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How to stop procrastinating

Fabienne Fredrickson
September 21, 2016

I’ve got some truth telling for you today… And I believe it has the power to forever shift how you feel about marketing.

It also has the ability to get you out of procrastination, FOR GOOD. 😉

Especially if you’re someone who struggles with implementation in your business, whether it’s getting your weekly newsletters out, well…weekly, actually getting to that networking group even though you’re tired and busy, or making yourself visible to your ideal prospects by accepting that scary speaking gig…

This is a short video. It’s just under two minutes and I believe it will give you just what you need to get out of your own way and start letting people find you. Watch it now please:

Here’s what I’ve noticed over the years of coaching thousands of business owners. When we focus solely on the money, we get stuck. Yes, things may work, but they feel really hard and effort-y. You know?

But when your focus shifts to being of service to all the people who need you, magic happens.

It was never about the money. It’s about your brownies.

The message I want you to hear clearly from today’s video is that the best way I’ve discovered to get things done, and to stick to my marketing commitments, is by taking the focus off my needs and putting my focus on those I am here to serve.

We have the opportunity to use our life to be of service and make things better for our clients through our work.

We GET to help others. That is an incredible privilege.

And that is the most powerful invitation that I can think of to do whatever needs to be done to get your work in front of the people who need you most.

(The ones who were up tossing and turning, worrying at 3:00 am…not the ones who were dancing.)

Now go share your brownies!

P.S. If you haven’t heard me talk about sharing your brownies before, I mean sharing your gifts.

Your gifts + talents + unique abilities + life experiences + expertise = your brownies.

And just like having a houseful of guests, and baking up a delicious batch, and letting all your guests smell the wonderful smell…and then NOT giving them any of the warm brownies would be totally selfish… not sharing your gifts as abundantly as you can is selfish too. Now, get out there and be seen! <3

P.P.S. See you on tomorrow’s free live-stream, right? 🙂

You ARE Different (and awesome)

Fabienne Fredrickson
August 24, 2016

If you’re anything like me you’ve had a sense, for most of your life, that you weren’t like most other people. And while this may have been difficult at times, the good news is…

…it’s because you’re wired to be a business owner. And not everybody is!

You’re not meant to stick to the status quo of doing unfulfilling work and being beholden to someone else’s rules of how to play the game of life.

However, this doesn’t necessarily mean that business ownership comes easily to you. In this week’s 5-minute video I want to share why this is… Watch it now:

One of the best ways to increase your business results is to acknowledge the truth about yourself and how you’re wired to take action in your business.

It’s being willing to look at the things you rock at, as well as the things you aren’t especially strong at.

After all these years of coaching growth-minded business owners, I’ve found we fall into these two general categories that I explain in today’s video.

I hope that you are able to see yourself in one of them. Knowing yourself and being honest about the “bigness of your back,” as I mention in the video, is the first step in getting out of your own way and creating an even more successful business, one that is more profitable and bigger, but also gives you more time and freedom than you have now.

Your “wiring” is your ally. It is your gift – once you embrace it, amplify the things that work, and do something about the things that don’t.

It’s what makes you, well, YOU, and what gives you the courage it takes to forge a different path than others are willing to risk (I meant what I said in the video…no soul-sucking existence will do for people like us).

Harness your strengths…your creativity, your resourcefulness and your ideas. And I believe that you will absolutely harness the income, freedom, fulfillment and meaning that drives you.

You’re awesome,

P.S. It really isn’t about the money, is it? I get it. This conversation is about so much more than that. It’s about living life on your own terms, self-actualizing and making a real difference with your life, through your business. It’s so worth it. Oh, and incidentally, that’s when the money comes. (wink wink!)

You’re a rebel too? Here’s how to get things done

Fabienne Fredrickson
August 17, 2016

There are many gifts that come with our entrepreneurial spirit. And this week’s topic is not often one of them…

Many of us are wired to be driven to distraction.

