. Take the time to do some background research on the media professional you are contacting. Early in the email, mention a recent article you enjoyed by the journalist. Or, if the inquiry is for a radio or TV show, include something that would indicate that you’ve actually watched or listened to the radio or TV show. This is important, as it will capture their attention. Read and reread the media request, giving them exactly what they requested and honor deadlines. Follow the media professional or the outlet on social media and engage with them further – by sharing their work and commenting on their blog posts. They love this.

4. Use social media. When you do receive a media opportunity, be sure to share it online, across all of your social media platforms. Add it to your media kit for future reference. Be sure to thank the media professional – not only in an email but also a tagged mention on social media so they are sure to see it.

These four steps will help you get started to receive new media opportunities and publicity which helps you get noticed – and get clients!

WEB_0572-3362Donna Cravotta, CEO of Social Sage PR and creator of The Total Social PR System™ is fiercely committed to guiding entrepreneurs in gaining visibility and fostering engagement online through the creative use of Social Media and Public Relations.

With over twenty years of experience in the corporate world and seven years guiding her amazing clients to achieve remarkable success, Donna’s mission and commitment is to provide all of the elements necessary to successfully amplify your unique voice and share your purpose in the online media arena.

I’m in sunny (hot) Phoenix this week attending one of my high-level mastermind groups with some of the most brilliant Internet marketers, thought leaders and authors/speakers there are, some people whose names you would probably recognize. We’re all here to learn from each other’s “best practices” to multiply our current successes, by 10x or more. I know this may sound contradictory to what most people think about already highly successful people (especially marketers) but I continue to be completely blown away by the generosity of their spirits and how much they’re all collectively here to make a difference in the world. Just as I do, they understand the value of marketing as a vehicle for helping people take different actions in their lives, and therefore create change for the better. And for everyone here, without exception, it’s about giving back in a BIG way. Really inspiring.

While I’m here, I also managed to fit in some media stops. Yesterday, I was up early in the TV studio for Good Morning Arizona, with tips for viewers on how to get more clients. Then it was straight over to another TV studio to The McMahon Group to share in-depth tips about how to balance having your own business and a growing family. The general manager of the TV station made a point to stop by to tell me how much he enjoyed the segment and to invite me back. You can watch both segments on my website media page.

Speaking of important tips on getting more clients, I’m floored by the response to my new no-charge video training course — something I’ve never done before. It’s a series of all-content videos that will show you exactly how to join the top 5% of solo-business income earners and it’s getting comments like crazy, even from my own colleagues. The first video training in this no-charge course is about your ideal client. Here’s the link to view it now: www.jointhetop5.com. Make sure to post a comment on the page after watching the high-content video. (Yes, you can send the link to this no-charge training course to your friends. The more, the merrier on this one.)

And finally, before you read this week’s article, if you’re a mom, I want to wish you a very happy Mother’s Day. From one mom to another, I honor you and send you a big virtual hug. (You know you have the most important job in the world, right?) I’ll be spending my special day with the three little lights of my life and my wonderful husband, Derek, who gave me the best three gifts a woman could receive. I’m so blessed and grateful to have them in my life. I hope you get to spend this special day with your loved ones, too. Enjoy it!

 


It’s a question I get ALL the time. Fabienne, how do you do it? How do you balance running a successful business with your busy family life as well? Well, Yesterday during my segment on Lifetime TV’s The Balancing Act, I talked about just that! Tune in for some of my best tips because achieving a peaceful balance in your life can absolutely be a reality. Then, I want to hear from you! Comment below and tell me what challenges you face with balancing it all and how have you overcome those challenges?

Enjoy the segment! Oh, and I’ve started a new media page on my website. I hope you’ll stop by often to see what’s new!

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