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The Client Attraction Blog

Letting go is difficult for me too

Fabienne Fredrickson
June 23, 2016

In case you think I don’t ever feel resistance or fear in my own business, I’ve got news for you.

I DO sometimes have fear around making radical changes, especially when it would allow my business to experience big leaps. (I’m human.)

But, I’ve figured out a process to help me get past the resistance, and I think you’re going to find it really useful too.

In this week’s video, I have some vulnerable sharing for you, and more importantly, I’m sharing how I’ve moved through resistance and into massive action that would make most people’s heads spin:

I know how difficult it is to let go of any aspect of your business, let alone the parts that you believe can only be done by you.

These are the things we want to hold on to for dear life… (I call it white knuckling.)

Hey listen, we’re all human. We all experience fear to some level.

Yes, I can see the path for the global expansion of my own business, AND I also have to watch out for the resistance that could keep me exactly where I am now. But, despite some fear, I have learned to hone my own entrepreneurial confidence (and pardon my language)…

…screw it and do it anyway.

Here is the process to Entrepreneurial Confidence:

– Mindset
– Strategy
– Accountability

This is where the giant leaps that transform your business happen.

So, what parts of your business do you currently believe can only be done by YOU?

Would you be willing to loosen your grip on this part of your business, in the name of your growth and the evolution of your business?

I know that this is super vulnerable, and yet, please share these with me in the comments, OK?

And then I invite you to get bold with me and release the white knuckling.  

We can jump together.
Fabienne

P.S. Successful entrepreneurs are those who do the things that others are unwilling to do. And 99% of the time, the thing that they do FEELS scary, but they do it anyway. Just sayin’. 😉

How to shift self-doubt

Fabienne Fredrickson
June 9, 2016

You know the movie with Bill Murray? The one where the guy wakes up to the same day over and over again?

There’s actually a powerful process there for you to apply to your business.

One of the things that stops many business owners from growing their business is Self-doubt

“What if I fail?”

“What if this is another thing that I don’t follow through to completion?”

“What if I’m not good enough?”

“What if I let others down, again?”

These are more common than you probably think.

Yes, you may have made mistakes in the past, we all do. (God knows I have!) But what if you permanently learned from your past experiences so you didn’t ever repeat them again, instead of letting any of these self-doubting thoughts stop you from taking big bold steps toward your future growth?

That’s the Groundhog Day process I’m teaching in this week’s training. It’s really, really powerful. Watch it now:

I use this process with my Team all of the time, every day. All of our clients at The Client Attraction Business School use it. (They say to each other, “Just GHD it.”) I use it with my kids, and it’s also a process my husband and I use at home.

If you woke up every day and had the opportunity to have a “do over,” what would you do differently?

You would do more of what worked and less of what didn’t, right? That’s what this process allows you to do. So when something doesn’t work, instead of succumbing to self-doubt…

Ask these questions instead:

What worked? Claim your success!

What didn’t work? Take responsibility and own the situation. Be willing to go deep.

What would you do differently? This is where the learning happens that you can apply going forward.

What non-negotiable systems, standards and procedures will you now put in place?  

You see, mistakes aren’t the problem. Failures aren’t the problem. Past experience is not the problem. The problem is repeating the same pattern over and over and expecting different results.

Be willing to do what others are not willing to do, and follow this process that allows you to learn and grow from your experiences. Your results will soar because of this Groundhog Day process, just like hundreds of our clients experience.

How do you think you could use this GHD process going forward? Let me know in the comments!

Big hugs,
Fabienne

P.S. Let this be something you DO and not something you KNOW. Implementation of this process is the pathway to your exponential growth. I’m here cheering you on!

You’re fired :) 

Fabienne Fredrickson
June 1, 2016

If you want to grow your business to its next level, you have to fire yourself…

…from the day-to-day operations of your company, is what I mean.   

You see, if you’re at a point in your business where you are making very good money (multiple six figures, maybe even seven figures, like our Leverage Track students) but are still doing a lot of the “doing,” you’re creating a scenario that is going to wear you out and not allow your business to grow.  

(Believe me, this is all too common with our students who first enter our Leverage Track, and it was me for a lot of years too.) 

In this week’s training, captured at our most recent Leverage Track meeting, I have some tough love for you and some good news too.  

