Small Business Coaching for Women, Small Business Mentor - Client Attraction

The Client Attraction Blog

How to increase the frequency of your email newsletter without adding more stress

Fabienne Fredrickson
November 10, 2015

11-10 smallAre you feeling the pressure to send out your company newsletter more frequently? Many of our students feel the need to push themselves into a biweekly or even weekly regimen. While there is no question that keeping in touch with your community is really smart marketing, your newsletters shouldn’t completely monopolize your time.

The good news is that – especially for new businesses – you don’t need to pump out a ton of content in a short amount of time. In fact, slowly increasing the frequency of your newsletter is a better approach. The last thing you want in your attempt to build relationships with prospects is to overwhelm them suddenly with tons of emails.

Instead, feel free to move slowly and go step-by-step. For example, if right now you only send out about six newsletters per year, try pushing that number up to twelve per year, or once a month. Or, if your newsletter is monthly, go for every other week. This gives you a chance to slowly work up to greater frequency, while still sending at a level you can maintain.

From my experience, I’ve seen too many people jump aggressively to a weekly newsletter and then back away because it’s too much of a challenge. Oftentimes, it can be difficult for new business owners to think of new topics to write about, and if they take on too much too quickly, they can burn out.

A great way to get going on your newsletter initially is to come up with a format that feels realistic. Perhaps you provide a technique or strategy for the first email of the month and share a client success story for the next. I recommend coming up with your own editorial calendar. Planning out the topics for three months at a time actually is a huge time saver in the long run. It helps to plan out your content.

Once the bi-weekly newsletter is going like clockwork, then you can move to a weekly publication. You may find that between the editorial calendar and choosing a good format, the newsletter becomes a breeze. Just know you don’t need to move to weekly emails unless you feel you can handle the increase comfortably.

Your Client Attraction Assignment

When was the last time you looked at your newsletter strategically? It makes sense to freshen up your newsletter every so often. You might need a new design or to rethink the content. Lastly, do you offer a special or use a call to action that encourages readers to contact you? Don’t miss out on prompting people to buy or hire you while you are sharing your amazing knowledge.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit for more details. To speak to an enrollment coach, click here

How to turn any failure into gold

Fabienne Fredrickson
October 29, 2015

Have you ever been hesitant to do something to grow your business because of a past mistake or failure?

This is so much more common than you realize.

Recently, one of our students who owns a successful practice – we’ll call her Jennifer – expressed concern about growing her business to the next big level.

After digging a little deeper, I found out that she’d taken her practice to a much bigger size years ago, but saw it crashing down around her not too long after.

Why did the business collapse after such a massive growth spurt? A lack of systems and management that is required for this kind of fast growth.

This left Jennifer deflated and worried that she didn’t have what it takes to run a successful practice.

And because of it, frankly, she was really hesitant to attempt scaling her business again…

…until I took her through a transformational process I call The Groundhog Day Process™.

I shot this video to show you how to use this process to turn any failure or past mistake into a golden opportunity:

Here’s the deal…

To have the confidence to get things going again, it’s important that we learn from our mistakes, every single one of them.

In fact, I believe that there are NO mistakes when you use this Groundhog Day Process.

You see, when things don’t go the way we planned, we typically concentrate on the bad things.

But as we got to talking, Jennifer realized that there were so many things that she had done right, and if she concentrated on those things going forward (and remembered the things that didn’t work so well), then her business would succeed this time around, the right way.

Curious about how it works? This week’s 6-minute video takes you through my method for regaining entrepreneurial confidence and creating breakthroughs out of old breakdowns.

It’s really powerful.

And once you watch the video, my question for you today is:

What situation do you wish you could “Groundhog Day”? What priceless lessons have you learned from past mistakes that you can share with us?

Please share this with me in the comments and let’s start a conversation about this! I can’t wait to read your comments below.

Let’s grow your business the right way this time around!

Sending you big squeezy love,

P.S. Do you know of an entrepreneur who feels gun-shy about growing their business because of not-so-great-results in the past? Send them this blog and spread the love, ok? Thank you for being YOU. 😉

Why it’s important to track where prospects find you

Fabienne Fredrickson
October 26, 2015

client leads Are you currently tracking prospects and how they find you online? If not, start now. I can’t emphasize enough how important this is for building your small business.

