marketing mindset Archives - Small Business Coach, Women Business Coaching - Client Attraction

And so we continue…

The second mindset shift I’m revealing to you this week may leave you feeling a bit “prickly,” as I typically say, and yet your life will get so much easier when you accept this truth and shift your mindset around it.

You see, when you embrace it and LIVE by it, your business will grow like you’ve never experienced before. People around you will say, “WHAT HAPPENED TO YOU?!?” and will want to know your secret…

I reveal it in this week’s 5-minute video. Watch it now:

I know you want to help people and take incredible care of your clients. But if you don’t put marketing first, you don’t get to do that.

It’s really that simple. It means that you have to get yourself out there, do the things that scare you a little and be willing to get uncomfortable.

Click here to watch the pledge we all took in the video. (And take it with us.)

You are a marketer first, before anything else. Accept this truth. Breathe it in. And then start doing things differently in your business so that you get the results you want.

This, contrary to popular belief about all things marketing, is about LOVE. It’s about loving those you serve through your business SO MUCH that you will gladly do the things that others won’t do. That you will walk through your fear and be willing to stumble and fall, and then get back up and try again.

This is how we learn. And grow. And ultimately…thrive.

Even when you do it “imperfectionately.” 😉

I’m here, as always, rooting you on,

Fabienne

P.S. It’s ok if today’s video challenges your beliefs. I get it. And I can take it. But sometimes, a little kick in the tush is just what we need to get to that next big level. 😉

P.P.S. I haven’t said it in a while, but I’m really proud of you. You’re doing a great job. Keep going. xoxo

As entrepreneurs, we are dedicated. Right??

Go-getters. Driven (in a good way), willing to serve our clients and give more value than others.

And at the beginning, we’ll often be (overly) accommodating to prospects and clients to get them in the door, and we’ll do whatever it takes to please them so that they sign up and stay.

And hallelujah! It actually works!

This type of bending-over-backwards gets them in the door; they refer people and they stay. It’s wonderful (at first).

But then, after a while, you begin to resent being so “flexible” and “accommodating,” and unbeknownst to the client(s), the relationship begins to feel toxic to you.

So, what do you do in these types of one-sided client relationships?? Click on the video below for the answer and to watch my new strategy:

Listen, I get it. It’s a conundrum.

On one hand, something’s gotta change. This level of “service” is just not sustainable and prevents you from growing your business and keeping your sanity.

On the other hand, expressing your resentment or making changes could mean losing those clients. And you don’t want THAT!

The elegant answer to your great-client-turned-toxic-client issue is in today’s 5-minute strategy video.

In it, I share with you the story of one of our Client Attraction Business School students, “John,” who felt like he was at the beck and call of all of his clients, continually bending over backwards at all hours of the day and night.

He felt trapped in his business, and wondered if he should throw in the towel and give it all up.

You’ll get to hear exactly what we did (and what you can do too) to set some boundaries with those clients and graciously stop people pleasing, for good.

The good news is that even if you are experiencing this right now, even if you are stuck in a cycle of being constantly present for your clients, I’m here to tell you that you can make a change. It’s not too late to take back control of your business!

After watching today’s strategy video, please share with me in the comments:

What have you allowed clients to do to you that you no longer find acceptable and how will you change that?

This is a topic that is near and dear to my heart, so I am super eager to read your comments and love you up!

Sending you lots of hugs,
Fabienne

p.s. Hey, do you know of an established entrepreneur who is answering emails on Saturdays and Sundays, getting phone calls and messages from clients at 10:30 or 11pm, and who sacrifices their personal time just to keep their clients happy? Please send them this blog with love and let’s help them make some changes, OK? Thanks so much for being so awesome. You rock. xoxo

I’m flying sooooooo high!

Just got home after wrapping up my three-day Mindset Retreat in Florida.

While my body is physically tired (I napped 3 times this weekend!), my heart is bursting with joy.

The feedback from the 350+ attendees, about how life-changing the Mindset event is, was incredibly moving for me, as it is every year:

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And together, the attendees and I increased the number of schools we’re building in Kenya, Africa to a total of 16 schools, educating thousands of children who would otherwise never experience the life-transforming power of an education, clear water, medical attention and nutritious meals daily.

