Fabienne Fredrickson – Small Business Coaching Expert
How long have you been doing what you do and how did you get to be a Client Attraction Mentor?
To answer this question, it’s probably best that I share with you a defining moment and resulting “compelling story” that brought me to where I am today, coaching people like you on exactly what to do to get new clients consistently.
That defining moment in my life happened in late 1999. A few months before, I had quit my corporate job and had started a private nutrition practice out of my tiny apartment in New York City. I got clients right away, but not as many as I needed to pay the rent.
One day, in the middle of the night, I woke up in a pool of sweat. All I kept saying to myself is, “What have I done?! Why did I leave my well-paying corporate job just to struggle to get clients? How will I pay my rent if I don’t get any more clients FAST!?” I tossed and turned, and called my father in the middle of the night. He sat quietly listening to me. After I explained everything, he said, “Fabienne, if there’s one thing I know about you, it’s that when you want something, there’s nothing that’s going to stop you from getting it. So just figure out how you’re going to get clients, and then go and do it.”
At that very moment, I made a commitment to immerse myself in absolutely everything that had to do with getting clients. I read every book on marketing and networking I could get my hands on. I took every course that was available. I essentially decided to become a mini-expert on how to get clients.
Lo and behold, within less than 8 months, I had filled my private nutrition practice to full capacity: 31 clients.
During this process, I had an epiphany! The thing that I enjoyed MOST about my practice was actually the marketing, not teaching clients how to cook brown rice.
Soon, my nutrition colleagues heard about my success and started taking me to the side and saying “Fabienne, how do you have 30 clients in less than a year and I have only 3? What am I doing wrong? Can you help me?” I’d give them two or three things to do and told them to call me in a few weeks to tell me how it went. Virtually every time, the nutritionist called me back a few weeks later saying “Hurray! I got a new client!!!!”
I have since made a commitment to dedicate the rest of my professional life as a small business marketing coach to helping other self-employed, sole practitioners, get more clients in record time through my workshops, products, masterminds and VIP private consulting days.
Since then, I’ve worked with thousands of private clients, spoken in front of countless groups, and have created The Client Attraction System™; a series of 10 important practice-building steps every sole practitioner needs to apply to get more clients, in record time.
Who are your clients exactly?
I work with people just like you in private practice and other independent professionals who are really good at what they do; however, have never been taught exactly how to attract clients or set up systems so they ALWAYS attract clients. That said, the professions I’ve worked with run the whole gamut.
|Acupuncturists||High Performance Coaches||Personal Shoppers|
|Alexander Technique Teachers||Holistic Health Counselors||Personal Trainers|
|Aromatherapy Practitioners||Image Consultants||Photographers|
|Attorneys||Interior Decorators||Professional Organizers|
|Business Coaches||Life/Personal Coaches||Professional Pet Sitters|
|Career Counselors/Coaches||Marketing Consultants||Professional Voice Teachers|
|Caterers||Massage Therapists||Real Estate Brokers|
|Cold Calling Trainers||Nutritionists||Research Specialists|
What happens if you haven’t yet worked with people in my field?
As a small business mentor, I have worked with thousands of clients in a wide scope of private practice and “independent” industries. Most likely I have worked with people in your field. Yet, I have to share with you that if I haven’t, you are not at a disadvantage, quite to the contrary. Here’s why: people in your field are probably ALL doing the same things to attract new clients. I’ll guess this creates a lot of repetition. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their Client Attraction process and give them resources they’d never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting the clients.
How are you different from other “business coaches?”
Although we will occasionally touch upon time management and other “business coach-y” things, you have me as a Client Attraction expert and consultant. I ONLY work with sole practitioners and very small businesses. In other words, I don’t consult with people in mid-sized companies or large corporations and I’m not a Jill-of-all-trades-coach. I refer those businesses to other coaches. What that means to you is that I am very focused on anything and everything that works for the sole practitioner. Because my focus as a small business coach is very narrow, what you get with me is no-nonsense, undiluted expertise on what works for independent professionals. I’ve simply become an expert at this stuff and that’s why my clients, groups and customers get great results (and I throw in a healthy dose of compassion, humor and encouragement, which ALWAYS helps!).
What type of personality do you work best with and what is expected of me?
