Three simple strategies to find clients in a small town

Three simple strategies to find clients in a small town

Fabienne Fredrickson
March 27, 2013

OLYMPUS DIGITAL CAMERAWondering where to find clients if you live in a small town? Sometimes it can be a struggle when you live in a rural area. There are three different approaches I want to share with you to help you attract all the clients you need from your home town and a nearby city.

Where to Find Clients Approach #1 – Online Marketing. Concentrate on building your online presence locally and for the nearest city. You might try any of the following to help improve how easily you are found on the web:
1. Try a Google Adwords campaign including your town and the nearest big city as part of your set up.
2. Use your town or nearest city in your blogs and as part of your keywords to attract local business.
3. Try directories like or other local listings where you can be found.

Where to Find Clients Approach #2 – Network As Much as Possible. Look at joining networking groups in your own town and in the nearest big city. Even if you can only travel once a month, you might be able to hit more than one meeting to maximize your drive time and gas expense. You could visit a BNI meeting in the morning, a lunch meeting mid-day and a happy hour chamber of commerce event all in one day.

If you could do this a couple of times a month or even once a week, this would work wonders for your business. Look for monthly association meetings too which are a great way to make valuable connections. Network like crazy, but do it efficiently if the drive to the nearest city is time consuming.

Where to Find Clients Approach #3 – Use the Warm Letter Campaign. Send out a monthly warm letter to absolutely everyone you know to get the referral system working. This is a snail mail letter which I talk about at length in my Get More Clients program.

People know a lot of other people. By jogging their memory with a letter about what you’re doing, they can think of someone who could use your service now and refer them to you. It’s just the price of a stamp, so send that letter to everyone.

These are the answers to getting more clients in a small town or a rural area. Now you know where to find clients. You just have to take a “no more excuses” approach to be super active and get out there in a big way.

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Have you written your first warm letter yet? This is a powerful tool no matter where you live. When you let people know what you are up to and how you have helped others, they will start to think of people who could use your service. You can even share testimonials or your success stories. Don’t be shy – you are spreading the word about your business rather than keeping it a secret. This is where to find clients – the more you talk about your business, the more people you can serve. It’s that simple.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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