However, a business needs consistent action to grow.

So what are we (distracted business owners) supposed to do as rebellious folk to succeed? How do we stay disciplined when it’s not necessarily in our nature?

Here’s exactly how. Watch this week’s 2-minute training video, where I’m joined by our lead Growth Track coach, Gail Saseen, as we discuss how to stay focused and how to get the important things done:

Sometimes we’ve simply got to DO what needs to be done if we want to succeed, right?

I am not a naturally disciplined person. I am a rebel. (Perhaps you are too.) So I had to learn Discipline.

I have overcome this by 1) blocking my time, 2) having a team that holds me accountable and 3) embracing the mindset of Personal Responsibility.

The tips we share in this week’s video are rather simple, and yet, they’ve made me (and our business owner clients) exceed our originally small intentions, and what I want you to hear, loud and clear, is that this is about adopting a mindset of success.

It’s about making The Commitment.

And I love what Gail shares in this video about creating a habit for sustained success. You should watch it.

Decide. Act.

It’s really that simple.

Now go get stuff done, OK? 😉

Much love,

P.S. Setting yourself up to succeed in your actions is what guarantees any success. At some point, every successful business owner decides to DO what it takes to make it happen, no matter what. There is no other way around it. And they do. Ready to make that decision for yourself? Go for it. xo


Here’s where your money is hiding

Fabienne Fredrickson
August 11, 2016

You know I’m always here to take a stand for you, right?

I love you deeply, but I’m not lenient…

…especially when it comes to you standing in your own way of your greater future.

Many business owners experience something called Money Paralysis. It’s when an opportunity for growth shows up in the form of an investment that needs to be made and you think:

“Can I actually afford this? I will never have enough money for this… Where would the money come from?”

Well, I’m here to tell you that the money you need to improve your situation already exists. Watch this week’s video to find out where it’s hiding:

I feel so passionately about this that I almost cancelled this session of the Mindset Retreat to allow time for attendees to work on their 50 Ways list.

(This exercise is where you list 50 Ways you could make money right now, and then take immediate action. Learn more about it here. It’s one of my most popular exercises and my students have been using this for years to multiply their revenues and get quick cash, including “affording” whatever they want to invest in.)

Here’s your challenge.

Open your mind and allow yourself to think about how the money already exists, in the form of an opportunity that you haven’t actioned yet. Look for all the opportunities. There are at least 50, if you will take the time to look.

Then, hustle.

Take action on your 50 Ways.

Like I said, you can afford anything.

Cheering you on,

P.S. Promise me you’ll do this, okay?

Yes, you can afford anything. Here’s how.

Fabienne Fredrickson
August 3, 2016

Have you ever known exactly what you needed to do next to get to that bigger level in your business? But thought you couldn’t afford it?

Maybe for you it’s hiring some admin support, investing in training or mentorship, maybe even getting an office…

But there’s that excuse I’ve seen creeping up for business owners over the last 16 years, keeping you from taking action on that one thing that will take you to where you want to be.

Would you like to know how to get past the belief that you can’t afford “that thing”? Watch this week’s 4-minute video to learn what I (and our students) do. It’ll change the way you look at life and business:

At a certain point in business, after you’ve done the low-cost to no-cost stuff to get a little traction, the thing you need actually has a price-tag on it.

It costs money.

And so the excuse pops up:

“I would really like to ______________, but I can’t afford it.”

That’s not actually true.

As I shared in this week’s video, the laws of Quantum Physics assure us that when we ASK for what we want, we are given that thing, 100% of the time.

But instead of taking that opportunity to grow, most people use an excuse to not even try.

And when you say yes to the excuse, you say no to your dreams, for good.

Thing is, you can decide at any moment to throw away your excuses.

You can decide to shift how you think about that opportunity for growth that’s right under your nose.

Instead of saying, “I CAN’T afford it” and being done with that, ask yourself, “HOW can I afford it?”

