You’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if they niche themselves too much, they’ll narrow down their prospective client pool too much. As a result their marketing is less than compelling and doesn’t pull ANY clients in.
We now know that being a generalist is not Client Attractive, quite the contrary, because EXPERTS make more per hour than generalists, the media is ONLY looking for experts and not jacks-of-all-trades, experts stand out in the marketplace and it’s much easier to market to a specific group than it is to a whole bunch of different people. Otherwise, our message isn’t compelling enough and we don’t catch anyone’s attention. More ￫
Relationships, like never before, are the heart and soul of your business and the foundation for your success. Sadly, far too often entrepreneurs enter into business relationships without a full understanding of the purpose of the relationship and without the proper structure. In this month’s Special Topic call, we’ll reveal the most common mistakes made by entrepreneurs in their affiliate relationships, and how to avoid them, how having an affiliate program can be a large part of your marketing strategy, what kind of joint venture partners you should be looking for and the number one most neglected detail of any partnership. If you’re wondering how to increase your business with affiliate relationships, do whatever you can to be on this live call.
Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business. More ￫
Thank you for your incredibly heartfelt birthday messages this past week. I’m humbled to receive all this love and I am so happy to have you in my life. For years I’ve been dreaming about how to make this milestone birthday memorable (you should have heard the ideas!) In the end, Derek and I ended up creating the most magical, warmest and most fun event I could have imagined. More ￫
The quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet. More ￫
Following up on leads is 90% of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what’s the point of it all if you don’t follow up on the leads you DO have? This was a major obstacle for one of my clients this week and a shift was created when I shared the Low Hanging Fruit List with her. More ￫
Quote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer
I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones. More ￫
When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”. More ￫
Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.
Join me for a LIVE Video Presentation where I will be teaching you my proven process to master your Inner Game.