You need to know how prospects find you so you can turn up the dial on that marketing tactic,or maybe even start a new one altogether. Without knowing where your potential clients are coming from, it’s impossible for you to know what’s working and what isn’t when it comes to both your marketing strategy and your online presence.

Here are two tactics for tracking your marketing results and understanding what methods are working for you.

1. Create a lead log

Whenever you speak to a new prospect, whether by phone or email, make note of it. I suggest that students make what I call a “tracking log” for all potential new clients. This way, all of the information is in one place. There are a few different options for tracking logs, including: a Microsoft Excel spreadsheet, a table in Microsoft Word, using software like Infusionsoft or ACT (for the high tech people!) or even just a pen and paper. It doesn’t have to be fancy – it just needs to work.

Each time you get a new bite, consistently ask every caller (or emailer) how they found you. If they don’t remember specifics, make note of what they do recall. Perhaps they read an article on the web, stumbled onto your site while surfing or were referred to you by a friend. Even ask them what keywords they typed into Google, but just be careful not to push. You don’t want this to seem like an interrogation! With time, you will start to see patterns letting you know which marketing tools are the most productive. Then, concentrate on those techniques.

For example, if you discover that most of your new clients come from referrals, you might want to establish a referral program, such as offering an incentive to anyone who sends you a potential new client. Announce this in your networking groups and let your clients know as well that they will be rewarded when a new customer signs up.

2. Install Google Analytics

Make sure your website has Google Analytics installed. This is a free service that tracks your website’s statistics and analyzes traffic patterns and visitor behavior. With Google Analytics you can find out your most popular landing pages, which sites refer the most traffic to you and which keywords people use to find you when searching for answers to their problems. If you don’t know how to set this up or read the data, hire someone who does so you can benefit from the information.

Once you have a better idea of how your potential and existing clients are using your website, you’ll be able to further improve these areas to leverage them even more and improve your pages that under perform. Find out how many visitors return to your site and what percentage of people are new. All of these factors can contribute to improvements in your website and your online marketing, as well.

Your Client Attraction Assignment

What tracking system do you have in place to know which marketing tools are delivering the results you need? If you don’t have a system, it’s time to create one. It’s okay to start small! Once this becomes a solid habit, you can expand to gather more details. Then be sure to look at your results quarterly so you know where to focus your time and money.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit for more details. To speak to an enrollment coach, click here.

How to do less, better

Fabienne Fredrickson
October 22, 2015

Recently, a student of The Client Attraction Business School who runs a very successful interior design company told me that she was completely overwhelmed.

Despite the fact that she has a great team in place and effective systems, things weren’t getting done fast enough.

After a few clarifying questions, it became clear that she was actually the one getting in the way.

Even though she wanted things to be moving faster, she was the one slowing things down by being too involved in her business.

Because so many entrepreneurs are overwhelmed, even when they’re successful, I recorded a video to help you navigate these waters:

To get yourself out of being involved with everything (and able to focus on the big things!) you’ll need to do less, better.

In this week’s short 5-minute video, I’ve outlined what you can do to get over the feeling of being over-involved.

After you’ve watched the video, understanding that to accomplish more, you have to do less, better, please let me know in the comments section:

If you could focus on just one project to significantly move your business forward, at the exclusion of all other projects, what would that one project be?

Is it writing a book? Bringing on a team? Scaling your existing business models? Systematizing your entire business? I’d like to know… Please leave your answers in the comments section of the blog and I will see you there!

Sending you lots of love,

P.S. We just had the pleasure of welcoming a new class of students into The Client Attraction Business School after the Mindset Retreat event! Just want to give them a shout-out because they are truly awesome and ready for BIG things.