Be curious. Be resourceful. Find the money.

Be willing to hustle to do just a little bit more marketing to get a few more clients so you can invest in that thing that will get you to that next level, whether it’s mentorship, an assistant, or that new office.

The resources are always there. All you have to do is trust that they exist, look for them and then say YES.

You must be resourceful. You must take actions on the ideas that are presented to you as potential solutions.

The money (or time, expertise, etc.) you need is ALWAYS there. Especially when you look for the solution instead of relying on an excuse.

This subtle distinction is how I continue to grow my own business year after year, and it’s a core belief I pass on to our students so they do too. It’s pretty miraculous, actually. And it’s just a small shift in Mindset that pays off in spades.

Let’s you and I be more like MacGyver,

P.S. You can stay where you are, but everything you want is on the other side of that excuse. Ditch it and then take action, OK?

Letting go is difficult for me too

Fabienne Fredrickson
June 23, 2016

In case you think I don’t ever feel resistance or fear in my own business, I’ve got news for you.

I DO sometimes have fear around making radical changes, especially when it would allow my business to experience big leaps. (I’m human.)

But, I’ve figured out a process to help me get past the resistance, and I think you’re going to find it really useful too.

In this week’s video, I have some vulnerable sharing for you, and more importantly, I’m sharing how I’ve moved through resistance and into massive action that would make most people’s heads spin:

I know how difficult it is to let go of any aspect of your business, let alone the parts that you believe can only be done by you.

These are the things we want to hold on to for dear life… (I call it white knuckling.)

Hey listen, we’re all human. We all experience fear to some level.

Yes, I can see the path for the global expansion of my own business, AND I also have to watch out for the resistance that could keep me exactly where I am now. But, despite some fear, I have learned to hone my own entrepreneurial confidence (and pardon my language)…

…screw it and do it anyway.

Here is the process to Entrepreneurial Confidence:

– Mindset
– Strategy
– Accountability

This is where the giant leaps that transform your business happen.

So, what parts of your business do you currently believe can only be done by YOU?

Would you be willing to loosen your grip on this part of your business, in the name of your growth and the evolution of your business?

I know that this is super vulnerable, and yet, please share these with me in the comments, OK?

And then I invite you to get bold with me and release the white knuckling.  

We can jump together.

P.S. Successful entrepreneurs are those who do the things that others are unwilling to do. And 99% of the time, the thing that they do FEELS scary, but they do it anyway. Just sayin’. 😉

How to shift self-doubt

Fabienne Fredrickson
June 9, 2016

You know the movie with Bill Murray? The one where the guy wakes up to the same day over and over again?

There’s actually a powerful process there for you to apply to your business.

One of the things that stops many business owners from growing their business is Self-doubt

“What if I fail?”

“What if this is another thing that I don’t follow through to completion?”

“What if I’m not good enough?”

“What if I let others down, again?”

These are more common than you probably think.

Yes, you may have made mistakes in the past, we all do. (God knows I have!) But what if you permanently learned from your past experiences so you didn’t ever repeat them again, instead of letting any of these self-doubting thoughts stop you from taking big bold steps toward your future growth?

That’s the Groundhog Day process I’m teaching in this week’s training. It’s really, really powerful. Watch it now:

I use this process with my Team all of the time, every day. All of our clients at The Client Attraction Business School use it. (They say to each other, “Just GHD it.”) I use it with my kids, and it’s also a process my husband and I use at home.

If you woke up every day and had the opportunity to have a “do over,” what would you do differently?

You would do more of what worked and less of what didn’t, right? That’s what this process allows you to do. So when something doesn’t work, instead of succumbing to self-doubt…

Ask these questions instead:

What worked? Claim your success!

What didn’t work? Take responsibility and own the situation. Be willing to go deep.

What would you do differently? This is where the learning happens that you can apply going forward.

