The business school for advancing entrepreneurs

Systematize Your Business

Why you shouldn’t always accommodate special requests

July 23, 2014
Accommodating special requests wreaks havoc with your system

Do you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond? It might seem reasonable if one person makes a request of you. You can accommodate […]

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Four keys to creating an evergreen boot camp

July 14, 2014
How to create an evergreen bootcamp to serve more people

If your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to […]

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The best way to get client referrals

June 25, 2014
The best way to get client referrals

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t think you actually need to give […]

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Home page vs. squeeze page: what works better to build your list?

June 16, 2014
Home page vs. squeeze page: what works better to build your list?

Getting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your list? Some business owners want […]

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Stay in touch with your “low hanging fruit” prospects

June 2, 2014
Stay in touch with your low hanging fruit to attract clients

As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For […]

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Top three strategies for pricing your information products

May 14, 2014
Top three tips for pricing your information products

Deciding on pricing for your products or service packages depends on several things. Here are my top three strategies for selecting the right prices for your business. 1. Where does the product fit in your marketing funnel? To attract more clients into your marketing funnel, you need a variety of prices for them to choose […]

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Five best practices for group programs that rock

May 12, 2014
5 Best practices for group programs that rock

Are you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met different needs. Each time […]

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Payment plans: how to make installments work for you and your clients

April 30, 2014
Payment plans: the trick to make installments work for you and your clients

When your service fees run in the thousands, one thing that can help your prospects say “yes” is to allow them to make payments. Sometimes business owners find this problematic. There can be confusion because when clients don’t meet deadlines or put off decisions, they feel they can’t collect the payment as originally agreed. My […]

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How to establish clear boundaries with freebie clients

April 21, 2014
How to establish clear boundaries with freebie clients

When you are building your practice, sometimes you choose to work with a client for free for a number of reasons: • Gain experience with an ideal client • Minimize risk of trying out a new program • Build up your client testimonials • Give back to the community by offering services to a select […]

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Rule #1 about marketing: set a goal and create a plan to achieve it

April 7, 2014
Rule #1 about marketing: set a goal and create a plan to achieve it

If you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well. I have very specific […]

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