Small Business Online Marketing, Key to Building Your Client List - Client Attraction

The key to building your list: Irresistible Free Offer

Fabienne Fredrickson
July 17, 2013

gift box on whiteIf you are working to build an information marketing business online, there is one key piece of the puzzle that everything else builds on – the Irresistible Free Offer (IFO). Creating an Irresistible Free Offer helps you build your list of contacts so you have people to markets your goods and services to. To get the most from the IFO, you need to come up with something your target market has a very strong desire for.

Think about what your ideal clients need most. What problem wakes them up at night with the 3am sweats? What solutions do they crave?

Your IFO can be any of the following formats:

  • Free audio program on CD like I have
  • Free report
  • Free checklist
  • Free ebook
  • Free assessment
  • Free home study program

There are so many types of Irresistible Free Offers to choose from, so pick the one that will best fit your business. Go with your strength and what you feel your ideal clients will most likely want. What’s great about the IFO is that it gives prospects a sample of what you are all about, the services you offer and how you can help them get their needs met.

The next decision for your information marketing business is how you tell people about your IFO. Since people have opted into your marketing funnel by requesting your IFO, you know they are fairly good prospects.

I talk about list building frequently and so does Derek, but here’s a brief refresher with a list of ideas that work great.

  • Speaking
  • Webinars
  • Teleclasses
  • Joint Ventures
  • Telesummits
  • SEO content
  • Blogging
  • Facebook ads

Some clients choose the list building method for their information marketing business that most appeals to them. Another way is to simply go with the easiest option so you can get started right away.

Your Client Attraction Assignment

If you haven’t created your IFO yet, it’s time to get started. You can poll some of your current or past clients to get a good feel for what your ideal clients really need. Once you know what information you want to share, select the format (free report, audio on CD, etc.). Then decide how you’ll let people know about it and you are on your way to building a great list for information marketing online.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

Get Started Today


Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

Join me for a LIVE Video Presentation where I will be teaching you my proven process to master your Inner Game.

Sign Up!

Next Live Event

Mindset Retreat™

November 14-16, 2016 • Ft. Lauderdale, FL

Next Webinar

How to Master Your Mindset

Live from your home or office


Sign me up for my audio CD!

Find out how to use my step-by-step Client Attraction methods so you can be a success.


Get in touch with us by filling out the information below and one of our caring Enrollment Coaches will be happy to contact you to set up a time to chat and see if we can help…