Watch it now (it’s only about 2.5 minutes – but wow, this concept has transformed so many of our business owners’ lives and it can change everything for you).  

 

When we start a business, of course we do it all ourselves. We have to! Most of us bootstrap our way to success, which means we fund the growth of our business through sheer hustle and grit.  

But there comes a time when we must stop this way of doing business and take a new tack.  

This can be challenging on many levels, which is why I talk so much about the mindset of expansion and success, and how things must first change in your mind.  

Listen, I know that it’s hard to let go of control. It’s hard to take on the commitment of paying a team. It’s hard to embrace structure and systems when it probably goes against the nature that made you an entrepreneur in the first place.  

But there are so many rewards.  

You get to step into your role as a leader and a visionary, so that you can create a system that is able to multiply and grow beyond your own efforts.  

Once you make this shift the ONLY work that you do is the creation and execution of:  

  1. The Big Vision 
  1. The Big Picture Strategy 
  1. The Company Culture, R&D and Positioning 
  1. Big Picture Business Development 
  1. Big Picture Operations 

Notice a theme? Your role is to get out of the daily details and minutia and step into the big picture. Your role is to hire the people that will move the company forward – financially –  through their efforts. Your role is to create a culture where everyone on the team is rowing in the same direction. 

Hiring a team is what allows your business to move forward. Giving each team member the opportunity to be generative in their efforts, not only through their regular responsibilities, but through initiatives that grow the system of the business, allows the entire ecosystem to expand and grow. 

And, by the way, it allows your revenues and profitability to soar.  

Ready to take on your new role? I promise…you can do this.  

Just fire yourself. 😉 

Here for you,
Fabienne 

P.S. As I shared in the video, this isn’t about hiring lots of people, throwing lots of money at your business and walking away – it’s about becoming the person you were born to be… Although it IS ok to go and sit on the beach too…sometimes 😉  

The most valuable use of your time is…this.

Fabienne Fredrickson
May 4, 2016

If you’re anything like most business owners, you eagerly start a new project, get it to about 80% completion and then… 

[crickets] 

not much else happens.  

This is likely because you’ve 1) lost interest, 2) moved on to something else or 3) don’t have time to finish it.  

OR, perhaps you’re seemingly always busy, but you’re never really sure where your time went or what you’ve actually accomplished at the end of the day?  

(Don’t worry, this is normal.)  

That being said, in this week’s training, I want to share with you how to create the two kinds of TIME that matter most to business owners. Want to know what they are?  

Watch this week’s 2-minute training. It’s one of the most important lessons I can share with you: 

Every single successful entrepreneur I know values these two ways of structuring their time over just about everything else in their calendar.  

Why? Because they have the greatest impact on revenue, profitability and impact.  

Thinking time is vital.  

Each week, spend at least an hour connecting to your vision, creating your strategy, setting your intentions and ASKING (source, the universe, your higher self…whatever works for you) what you desire to be presented to you through opportunity.  

Implementation time is vital, too.  

This is time that you carve out for yourself, in your week, to get things finished.  

I recommend two hour blocks for implementation time. In my experience, one hour isn’t enough. You just get into the flow of what you are creating and it’s time to hop on a call (thus the 80% finished phenomenon gets perpetuated).  

Do I have permission to give you some tough love? 

If you are not creating these time blocks for yourself, and sticking to them by having strong boundaries, you are creating struggle, ineffectiveness and inertia in your business. Which means that chances are very high that you won’t succeed.  

It takes a level of discipline and getting-things-done-ness to reach your goals. And this requires you to harness time and use it in the most impactful way. This is your main job as a business owner.  

So will you do this? How much time will you commit to creating time for yourself to THINK and to IMPLEMENT?  
 
Make your intention powerful by posting your commitment in the comments. And when you follow through with your action and commitment, the traction you will create in your business, the confidence you will discover as you accomplish more and more, and ultimately the results…  

…will blow you away.  

Here’s to that,  
Fabienne 

P.S. These ideas are simple. Do not let their simplicity fool you. Our ego often wants to ignore the simple in the name of the complicated (to justify itself). Those who succeed outwit this desire of the ego by creating commitments to do the simple things that lead to results. Are you up for this challenge? Tell me so in the comments. xo 

If you work with your spouse (or you’re curious about how I do it)

Fabienne Fredrickson
April 20, 2016

This week’s video is FUNNY, and it’s pretty real about what it’s like to live my life.

