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Become a client magnet by outsourcing

March 19, 2012
Become a Client Magnet by Outsourcing

If you want to start making more being self-employed while having more time off, it’s crucial to outsource, delegate, and systematize different parts of your business, even if you’re a beginner. Let’s face it, it takes a lot to make your solo-business a Client Attraction machine, but even more so if you’re doing it all on [...]

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How to create a business card that gets you clients

March 7, 2012
How to create a business card that gets you clients

You can have a business card that’s useless or one that gets you clients. Which do you want? Your business card should be considered a serious sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them. If you’ve [...]

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Which comes first – branding or content?

March 1, 2012
Which Comes First - Branding or Content?

Many people who are trying to get a new business rolling, struggle with what needs to get done first. Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from clients who [...]

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It’s time to change your perception of networking

January 3, 2012
It's time to change your perception of networking

There was a time (many say it’s still going on now) that networking was about entering a large crowded room of people you didn’t  know, all dressed in stuffy business attire and your goal was to  walk away with as many cards as possible, exchanging them frantically and promising to “do lunch”. And then, you [...]

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Be Known for One Thing

December 16, 2011
Be Known for One Thing

If you’re having trouble getting clients, it could be because your business has a split personality. When I was first starting out, I met a lot of business owners who, when asked what they do,  would reply, “I’m a holistic nutritionist…and I do reiki…and I teach yoga…” and the list would go on. I’ve also [...]

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Know what sets you apart (Unique Selling Propositions)

December 14, 2011

There’s s standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close clients. Let’s face it, as human beings we are all [...]

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Rub Elbows with Ideal Clients by Going Where They “Hang Out”

December 6, 2011
Rub Elbows with Ideal Clients by Going Where They

There are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many business cards as [...]

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How to Create More Visibility

November 11, 2011
Thumbnail image for How to Create More Visibility

When I first started my business, I quickly learned that the old saying "content is king" was very true. I worked hard at creating content in the form of articles, how to’s, teleseminars and workshops and I was very successful at increasing my credibility and visibility-but constantly creating brand new content took up a lot [...]

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