Earlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt.

But then I sat back and started thinking about who my ideal clients are. My ideal clients are high-achieving go-getting female business owners, who are only somewhat successful in their own businesses. They want more clients and want to systematize their marketing. Having this in place helps them make more money, have more freedom and peace of mind (it also helps them eliminate the debt many have accumulated over the years). It’s about enjoying oneself more and being able to spend time with family and friends, simply doing what you love. (more…)