If you work with your spouse, you’ll probably nod your head the entire time because Derek and I didn’t hold back in this one!

(And even if you don’t, there are serious gems in this week’s video for you about boundaries and being clear about how you are consciously showing up in your work and in your life.)

Before you watch it, I want to assure you that all of my eye-rolling was for fun. I don’t actually do that with him. 😉 Working with Derek has been the greatest gift, and he is an excellent CEO and partner. And…sometimes (let’s keep it real) there is conflict.

How do we keep it all in check – running this business together, living together, raising kids together? To really know what it’s like being me (ha!) watch this week’s funny video now:

The truth is that we do disagree sometimes. And that I don’t always like it when he pushes back in his role as CEO.

But let’s face it. I need a yin to my yang, and sometimes a yang to my yin, ya know?

The lesson for you here as you grow in your role as business owner and visionary is the importance of giving yourself an intelligent sounding board that isn’t always going to tell you what you want to hear.

(This does not have to be your partner or spouse, of course…but it can be, and Derek and I both agree that this can be done quite successfully, when you follow some parameters.)

I love what Derek said about being clear about which hat he’s wearing, and I can attest that the biggest challenges arose when we hadn’t quite figured this out yet.

As long as we are both clear, in every situation, whether we are in “Work Fabienne and Derek” mode or “Personal Fabienne and Derek” mode, it works. And it’s (mostly) very fun.

And what I love the most is that at the end of the day, we can put our feet up together and celebrate the amazing people we serve (you) and the work that we do together (being of service to you).

Hope this helps a bit.

Hey, tell me in the comments, if you wouldn’t mind sharing honestly…

What specific challenges have YOU had with working with others in your business (your spouse or otherwise) and how did you resolve them? What worked for you?

I’d love to hear your thoughts and for you to share the wealth with our community.

Here’s to powerful partnerships!
Fabienne

P.S. This is a small tip for you, even if you don’t work with your spouse:

I know all too well that as a business owner, your work can be all-consuming. What I’ve learned though is that sometimes, it’s just best to leave your work at the door, so you can connect with your partner about all the other things happening in your life. Usually, no small children will be harmed if it waits til tomorrow. Don’t always make it about work. That’s too boring and annoying… 😉

How to increase the frequency of your email newsletter without adding more stress

Fabienne Fredrickson
November 10, 2015

11-10 smallAre you feeling the pressure to send out your company newsletter more frequently? Many of our students feel the need to push themselves into a biweekly or even weekly regimen. While there is no question that keeping in touch with your community is really smart marketing, your newsletters shouldn’t completely monopolize your time.

The good news is that – especially for new businesses – you don’t need to pump out a ton of content in a short amount of time. In fact, slowly increasing the frequency of your newsletter is a better approach. The last thing you want in your attempt to build relationships with prospects is to overwhelm them suddenly with tons of emails.

Instead, feel free to move slowly and go step-by-step. For example, if right now you only send out about six newsletters per year, try pushing that number up to twelve per year, or once a month. Or, if your newsletter is monthly, go for every other week. This gives you a chance to slowly work up to greater frequency, while still sending at a level you can maintain.

From my experience, I’ve seen too many people jump aggressively to a weekly newsletter and then back away because it’s too much of a challenge. Oftentimes, it can be difficult for new business owners to think of new topics to write about, and if they take on too much too quickly, they can burn out.

A great way to get going on your newsletter initially is to come up with a format that feels realistic. Perhaps you provide a technique or strategy for the first email of the month and share a client success story for the next. I recommend coming up with your own editorial calendar. Planning out the topics for three months at a time actually is a huge time saver in the long run. It helps to plan out your content.

Once the bi-weekly newsletter is going like clockwork, then you can move to a weekly publication. You may find that between the editorial calendar and choosing a good format, the newsletter becomes a breeze. Just know you don’t need to move to weekly emails unless you feel you can handle the increase comfortably.

Your Client Attraction Assignment

When was the last time you looked at your newsletter strategically? It makes sense to freshen up your newsletter every so often. You might need a new design or to rethink the content. Lastly, do you offer a special or use a call to action that encourages readers to contact you? Don’t miss out on prompting people to buy or hire you while you are sharing your amazing knowledge.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here

How to turn any failure into gold

Fabienne Fredrickson
October 29, 2015

Have you ever been hesitant to do something to grow your business because of a past mistake or failure?