This Client Attraction workshops, products and programs were created for people who are absolutely excited and deadly serious about getting more clients and ending what I call “the 3:00 a.m. sweats”, meaning, not waking up in the middle of the night anymore saying, “how will I ever get a full practice?” They were created for you to put systems in place within a few months (sometimes weeks!), which will eventually lead you to getting all the clients you need–not three, four, or many more years, which is a conservative estimate on the traditional time it takes to get a full practice.
Being a high achieving go-getter myself, I’m known to work best with other high achieving go-getters who are super-ready to get going and just want to know exactly what steps to take to get clients.
Consider what you’ll do with me to be an action learning course. You will be expected to take serious and consistent action during your entrepreneur coaching. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: more clients, consistently and in record time.
For what type of professional is this program NOT going to work?
Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)
The Client Attraction programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get next month’s rent check or mortgage payment.)
If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favors:
- Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide a little more peace of mind. Mostly, it will de-clutter your mind enough to focus on your Client Attraction assignments and the BIG picture. Once you start seeing the clients come in regularly as a result of our work, you can then start reducing the hours you work at that other job and focus on your own practice.
- Sign up for the free Client Attraction tools over email (Click here to subscribe.) The free information will get you started towards your goals until you’re ready to work with me one-on-one.
- Make a point to listen to the free teleclass seminars at the bottom of the ezine. These seminar downloads will give you a LOT of things to think about.
Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)
Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?
What exactly is The Client Attraction System™ and what does it include?
Attracting a consistent stream of new clients begins with understanding what interests your ideal client; what their major struggles are, and what will make them buy your services. Then, it means taking serious action on it. Here’s what the System gets you to do:
- Make Client Attraction a priority
We examine when in the day (and how) you are making time for marketing and Client Attraction, make room in your schedule, prioritize your daily task lists, schedule in follow up time, put a pause on non-essential “leaks” in your marketing bucket, so you can fully invest yourself in growing your business. We then cluster your client days, business develop days and days off so that you make the most of every minute you have. Essentially, we clear the decks for what’s most important.
- Strategize your unique positioningWe will examine exactly where you are positioned in the marketplace, what your “compelling story” is, what will motivate prospective clients to work with you, what makes your services unique, who your competitors are, what makes you different from them. We will also spend time with figuring out what you offer specifically in terms of results and benefits to clients.
- Craft your client profile Together, we will find out exactly who your ideal clients are: the WHO, WHAT, WHY, HOW of what makes YOU their problem-solver, as well as the best ways to reach them in large numbers and inexpensively.
- Construct your compelling marketing message In this section, you will find out how to craft a marketing message, tagline and elevator speech that grabs attention, making people call YOU as opposed to you chasing after THEM.
- Package what you know and do We take stock of your services, what you offer, what you know and turn these into irresistible programs, packages and systems that make prospective clients sit up, take notice and want to work with you. We also look at positioning what you offer in packages and programs, how to price your offerings so they sell themselves and bring you more money than you’re currently making.
- Create PULL marketing materials Here, we will have you see that it doesn’t work to PUSH your services and get you to start PULLING your clients in with specific materials and techniques that REALLY SPEAK to them.
- Get out there in a BIG way We will share with you the crucial know-like-and-trust-factor and start educating your environment and personal advocates in how to send you referrals. We will also examine everything you need to do to get out there getting clients and to stop hiding behind your desk.
- Create your Marketing PIE We will spend considerable time “fishing where the fish are” and putting together an extremely specific plan to reach your ideal clients, using your compelling marketing message, and do this easily and inexpensively. This includes referrals systems and strategic alliances. Once that plan is in place and running smoothly, we will add different marketing arms to it to increase your client base consistently.
- Become a master of Closing the sale It won’t serve you to put so much effort into marketing and Client Attraction if you don’t know how to close the sale properly. Here, we take you step-by-very-specific-step through the Soft Close that wins them over every time. This step alone will start making you more money than you’re making now.
- Implement systems for consistent action and results There is never a time you will stop marketing completely–unless you want to not have clients. The good news is, we will implement true systems to make sure it’s never time-consuming or full of effort. The systems we put in place will almost run by themselves and soon, you will be literally picking up the phone and signing on new clients you didn’t even know. Congratulations!!! Your Client Attraction System™ is fully in place and you’ll never have to worry about clients again.
