How to focus on your budding niche, but still appeal to a broad range of clients

How to focus on your budding niche, but still appeal to a broad range of clients

Fabienne Fredrickson
January 27, 2014

client-attraction-niche-secretsHave you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular niche.

Discover If You Have a Niche
First, here’s how to notice if you’ve got a niche starting. Take a look back at all your clients so far and ask yourself these questions:

  • What made them call you?
  • What did they need help with?
  • Why did they choose you?

You can also ask these same questions about people who contacted you, but for whatever reason did not sign on with you. Often helpful trends can be found in both groups.

Create an Ideal Client Profile
Next create a profile of who seems to be your ideal client. Write it all down like you are describing a real person who needs your help and can benefit from what you do. This step will help you get clear on how to find clients that fit this niche.

So, for example, Mary is a raw food coach. What she noticed doing this exercise is that several clients came to her looking to compete athletically and prepare on a raw food or vegan diet. This is something Mary herself had already done which is why she was naturally attracting these people.

Once you recognize the niche you have growing, the question becomes, how do you talk about this with people and in your marketing materials?

A Script with Generalist Appeal and Niche Specifics
As you are networking, writing your warm letters or speaking, you can say, “I work with all sorts of clients, from people who are simply interested in introducing more raw foods into their lives, to people who want to lose weight. But I also have a growing specialty in helping people who compete in sports to do this successfully on a raw food diet.”

What you are saying between the lines is, “I’m a generalist, but have a growing specialty.” This allows you to niche slightly without have to completely redo all your marketing materials to find clients.

Your Client Attraction Assignment
So, if you have a nagging suspicion that you have a niche starting, practice saying, “I work with all sorts of people and I have a growing specialty in…” Try that and see how it helps you find clients who are seeking your niche, but keeps your options open for those who want general services as well.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

  • Great information, we all can benefit from each every step you have shared. I have booked marked this page, for my future references, great ideas to use effectively…

  • Fabienne, at the risk of being labeled a heretic, I’d recommend starting with a niche, then leveraging success there to take you into closely related ones. It’s so much easier to stay focused on a narrow niche, market deeply there, then expand. Identifying it at the outset is key, and should be a primary step in your business plan.
    Nice post!
    Steve Faber

  • This is such a difficult task for me. I feel like I help people fix their Life. But does that mean I’m a Life Expert? That sounds so funky, but it’s true. I help people REmix their Lives so they make healthier choices and create time and money freedom…

    I’m sitting here just kinda stuck! lol

    It’ll come to me. Maybe I’m thinking too hard.

    Thanks again, Magical Fairy Fabienne!

    • You might be thinking too hard Tera! 🙂 I would take a good look at what some of your favorite ideal clients have had in common, and see if you can find some similarities there. That might be the start of a niche. Then be okay to just sit with it and see how it feels.

      • “Be okay to just sit with it and see how it feels”. Yes, OK! Thank you. What a necessary and transformative exercise!

        • It was “hard” because I was making it hard!
          Step by step, I’ve broken it down to get to the answers. Looking at past invoices, I asked:
          1) Who are my ideal clients?
          2) Why are they favorite/ideal?
          3) What are their characteristics/qualities?

          Getting there!

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