How to Grow Your Confidence in Business

How to Grow Your Confidence in Business

Fabienne Fredrickson
March 8, 2013

One of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re doing you’re not going to get anywhere in your business.

Why is that? It’s because confidence affects your actions and your actions create your habits and your habits, which are the things that you do day in and day out, create your results in business. Confidence is responsible for how many clients you have, how much you make, etc. All of that is based on your actions. That’s why confidence affects every single aspect of your business. (Click here to tweet this.)

Confidence affects how you close the sale and how often you market. It affects your willingness to do whatever it takes, how you follow up with prospects, how you reach out to potential strategic alliances, how you network, how you speak, all of which determine your number of clients and how much you make in your business. All of this confidence, affects the money that you make in your business.

It’s easy for your confidence to take a hit. I know you know this because you’re maybe experiencing it right now. Each time you don’t close the sale, there’s a little piece of your confidence that gets taken away. When you make a mistake in your business (we all do) who is the harshest critic? You know right? It’s you. I know because I’ve been here too.

Every time you lose a client or you don’t make a deadline or you don’t fill that program it makes you question whether you’re really cut out to do this – being an entrepreneur. It all stems from your level of confidence. If confidence is such an important part of the success of your business, it’s really important that you guard it. Guard your confidence.

Allow me to share two simple things with you that I did, especially in the beginning when things were tough, that allowed me to keep my confidence at a natural level. It kept me persistent. This is not about inflating your confidence to an abnormal level. It’s about bringing your confidence back to a natural level.

1. Read your testimonials on a daily basis. I know it sounds kind of silly, but one of the best ways to get back to a natural level of confidence is to feed your mind with positive validation that you are good at what you do. That inner gremlin, that drunk monkey inside, it’s so quick to tear you down and to make you feel bad and to make you question whether you can actually succeed in your business. Any time something bad happens, that inner gremlin is right there to tear you down.

To counteract that you must counteract it with equal force. All you need to do is read your testimonials or think about all of the positive things that you’ve done for clients or people in your life especially around you business, all the people that you’ve helped along the way. A lot of people look at their life or their business like 98% is going badly and only 2% is going well, but that’s not usually the case.

Usually only 2% is going badly and 98% is going well because you’re making progress and you’re putting one foot in front of the other. Remember, building your business is not a race. It’s pace, not race. The day you plant the seed is not the day you eat the fruit. There is some time in between and that time sometimes makes us question, “Am I good at this?” Instead of focusing on that, focus on what is going well. Focus on what your clients have gotten from you and you’ll have the confidence to keep going.

2. Keep a ‘kind words’ folder. You can do this on the desktop of your computer where you move over some emails from clients who are getting great results or you paste some of the screenshots of a note from a gushing client who left you a note on your facebook wall. You can even create a physical basket and put it on your desk, where you put cards that you’ve received, little notes of encouragement, words from client who said that you’ve changed their lives.

That’s what I do. My team calls it the Good News Basket. I call it my Kind Words Basket. It contains otes from my clients about how I’ve changed their lives, stories along the way, notes that my team prints up for me from emails that have been sent. It’s a big pile of love.

The reason I keep this is because just like anybody else in business, there are going to be days where the going gets tough. And it always will because at each new level there’s a new devil, but you can just feed the positive part of your soul so that you regain you confidence and you keep going.

Remember, you started your business to make a difference in people’s lives for the highest good of all. By feeding your soul with positive validation, it allows you to ignore that drunk monkey and to stay in faith, that you are here to change the quality of peoples’ lives through your business and when you do you’re going to persevere. It’s those people who stay the course and persevere that ultimately win in business. You can do this.

Your Client Attraction Assignment

Stay in positive affirmation. Read your testimonials and keep those little notes and read them when the going gets tough. You’ll see a big difference in your self-confidence in no time. Good luck!

  • You couldn’t be more right! As a virtual assistant there’s MANY chances in any given week to allow myself to have a pity party! There’s so much technology passing through our hands and so many chances for things to not go as perfectly as I’d like or as fast as I’d like. However I have to remember that clients mostly aren’t even aware of what we go through and overall are super loving us. It’s THAT that I need to hang on to!

    After some research- I’ve found that this pity party is an unhealthy way to pay myself some self attention! So I love the 2 tips as ways to pay attention to myself in a positive manner!! I’m just going to have a change of state and read the testimonials.

    It’s too easy to let that little monster in my mind run away with me- but the truth is we do amazing work and I need to remember that- especially on “those days”

    Thanks for the great reminders!! Great stuff!

    • Thank you for your note Diane 🙂 I always prefer the positive attention instead of the pity parties – they’re much healthier and feel so much better too!

  • Csilla Bischoff

    I always loved these suggestions, Fabienne. They work. I just received some wonderful kind words from the participants of my Winter Cleanse as we speak. I will make sure to put them in a document and place them in view in my office. Thanks for the reminder.

    • Thank you for your comment Csilla. They really do work (I know because I use them all the time)!

  • Fabienne! You are awesome. Thank you for this reminder. My confidence is feeling more steady since our little chat.

    And BTW, since our meeting, I partnered with another online trainer for a webinar with over 1000+ sign ups! That’s more than double my current list!

  • Fabienne – I can’t tell you what great timing today’s topic was. I see it as an answered prayer. Thank you so much!

    • Wow, thank you for your kind note Alyssa! It can go in my Kind Words Basket 🙂 I’m glad it found you at just the right time.

  • Oh I LOVE the idea of reading my testimonials!! Thanks for that one, Fabienne 🙂

  • Guest

    Wonderful reminder – the timing of this email was PERFECT! Can’t wait until May!

  • disqus_1vRwWkRhDk

    The most profound you said that really hit home for me was that it is not a race but a pace.

    • I’m glad you found that helpful, as I always have! Thank you for your note.

  • “At each level there is a new devil” what a great way to be ready to encounter new challenges we all face when stepping up our game, when stepping out of our comfort zone.

    • Yes, and it reminds me that it’s not an “end of the world” problem, just one like many others I’ve overcome!

  • Raedin

    I always get your emails and barely have time to read them. I really started reading them thoroughly this year and its amazing! ” At each new level is a new devil”. Thats so true! Not just in business but in life itself! Hats off to you Fabienne! I am well on my way to sucess!

  • Great reminder, Fabienne! I have a jar with little notes people have send me (I call it the “Feel Good” jar) and I post comments from blogs, Facebook, and YouTube up on the walls. I save inspiring texts from people on my phone so that I can review them. :]

  • Susan Fox

    You know Fabienne, there is a 1993 children’s book I use when I train other hypnotherapists called Charles T. McBiddle. I actually use it as a text book because it pictorially demonstrates this concept of ‘poo-pooing’ the imagined devil thoughts. I encourage you to check it out. You’ll love it. My students do.

    Additionally, I’m also a brain dialog researcher. The brain contains the equivalent of 4 living computer software application programs. The words we think activate different brain parts either negatively or positively. So, by consciously thinking using the positive we reduce cortisol levels (the stress hormone) and increase a healthy balance of other hormones for our brain. By consciously choosing the positive we can think more clearly and stay focused on helping others in our individual businesses.

    You comment is right now. Thanks for sharing it with your list.

    • Thanks for sharing that Susan, that sounds very interesting! Sending you hugs 🙂

  • I came across your website this morning, a timely find indeed. Brilliant insight and sharing of your knowledge. Thank you. Ushmi

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