These are the steps of The Client Attraction System™ that I’ve created after working with thousands of independent service professionals over the last 8+ years to help them attract all the business they needed with these small business marketing strategies.
In addition to these 10 categories, you will learn hundreds and hundreds of things to manage clients more easily, to make your time work for YOU, to close the sale without feeling like you’re selling, to work smarter not harder to eliminate the fears and self sabotage holding you back, and set up systems for making more money in your actual business AND in your Client Attraction efforts.
Does this really work?
Yes! The result of our work is an approach to marketing your services that, over time and with your dedication, works consistently to attract all the clients you need. (See Client Testimonials)
What results can I expect?
You can expect to:
- Hone in on the EXACT clients or patients that will pay you what you’re worth, get great results and send you referrals
- Create a compelling marketing message that will make your ideal client say, “Wow, that’s exactly what I need, can I have your card?”
- Make your service stand out in your industry and in the marketplace
- Have created a Client Attraction strategy within the first three months
- Get proven ways of educating your environment so more than just your clients are sending you referrals
- Set rates that sell
- Create packages and programs so your clients stay longer and get better results, write you compelling testimonials, and have you make more money
- Learn how to handle your clients (and your time) more efficiently so you actually have time for MORE clients and more revenue
- Get out there and network effectively (for once)
- Reach your ideal clients in large numbers and inexpensively
- Work smarter at building your practice, not harder
- Close the sale without ever feeling sales-y
- Become an expert in your field (and be perceived, and paid, as such)
- Create new goals for your business every 90 days to keep pulling yourself into your future as opposed to pushing so hard
- Stay accountable to these goals and achieve them
- Set up referral systems
- Create power referral partnerships and strategic alliances
- Get proven techniques you can apply right away to not have to reinvent the Client Attraction wheel on your own
- Receive specific tools for you to use: “just add water”
- Create greater exposure and visibility for yourself and your practice
- Learn time saving techniques that will dramatically cut down your learning curve
- Make more money than you’re making now, while enjoying being in business for yourself even more than you’re enjoying it now
- Implement systems so you consistently market your services easily and can finally stop struggling to get clients, for good.
Can I contact some of your former clients to see what it’s like to work with you?
Yes, I encourage you to! Please go to the Client Testimonials page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me and my programs.
How quickly can I expect results?
Obviously, this depends on how long you’ve been in business and how much you put into the assignments that we give you. That said, virtually all clients see results within the first couple of months in the form of new clients or new prospects, clients who stay longer, more revenue, turning more prospects into paying clients and more referrals from these clients.
How can I guarantee myself that I will get more clients, in record time?
Do all of your assignments and fieldwork. Be totally focused on Client Attraction (although it will feel like it when you see the results). Understand that it’s not a “quick fix,” it’s not magic and it takes up to a year for you to plant all the seeds and for those seeds to grow into the fruit that you can enjoy. All my clients who have diligently applied every step of The Client Attraction System™ have successfully grown their businesses, in much less time than they would have on their own AND have made more money than they’ve made doing what they do.
Will I recover the investment I put into this coaching program?
Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only one new client. I want you to stop reading for just one moment to ask yourself, “What is a new client worth to me, and what is the average revenue I make from the lifetime of that one client?” Chances are, that amount will more than cover your entrepreneur coaching investment. Most likely, you will make 10 times what you invested in this program in the next 3 years. The information and skills you learn with The Client Attraction System™ will net you 100 times what you invest in the next 10 to 20 years…something to think over.
What you’re regularly getting with this program (and my coaching) is what I call a series of PINGs or AHAs! that will move your business faster than you would on your own. Expect to get a lot of these as well as the resources you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more revenue, more profit, more clients, not just more “information.”
Fabienne, based on everything I’ve read and heard about you, I know you’re the one I want to learn from. What are my options for getting started with you?
Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals…
For nearly 8 years, I offered private coaching programs that were exceedingly successful, and worked with hundreds and hundreds of clients in 5-month, 6-month and 8-month programs. I no longer offer these multi-month programs and am now offering more intense programs to create even better results, FASTER.
