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The Client Attraction Blog

Your clients actually like to be challenged

Fabienne Fredrickson
August 13, 2015

My students in the Client Attraction Business School have a term that they use for the interactions they have with me.

They affectionately call it, “The Fabienne Stretcher”.

It makes me laugh. What they’re referring to is what happens when they come to me with a nice, respectable goal for what they want to accomplish in their business.

For a split second, they feel stretched, slightly beyond their comfort zone, but they also smile…

They smile because, as I’ve learned, everyone actually likes to feel just a little bit challenged. It makes them realize you believe in them and in their ability.

And because of it, they play a bigger game.

And create uncommon results, year after year.

And, in the end, that’s why they stay with us and keep coming back, as is the case with the woman I mention in the video.

An unexpected stick strategy, would you agree?

So my question for you this week is this:

How do you challenge your clients? If you were to challenge your clients to play a bigger game, how would you stretch them a little bit more?

I’d love to read how you use this in your business and how you could do more of this with your own clients. Please leave me a comment, OK?

Thanks so much for reading and watching. I am so happy to have you in my life and in our community.

You’ve got what it takes. I believe in you.


p.s. Hey, speaking of stretching you and your results to the next level… Just a friendly reminder that Early Bird tuition for the 3-day Mindset Retreat goes up tomorrow, Friday. Want to spend 3 days with me to permanently upgrade your mindset (and results and income and how big you play)? The Mindset Retreat is the place you do it and the time is October. Here’s where you sign up for HALF-OFF tuition, but only until tomorrow. Enjoy!

The 7 surefire signs of clients to avoid

Fabienne Fredrickson
September 3, 2010

You’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if they niche themselves too much, they’ll narrow down their prospective client pool too much. As a result their marketing is less than compelling and doesn’t pull ANY clients in.

We now know that being a generalist is not Client Attractive, quite the contrary, because EXPERTS make more per hour than generalists, the media is ONLY looking for experts and not jacks-of-all-trades, experts stand out in the marketplace and it’s much easier to market to a specific group than it is to a whole bunch of different people. Otherwise, our message isn’t compelling enough and we don’t catch anyone’s attention. More

How to Optimize Your Affiliate and Joint Venture Relationships So They Actually Work!

Fabienne Fredrickson
September 2, 2010

Special Topic Relationships, like never before, are the heart and soul of your business and the foundation for your success. Sadly, far too often entrepreneurs enter into business relationships without a full understanding of the purpose of the relationship and without the proper structure. In this month’s Special Topic call, we’ll reveal the most common mistakes made by entrepreneurs in their affiliate relationships, and how to avoid them, how having an affiliate program can be a large part of your marketing strategy, what kind of joint venture partners you should be looking for and the number one most neglected detail of any partnership. If you’re wondering how to increase your business with affiliate relationships, do whatever you can to be on this live call.

This call is ONLY for Inner Circle members. Not a member yet? Join now to access this call with Fabienne’s FREE 2-month Client Attraction Inner CircleMembership trial (plus a small shipping/handling fee).

When you join, you get access to monthly Q&A calls with Fabienne AND well over 3 years worth of special topic audio, transcripts, forum posts and bonus calls with Fabienne each and every month.

To Market or Not To Market: The Double-Edged Sword of Self-Promotion

Fabienne Fredrickson
August 27, 2010

SwordHave you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business. More

One of the greatest, most meaningful nights of my life: Celebrating my 40th birthday with my closest friends and family

Fabienne Fredrickson
August 23, 2010

Thank you for your incredibly heartfelt birthday messages this past week. I’m humbled to receive all this love and I am so happy to have you in my life. For years I’ve been dreaming about how to make this milestone birthday memorable (you should have heard the ideas!) In the end, Derek and I ended up creating the most magical, warmest and most fun event I could have imagined. More

It Ain’t Over Til It’s Over (Especially When You’re Closing The Sale)

Fabienne Fredrickson
August 6, 2010

The quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet. More

A revelation I keep having about success in business…

Fabienne Fredrickson
July 17, 2010

So, I got an email this morning and then a call from one of my yummy Sapphire clients today.

She was shocked, a little dazed and kinda surprised.

She got her P&L statement from her accountant yesterday. More

Focus on the “Low Hanging Fruit”

Fabienne Fredrickson
July 16, 2010

Following up on leads is 90% of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what’s the point of it all if you don’t follow up on the leads you DO have? This was a major obstacle for one of my clients this week and a shift was created when I shared the Low Hanging Fruit List with her. More

What All Millionaire-Entrepreneurs Have In Common (It’s Way Simpler Than You Think)

Fabienne Fredrickson
July 10, 2010

Quote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer

I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones. More

To Turn More Prospects Into Paying Clients, You Must Motivate Them!

Fabienne Fredrickson
July 2, 2010

When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”. More

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