How to extend client relationships with a maintenance package

How to extend client relationships with a maintenance package

Fabienne Fredrickson
October 7, 2013

coaching-maintenance-packagesDo you offer coaching or a service that you know your clients would benefit from once their first package has been completed? Maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.

Many people have a hard time knowing how to approach this or feel guilty asking clients to sign up for more sessions. But I’m going to help make it easy.

Come from a Place of Serving
First, don’t come from a place of trying to get more. Instead, come from a place of serving. You know I talk about loving your prospects and clients. When you love your clients, you feel like if they don’t work with you, there is a disservice.

Refer Back to the Intake Form
One of the easiest ways to do this is based on the Intake Form. Have new clients fill out the intake form, detailing everything that is not working well in their lives–all of their struggles, beliefs, fears, etc. Make it easy so they can just check them off rather than having to think them up.

Review the sheet, then ask the person, “Of all of these, which are the top three that get in your way most often?” Those are the three items you start with. Once those have been addressed, you can go back to the list and ask, “What are the next three you want to work on?”

Care Enough for Your Clients to Take Them to the Next Level
This way, it’s not about taking more from them or getting them to sign up for more sessions. It’s really about caring for them enough to say, “Okay, we did the three most critical ones. Now, what are we going to work on next? Let’s pull out the original form and see the next three items on the list.”

There is always more to clear. I’ve done so much work on this myself, yet there is no such thing as personal growth and development nirvana. There’s always more stuff to clear because “each new level has a new devil”.

Your Client Attraction Assignment
Does your intake form have a place for clients to list their struggles or check them off? When done right, your intake form will help your clients decide they want to do more work with you.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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