To get started with attracting and keeping more clients, make more money and have more time off, here are the different programs and products I’ve created for you:
- We highly recommend that you start with the Client Attraction Home Study System™. It contains absolutely ALL the basics to help you make Client Attraction a priority, get clear on your positioning in the marketplace, craft your ideal client profile (and niche), create a compelling marketing message that PULLS clients in, package what you know, what you offer and what you charge so clients stay longer (and you make more), create PULL marketing materials, get out there in a BIG way, create your easy-to-implement marketing plan, become a master of closing the sale, and implement systems for consistent action and results. This is a Must-Have and will show you step-by-step exactly what to start doing—and stop doing—in your marketing, in order to have more clients, consistently, starting today. www.theclientattractionsystem.com
- With your purchase of the Client Attraction Home Study System™, you receive 2 free months of membership in the popular Client Attraction Inner Circle which includes 2 biweekly calls with me each month, one income-generating Special Topic call, one Q&A call, audios, transcripts, open call-in laser coaching days with me, and CD’s delivered to your door. After the first two trial months, members continue to automatically receive coaching from me at a low monthly fee, unless you tell us otherwise. This program pays off BIG, especially at such an affordable rate. http://www.clientattraction.com
- Once you’ve worked through the thorough basics of the Client Attraction Home Study System™, and enjoyed the accountability, resources and support of the Inner Circle, leapfrog your business to the next level by attending the Client Attraction Marketing and Mindset Breakthroughs Workshop In just 3 days with me and a roomful of other high-achieving go-getter solopreneurs, you’ll shift the way you work, manage your time and priorities; you’ll create compelling marketing so that prospects call YOU; you’ll begin delegating, outsourcing and completely systematizing your business; you’ll learn the secrets to closing the sale authentically and without fail; you’ll set up additional ways of making money (passive AND leveraged income); you’ll learn my tricks for manifesting your ideal business by intending, committing and believing you can have it; and finally, you’ll master the INNER game of Client Attraction by eliminating the excuses, fears and behaviors that are currently sabotaging your success. This Workshop will show you how to attract a LOT more clients consistently, make a LOT more than you make now, while having a LOT more time off. www.clientattractionworkshop.com
- At each workshop, I invite those who want exclusive and personal coaching with me to implement the workshop strategies to apply for the Client Attraction Private Mastermind, a yearlong program to radically skyrocket your income. We meet three times per year for 2 days, have monthly accountability and resource calls, and give you many emergency sessions to get you through your toughest questions easily. You also get to come to the live meetings and the next workshop with your spouse or key employee at no cost. This program creates the most results BY FAR, as you have me for an entire year to work directly with you on YOUR business. Applications are available at the workshop as attendance to the workshop is a prerequisite to membership in the Private Mastermind.
- High-achieving go-getters who want to move extraordinarily fast in building their Client Attraction systems can also contact me to apply for the Client Attraction VIP Private Consulting Day, just you with me. If accepted, we’ll spend a whole day in-person strategizing ways to create more programs and products, more ways of making money, and systems to have your business run like a well-oiled machine. In essence, I do a lot of the work for you. I also pull the curtain aside and let you see EXACTLY how I run my own business so you can model my systems and do the same thing yourself. To hear more details and send it your application for my review (I don’t select everyone, so I cherry pick my clients. Email my team at email@example.com for an application.)
OK, I know which program I want. How do we get started?
Great! Did you know that one of the most prominent characteristics of successful people is that they take action? They take educated risks, are decisive, take action, and they move forward towards success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.
Here’s what you do: just click on the info page links above or if you have a question, give my support team a call at 1-866-RAINMAKER or email my team at info@ClientAttraction.com and we’ll be happy to answer any questions you have. I can’t wait to meet you in person or on the phone to get you started on your path to more clients, more income and more time off to enjoy it all!
If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solutions for me?
A way to sample The Client Attraction System™ is by subscribing to the weekly email newsletter. “The Client Attraction” email newsletter provides you with proven tips, the latest tools and powerful techniques from our Client Attraction Coaching Programs. It is a must for anyone who wants to attract high quality clients on a consistent basis. Subscribe here.
OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?
Good, sounds like you’re ready to be pulled into your future! Yes, if you have a couple of questions, just email my team at info@ClientAttraction.com or call us directly at 866-RAINMAKER and we’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed and am honored to be the one to help you. Let’s get going!