This is so much more common than you realize.

Recently, one of our students who owns a successful practice – we’ll call her Jennifer – expressed concern about growing her business to the next big level.

After digging a little deeper, I found out that she’d taken her practice to a much bigger size years ago, but saw it crashing down around her not too long after.

Why did the business collapse after such a massive growth spurt? A lack of systems and management that is required for this kind of fast growth.

This left Jennifer deflated and worried that she didn’t have what it takes to run a successful practice.

And because of it, frankly, she was really hesitant to attempt scaling her business again…

…until I took her through a transformational process I call The Groundhog Day Process™.

I shot this video to show you how to use this process to turn any failure or past mistake into a golden opportunity:

Here’s the deal…

To have the confidence to get things going again, it’s important that we learn from our mistakes, every single one of them.

In fact, I believe that there are NO mistakes when you use this Groundhog Day Process.

You see, when things don’t go the way we planned, we typically concentrate on the bad things.

But as we got to talking, Jennifer realized that there were so many things that she had done right, and if she concentrated on those things going forward (and remembered the things that didn’t work so well), then her business would succeed this time around, the right way.

Curious about how it works? This week’s 6-minute video takes you through my method for regaining entrepreneurial confidence and creating breakthroughs out of old breakdowns.

It’s really powerful.

And once you watch the video, my question for you today is:

What situation do you wish you could “Groundhog Day”? What priceless lessons have you learned from past mistakes that you can share with us?

Please share this with me in the comments and let’s start a conversation about this! I can’t wait to read your comments below.

Let’s grow your business the right way this time around!

Sending you big squeezy love,
Fabienne

P.S. Do you know of an entrepreneur who feels gun-shy about growing their business because of not-so-great-results in the past? Send them this blog and spread the love, ok? Thank you for being YOU. 😉

Why it’s important to track where prospects find you

Fabienne Fredrickson
October 26, 2015

client leads Are you currently tracking prospects and how they find you online? If not, start now. I can’t emphasize enough how important this is for building your small business.

You need to know how prospects find you so you can turn up the dial on that marketing tactic,or maybe even start a new one altogether. Without knowing where your potential clients are coming from, it’s impossible for you to know what’s working and what isn’t when it comes to both your marketing strategy and your online presence.

Here are two tactics for tracking your marketing results and understanding what methods are working for you.

1. Create a lead log

Whenever you speak to a new prospect, whether by phone or email, make note of it. I suggest that students make what I call a “tracking log” for all potential new clients. This way, all of the information is in one place. There are a few different options for tracking logs, including: a Microsoft Excel spreadsheet, a table in Microsoft Word, using software like Infusionsoft or ACT (for the high tech people!) or even just a pen and paper. It doesn’t have to be fancy – it just needs to work.

Each time you get a new bite, consistently ask every caller (or emailer) how they found you. If they don’t remember specifics, make note of what they do recall. Perhaps they read an article on the web, stumbled onto your site while surfing or were referred to you by a friend. Even ask them what keywords they typed into Google, but just be careful not to push. You don’t want this to seem like an interrogation! With time, you will start to see patterns letting you know which marketing tools are the most productive. Then, concentrate on those techniques.

For example, if you discover that most of your new clients come from referrals, you might want to establish a referral program, such as offering an incentive to anyone who sends you a potential new client. Announce this in your networking groups and let your clients know as well that they will be rewarded when a new customer signs up.

2. Install Google Analytics

Make sure your website has Google Analytics installed. This is a free service that tracks your website’s statistics and analyzes traffic patterns and visitor behavior. With Google Analytics you can find out your most popular landing pages, which sites refer the most traffic to you and which keywords people use to find you when searching for answers to their problems. If you don’t know how to set this up or read the data, hire someone who does so you can benefit from the information.

Once you have a better idea of how your potential and existing clients are using your website, you’ll be able to further improve these areas to leverage them even more and improve your pages that under perform. Find out how many visitors return to your site and what percentage of people are new. All of these factors can contribute to improvements in your website and your online marketing, as well.

