The Client Attraction Blog

Five perfect tasks for your new virtual assistant

Fabienne Fredrickson
September 4, 2014

5 Tasks that are perfect for your new VAMost small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more done faster. You may not know right away what tasks your VA should handle, but you would love for this service to somehow pay for itself.

I had this idea myself when I first thought about hiring a VA. At the time, I could only afford 10 hours per month so I wanted to be really careful about how we used those hours. My goal was to have her tasks pay for themselves. I realized that with my time free, I could focus on money making activities. In fact, if you choose wisely, your VA can actually help you close more deals and get more clients.

Carefully consider the jobs you want to hand over to and establish your criteria for doing this. For me, tasks to give my VA fell into two categories:

  • Tasks I wasn’t competent at, like technology
  • Simple projects that kept me from generating more money

For example, I handed off projects requiring technical knowledge because that is not my strong point:
1. Technical projects, html, web stuff

The other jobs involved administrative duties like:
2. Sending out my newsletter
3. Scheduling clients
4. Sending out cards
5. Mailing warm letters

This second group of activities can actually bring in new clients. You will need to craft the communication and write the letters of course, but your VA can do the busy work of sending everything out.

Look at your list of low-hanging fruit: prospects who expressed an interest in working with you but aren’t paying clients yet. Ask your VA to help you think of ways to close these people to get more clients. Your VA can help you stay in touch, mail cards and letters, send them interesting articles, etc. These activities are perfect for your VA because they can bring in new clients, which helps fund your VA’s services.

As you get to know each other and gain experience working together, you will discover more ways your VA can help. When you work well as a team, so much more can be accomplished.

Your Client Attraction Assignment
Thinking about hiring a VA yourself? Do a time study this week noting everything you do throughout the day. At the end of the week, look over the details to discover what can fit into the two categories that’s perfect for a VA. The sooner you figure out which projects you can hand off, the sooner you are ready to get started.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Two time-saving methods to handle your email inbox

Fabienne Fredrickson
August 20, 2014

Two Time-Saving Methods to Handle Emails Asking for Free AdviceAs your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to numerous emails.

Now, some emails are inquiries from prospects who are seriously interested in working with you. Others are tire kickers or are asking for free advice. At some point, you won’t have time to answer them all on your own. Remember, there are only two types of activity you want to spend your time on when building your business:

  1. Working with clients and providing your service
  2. Marketing your service to fill your pipeline and get clients

This is why answering emails can be an incredible time drain. I experienced the problem myself as my business started to take off. After a while, I figured out that I needed to maintain strong boundaries to guard against situations that can take up loads of time, but don’t fall under the two essential categories above.

Here’s what I did to handle email inquiries, which can work for you too:

1. Stop answering emails to your personal address. This is a very big first step and a powerful one, although I’ll admit it’s not an easy step to take. I had to let go of answering all emails that came into fabienne@clientattraction.com. I passed this task along to my virtual assistant so she could sort through them and forward the ones requiring my attention. The others she responded to herself. We worked out a system so she knew how I wanted different questions answered. This eliminated a ton of busy work for me and freed me to focus on more marketing and money-making activities.

2. Stop giving away free advice. Establishing boundaries is not only a smart business practice, but a valuable skill for life in general. If you let them, people will take advantage of you – not necessarily because they mean any harm. People are curious, have a genuine need and or don’t necessarily realize the impact of a request.

When requests for free advice got to be overwhelming, I came up with a response that educated people about their interactions with me. You can say, “The answer to your question depends on many variables. It’s not a one-size-fits-all kind of answer. If you are interested in working with me, I would be happy to explore that with you, create a strategy and help you determine which method could work best for you.”

A lot of the people who email will not be ready to work with you, which is to be expected. Some people will be upset with you. Just state your boundaries in a yummy way that is warm and positive, but firm, to safeguard your time available for client attraction.

