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The Client Attraction Blog

Imperfectionately you (I like you that way)

Fabienne Fredrickson
July 18, 2016

And so we continue…

The second mindset shift I’m revealing to you this week may leave you feeling a bit “prickly,” as I typically say, and yet your life will get so much easier when you accept this truth and shift your mindset around it.

You see, when you embrace it and LIVE by it, your business will grow like you’ve never experienced before. People around you will say, “WHAT HAPPENED TO YOU?!?” and will want to know your secret…

I reveal it in this week’s 5-minute video. Watch it now:

I know you want to help people and take incredible care of your clients. But if you don’t put marketing first, you don’t get to do that.

It’s really that simple. It means that you have to get yourself out there, do the things that scare you a little and be willing to get uncomfortable.

Click here to watch the pledge we all took in the video. (And take it with us.)

You are a marketer first, before anything else. Accept this truth. Breathe it in. And then start doing things differently in your business so that you get the results you want.

This, contrary to popular belief about all things marketing, is about LOVE. It’s about loving those you serve through your business SO MUCH that you will gladly do the things that others won’t do. That you will walk through your fear and be willing to stumble and fall, and then get back up and try again.

This is how we learn. And grow. And ultimately…thrive.

Even when you do it “imperfectionately.” 😉

I’m here, as always, rooting you on,

Fabienne

P.S. It’s ok if today’s video challenges your beliefs. I get it. And I can take it. But sometimes, a little kick in the tush is just what we need to get to that next big level. 😉

P.P.S. I haven’t said it in a while, but I’m really proud of you. You’re doing a great job. Keep going. xoxo

How I got a roomful of 150 students to pinky swear

Fabienne Fredrickson
July 14, 2016

I’m with my Leverage Track students today, teaching this particular group of 50+ six and seven figure business owners how to turn everything in their business into a SYSTEM, so they can gain their life back and dramatically multiply their revenues.

And you know what? I’ve yet to tell them HOW to do it.

The “how to,” I’ve realized, always needs to come AFTER a few mindset shifts, otherwise, things don’t get implemented as quickly.

That said, today’s training video is the first of three on the mindset shifts required for you to take bigger action. It’s something I taught at our Growth Track meeting recently, and I think you would really benefit from it too.  

Because the truth is that I can teach you all the most effective marketing skills in the world, or show you the best way to create systems for doing anything, or the easiest way to create passive income, but if you don’t shift your mindset to embrace this new way of doing this, nothing will happen. Which leads to more of the same.  

So, in this week’s short, 2-minute video, here’s the first of those three mindset shifts that I believe will really be helpful for you. Watch it now:

You see, trust is one of the most valuable assets a business owner can have, and trust comes from being consistent.

Consistency is better than rare moments of greatness.

And at some point, you get to decide to be in it for the long-haul for those you serve…

Which is, btw…

How you play to win.

You in?
Fabienne

P.S. Going it alone is way too hard. We all need some help from our peers who get us. If you don’t have a room full of people to pinky swear with like our students did in today’s training video, find an accountability partner to pinky swear with.

P.P.S. This is the last email I’ll be sending you from the United States for quite some time. Our year-long adventure of living in Paris starts this Saturday. I am pinching myself and at the same time, a bit overwhelmed when I think of what needs to happen between now and our plane taking off on Saturday, to be honest. Send me some good juju! xoxo

How much of you SHOULD you share? 

Fabienne Fredrickson
May 25, 2016

As the world gets more and more full of people doing market-y things, I believe that the power of personal authenticity (and sometimes vulnerability) is more important than ever in business…  

But how much is too much? 

And how do you know whether you’ve got the right kind of business to share yourself in the way you see me sometimes sharing myself here, in videos or on stage? 

(OK, well…maybe not as much as I share, but you get my point…)  

In this week’s video, I’m going to share (no pun intended) with you how to be vulnerable from a powerful place, how to distinguish what to share with your clients and community and what not to share.  

It’s short…under 3 minutes. So go ahead and watch it now:  

 

Obviously there are businesses that lend themselves, more so than others, to having more of you – your experiences, your family, your feelings, your dreams and your setbacks – show up. 