If you’re ever interested in learning more about our Business School, you can click here to easily schedule a free Strategy Call with one of our caring Strategy Coaches, to map out your next 12 months. We’re here to help. :)

The truth about email marketing automation

Fabienne Fredrickson
October 19, 2015

shutterstock_260177000I’m thrilled to introduce you to one of our standout coaches of The Client Attraction Business School™, Jen Levitz, The Automation Expert for Rapid Growth Soloprenuers. Please welcome Jen as a guest contributor to the Client Attraction blog. As always, we’d love to hear your feedback. Please post your comments and questions below. ~ Fabienne. Connect with Jen on Facebook here.

When it comes to marketing automation, the first big question is usually: “What system should I use? MailChimp or AWeber, GetResponse or ActiveCampaign, Ontraport or InfusionSoft?” The truth is that if you’re focusing on the technology, you aren’t focusing on the right thing. You see, the technology is just a tool to help you get a specific task done.

Here is what I’d like you to do instead. Think of your automated marketing system as the first employee you are going hire for your business. The job title is going to be “Director of Customer Relationships.”

Now before you hire someone – and even before you start to interview candidates – you’ll need to figure out what exactly this role entails in your business.  And ideally, you’ll look at what your business needs now and what it will need in the next 12-24 months.

You see, just like a real person in your office, your automation system is going to need some training in order to be able to do the job you want it do. And if you are going to be investing resources in training, your candidates should be able to handle your business as it grows.

One of the best tools for this process is to create a flowchart that will map out your current customer experience. This will allow you to follow the flow of an ideal client from when they join your email list all the way through when they buy a product.

Everything you do to serve your ideal client should be on this flowchart or map. This includes phone calls, emails or even manual tasks like sending a gift once they hit week 4 of your program.  A side benefit of a super detailed map is that you can see where you can improve in order to create even more sales and build even better relationships with customers.

What also happens in this process is that you discover the features of the software that you need to have in order to successfully automate your client experience.  Because you will know what you need, you will feel empowered as you interview different software companies.

So you see, the brand of software that you use for your marketing automation is really not as important as first knowing what you want to do with it.

Your Automation Assignment

Have you mapped out your client experience yet? Make a flowchart or map so you can start identifying opportunities for better sales and ways to build better relationships with customers.  Also note that your customer experience map isn’t static. It’s dynamic and changes over time. This means that it will need to be changed and updated from time to time.

Jen Levitz, The Automation Expert for Rapid Growth Soloprenuers, brings best practices from 7-figure information marketers and coaches to her clients via her Tech That Connects System™, a series of 7 important high-touch strategies that every small business needs to create and automate strong client experiences to accelerate business growth and momentum.  To get your free report 21 Places That Can Win You Loyal Customers… Or Lose Them Forever! and receive Jen’s articles on how to serve more clients, make more money, work less hours and have more fun, visit

How to write awesome content in a time crunch

Fabienne Fredrickson
October 1, 2015

Today I want to share with you a defining moment in my career.

It’s not a story I’m particularly proud of, but one that taught me a valuable lesson I still pull from today.

And it has positively affected my writing ever since. So, here goes:

A few years ago, right before a new 3-day event I was hosting for several hundred people, my assistant reminded me that the printer deadline for the attendee binder was in a matter of days.

My face went white. My throat went dry.


The final presentation and written materials? Now??

Are you joking??

Sadly, she was not joking.

Apparently, through a series of miscommunications, I hadn’t realized that I was supposed to have prepared the binder – several hundred pages’ worth of life-transforming content – by the agreed-upon date.

And the printer needed said materials in just a few short days.

Or else, no binder.

I panicked.

Then I cried.

Then I panicked some more.

But after a few moments of a serious meltdown, and pointing the finger at others, and then at myself, I realized that this reaction wasn’t going to solve my problem.

I realized that to get everything done, I needed to create a new, miraculous content-writing plan.

And I’m happy to report that did it. I wrote it all in less time than some people write a 3-page article.


This week’s 5-minute video shows you how I successfully managed to write a huge amount of content, even under the most pressing of deadlines.

(If I can do it using this formula, so can you.)

What’s so great is that the process I came up with that day (to write in a ridiculously short time what would have normally taken me weeks) is a process that I still use today.