You Client Attraction Assignment
Which emails tend to waste your time? Figure out your standard answer and save it as a word document. You can even cut and paste your response if you aren’t ready yet to hand your email off to a VA.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Taking the next step: what to do with clients who finish your program

Fabienne Fredrickson
August 13, 2014

The next step: what to do with clients that finish your programsIf you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you.

Of course, you could create a whole new program or a more advanced level of your work. But another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in.

I was part of a coaching program with somebody for four years. This year, I renewed for the second year of the coaching program I was in last year. Why did I do this? I got great value! The first year was more foundational, but the second year is where you can really start to soar.

As a big believer in sticking with what works, I say it’s just smart to keep going. Otherwise, your clients who stop are likely to stagnate and their results will slow too. If they keep working with you, they will create compound results based on the success they achieved in the first series.

In reality, you are actually doing your clients a disservice if you don’t invite them to continue working with you for a second year or series.

To get more clients, you may also want to create a maintenance program. Let’s say you had three or four sessions a month in the original program; the maintenance series could be once a month. You can say, “You know, I also have a maintenance program to keep your toes in the water. It’s a six month (or whatever time frame you offer) and it includes…” then provide some details.

During this conversation, follow up your suggestion of continuing the work by reviewing their accomplishments. Looking at the first round and the great impact it had on their business can be very motivating. Have them share their goals for the next 12 months so they can start to see how your support would continue to be invaluable.

The best solution to get repeat clients is to invite them to continue the program they’ve been in or try the maintenance idea. This is what I’ve discovered with my own programs.

Your Client Attraction Assignment
To get clients to sign up again, make sure to suggest it as a standard part of your series wrap up. Plan to review what they learned and achieved and how it’s smart to keep going while business is growing.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Why you shouldn’t always accommodate special requests

Fabienne Fredrickson
July 23, 2014

Accomodating special requests wreaks havoc on your systemsDo you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond?

It might seem reasonable if one person makes a request of you. You can accommodate one variation. No big deal right? Believe me I did this at the beginning. The reason I’m able to have higher standards now is because I lived through saying, “Yes, I’ll give you a modified program or pay plan” and know the downward spiral that can create.

Three things happen:

1) Exceptions Wreak Havoc. It’s easy to handle a one-time bending of your rules, but the more you say yes, the more you have to juggle. Additional variations of your offerings are what I call “desperate programs.” These variations are hard to remember and become confusing. You might find yourself asking, “What did I promise her? What did I say here?”

It’s a kind of sabotage that takes up a lot of room in your day and brain. Doing this to get clients creates stress and wreaks havoc on your team. They won’t be able to follow what you are doing when you have no standards. You may not have a team now, but when you do, your team will struggle as a result of these exceptions.

2) Referrals Ask for Modifications. The people who you negotiated with will refer clients, who will also want to negotiate. Soon you won’t have any standard programs and tracking the programs you do have will become impossible.

3) Resentment Builds. About 12 years ago, I had a client who took me off guard by offering me $1,000 for my $1,200 program. I was still building my nutrition practice, so I took her offer. From that moment on I resented it and it became very hard to handle. She was a lovely woman, but continued asking for concessions until it became unbearable.

To be very transparent with you, I found myself holding back from her. She was asking for way too much and didn’t even pay the full price. This whole transaction didn’t bring out the best in me. That’s one of the biggest reasons I don’t recommend making exceptions and accommodating special request.

The best course of action is to stay clean and stick to your planned programs. Have standards and boundaries around what clients you want to work with. Choose people who can afford you and those who will find a way to pay you.

Your Client Attraction Assignment
Do you have specific programs defined? Do you stick to them or make tweaks based on what clients ask for? The more you stick to your standard programs, the easier managing your business will be. You’ll never misquote a price again based on some special deal you offered a couple of clients. Make your life easier and avoid making exceptions to get clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Four keys to creating an evergreen boot camp

Fabienne Fredrickson
July 14, 2014

How to create an evergreen boot camp to serve more peopleIf your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to come up with a way to build my business and serve more people that didn’t require a lot of my time.

