how to identify your target market Archives - Small Business Coach, Women Business Coaching - Client Attraction

Ok, so you’ve identified your ideal client profile. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people?

You can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult. (more…)

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