After you’ve watched this video, I’d like for you to tell me in the comments below:

When you write content (or when you do any other important business activity), what is that 80 percent of wastefulness? And going forward, what can you do to streamline, reduce or reuse in order to make wasting time a thing of the past?

I can’t wait to read your response in the comment section below… I’ll see you there!

Sending love,

P.S. Speaking of, maybe you wanted to join me at my 3-day Mindset Retreat next week, but you weren’t able to make it happen. Well, I have good news for you. I have managed for you to be able to eavesdrop on it. Next week, I’m broadcasting a session live from stage and I’d like to give you a free “backstage pass” to the Mindset Retreat to join us from the comfort of your own home or office (all you need is a computer and internet connection). Sound good? You can register for your free backstage pass here. Enjoy!

How you can take extended, unplugged vacations

Fabienne Fredrickson
September 3, 2015

During my month-long vacation in August (partly in France, partly here at the beach in Connecticut), people kept asking me the same question.

“How exactly are you able to take as much time off as a business owner, without checking in very much? I thought entrepreneurs are supposed to always make themselves available? How on earth do you do it?”

Well, it’s simple actually.

You CAN take (mostly) unplugged, extended vacations, IF you take a few precautionary steps ahead of time, as I explain in this week’s content video:

Imagine taking this December off. Or maybe even August next summer?

In this week’s new four-minute video, I share a few pointers that we use and teach our Leverage students of the Business School to successfully take several weeks off (maybe even months?) at a time, without losing business or your sanity.

In fact, being away can actually produce one of your highest revenue months of the year, as some of our students are experiencing.

Once you watch the video, please share with me in the comments below how much time you would like to take off each year and what you’re going to do to make that happen, OK?

By this time next year, let’s all have a nice extended (and unplugged) vacation planned, shall we?

Sending love,

p.s. Know someone who works too much and could use some more time off in their business? Please send them this blog… They will hug you for it. 😉


Four things you need to create a group program

Fabienne Fredrickson
August 11, 2015

CreateGroup-SmallWhen you’re working to make your business scalable and leveraging what you already have going on, there are four things you need to consider before you formulate a group program.

1. Get very clear about what you want
Think about what you are trying to accomplish. Get really clear about your vision and the big picture you are aiming for. This is a great time to brainstorm and be creative to see what comes out of your ideas. It’s also a great clarity exercise. You need to be clear before starting any execution.

2. Investigate systems and experts who can help
The idea of leveraging your business is to work with a lot more people. This is not something you can do well on your own. You need a team in place to help you execute and keep track of all the elements and client service. There may be alliances that can help fill in the gaps or people who specialize in a part of your plans who you can rely on. This is about “due diligence” preparation so everything lines up smoothly when you are ready to roll out the program.

3. Set criteria for success
By establishing criteria for success, you can determine if the program met your expectations once completed. Think about how much time you want to invest and the money you want to generate. Naturally, you want to feel passionate about the program, have it turn a profit and you want to feel good about your relationship with the team. You don’t want to find out after everything is done that it took too much time or didn’t deliver the anticipated income. Find out how you can address this early on and plan ahead to ensure success.

4. Prepare a timetable
When undertaking a big project, decide on your delivery date. That makes it easy to work backwards on the calendar to plot each step along the way that needs to be completed. Then, you’ll know exactly when you need to start if you plan to be ready by a certain date. Share this timetable with everyone on the team and discuss any concerns. To achieve your goal and complete the project on time, everyone involved needs to agree to the timing.

Your Client Attraction Assignment

While working with a team, one thing that can be very helpful is to have regular status meetings where each member reports on progress made and discusses problems or roadblocks that are encountered. You’ll stay informed about each piece and where you might need to jump in or get extra assistance. Teams that communicate well tend to work better together and achieve their goals in a more satisfying and timely manner.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit for more details. To speak to an enrollment coach, click here.

What’s your exit strategy?

Fabienne Fredrickson
August 6, 2015

When I first began my business, I just focused on staying afloat and (barely) making my bills.

For me, that first period of going solo was all about sheer survival!

I needed to put my nose to the grindstone and just focus on that particular day, and then the next, and then the next.

