Sometimes, it's best to not reinvent the wheel or "fix what ain't broke," as the saying goes. Let's say you have several clients you absolutely LOVE. You want more of the same, right? Well, then one way to get more of them is to look at where all of these clients have come from.
Perhaps it's a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center Of Influence, or a referral from a specific client. It's important to see where your clients have come from so that you can do more of the same.
Avoid focusing too much on what hasn't helped you attract many clients, but rather, what HAS worked really well in the past. That's what you want to focus on.
One way to keep track is to set up a system for this (isn't EVERYTHING about systems??). :) Each time a new private coaching client signs up to work with me, they fill out a section of my Welcome Packet that says "Whom may I thank for your referral?" This is a great way to keep track, because you'd forget to ask, but they won't when it's in the material they have to fill out.
I also use a column in my bookkeeping sheet that I've labeled "Referred by" next to the client's name and in that column I note who referred that person, where I originally met them, or what talk they came to hear. At the end of the quarter or the year, it helps me to eliminate the marketing efforts or networking groups that aren't working and focus on the ones that are.
This also has the added bonus of tracking which referral sources have given me the most leads and reminds me to thank them appropriately for each and every referral with a thank you note or a gift.
YOUR ASSIGNMENT:
Start tracking where your clients come from so you can continue marketing there.
Ask each and every client whom they were referred by or where you met.
Create a worksheet to keep track of this.
Review this often to see what's working and what's not.
Focus on (and do more of) what works and eliminate the efforts that don't produce results…
About the Author:
Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.
Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System™, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.
Fabienne is also the celebrated author of the Client Attraction Home Study System™ entitled "How to attract ALL the clients you need" and "The Secrets of Networkers™", both available on the www.ClientAttraction.com Online Store.
Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.
Fabienne's motto about filling one's practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who've never had real success to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.
She is a well known and respected expert on marketing for small businesses and coaches clients internationally to attract more clients, in record time, every time.
Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.