What non-negotiable systems, standards and procedures will you now put in place?  

You see, mistakes aren’t the problem. Failures aren’t the problem. Past experience is not the problem. The problem is repeating the same pattern over and over and expecting different results.

Be willing to do what others are not willing to do, and follow this process that allows you to learn and grow from your experiences. Your results will soar because of this Groundhog Day process, just like hundreds of our clients experience.

How do you think you could use this GHD process going forward? Let me know in the comments!

Big hugs,

P.S. Let this be something you DO and not something you KNOW. Implementation of this process is the pathway to your exponential growth. I’m here cheering you on!

You’re fired :) 

Fabienne Fredrickson
June 1, 2016

If you want to grow your business to its next level, you have to fire yourself…

…from the day-to-day operations of your company, is what I mean.   

You see, if you’re at a point in your business where you are making very good money (multiple six figures, maybe even seven figures, like our Leverage Track students) but are still doing a lot of the “doing,” you’re creating a scenario that is going to wear you out and not allow your business to grow.  

(Believe me, this is all too common with our students who first enter our Leverage Track, and it was me for a lot of years too.) 

In this week’s training, captured at our most recent Leverage Track meeting, I have some tough love for you and some good news too.  

Watch it now (it’s only about 2.5 minutes – but wow, this concept has transformed so many of our business owners’ lives and it can change everything for you).  


When we start a business, of course we do it all ourselves. We have to! Most of us bootstrap our way to success, which means we fund the growth of our business through sheer hustle and grit.  

But there comes a time when we must stop this way of doing business and take a new tack.  

This can be challenging on many levels, which is why I talk so much about the mindset of expansion and success, and how things must first change in your mind.  

Listen, I know that it’s hard to let go of control. It’s hard to take on the commitment of paying a team. It’s hard to embrace structure and systems when it probably goes against the nature that made you an entrepreneur in the first place.  

But there are so many rewards.  

You get to step into your role as a leader and a visionary, so that you can create a system that is able to multiply and grow beyond your own efforts.  

Once you make this shift the ONLY work that you do is the creation and execution of:  

  1. The Big Vision 
  1. The Big Picture Strategy 
  1. The Company Culture, R&D and Positioning 
  1. Big Picture Business Development 
  1. Big Picture Operations 

Notice a theme? Your role is to get out of the daily details and minutia and step into the big picture. Your role is to hire the people that will move the company forward – financially –  through their efforts. Your role is to create a culture where everyone on the team is rowing in the same direction. 

Hiring a team is what allows your business to move forward. Giving each team member the opportunity to be generative in their efforts, not only through their regular responsibilities, but through initiatives that grow the system of the business, allows the entire ecosystem to expand and grow. 

And, by the way, it allows your revenues and profitability to soar.  

Ready to take on your new role? I promise…you can do this.  

Just fire yourself. 😉 

Here for you,

P.S. As I shared in the video, this isn’t about hiring lots of people, throwing lots of money at your business and walking away – it’s about becoming the person you were born to be… Although it IS ok to go and sit on the beach too…sometimes 😉  

The most valuable use of your time is…this.

Fabienne Fredrickson
May 4, 2016

If you’re anything like most business owners, you eagerly start a new project, get it to about 80% completion and then… 


not much else happens.  

This is likely because you’ve 1) lost interest, 2) moved on to something else or 3) don’t have time to finish it.  

OR, perhaps you’re seemingly always busy, but you’re never really sure where your time went or what you’ve actually accomplished at the end of the day?  

(Don’t worry, this is normal.)  

That being said, in this week’s training, I want to share with you how to create the two kinds of TIME that matter most to business owners. Want to know what they are?  

Watch this week’s 2-minute training. It’s one of the most important lessons I can share with you: 

Every single successful entrepreneur I know values these two ways of structuring their time over just about everything else in their calendar.  

Why? Because they have the greatest impact on revenue, profitability and impact.  