If that’s what you’re doing, brilliant!

Keep going…


Don’t stay there forever, like the woman whose story I talk about in this week’s video:

Sadly, she kept focused on the day-to-day, every day for her entire career.

This mistake, as you’ll see, was very costly for her down the line.

Hey, I get it. You might still be in the first few years of business, maybe you only have one employee, maybe you have none…

…but it’s never too soon to start thinking about your exit strategy.

Yes, even NOW.

You know, if you’re strategic and you plan now, perhaps you could retire with millions. 😉

And the best thing is that being strategic about this now can actually help you grow your business now, so it’s a win-win.

If you don’t have a plan now for how you’ll exit your business down the line, and start to put some measures in place even now, you might just lose it all one day.

This new kind of thinking requires a shift in mindset.

Watch my new 4-minute video to learn why it’s important to start thinking now about your business in a really long-term way.

And so, this week, I want to make sure to ask you this:

What’s your long term exit strategy for your business? If you don’t have one yet, would it be beneficial for you to start thinking about that now? Why?

Let me know your thoughts in the comments. I want to read about how this gets you thinking and support you in making those shifts now, OK?

Until next time!

Sending you big hugs,


How to handle losing clients

Fabienne Fredrickson
August 4, 2015

Losing Clients-SmallHave you ever had a client stop working with you before you completed the project or were finished with your goals? This is not an easy thing to handle and sometimes business owners take this hard. Your ego gets bruised from rejection of this kind.

Well, you’re human so it’s not surprising that you felt the sting. Sometimes clients do not want to finish your program and ultimately it is their decision to make. However, how you handle this is essential to building a business with a good reputation and staying in good standing. Below are four suggestions to help you work through the abrupt end of a work relationship.

1. Take the high road

Above all else, you must handle this ending in a positive, professional manner. Be polite, maintain an even keel and stay calm. You want to part ways with good feelings as much as possible to end on a good note. How you handle the exit leaves a long-term mark, so take the high road whenever you can. Send your client love and wish them the best in the future.

2. This too shall pass

Positive self-talk can help you move past this rejection quickly. It might feel personal, but often your client’s decision is all theirs and has little to do with you. Some people aren’t ready for success or to do the work needed to get the results they want. This resistance can put a strain on your working relationship and manifest as missed appointments and unfinished homework, among a myriad of other things.

3. Review feedback honestly

If you did receive specific feedback, take time to think about it carefully and evaluate if there is any truth in it. Put yourself in the client’s shoes to see if there is room for improvement. You might actually discover something that changes your process, product or service for the better.

4. Therapeutic exercise

Derek and I have both done this exercise. Go into your email, click on compose and type “Working together” into the subject line. Then, draft an email about what you wish you could say to them. Talk about how you felt, what you liked, what you didn’t like and what hurt. There’s no need for blaming or accusations, but present your case.

Do NOT send the email – it’s just for you. This works like a catharsis to get it off your chest and help you let it go. Save it to your drafts or delete it, but make sure you do not hit send. You could also do this in a word document. This is a great way to move on and express yourself without any repercussions. You’ll feel better right away, or the very next day.

Your Client Attraction Assignment

When a client leaves unexpectedly, that might be a good time to review your process. See if you can come up with a step that can be inserted before leaving. Perhaps you add something to your policies about ending the relationship so you address this before it happens. That extra step might give you the chance to turn things around.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit for more details. To speak to an enrollment coach, click here.

Get Started Today

fpo_mini-cdGet your business into gear with our expert advice—all included on the audio CD!

Sign me up for my audio CD!

Find out how to use my step-by-step Client Attraction methods so you can be a success.

Next Live Event

Mindset Retreat™

Oct. 8-10, 2015 • Ft. Lauderdale, FL

Next Webinar

The Half-Day Solution™

On tour in a city near you


Sign me up for my audio CD!

Find out how to use my step-by-step Client Attraction methods so you can be a success.


Get in touch with us by filling out the information below and one of our caring Enrollment Coaches will be happy to contact you to set up a time to chat and see if we can help…