Where Women Entrepreneurs Play a Much Bigger Game

Clarify Your Message

It’s time to change your perception of networking

January 3, 2012
It's time to change your perception of networking

There was a time (many say it’s still going on now) that networking was about entering a large crowded room of people you didn’t  know, all dressed in stuffy business attire and your goal was to  walk away with as many cards as possible, exchanging them frantically and promising to “do lunch”. And then, you [...]

Read more »

Be Known for One Thing

December 16, 2011
Be Known for One Thing

If you’re having trouble getting clients, it could be because your business has a split personality. When I was first starting out, I met a lot of business owners who, when asked what they do,  would reply, “I’m a holistic nutritionist…and I do reiki…and I teach yoga…” and the list would go on. I’ve also [...]

Read more »

Know what sets you apart (Unique Selling Propositions)

December 14, 2011

There’s s standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close clients. Let’s face it, as human beings we are all [...]

Read more »

Rub Elbows with Ideal Clients by Going Where They “Hang Out”

December 6, 2011
Rub Elbows with Ideal Clients by Going Where They

There are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many business cards as [...]

Read more »

How to Create More Visibility

November 11, 2011
Thumbnail image for How to Create More Visibility

When I first started my business, I quickly learned that the old saying "content is king" was very true. I worked hard at creating content in the form of articles, how to’s, teleseminars and workshops and I was very successful at increasing my credibility and visibility-but constantly creating brand new content took up a lot [...]

Read more »

Official Press Release: My Thought-Provoking Video Issues a Challenge to Women Entrepreneurs to Play a Bigger Game

October 31, 2011
Thumbnail image for Official Press Release: My Thought-Provoking Video Issues a Challenge to Women Entrepreneurs to Play a Bigger Game

Last week I released my first video for my  brand-new 4-part “How to Play a Bigger Game” training program for entrepreneurs and small business owners. In it, I  addressed a statement made by the Dalai Lama at the Vancouver Peace Summit in 2009. He said, “The world will be saved by the Western woman.” (You can [...]

Read more »

Avoid Price Resistance by Focusing on ROI

September 30, 2011
Thumbnail image for Avoid Price Resistance by Focusing on ROI

You need to be paid well. But, when it comes to raising your rates, you may get resistance from clients who have a hard time justifying paying as much as you’re charging. You’re experiencing what I call price resistance. In today’s video I’m going to walk you through just how to position what you offer [...]

Read more »

Get Specific About What You DO For Clients: The Results!

September 19, 2011
Thumbnail image for Get Specific About What You DO For Clients: The Results!

When talking about what they do for clients, most people end up talking about the PROCESS of what they do, not what they really DO for clients, both in speaking to them and in written communication to them, i.e. their marketing materials. There’s a huge distinction there, and that distinction is costing them (and perhaps [...]

Read more »

← Previous Entries