Simple steps to create a free report as your irresistible free offer

Simple steps to create a free report as your irresistible free offer

Fabienne Fredrickson
March 11, 2013

irresistible-free-offerAre you struggling with what your Irresistible Free Offer (IFO) should be? Don’t worry, that happens to many entrepreneurs who are starting out. The key is not to spend too much time deliberating over what to do. Having your offer completed and available to attract new prospects and start lead generation is what counts the most.

There are so many options for creating your IFO. I have a free audio on CD as you know from visiting my website. But you could offer a downloadable audio, ebook, quiz, assessment, or free report. In fact, the last alternative is a great first IFO.

To create your free report, simply talk about the steps of your proprietary system. Share your tool kit without telling the “how”, just the “what and the why” of your system. If you go to and click on the “About” page, you’ll find my “Interview with Fabienne”. There’s a section probably towards the middle that describes all ten steps of my Client Attraction system.

However, what it doesn’t say is how we’re going to accomplish these steps. It says what the system and steps are and why they are important for success. So, people get value from reading it, but they don’t get the whole story. It’s not like they can go and do it all on their own. Prospects will still need you to show them how it works to really leverage the system.

You should also share your compelling story. And at the end of the report, include a call to action for working with you. Say something like, “Want to know more about how to succeed with this system? Contact me to schedule a get acquainted call and let’s find out what we can do together to help your business.”

See how simple creating your first Irresistible Free Offer can be? Don’t wait another minute to get started and put it out there to attract lots of new clients.

Your Client Attraction Assignment
If you haven’t yet written your “Interview with” or created your proprietary system, but you do have your compelling story, you can still create a free report easily. Think about your story and what you did to achieve success. Then chunk down your actions into separate steps and there you have it – the content for your free report is all set! And you’ll also have a head start on your proprietary system, your “Interview with” and your compelling story. Very efficient!

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

  • You always have the answers when I need them! Spent 4 days listening to the telesummit calls that you participated in and taking 1 bite at a time. Revamping my Free Offer and was feeling overwhelmed and and a bit “challenged” as to what to do. Thank you for the clarity as always!!!!!

    • Yay for clarity! So glad you found it helpful. Thanks for stopping by to comment!

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