Thinking time is vital.  

Each week, spend at least an hour connecting to your vision, creating your strategy, setting your intentions and ASKING (source, the universe, your higher self…whatever works for you) what you desire to be presented to you through opportunity.  

Implementation time is vital, too.  

This is time that you carve out for yourself, in your week, to get things finished.  

I recommend two hour blocks for implementation time. In my experience, one hour isn’t enough. You just get into the flow of what you are creating and it’s time to hop on a call (thus the 80% finished phenomenon gets perpetuated).  

Do I have permission to give you some tough love? 

If you are not creating these time blocks for yourself, and sticking to them by having strong boundaries, you are creating struggle, ineffectiveness and inertia in your business. Which means that chances are very high that you won’t succeed.  

It takes a level of discipline and getting-things-done-ness to reach your goals. And this requires you to harness time and use it in the most impactful way. This is your main job as a business owner.  

So will you do this? How much time will you commit to creating time for yourself to THINK and to IMPLEMENT?  
Make your intention powerful by posting your commitment in the comments. And when you follow through with your action and commitment, the traction you will create in your business, the confidence you will discover as you accomplish more and more, and ultimately the results…  

…will blow you away.  

Here’s to that,  

P.S. These ideas are simple. Do not let their simplicity fool you. Our ego often wants to ignore the simple in the name of the complicated (to justify itself). Those who succeed outwit this desire of the ego by creating commitments to do the simple things that lead to results. Are you up for this challenge? Tell me so in the comments. xo 

If you work with your spouse (or you’re curious about how I do it)

Fabienne Fredrickson
April 20, 2016

This week’s video is FUNNY, and it’s pretty real about what it’s like to live my life.

If you work with your spouse, you’ll probably nod your head the entire time because Derek and I didn’t hold back in this one!

(And even if you don’t, there are serious gems in this week’s video for you about boundaries and being clear about how you are consciously showing up in your work and in your life.)

Before you watch it, I want to assure you that all of my eye-rolling was for fun. I don’t actually do that with him. 😉 Working with Derek has been the greatest gift, and he is an excellent CEO and partner. And…sometimes (let’s keep it real) there is conflict.

How do we keep it all in check – running this business together, living together, raising kids together? To really know what it’s like being me (ha!) watch this week’s funny video now:

The truth is that we do disagree sometimes. And that I don’t always like it when he pushes back in his role as CEO.

But let’s face it. I need a yin to my yang, and sometimes a yang to my yin, ya know?

The lesson for you here as you grow in your role as business owner and visionary is the importance of giving yourself an intelligent sounding board that isn’t always going to tell you what you want to hear.

(This does not have to be your partner or spouse, of course…but it can be, and Derek and I both agree that this can be done quite successfully, when you follow some parameters.)

I love what Derek said about being clear about which hat he’s wearing, and I can attest that the biggest challenges arose when we hadn’t quite figured this out yet.

As long as we are both clear, in every situation, whether we are in “Work Fabienne and Derek” mode or “Personal Fabienne and Derek” mode, it works. And it’s (mostly) very fun.

And what I love the most is that at the end of the day, we can put our feet up together and celebrate the amazing people we serve (you) and the work that we do together (being of service to you).

Hope this helps a bit.

Hey, tell me in the comments, if you wouldn’t mind sharing honestly…

What specific challenges have YOU had with working with others in your business (your spouse or otherwise) and how did you resolve them? What worked for you?

I’d love to hear your thoughts and for you to share the wealth with our community.

Here’s to powerful partnerships!

P.S. This is a small tip for you, even if you don’t work with your spouse:

I know all too well that as a business owner, your work can be all-consuming. What I’ve learned though is that sometimes, it’s just best to leave your work at the door, so you can connect with your partner about all the other things happening in your life. Usually, no small children will be harmed if it waits til tomorrow. Don’t always make it about work. That’s too boring and annoying… 😉

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Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

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