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How to weed out prospects who are not your ideal clients

April 23, 2012
How to weed out prospects who are not your ideal clients

How do you decide if you should go the “extra mile” to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you. When you are starting out, [...]

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How to Be Omnipresent

April 20, 2012
How to Be Omnipresent

Today’s strategy is about becoming omnipresent.Omnipresent—meaning that you’re everywhere. If I turn here, I see you. If I turn there, I see you. It just seems like you’re working overtime, but in reality you’re not! Now, when I tell people in my seminars and in my coaching that it’s time for them to become omnipresent, [...]

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8 super simple ways to quickly grow your e-mail list

April 16, 2012
8 super simple ways to quickly grow your e-mail list

If your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang! 1. Put your previous business contacts on the list. Even if you are [...]

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How to Increase the Know, Like and Trust Factor

April 13, 2012
How to Increase the Know, Like and Trust Factor

Today I want to talk to you about getting prospects to trust you.  You’ve heard this before: the Know, Like and Trust factor, the KLT factor.  Prospects don’t buy from people they don’t know, they don’t like or they don’t trust. Can you manufacture trust?  Well, I don’t know if you can manufacture trust because [...]

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How to deliver a teleclass that generates sales

April 12, 2012
How to deliver a teleclass that generates sales

Ok, you’ve picked your topic for a free teleclass and you’ve written up your program notes. That’s a great start. You know you will be sharing information that your prospects and clients really want to hear. Make sure you don’t give away the farm by focusing on “what to do”, and not giving all the [...]

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How to build your list with free teleclasses and live workshops

April 5, 2012
How to build your list with free teleclasses and live workshops

Free programs, both teleclasses and live workshops, are one of the best ways I know to build your list, provide value and establish the Know, Like, and Trust Factor. Putting together the programs is relatively simple. Yet, there are two key factors to keep your eye on: 1. How much information should you share for [...]

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Is it time you charge for giving your signature talk?

April 2, 2012
Is it time you charge for giving your signature talk?

If you are starting a business, speaking is an amazing marketing tool. When I started out, I spoke anywhere and everywhere I could for free during the first few years. I knew that this was a great way to gain exposure, build my name and my list. It’s an easy way to meet lots of [...]

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How to generate more referrals (and get more clients)

March 12, 2012
How to generate more referrals (and get more clients)

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou Referrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask self-employed individuals how they would ideally [...]

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