But I believe that even if you have a more “professional” business that markets to other businesses, there is still a place for using authenticity and vulnerability, in an appropriate way, to create more meaningful relationships with your customers and potential clients.  

In the end, even if you’re B2B, you’re still marketing to a person, not a building or set of offices. And it’s been my experience that people crave personal connection, even in marketing, especially in marketing.  

If you’re too buttoned up, it’s going to be hard to develop the kind of long term relationships that are the foundation of any business. 

Plus, it’s so freeing to get to be YOU.  

So how much is too much? I think of the distinction between personal and private. Clearly we don’t want to be airing our dirty laundry!  

As I explained in this week’s short training video, it’s best to share stories that you would feel comfortable sharing with an acquaintance. The opposite, oversharing or being inappropriate, can lead to a vulnerability hangover… “Wow, I can’t believe I wrote that.” 😉 

Ultimately, some of the greatest connections I’ve had with you are when I’ve shared what was happening, from my heart, with truth. (I don’t seem to have the ability anymore to do anything other than that. My chest tightens and I simply have to tell the truth about what is going on.)  

So I want to inspire you today to share more of yourself with your audience! Allow them to know you and, if appropriate, your heart. Believe it or not, it actually translates to lots more business, because people ultimately buy from people they know, like and trust.  

How about sharing a bit more about you? Let me know with a “YES, Fabienne!” in the comments! 

From my heart to yours,  
Fabienne 

P.S. This is also an invitation to drop any facades, masks or personas that you’ve been wearing in your business, because you think people who do what you do are supposed to look/act/behave a certain way. God, did I do that in the beginning! Ugh. It’s not until I showed people who I really was that my ideal clients started coming out of the woodwork and still do. Just. Do. You. It’s so much easier (and profitable). <3 

How to feel good in your marketing “skin”

Fabienne Fredrickson
May 11, 2016

If you are someone who feels a bit uneasy about marketing, you are certainly not alone.

I believe I can help you feel better about it in today’s video.

You see, I believe marketing gets a bad wrap, sometimes unfairly.

Contrary to popular belief, marketing is actually an awesome thing (a divine tool, as I call it).

And to do marketing right (and feel great about doing it) requires shifting from push to pull, from what you need to get to what you can give, from your heart.

Watch this week’s super-short training to learn more:

Marketing done the right way is THE thing that lets you help people using your unique skills, talents and gifts…and get paid to do so (so you can keep doing it).

Today’s 2 ½ minute content video is about falling in love with marketing because there are ways to absolutely market with authenticity, integrity and love

I promise that when you do this you will feel great in your skin. And more than that, you can embrace this powerful paradigm:

“My job is to help this person get what they want so they can change their life.”

It comes not from a place of sacrificing your own needs, but from a place of understanding the fundamental truth that when you share your gifts with more people and create more value and transformation on the planet, the money follows.

Marketing is what allows you to receive, too.

So here’s my question for you today… How can you infuse more love into your marketing? Whether through speaking, networking or your communications, what commitment can you make to creating marketing that feels great to you?

I invite you to share your ideas in the comments below because I really want to read what’s true for you.

Here’s to you finally falling in love with marketing,
Fabienne

P.S. Remember – the thing you do, the service you provide or the products you sell people…they are your brownies. If you keep the amazing, warm, chocolatey deliciousness to yourself, there are going to be a lot of hangry (‘cause when I smell brownies and don’t get offered one, I get hungry + angry) people out there. Offer what you serve with love, OK? 😉

Five landing page strategies so you convert leads like crazy

Derek Fredrickson
January 10, 2013

Your landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site.

The following landing page strategies come from the way I have created our own landing pages, which has been very successful. I’m going to share how I have done it with you and you can make adjustments so the tips apply to your business.

1. Start with your pull marketing questions to grab attention. Your ideal clients will answer “Yes” to each of these questions. In addition, these questions begin to develop interest, trust, and credibility among prospects.

