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It takes time: what to expect when marketing your new business

July 9, 2014
Your marketing efforts are like planting seeds; both take time to grow

When you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet. That’s why I tell people starting a new business is like planting […]

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Five steps to raise your rates AND get new clients

July 2, 2014
Five steps to raise your rates AND get new clients

Have you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be concerned by the risk of losing clients due to higher rates. While this may be true, […]

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How to get clients when you have more time than money

June 9, 2014
How to get clients when you have more time than money

When building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in. Now, I’m not a fan of lowering your prices, but sometimes you […]

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Attract clients and stay in touch with a high content, high value ezine

May 21, 2014
Attract clients and stay in touch with a high content, high value ezine

Your ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ezine also keeps […]

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How much networking is enough to fill your practice?

March 26, 2014
How much networking is enough to fill my practice?

If you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process. One of my students recently asked me […]

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How to find clients and fill your programs through networking

March 17, 2014
How to find clients and fill your programs through networking

If you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to build a referral team. This […]

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How to structure a webinar to sell your product or service

March 10, 2014
How to structure a webinar to sell your product or service

Webinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you orchestrate and deliver the program doesn’t really change. […]

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How social proof helps you get clients

March 5, 2014
How social proof helps you get clients

Sometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them with social […]

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How to pick the right BNI networking group for you

February 26, 2014
How to pick the right BNI networking group for you

When I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I offered people a free health assessment which worked […]

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