The first time I ran the program, it was live by teleconference. I delivered the four sessions of content with the line muted and I didn’t mention any dates either. This allowed me to use the same content recordings over and over, any time of year, for years to come.

After the content portion of the call, I opened the lines for questions and answers. This was recorded separately and posted on the web page for the original group to listen to if they missed a call or wanted to reinforce the learning. Once that initial program ended, I removed the Q&A recordings from the page.

Even though my practice was full, this allowed me to attract new clients by suggesting they take the boot camp instead of working with me privately. They could listen to the recorded content and then get support by calling me during open office hours. First I did this on Friday mornings from 9 a.m. until noon and then switched to Mondays. Clients could speak to me for 15 minutes to get their questions answered.

Sometimes, not that many people called in for office hours. However, they really liked the program anyway. Turns out it doesn’t matter if clients call in or not. You’re going to be in the office anyway, so there’s no wasted time either way.

This model has some really great benefits for you as the business owner beyond how well it can attract clients:

1. There’s no waiting for a start date. You can register clients to start whenever THEY are ready. It’s the kind of program that offers open enrollment throughout the year.

2. You don’t have to worry if the class is full. It doesn’t matter if you have two clients or twenty two when the program is pre-recorded. But, when you offer a live program, having only two people on the call can be draining, difficult to keep things lively and make it appear your practice is not thriving.

3. It’s very efficient to run. The content and preparation needs to be done only once! You can use the same material over and over for years to attract new clients.

Your Client Attraction Assignment
Do you already have a program recorded that could be a good evergreen series? Even if you have a few questions on the recordings here and there, you can have them edited out. You may have a series all set with very little work. Review your materials to see what you can repurpose in this way to attract clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

The best way to get client referrals

Fabienne Fredrickson
June 25, 2014

The best way to get client referralsSometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary.

This is what I believe. I don’t think you actually need to give an incentive in order for happy clients to give you referrals. I believe that deep down in their hearts, they want to give you referrals. This is especially true if they’ve gotten good value from you and if they feel you’ve taken great care of them.

However, I do recommend putting something in the policies and procedures section of your welcome packet about referrals. You can add language that talks about how you will be asking them if they know anyone who could benefit from working with you as they have. Doing this gives clients a heads up, so they know you are going to ask for referrals to find clients and they will expect it.

One of the things you want to start thinking about is to continually be on their radar screen. Even when you are done working with them, stay top-of-mind with your clients. When you continually wow your clients, surprise them, delight them and make them feel significant, they will love you. They will want to share their excitement and positive feelings with others so they too can experience working with you.

Think about it for a moment: don’t you love to feel significant? When someone makes you feel this way, what is your immediate reaction? I bet you wonder how you could help that person or make them feel good too.

Naturally, one thing you want to make sure you do is acknowledge clients for their referrals. Thank you cards are always a warm and personal way to reach out and let someone know how much you appreciated their connections to find clients. In addition, this satisfies many people’s curiosity – they like to know what happened as a result of your connecting with their contacts.

Happy clients are by far the very best way to find new clients. Word of mouth and referrals are the absolute strongest method for building your business. Not only that, but it usually is a no-cost marketing method to fill your pipeline. Even if you do provide some sort of token or gift, the cost is usually minimal.

Your Client Attraction Assignment
Do you have a plan to “wow” your clients? What ways do you go above and beyond when it comes to service and making your clients feel important? If this is something you haven’t developed yet for your practice, it’s time to get started now. Remember, happy clients who feel appreciated are the ones that often give the most referrals.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Home page vs. squeeze page: what works better to build your list?

Fabienne Fredrickson
June 16, 2014

Home page vs. landing page: which works best to build your listGetting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your list?

