[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=XksmIJP2nr0[/youtube]
When you reach the point where your practice is filled to capacity but you can’t make more money because you simply have no more time in the day, then you’ve got to find ways to clone yourself. One great way to clone yourself is to share information on a passive or leveraged level. Perhaps that means creating information products or courses or teaching seminars to larger groups (as opposed to one on one.) Doing this will allow you to start really multiplying your income in your business.
The question that always comes up is how best do you sell this information? That’s where the sales letter comes in. There are some people who believe that anything can be sold with a really good sales letter. Although when I first started writing sales letters, I had no idea what I was doing. Then over time I got really good at it—and I stumbled upon a formula that works really well. I share this formula with my students of The Client Attraction Business School but today I’m going to share the fundamentals with you so that you can start creating a sales letter that works for you to get your message out there.
Here are the ten steps you need to know:
This may seem like a lengthy process but actually it’s part of the psychology of sales. Sales is good. Sales is actually moving the prospect beyond their resistance into doing the thing that will get their life to be better and that’s by working with you.
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So now you know all the steps. It’s time to take this formula and put it to use. Write your sales letter and watch how it works for you.One more thing though—you’ve got to do this authentically. You cannot do this if you’re trying to scam someone. This is all about loving your prospects and doing things authentically. This will get you more clients and make you more money in your business but it will also help you clone, scale and leverage yourself! Good luck!
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment advisor, send us an email at info@clientattraction.com.
Find out how to use my step-by-step Client Attraction methods so you can be a success.