Stumped? Here’s the simple theory behind what causes confusion | Client Attraction

Stumped? Here’s the simple theory behind what causes confusion

Fabienne Fredrickson
May 19, 2015

Confusion-SmallNo matter what level of business you have achieved, chances are you will feel confused several times along the way. It happens throughout your business growth at nearly every substantial transition. I recently learned the theory behind why confusion sets in, which is what I’m going to share with you today.

First, let’s take the word confusion and imagine cutting into two pieces. You are actually confused when different concepts get fused together. This happens when your old paradigm is not fully integrated with your new paradigm. Your business model is “out of sorts” in a way and things are not aligned to work most effectively.

Your mind is made up of different parts. The Einstein brain is the right prefrontal cortex and the Frankenstein brain is the left prefrontal cortex. What happens when you are trying to multiply your business results? The lack of alignment triggers your Frankenstein brain, which includes your ego. That’s how the panic point or terror barrier gets activated.

This is where you start to doubt yourself. You might get tripped up as you realize you don’t have enough self-esteem, the knowledge or the resources you need. As a result, you can end up going in circles, feeling confused about what your next move should be. You might feel stymied, stuck and unsure of which way to go. So, you get stalled and stagnate until you can figure it out.

Another way to look at this problem is by thinking about your future self pulling you into the future while your past and ego are working to keep you where you are. You’re being pulled in two different directions. Or you might see this as an internal tug of war. This is why you end up going in circles, feeling confused and not sure how to find your way out or move forward.

When I look back at my own journey, this has happened every time I was about to get to the next big level. Not necessarily the small steps, but the really big jumps in growth and expansion. So, if this sounds terribly familiar, take heart. You may in fact be on the verge of a large growth spurt, bringing you to a totally new level never before achieved.

Keep in mind that everyone goes through this. People don’t move ahead without experiencing a little confusion. When the clarity finally shows up and the clouds clear, your self-esteem builds and you know what to do next. Congratulations for reaching this plateau and then moving on to reach new levels in your business life.

Your Client Attraction Assignment
If you are stuck and feeling confused, there are a few things to do to move past this phase. 1. Ask your accountability buddy (do you have one?) to see if he or she has any suggestions. 2. Speak to a mentor if you have one who might provide some insight for you. 3. Find a couple of books that can help you figure out a solution to your struggles. A little education can go a long way to clear up confusion.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit for more details. To speak to an enrollment coach, click here.

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