brand Archives - Small Business Coach, Women Business Coaching - Client Attraction

Rebranding - SmallPeople often ask me about rebranding. A rebrand or refresh is entirely possible and sometimes a natural progression of the work that you do, though you should always be cautious about such an important change. When I first began my career, my focus was holistic nutrition. While I loved my job and what I did, I found that I was constantly being asked for advice on how to improve others’ businesses. After careful thought and consideration, I moved from nutrition into consulting for small businesses. Though definitely a scary switch, it made sense for me – and I haven’t looked back.

Whether I was working in the field of nutrition or coaching small business owners, my focus was always (and will always be) to concentrate on what the client wants. One of the most important factors of your brand is how you work with each client to make sure that you are not only providing them the service you promise, but also something extra. I call this the “special sauce” method because it’s all about your secret ingredient for getting clients and keeping them.

For example, in The Client Attraction Business School, business owners not only learn how to grow and run their businesses, but they are also given accountability and the community of a tribe of like-minded people. Students often come to me for one reason, but end up getting much more than that.

Occasionally a student will want to rebrand a business based on that extra level of service – the “special sauce” part. Once, a holistic nutrition expert enjoyed encouraging her clients to find new adventures to live a more inspired life. She wanted her rebrand to focus solely on the travel and adventure aspect. However, I cautioned her to be sure this would be a good choice for her business.

Though some rebrands make sense, many do not. And just because one aspect of your business is working well, it doesn’t mean that you should solely concentrate on that part. Rebranding should be thought out, weighed and tested before making the official jump, because not only is it expensive, but it can possibly lose you clients if it is not done correctly.

Often times, your “special sauce” isn’t meant to be a brand itself; it’s meant to be incorporated into the work that you do. Let your passions shine through your work. By loving what you do and being your most authentic self, you’re setting yourself (and your clients) up for success.

Your Client Attraction Assignment
Thinking about rebranding? Are you looking for a graphic face lift or a shift in the work you do? If you just want to update your look, this is an easier decision. But if you want to shift your offering, make sure you have a viable idea and a solid target market before you make the change.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

shutterstock_168161747Rebranding your business is a very big step and sometimes it’s a little scary. You’ve made a name for yourself in one area and that has taken time, money and plenty of blood, sweat and tears. You’re invested in your core story and the services that fit with it.

Yet, new ideas come to you that you want to try. You are getting feedback from clients that they want help with this new area of business. What do you do? How do you know when it’s time to rebrand?

There is no question this is a difficult decision. Even if you listen to your inner guidance, you might feel uncertain about how to go about this. I’ve been in your shoes and will tell you how I handled this shift myself.

For years I focused only on Client Attraction. While I used a number of attraction techniques that improved my mindset to grow my business, I didn’t share that in my marketing materials or even at my events. Then, one of my friends challenged me and said I should tell my clients I use these methods and start incorporating them into my work.

I was very concerned, and to be really honest, terrified of how people on my list would react. Would they think I was unprofessional? Would they think I went off the deep end?

Rather than taking the plunge and just moving into this new area cold, I decided to test the waters first. I offered a teleclass to my list and said something such as, “I’m doing a teleclass for something I’ve never shared before. Please come if this makes sense to you. It’s called ‘How to Manifest All the Clients You Need’ and I’m not going to be talking about marketing.”

How surprised was I when this was the most attended teleclass I had ever held at that point? The success gave me a lot of validation and strong confirmation, because the people on my list signed up like crazy. Plus, I got great feedback from clients who told me this was the best class they had ever been too.

That’s when I knew rebranding to incorporate mindset was the right way to go. The experiment showed me that my list was not only open to the mindset and attraction material, but was actually hungry for it.

Your Client Attraction Assignment

Taking the step to test the waters before rebranding is a smart business move for several reasons.

  • You will know if your list is interested in a new offering or direction.
  • You can “play” with the messaging until you get it right.
  • You’ll get feedback about the product or service so you can tweak that too.

There is no hurry to rebrand. Do your homework to be sure the time and money you invest in a new direction will go over well with your market so you can continue to grow your business.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

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