As I hugged each of the hundreds of attendees good-bye, many told me with eyes welled up in tears that this event will have a lasting impact on them, for the rest of their lives.

Hey, just checking, were you able to join our livestream session on Friday?

I made available a session of the event as a sneak peek, behind the scenes, “backstage pass” for those interested in learning a little more about Mindset Retreat and its results, even though they couldn’t join us. Did you see us live?

If not, because many are asking, we have the recording of that session for you here:

Just click here and you’ll be directed to the “live session from stage” replay.

I hope you take advantage of this peek inside the Mindset Retreat event and GET INSPIRED!

And maybe, just maybe, I’ll see you there next year or perhaps we’ll even start working together before then? 😉

Have a great day, and let me know what you think of the broadcast!

Hugs,
Fabienne

p.s. During this session, I invited some students from The Client Attraction Business School™ to share their inspirational success stories on stage. I hope these stories inspire you too and remind you that anything is possible when you step up to change your mindset and play a bigger game.

I believe every entrepreneur needs that reminder from time to time – so this is my gift to you. Enjoy this session!

[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=rHAr81l9nLA[/youtube]

Mindset—your psychology  of success—is not just thinking positively. It’s about going inside and seeing what’s getting in the way because that’s what drives EVERYTHING.

If you’re experiencing failure or struggle,  it’s based on your mindset.

If you’re experiencing big breakthroughs,  it’s based on your mindset.

Your mindset drives your actions. And your actions dictate your results.

So if all this stuff is under the surface, what do you do to fix it?

You’ve got to look at the internal struggle happening right now underneath your surface. You may not even know its there or how to pinpoint it.

But it’s important to realize that if there’s a struggle on the inside, there will always be a struggle on the outside.

If you want to succeed,  you must look inside—at the fears, the behaviors, your self-image…if you don’t, then you stay stuck. You’ll continue to wonder why it’s not happening for you. It’s like driving with one foot on the gas, while pulling up on the brake. It’s like going nowhere fast.

Are you ready to look inside and finally end the internal struggle that’s holding you back?

Yes? Good because I just launched my BRAND NEW Inner Game Coaching Program which includes my never before released DVD and CD home study program from my sold-out Mindset Retreat as well as 7 Direct Access Coaching Calls with me over a 14-week period.

There’s still a little time left to take advantage of my super low Early Bird tuition (save a cool $500 but offer ends TOMORROW) and my EZ 5-month installment plan.  Get all the details and register here.

I believe you were divinely contracted to be here with me right now. You were meant to be here . You were meant to hear this message now.  Join Me. Now is your time to play big.

I’m thrilled to announce that I’m going on tour again this summer! This brand new video I made for you will explain it all, so take a look!

[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=flWAs1_uHeU[/youtube]

Consider this your invitation to my “Back-By-Popular-Demand” LIVE event entitled ‘Millionaire Entrepreneur Mindset Secrets’. My sold-out tour last summer was so much fun and the response was through-the-roof, so this year when people started asking if I’d be coming to their city, I figured, “why not?!” In fact, I’ve even added more locations and new content too.

www.mindsettour.com

It’s a full afternoon and evening of ME teaching YOU the secrets I personally used to transform my business and dramatically multiply my income, by using proven internal mindset principles, as well as limiting the self-sabotage that used to happen. Not only do I use these principles daily to keep increasing my business every year, but my private students are doing the same.

And now, for a small fraction of what they pay, you can have me teach you some of the same principles, in just one afternoon, for just $45.

This LIVE five-hour afternoon session includes a high-level networking reception, a content-filled presentation to help you upgrade your life, “mindset makeover” hot seats conducted by me, as well as a gourmet hors d’oeuvres reception immediately following, so I can meet you and talk to you personally.

You can get details, tour dates and locations and register at the link below, before we sell out — only 100 seats available. Oh, and all this for just $45 (no, that’s not a typo…the entire event is only $45!):

www.mindsettour.com

Why is it so important to have the right mindset to make more in your business?