2. Write a paragraph to reassure prospects nothing is wrong with them. You are letting them know there is no need to worry. You might say something like, “If you’re anything like me, you weren’t born with a silver spoon of marketing in your mouth. The good news is marketing can be taught.”

3. Tell prospects what they need to do and why. This is where you help prospects start to understand what they need to do to turn things around. Keep the focus on the “what and why” and hold off on exactly how to do it. This will create a need to work with you – to find out more.

4. Briefly describe your proprietary system. Take prospects through a brief description of your system. You can do this on the landing page or take visitors to a separate page. It all depends on how your website is set up. Either way, you can take the visitor step by step through the top line of your system.

5. Explain how you work with clients. If you don’t have your proprietary system yet, then your next step is to describe how you work with people so they can get comfortable with the idea of what you have to offer.

Your Client Attraction Assignment
The best thing you can do when writing your landing page copy, is to get it all down on paper first. Let your thoughts pour out following these five steps. Once that is complete, then you can start to edit. Use bullets and short sentences to make the text easier to read. Remember, a visitor’s attention span is very short, so you want your text to be compelling and grab their attention as quickly as possible.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

How to get past the fear of rejection when closing the sale

Fabienne Fredrickson
May 10, 2012

For some people, facing the fear of rejection that is possible on the get-acquainted call can be daunting. You may be so focused on dreading the potential of rejection that conducting the call itself becomes difficult. I understand how this can happen and have a couple of suggestions to help you look at what’s happening in a new and more powerful way.

First, this is completely about mindset. It has nothing to do with marketing. At different points in your life you have put yourself out there in a big way and somebody rejected you. It might have stemmed from a romantic rejection, not getting into a sorority, not making the cut for cheerleading or the school play. It’s very possible you created a meaning around that about yourself. It could be something like “I’m just not worthy”.

Your personal stories about rejection can definitely affect your sales. So it’s not surprising to see how your thoughts about being unworthy could undercut your energy and presentation while conducting your calls

The second option is that you may believe that to sell means you have to take something from the person rather than being of service. The origin of the word “selling” or “sell” is to be of service. You are here to provide a solution to somebody, not take from people. If you can understand that and really let it sink in, that you are not here to close the sale but help someone, it totally reframes it and allows you to approach the conversation in a totally different way.

Today, I approach these conversations with this in mind, “How can I help this person make the right decision for him or her?” And that is a lot different than “Okay, I’m going to get on the phone and close the person.”

This shift in mindset not only changes your intention for the conversation, but also changes the story around rejection. Because now your goal is helping them make the right decision and so it’s no longer about you or getting rejected. In fact, when you reframe sales in this way, you can see how you are actually building a relationship with the person.

Your Client Attraction Assignment

Take some time to think about your rejection story. Look at the origin of where you felt rejected and the meaning you created around that episode.

Unraveling this story and understanding it better can help release its hold on you. Knowing what might be holding you back will reduce the fear and free you up to be of service to prospects in the selling process.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Four ways video can help you market your business

Fabienne Fredrickson
March 5, 2012

Video is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you.

But, where do you use video in your marketing and your website? Here are three ways to use video to help market your business.

1. Your Website’s Home Page

A video greeting that uses your elevator pitch is perfect for your home page. Introduce yourself and tell a little about who you are and what you do – but focus your video around the visitor and their needs. Easily wrap up by offering viewers irresistible Free Offer so you can capture their contact information.

2. Your Ezine

I send out a video blog every Friday with a variety of Client Attraction strategies. This is a longer video (about 5 minutes) delivering fresh content every week. People have different preferences for how they like to get their information. Some of your subscribers will prefer to read while others might enjoy watching video. This is a great way to stay top-of-mind and share a helpful tip your subscribers can put into action that week.

3.  Sales Pages on Your Website

Once your visitors make it to a sales page offering one of your programs, products or services, video works to build trust. Use the video to highlight the viewer’s problem or struggle and how you have the solution. Combined with well-written text that hits on the benefits of whatever you are offering, you now have strong marketing to help prospects make the decision to buy from you today.