Some business owners want people to see their home page first. This is where people learn about what you do and everything you offer from services to products. While this might seem like the best place for visitors to stop first, it’s really not a good online marketing strategy. The biggest reason is that your home page has too many options for a new visitor to digest. This often causes confusion, and a confused visitor frequently clicks away before you can capture any contact information. That won’t help you expand your list.

At Client Attraction, we found the squeeze page or landing page works best for list building. With a squeeze page, the only thing the visitor sees is the opportunity to get your Irresistible Free Offer (IFO). Announce the offer on this unique page, explain why it provides the solution to their problem, and then request their name and email address so they can download it. Bingo! Now you’ve got another person in your data base.

For the best results, the design of your squeeze page should be very simple and clean. Make it very clear that you want visitors to put their contact information into the opt-in box. You might even use arrows or other graphic devices which direct the eye to the opt-in box.

Don’t have any other links that will distract visitors. Don’t include any navigation to other pages because this is another distraction. You don’t want to provide any reason for people to get lost or click away. The total focus of the squeeze page is on your IFO and capturing their contact details. After entering their information and gaining access to your IFO, you can redirect them to the home page.

Of course you can also mention your IFO and newsletter on your home page as well. No reason to miss this opportunity. Just keep in mind your squeeze page will convert far more visitors which is the number one reason why you want to build one.

Your Client Attraction Assignment
If list building is one of your goals, it’s time to create your squeeze page. Remember why you created your IFO. Think about the problems your ideal clients have that keep them up at 2 a.m. That is what you write about for your squeeze page, as well as how your offer solves the problem. Add an opt-in box requesting name and email address so people can have instant access to your IFO. This is a very powerful list building strategy.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Stay in touch with your “low hanging fruit” prospects

Fabienne Fredrickson
June 2, 2014

Stay in touch with your low hanging fruit to attract clientsAs a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For whatever reason, they didn’t sign up at that time. You can reach back 12 months to build this list. I call these leads “low hanging fruit” because you know they have some interest so they are easier to “pick” or reconnect with, and often some will become clients.

If you have a newsletter or ezine, you’ll certainly stay in touch through that marketing tool – but there is more you can do. You can create what is called a “Drip Campaign,”  something you send every month specifically to people who are low hanging fruit. You literally are dripping information, offers, value and proof that your system works, little by little and consistently like a dripping faucet.

The monthly drip campaign works to re-warm the leads that have gotten cold over time. Give them helpful content. Share information that is specific to them so you can attract clients by converting them. You want to be there when they have that problem that keeps them up at 2am, which you have the solution for. Of course you don’t know when that will be, but that is why you consistently reach out to them. One of those times, you are likely to hit that moment when they realize you have the answers they need.

You can also share a good deal of social proof. This will help attract clients and convert your low hanging fruit, showing them what they could have accomplished working with you and how it’s not too late to start working with you today to get the results they want. Social proof can have an amazing impact on the people who have already contacted you in their decision making process.

The point is to stay on the radar screen of your leads and low hanging fruit over and over again, providing content, adding value and doing nice things for them. But most importantly, you need to stay in touch on a regular basis, because consistency is what makes this work.

Your Client Attraction Assignment
Do you keep your list of low hanging fruit up to date? If not, get one going. Then, create your own drip campaign to stay in touch and attract clients who are already more open to you than other prospects coming in cold.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Top three strategies for pricing your information products

Fabienne Fredrickson
May 14, 2014

Top 3 tips for pricing your information productsDeciding on pricing for your products or service packages depends on several things. Here are my top three strategies for selecting the right prices for your business.

1. Where does the product fit in your marketing funnel?
To attract more clients into your marketing funnel, you need a variety of prices for them to choose from to help them get past the barrier to entry. Start with your Irresistible Free Offer (IFO) and then have higher priced items, maybe $597 or more. But, you’ll also need items in between to give people a first purchase stepping stone.

