Four questions you need to ask yourself when writing to attract clients

Four questions you need to ask yourself when writing to attract clients

Fabienne Fredrickson
July 7, 2014

Writing great sales copy that gets clientsTo get clients, there is a certain degree of skill when it comes to writing sales copy. Finding out what makes sales copy great can dramatically change the number of people who convert from lookers to buyers.

At, there are four key questions we keep in mind when writing copy to attract new clients. When I wrote the sales page for my Get More Clients event, I spent a lot of time thinking about exactly how I wanted to communicate with my prospects on that sales page. These are the four questions I kept in mind.

Four questions you need to ask yourself when writing to attract clients:
1. Who is your ideal client is and what matters to them?
2. What is the problem that keeps them up at 2 a.m.?
3. What are the different pain points regarding that problem they struggle with?
4. What solution would your ideal clients pay anything to get their hands on?

Lastly, keep in mind the end benefit of what you are selling. This is what people crave and what will help you get clients. Don’t fall into the trap of talking about your method. Most people don’t care how you get them there nearly as much as that you can help solve their problem.

These questions give you a model to work from and you can use it whether you are writing online copy, a sales letter or an email. In other words, they will help you no matter what the sales copy is for. This a great resource for understanding some of the key points to touch on when presenting your offer to prospects who are considering buying from you.

Your Client Attraction Assignment
Ready to write some sales copy? Do your homework of gathering all the information you need first before you get started. Then you can refer to those details and plug them into the template, which will make the writing go so much more smoothly.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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    I want to learn how to attract clients to my Life Coaching business. After the webinar, I will attract 3 paying clients for the month of July 2014 and 5 additional clients monthly with at least a weekly session or monthly commitment.

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