Your Client Attraction Assignment

What tracking system do you have in place to know which marketing tools are delivering the results you need? If you don’t have a system, it’s time to create one. It’s okay to start small! Once this becomes a solid habit, you can expand to gather more details. Then be sure to look at your results quarterly so you know where to focus your time and money.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

How to do less, better

Fabienne Fredrickson
October 22, 2015

Recently, a student of The Client Attraction Business School who runs a very successful interior design company told me that she was completely overwhelmed.

Despite the fact that she has a great team in place and effective systems, things weren’t getting done fast enough.

After a few clarifying questions, it became clear that she was actually the one getting in the way.

Even though she wanted things to be moving faster, she was the one slowing things down by being too involved in her business.

Because so many entrepreneurs are overwhelmed, even when they’re successful, I recorded a video to help you navigate these waters:

To get yourself out of being involved with everything (and able to focus on the big things!) you’ll need to do less, better.

In this week’s short 5-minute video, I’ve outlined what you can do to get over the feeling of being over-involved.

After you’ve watched the video, understanding that to accomplish more, you have to do less, better, please let me know in the comments section:

If you could focus on just one project to significantly move your business forward, at the exclusion of all other projects, what would that one project be?

Is it writing a book? Bringing on a team? Scaling your existing business models? Systematizing your entire business? I’d like to know… Please leave your answers in the comments section of the blog and I will see you there!

Sending you lots of love,
Fabienne

P.S. We just had the pleasure of welcoming a new class of students into The Client Attraction Business School after the Mindset Retreat event! Just want to give them a shout-out because they are truly awesome and ready for BIG things.

If you’re ever interested in learning more about our Business School, you can click here to easily schedule a free Strategy Call with one of our caring Strategy Coaches, to map out your next 12 months. We’re here to help. 🙂

The truth about email marketing automation

Fabienne Fredrickson
October 19, 2015

shutterstock_260177000I’m thrilled to introduce you to one of our standout coaches of The Client Attraction Business School™, Jen Levitz, The Strategic Automation and Marketing Consultant for Automate With Love. Please welcome Jen as a guest contributor to the Client Attraction blog. As always, we’d love to hear your feedback. Please post your comments and questions below. ~ Fabienne. Connect with Jen on Facebook here.

When it comes to marketing automation, the first big question is usually: “What system should I use? MailChimp or AWeber, GetResponse or ActiveCampaign, Ontraport or InfusionSoft?” The truth is that if you’re focusing on the technology, you aren’t focusing on the right thing. You see, the technology is just a tool to help you get a specific task done.

Here is what I’d like you to do instead. Think of your automated marketing system as the first employee you are going hire for your business. The job title is going to be “Director of Customer Relationships.”

Now before you hire someone – and even before you start to interview candidates – you’ll need to figure out what exactly this role entails in your business.  And ideally, you’ll look at what your business needs now and what it will need in the next 12-24 months.

You see, just like a real person in your office, your automation system is going to need some training in order to be able to do the job you want it do. And if you are going to be investing resources in training, your candidates should be able to handle your business as it grows.

One of the best tools for this process is to create a flowchart that will map out your current customer experience. This will allow you to follow the flow of an ideal client from when they join your email list all the way through when they buy a product.

Everything you do to serve your ideal client should be on this flowchart or map. This includes phone calls, emails or even manual tasks like sending a gift once they hit week 4 of your program.  A side benefit of a super detailed map is that you can see where you can improve in order to create even more sales and build even better relationships with customers.

What also happens in this process is that you discover the features of the software that you need to have in order to successfully automate your client experience.  Because you will know what you need, you will feel empowered as you interview different software companies.

So you see, the brand of software that you use for your marketing automation is really not as important as first knowing what you want to do with it.

Your Automation Assignment

Have you mapped out your client experience yet? Make a flowchart or map so you can start identifying opportunities for better sales and ways to build better relationships with customers.  Also note that your customer experience map isn’t static. It’s dynamic and changes over time. This means that it will need to be changed and updated from time to time.

Jen Levitz is a Strategic Automation & Marketing Consultant and founder of Automate With Love. Through her workshops, courses, speeches, and coaching programs, Jen helps her clients to effectively use technology to build strong client relationships and sustainably grow their businesses. She integrates and optimizes technology systems so that rapidly growing businesses can launch successful marketing endeavors throughout the globe. To hear more from Jen and learn how to serve more clients, make more money, work less hours, and have more fun, visit: www.AutomateWithLove.com

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Your mindset dictates your results.

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