Because if there’s a struggle for you on the OUTSIDE, it means there’s a struggle for you on the INSIDE. And once you shift the internal mindset barriers that are sabotaging your success, you have the ability to be prosperous and to multiply your revenues, over and over again, with ease– but only when you get to the root of what’s holding you back.

This is how you register to join us:

www.mindsettour.com

I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results.

But sometimes, there’s a different breed of person. The person who takes on too much, too fast, and seems to always be RACING towards the next level. (I know firsthand about this, I used to be one.) The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. (I know, because again, I used to think like that.)

A few years ago, a coaching colleague asked me, “Hey, I notice that you move at a very fast pace. What’s the deal? Why do you feel the need to accomplish so much in such a short period of time?” I was stunned actually. Didn’t quite know how to answer. So I said, “It’s a game for me. Seeing how much I can accomplish is fun.” But it took me a while to “get” what he was trying to say.

I think that I was focused on accumulation rather than service. It was about amassing clients and in-come, probably having to do with proving something to someone from a bazillion years ago. Yes, it was a game, a competition against self, but was there a point to it all? Probably mo-ney, but even that is just a number sometimes. It began to feel like a hamster wheel, an empty process. There seemed to be no meaning to accomplishment at a fast pace.

It’s when I stepped back and looked into the REASON for why I started this business that it stopped being a race. I got focused on SERVICE again, on my purpose and skills, and why I got into this in the first place. I think I’d lost that along the way. The minute I realized this, Client Attraction became less about filling a void, and more about being of service. Less about accumulation, and more about really making a serious difference in people’s lives and businesses.

Being focused on service, I started being happier, clients got even better results, our friendship was deeper and even more satisfying, and the best part was, it stopped feeling like WORK. I started getting a feeling that I couldn’t believe I was being paid (well) for doing something so gratifying. And then I noticed something…

Ironically, when I tapped back into SERVICE, that’s when my in-come began growing much more rapidly. That’s when the referrals started pouring in again. That’s when my numbers started really increasing dramatically. That’s when bigger and bigger opportunities began coming my way.
He who wishes to secure the good of others, has already secured his own.” –Confucius

YOUR ASSIGNMENT:

Notice how you approach your business. Does it feel like a race for the mo-ney, rather than being of service to others in a BIG way? Has the MEANING of what you’re doing gotten lost along the way? Is it more about accumulation now? If so, take a step back and reconnect to the reason you got into this in the first place: service and the DIFFERENCE you can make in people’s lives. That’s what’s going to make you happy.

Now, don’t get me wrong. I’m not even close to suggesting that you should stop marketing and setting up systems for everything in your business. What I am saying is, couple this with consistently working on implementing your marketing and Client Attraction strategies, and attracting clients will become big time easy (then the in-come will naturally follow).

Want to know more about attracting all the clients you’ll ever need? As you know, I just launched my BRAND NEW Get More Clients Blueprint DVD/CD Homestudy System (based on the SOLD-OUT live event). You’ll discover all of my best Client Attraction strategies while I take you by the hand and walk you step-by-step through the process of earning way more in your small business. Take a moment to watch this high content video that explains it all at www.JoinTheTop5Now.com. But keep in mind the Early Bird discount expires TODAY, Friday May 27th. (You’ll save $500.) Don’t miss out!

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the
Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

 

Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don’t want to ignore them (if you do, your pipeline of prospects will be empty in 6 months, or less). (more…)

Last week, I mentioned my interview with the wonderful Marcella Palmer over at IFV News (In Full View.) The video is featured on their site this week, so I hope you’ll check it out. I had the opportunity to share my personal story with their viewers, and for all you Mompreneurs (and Dadpreneurs), I hope you find it helpful.

We Parent-Entrepreneurs have a unique set of challenges when it comes to running a business and managing our family life. In fact, most Mom and Dadpreneurs that I know have a difficult time separating business from their family life (or even making a go of business at all.) Let’s face it, in order to feel successful when we’re at work, we need to be fully focused on work. And more importantly, when we’re with family, we need to be fully focused on family. Without that ability, we’re cheating our businesses and our children.