I was working recently with a Multiplier Track student on her marketing funnel. We noticed her offerings went directly from free to $497, with nothing in between. She needed something at the $97 mark or even $297. So, we created something that would be of value, but not break the bank for people just starting out. This allows clients to sample her work at a lower price point.

When pricing a new product or service, ask yourself, “Where does this fit within my marketing funnel line up?” and look for any gaps you may have in pricing.

2. Product titles impact the perceived value.
Be aware that what you name your product or service package affects the perceived value. For example, if you call something an “eBook”, you can sell it for up to $47, maybe a bit more. But, if you call it a manual or home study kit, you can potentially sell it for thousands of dollars.

The perceived value of a system or home study course is significantly higher than a simple eBook, even if the information is similar. To attract more clients, it helps to package the home study kit with several pieces to provide greater value, like CDs or DVDs, transcripts, study guide, worksheets, question and answer calls, private Facebook groups, etc.

3. The Psychology of Choosing the Specific Price
Round numbers are rarely used when it comes to pricing your product or service package. People automatically tend to round up, but psychologically, it’s been found that lower ending numbers sell. So you will sell a lot more packages at $497 then you will at $500 – that’s just the way it is.

In the past, things were $9.99 and this is still true at retail. But for services and information products, the trend has shifted over the years. There was a move to $9.95 and now to $9.97. When I was coaching individually, my programs were priced at $9,700 for the year, with smaller packages at $6,700 and $4700. The seven tends to interrupt the rounding process more than using a number ending in five or nine. I have also seen a trend with information products ending in seven and services ending in five to attract more clients.

Your Client Attraction Assignment
Take a look at your marketing funnel this week. Do you provide a variety of pricing levels, making it easy for people to get started? Do you offer higher levels for clients who are more serious or want to continue working with you? The key to attract more clients and keep them is to make it easy for prospects to get started working with you.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Five best practices for group programs that rock

Fabienne Fredrickson
May 12, 2014

5 best practices for designing group programs that rockAre you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met different needs. Each time I delivered the program, I changed things here and there to improve them.

I want to share my best practices for developing strong group programs so that you don’t have to struggle to figure out what works. These details give you the basic structure and you can fill in from here depending on what type of service you provide and to attract clients you want.

1. Put Similar People in Groups. For my clients, it became clear that everyone would benefit being with people at a similar business level. Today, as you know I have the Growth Track for start-ups, the Leverage Track for people ready to scale their business and get past the overwhelm, and the Multiplier Track for those who want to play a much bigger game. Think about the people you serve and how they fall into different groups to see what will work for your practice.

2. Different Content. Depending on where your clients are at with their businesses, the content will vary. Using my own business as an example, start-ups need a lot more “how-to’s” and content for business basics. But clients in the Leverage Track need a lot more strategy to achieve their goals. Be aware of these differences in what the groups need so you can serve them best and attract clients to each one.

3. Live Vs. Virtual Meetings. Along with all the virtual sessions, live meetings help the groups mesh and start to lean on each other. Members are there to support each other and this is really solidified when they can spend a couple of days together.

4. Be a Strong Leader. One thing I found was how important it is to be decisive and a strong leader. At the beginning I would sometimes ask the group, “What do you think?” Then members felt entitled to have a different opinions and some would be upset when I didn’t choose their idea. Avoid this issue by being decisive for the group.

5. Accountability and Collaboration. People want a lot of accountability and collaboration. Finding a buddy can help members stay on track and keep their word about what they want to accomplish. Any opportunity to get support and work together is very important. That’s why I include group access which you can do through Yahoo, Google, or Facebook groups.

Your Client Attraction Assignment
If you haven’t started developing your group programs, yet, you now have a solid foundation to build from. On the other hand, if you have already been running groups, these best practices give you the opportunity to fine tune things. Having the right programs serves your clients and strengthens your offerings to attract clients and expand your business.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

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