Woohooo!!! What a week. I kicked off my Mindset Cross Country Tour in Dallas, TX earlier this week. It was so fun to be there (my first time!) and meet so many wonderful people. Then Thursday I was close to home again in New York City on the second stop of my tour. Close to 200 small business owners showed up and spent the afternoon with me, learning all about mindset and experiencing breakthroughs in how big they are willing to play in their business and what’s gotten in the way, then what to do about it. I’ve got two more cities on my tour – Atlanta and Los Angeles – next week. Will you grab some friends and meet me there? I’ll be teaching my “Millionaire Entrepreneur Mindset Secrets.” At $45, including network and hors d’oeuvres – it’s a no-brainer! You can still register here for one of the few $45 seats left in Atlanta and L.A.

I’m also thrilled to announce that we launched the Early Bird Registration (HALF-OFF tuition!) for my highly anticipated Mindset Retreat taking place at the beach this September in beautiful Miami, Florida. Join me for three days and let me share with you all my shortcuts and exact steps you need to use to break through the self imposed barriers currently stopping you from multiplying your income, increase your confidence, put an end to your struggle so you can finally live the Freedom-Based Lifestyle you DESERVE! If your soul has been nagging you to play a bigger game, check out the video (it’s free-training) for a great preview of the event and don’t wait because my early bird offer flies away very soon.

And speaking of mindset…are you signed up for my no-charge Mindset Training Call Series? It’s not too late to register! On the first call, I got really real with you about what’s holding you back in your business now, despite all your fantastic efforts, and what to do to very quickly create breakthroughs in your mindset, so you can increase your income, and get your message out there in a much bigger way, to the people who need to be working with you. If somehow you missed it (hey, we all get a little busy sometimes) you can also still register and listen to the replay of the first call (second call is August 4th). When you do, you’ll get instant access to the audio playback of Thursday night’s call (it was amazing if I do say so myself!) as well as an invitation to join me on the next two. Watch the video for my Telephone Call Series, get all the details and register here for all the free-training-content.

The topic of “wow-ing” clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.

I also recommend Seth Godin’s book, Purple Cow: Transform Your Business by Being Remarkable. If you have never read it, the book is about having your business stand out and be SO remarkable that clients and the general public can’t stop talking about you (hint, hint, this attracts lots of new clients).

Here’s the book description from www.Amazon.com:

“Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though . . . now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff – a lot of brown cows – but you can bet they won’t forget a Purple Cow. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”

OK, you’re probably saying “That’s great Fabienne, but what about MY business?” Here’s a client example: A real estate client in Manhattan was looking to stand out of the New York real estate marketplace (there are literally hundreds and hundreds of real estate brokers in New York). We came up with a list of ways to Purple Cow her business so her clients and others would start talking about her services to anyone and everyone they could. Here’s what we came up with. (Note: Some of these ideas she is able to implement right away. Some will have to wait a few months or a couple of years until finances can allow. Either way, they’re a great example to get YOU started on making your own Purple Cow list.)

• Having a chauffeured Lincoln Towncar take home buyers from property to property.
• Providing a hot lunch or gourmet sandwiches in the car at lunchtime.
• Bringing a basket of wine and cheese in the early evening.
• When finances allow it, drive her clients around in a vintage Rolls Royce.

Now tell me, what other New York City real estate broker does this? None that I’ve heard of…until now. But you better believe that if she starts doing this, people will start talking and want to work with her exclusively.

Your Client Attraction Assignment:

Your turn to think about how you could “Purple-Cow” your business to attract lots of new clients and referrals, simply by being remarkable. This will bring a huge (and even unfair) advantage to you in your Client Attraction efforts.

Schedule some quiet time to think about how you could make your business so unusual and so what-the-client-always-wanted that clients and prospects can’t help but talk about you, recommend you, and want to work with you.

Go crazy, go nuts. Don’t stay with what seems safe or affordable. It’s just an assignment and I want you to have fun with it. Talk to your friends about it. Look around and see what other industries are doing that seems over the top and very cool. Take some time with this over the next week or two. Write it all down on a sheet of paper. Once you’ve written it down, look at the things that are realistic to do right now, and those that you would save until later. Then do it.

If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

© 2011 Client Attraction LLC. All Rights Reserved.

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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

Last week’s ‘Get More Clients Secrets’ intro event in New York was a HUGE success. We had an amazing group of entrepreneurs (115 in all) join me for a full afternoon and evening of important concepts and pragmatic client attraction strategies to help them make more than they’ve ever made before, consistently. (Derek took out his Flip camera and shot quick videos of me on stage. I posted them on Facebook.)

I taught for over 3 hours on client attractive marketing including attracting ideal clients, creating irresistible marketing messages, closing the sale virtually every time, building systems for your marketing and filling your pipeline consistently so you NEVER worry about having enough clients again. I also did two of my famous “hot seat” marketing makeovers – and together we all got to witness both businesses TRANSFORM with possibilities. I have to say – what makes events like these so incredibly special is all the love and support in the room. It’s a very unique ‘entrepreneurial energy’ coming from a room filled with like-minded people, facing similar goals and challenges and each possessing a similar drive for success with a big vision and purpose for their business – and their life.

At the end of the evening, I told them about my brand new LIVE ‘Get More Clients’ 2-day marketing workshop taking place April 4-5 here in Stamford, CT (just outside of NYC.) They got so much value from just the 3 hours of what I taught last night on how to get clients consistently (and exactly how to move up quickly to the 5% of entrepreneurs who make more than $100,000 a year) that the 2-day event was a no-brainer. And I’m happy to say that half the room signed up to join me in April! (We’re going to change some lives, I know it…)

What about you? Would you like to be part of the migration we’re starting, of entrepreneurs moving from the 95% of those not making what they want to be making to the elite 5% who make more than $100K in their own business? If so, then join me LIVE in April. You can get all the details and see dozens of success stories here.