Over the years, I’ve been able to create both a personal and professional system to authentically live my ideal life of balance, meaning and happiness. I’m here to tell you it can be done! Enjoy the interview and post a comment to share your thoughts!

This video is never-before-seen footage that is quite though provoking. It’s about what’s getting in your way from growing your business to that next level. (Click on the video screen below to play.)

In the video I share something that’s preventing you from moving forward. The problem is you probably aren’t even aware of the concept so you may not know what it even is. You can’t work on changing it unless you watch this video first.

This video just scratches the surface of the intense and powerful training I do with my attendees over 3 days at my Mindset Retreat.

After you watch the video, I want to remind you about the time-sensitive offer for my Mindset Retreat that ends TOMORROW August 31st.

I have made it SUPER easy for you to join me in September. Register by midnight, Tuesday August 31st and you can bring a guest absolutely F.R.E.E OF CHARGE. Bring your spouse, your business partner, a friend or networking colleague, and split the tuition together. It’s an awesome deal!

This offer goes away though at midnight, Aug. 31st. Sorry, no exceptions!

It’s ok with me if you work out a deal together to split the Mindset Retreat tuition, and you’ll just work that out on your own. And no, this generous offer doesn’t mean I can cut your tuition in half. The tuition remains the same whether you bring someone with you or not. Fair enough?)

Looking for someone to split the registration with? Visit my Facebook page and look at the countless number of people reaching out looking for others to share the tuition with. You can easily find someone to partner with…

You can learn more about my Mindset Retreat and watch my video – plus tons of success stories here.

Please be sure to leave your thoughts by posting a comment below!

It’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.

Now, before you resist this and think it might be too forward, read on. The fact is; most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help out a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel we’re being a burden on our network when we do this. The good news is; it all depends on how tastefully it’s done.

In both of my private practices, I sent “warm” letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching. Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. It sure feels good to get those phone calls from people you don’t know saying they’d like to work with you.

This will be one of your most effective client attraction tools, and best of all, it’s relatively no-cost to you! Here’s what you do: write a letter to contacts that you already know, as an announcement or introduction to your services. Be sure to keep it friendly, warm, as well as educational, remember, this is NOT a sales letter. You’re just educating your environment at this point. Describe your ideal client and ask the recipient if they know someone who might fit that profile.

I sent it to everyone I knew, about 10 to 20 a week. I hand-wrote a couple of words at the top to make it more personal. (“Hi Mary! It’s been so long since we’ve seen each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)

That following week, I would call the people I wrote to, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.

The result? Word spread and I received a number of clients and referrals this way.

Client example:

A former client of mine (a professional organizer) dragged her feet with this idea at first, thinking that it was too sales-y for her personal style and she wasn’t going to get any leads or new clients that way. After some coaxing and coaching, she started the process of sending out letters of introduction and was absolutely shocked at the results: new clients started coming in and her friends, former colleagues, school friends and family were the ones referring them. She was thrilled and years later, continues to update her personal advocates on what she’s up to, using her update letter.

New clients weren’t the only things she received. Soon after, this client was flown from New York to Washington D.C. to give a seminar on organizing one’s office and do a series of organizing projects within a corporation. This referral, as you may have guessed, came directly from a “non-sales-y” introduction letter she sent to a remote friend in Washington—only 3 weeks after sending it out.

Your Assignment:

  • Create and send a “warm” letter of introduction as an announcement/update of your practice to contacts that you already know.
  • This includes everyone (your family, friends, colleagues, past clients, and acquaintances).
  • Keep it friendly, as well as educational, but definitely NOT sales-y.
  • You may write a handwritten hello at the top of the page to make it more personal.
  • Follow up one week later with a phone call and invite people to join you for a conversation, either in person for a casual meeting or over the phone.
  • Describe your Ideal Client and ask them if they know someone who might fit that profile.
  • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.

If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to http://www.theclientattractionsystem.com/. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

© 2010 Client Attraction LLC. All Rights Reserved.

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Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .

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