4. Google loves video! When you use videos, the Google spiders will find them, which in turn positively impacts your search engine ranking.

 Your Client Attraction Assignment

Start thinking about video for your business! Many smart Phones have video cameras or get an inexpensive video camera. Give yourself permission to simply play with the process to get more comfortable with it. Initially, this can take some of the pressure off the process.

Next write a script or two and then shoot them! You can do this on your own and then edit out the beginning and end on Youtube which has its own free video editing software. Then post it to your website or paste it into your ezine!

If you’re ready to write your ezine more regularly but don’t know where you’ll fit it in your schedule,then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

 

Create VIP packages that are irresistible to prospects

Fabienne Fredrickson
February 28, 2012

VIP GirfThere are many ways to set up your packages, but I recommend building levels that entice clients to go for the high end. This not only serves you, but it truly serves your clients as well.

First of all, when clients stay with you for extended periods, they get that much more value, content and support to help them achieve their goals.

Second, you can be there to support them as new situations crop up, which always do in business.

Third, the longer clients stay with you, the fewer overall clients you’ll need to reach your monetary goals. This frees up your time to work on leveraged and passive income projects.

For example, when I offered private coaching in the beginning, I had three programs. One was the basic program that included three 30-minute calls per month for six months. Then I had two VIP versions. The smaller one included three hour-long calls per month for five months.

However, I made the top VIP program really juicy. It started with the same three hour-long calls per month, but I also included the two home-study systems free of charge. Next I added in a three-hour in-person session at my office free of charge, which had a very high perceived value. But that wasn’t all – it also included access to all the recordings and the Q&A calls too. The value was tremendous.

Given the way these programs lay out, you can see why the top VIP level was extremely appealing to potential clients. They knew they would not only have access to me and the one-on-one coaching, but they could meet with me in person, plus have all the incredible information from my home study courses and listen to all the recordings which added so much value. It was really hard to resist.

This is a great way to also break free from trading hours for dollars. Your top package offers so much value there is really no way to separate the content from the coaching regarding your price. All the add-ons cost you nothing to provide to VIPs because you are already delivering them to work with different levels of clients.

Your Client Attraction Assignment

Have you created your packages yet? If you have done so, great! You might want to take time this week to review your offerings to see if you can make your top level even more enticing.

If you haven’t established your packages yet, now is the time to get started. Think about everything you have to offer and see how you can build a VIP package that seems so valuable it becomes practically irresistible to your prospects.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

How to create content for your newsletter

Fabienne Fredrickson
February 27, 2012

Clients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don’t have the time to create a brand new article each week!”

I don’t blame them. I used to think the exact same thing. When I first started with my ezine (“enewsletter” was the common term when I started doing one 7 or 8 years ago). I wrote it monthly, at best! Sometimes, MONTHS would go by without me working on one. And when I had my first child, I took an entire year of hiatus from my ezine.

To tell you the real honest truth, it wasn’t because I had a new baby that I didn’t want to write an ezine more often. The real story was that I knew writing one worked so well in attracting clients to me that I was afraid I would attract MORE clients than I could handle. I already had the clients I could handle, and I just didn’t want to be overwhelmed and feel I didn’t know if I couldn’t handle what new ones came my way. (Ever feel that?)

But since I rarely admitted that to others, I used the excuse that coming up with content each week was too hard; I just didn’t have the time that I needed to work on it. I imagined it taking hours and hours to work on one issue and I thought once a month would satisfy my subscribers. But I noticed one thing.

I was utterly FORGETTABLE when I wrote to my subscribers only once a month or every two months. My list wasn’t growing fast and I certainly wasn’t turning more prospects into paying clients with it. I realized that if I wanted to make this ezine thing WORK, then I had to commit to providing high-value, high-content credible ezines on a regular basis and more often.

Today, my ezine is responsible for bringing me the largest majority of my private clients, group clients and purchasers of my home study manuals. I believe it’s a combination of a lot of little things. 1) Creating the Know-Like-Trust factor; 2) being authentic about the struggles I have or have experienced and 3) hands-down, it’s deciding to send it bi-weekly at first, and then after a few months, taking the plunge and going weekly.

So, writing so often meant I had to figure out SYSTEMS for coming up with content and doing it every single week, because NOTHING is worse than sitting there, in front of your computer screen, being on deadline and not knowing what to write about.

With my many clients who are first-timers to writing articles more often, I ask them to make a list of topics for the ENTIRE year. So, if they’re writing bi-weekly, that means coming up with 26 topics by our next session, all in one fell swoop. Then, each time they sit down to write the article, all they have to do is pull out the list and write it, not have to futz around wondering what to write about. Much easier.

This gets them in the habit of writing regularly and we all know that once a habit is formed, it’s hard to break. (I actually look forward to writing my ezine each week. It feels like I’m talking directly to you and that feels like I’m creating that relationship even further each week.)

To be honest, I actually don’t write out a formal list for the year any more. That worked in the beginning for me. Instead, I keep a running list of possible ezine topics on my desk. Some months it’s an actual list on a piece of paper. Right now, I’m into these colorful sticky notes and I have a series of them posted to the right of my computer, each with a topic idea. When I use one idea, like today’s; I simply take the sticky note and throw it in the trash. One down!

The ideas come from a few different places, mostly from my work with private clients. For example, today’s topic came to me because I talked to several clients last week about finding content for their own ezines. If it’s something that they ask me about in private sessions, and it’s coming up often, then it’s probably something my readers who aren’t clients yet are interested in too.

Another source for content is more personal. I find that if I’m learning something new, working on a particular project, or encountering a specific obstacle in marketing, then you probably are too. So I write about that. I talk about the struggle or challenge, and then I share what my process was for solving it. Readers really seem to enjoy that and can relate more to me, even if we haven’t met in person yet.

The idea is to get over the fact that coming up with content is a struggle. Whether you write the list ahead of time for the entire year or you keep a running list of ideas that you add to each time you get inspired in the moment, it doesn’t matter. The key is to write it down and then create the article later.

Your Client Attraction Assignment:

Commit to reaching out to your subscribers more often. And once you do, start writing down some topics ahead of time, so that you don’t ever have to stare at a blank page, wondering what to write about, as the deadline looms. Create systems for this each week, using my ideas above or your own. Whatever’s going to work for you, as long as you systematize it. When you do, you’ll attract just the clients you need, without much effort at all. That’s what happened to me. 🙂

If you’re ready to write your ezine more regularly but don’t know where you’ll fit it in your schedule,then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Position yourself as a problem solver

Fabienne Fredrickson
February 22, 2012

Have you ever noticed how most businesses, especially independent professionals, promote their services? It’s often by doing just THAT, promoting their services (“Let me explain to you about our services, program A, service B, and how much they cost.”) But when you think about how YOU hire someone or purchase services, do you not look for someone who can solve your current problem? Who can take you out of the mess you’re in? Who can save you from whatever’s bothering you, and fast?

Self-employed professionals miss the mark when they “describe” the process of what they do, as opposed to talking about what problems they solve… Let me give you a personal example. When I have a computer virus keeping me from emailing my clients, I just want the problem SOLVED, fast, not really caring about anything that isn’t directly related. And if your message has what I need now, I’ll probably hire you, especially if I don’t have to think too much about it.

Here’s an example:

Promote services: I’m a business coach

Problem solver: I help independent professionals get more clients, in record time, without spending a lot of money.

Which sounds more compelling and more likely to get noticed by someone?

Here’s the thing: Chances are you’re in a market where there are plenty of others who offer similar services to just about what you offer. So, you need to differentiate what you offer by positioning yourself as more about solving someone’s problem – then focused on you and your process.

Your Client Attraction Assignment

Next time you look at your marketing materials, take a look at how you’re positioning yourself. Then, tailor it to your target audience.

* Are you describing what SPECIFIC problems you solve?
* When networking, are you seen as someone with answers?
* Do people often say “Wow! I need you! Can I have your card?”

If not, you’re probably losing potential new business.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

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